The Ultimate Facebook Page Cover Photo Guide

First impressions are everything – even on social media! Your Facebook Page cover photo is one of the first things people see when they come to your Page. It needs to be awesome enough to captivate users and intrigue them to dive into your content.

That may sound like a tall order, but don’t worry, we’ve got you covered. In this post, we’ll share everything you need to know about creating an amazing Facebook Page cover photo. With sizing guidelines, free photo sources and real examples, we’ve got simple solutions for making this key element less overwhelming.

Facebook Page Cover Photo Dimensions

The cover photo is the largest visual element of your Facebook Page. With so much space to work with, you want to make sure the photo shows up well on both desktop and mobile. Here’s what you need to know about Facebook’s cover photo dimensions:

  • Desktop display: 820 pixels wide by 312 pixels tall
  • Smartphone display: 640 pixels wide by 360 pixels tall
  • Cover photos must be at least 399 pixels wide and 150 pixels tall
  • Cover photos do not display on non-smartphones

You want to use a single image that works well for both desktop and mobile. An image that is 820 pixels wide by 462 pixels tall seems to be the magic size. Use the FPTraffic Image Editor tool size your images without losing quality.

While the same image can be sized correctly to fit both desktop and mobile dimensions, know that it will appear differently on those screens. For example, here’s what a cover photo looks like on desktop:

Its Always Facebook Page cover photo

…and here’s the same cover photo from mobile:

charlie day quotes cover photo mobile

Cover Videos

It was only a matter of time before Facebook added this new feature. Facebook algorithms are favoring the video format, and now you can use a video in place of a static cover photo.

Facebook’s guidelines require that cover videos be:

  • At least 820 pixels wide by 312 pixels tall.
  • 20-90 seconds long.

The video automatically starts playing when a user visits your Page. Cover videos are preset to have the sound muted, so the user will have to manually hit the unmute button to hear the video.

Cover videos can be great for fan Pages to play a reel of TV show highlights, or business Pages can use them to explain more about what they offer. Check out this example from the Netflix show Narcos.

Narcos Facebook Page cover video

How to Create the Perfect Cover Photo

There are a few different ways you can go about creating the perfect Facebook Page cover photo:

1. Design an image

If you have some sweet graphic design skills, create your own cover photo to best represent your Page. You may want to combine a real photo with text overlays and your brand colors to show what your business or fan Page is all about.

Try a free tool like Canva to create your own image. Canva allows you to create custom dimensions optimal for a Facebook Page cover photo.

2. Take a photo

For your Facebook business Page, use photos you’ve taken at company events, of your workplace or of employees or customers.

3. Use stock photos.

The web is full of sources for free stock images. Check out this post for a full list of where to find free images for your Facebook Page cover photo. You may want to customize an image to fit your Page’s message by adding text overlay.

Tips for Optimizing Your Facebook Page Cover Photo

Make sure your cover photo entices fans with these extra tips:

  • Check how the photo appears on mobile.
  • Change your cover photo every once in a while, especially on holidays or special occasions.
  • Make the photo relevant to your audience.
  • Include some form of life in your visuals, whether it’s plants, humans or animals.
  • Make any text you use clearly visible and enticing to viewers.

Your Turn

A great cover photo makes a big difference. Stick to the sizing guidelines, check that it looks great on both desktop and mobile, and change it up once in a while to fit seasonal themes. An impressionable cover photo is a sign of a great Facebook Page.

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How do you make an impression with your cover photo? Let us know your best tips by leaving a comment!

How to Use Facebook Live on Your Page

Video content has been on the rise in social media. In fact, video is seen by well-established online marketers as the most important strategy in content marketing today.

Facebook makes it easy for marketers to create videos and share information with their fans and customers through Facebook Live. You can always upload videos and share content that way, but Facebook Live offers a more personal and unique interaction with your fans. The live feature creates a sense of urgency, drawing users to check out what you’re chatting about.

You’ve probably seen plenty of celebrities or business Pages popping up in your News Feed showing that they’re “live.” In this post, we’ll explain what exactly it means to “go live” and why you should be using this feature often.

What is Facebook Live?

Facebook Live is a feature that allows you to broadcast to your audience in real time. Viewers can tune in and post questions or comments, making Live a unique feature that offers a close interaction with people. Users can go live either on their timelines, from a Page, or even in a Group.

Facebook Live is an excellent tool for marketers because not only can you connect with your customers and prospects, but you can reach even more people outside of your Page fans. Live video seems to be ranking high in the News Feed because people engage well with the video content. While you’re recording, Facebook helps to build your audience.

With its high rate of organic reach, Facebook Live is a great way to drive people to your business Page. Ready to try it out for yourself? Here’s a quick tutorial on how to use Facebook Live.

How to Go Live

Facebook Live is easy to use, and with the mobile app for Pages, you can go live from anywhere in the world – that is, anywhere with a good wifi connection.

  1. Access your Facebook Page. From the desktop version, click Start a Live Video.
    start a live video
    On the mobile app, click the camera icon that says Live.
  2. Select your audience. You can choose for only your friends to see it or set it to Public to reach even more people.
  3. Enter a title for your video. This description is what users will see in their News Feed and notifications.
  4. Tap the Go Live button. After the 3…2…1 countdown, smile big – you’re on camera!
  5. Keep broadcasting, and tap Finish to end the recording. You can edit or delete your video just like any other post.
    edit facebook live post

Tips for Using Facebook Live

To get the most out of this marketing strategy, keep in mind the following best practices:

  • Promote on your Page AND your timeline that you’ll be going live from your Page. Create a graphic using a tool like Canva to promote what you’ll be talking about.
  • Facebook recommends broadcasting for at least 10 minutes. The longer you broadcast, the better chance you have to reach more people. You can broadcast for up to 4 hours.
  • Acknowledge your audience in your video. If a friend you know tunes in, call them out by name and say hello.
  • Ask your viewers to follow you. When they tap the Follow button, they’ll receive notifications whenever you go live.
  • End with a specific call to action. Ask your viewers to send you a private message or check out your website.
  • Have enthusiasm! Get your viewers engaged and excited about your topic.

What should your video be about?

Facebook Live is a great way to show off a more personal side to your business. Post some behind-the-scenes footage or a “day in the life” video. People love getting those inside details.

You also have a great opportunity to demonstrate how to use a product or answer questions from your viewers. In that case, you definitely want to promote your Facebook Live and get your viewers thinking of questions ahead of time. This type of content shows your authority and knowledge in your industry.

Use Facebook Live regularly, mixing this feature in with a variety of content types. Consider making a content calendar for your Facebook Live topics, and remember to promote your videos to your audience. You can always re-purpose those videos into blog posts and other types of content as well.

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Have you used Facebook Live for your Facebook Page? What types of things do you broadcast about? Let us know by leaving a comment!