4 Smart Ways to Use Facebook Automation Tools

Facebook Pages are exciting when they’re a shiny new project. You get post-happy for about three days before the honeymoon phase wears off and real life gets in the way. Before you know it, you’re lucky if you get one post up a week.

But you know that you need a Facebook Page for your business. You know there’s success to be had with fan Pages. If only you had time to post regularly, you’d be reaping just as much success as the others who have nailed their Facebook Page strategies.

Guess what? They don’t have time for social media every day either. This is the beauty of Facebook automation tools.

If you want to build, grow and monetize a successful Page, Facebook automation is essential. Keep reading to learn why you should be automating your content and how to use these tools the right way.

Scheduled Times

Why Use Facebook Automation Tools?

Creating a post schedule that automates your Facebook Page content has several benefits, including:

  • It saves you time. This is easily the biggest benefit. Everyone knows the reach they can have with Facebook, but the platform can easily suck you in if you’re logging in three times a day to create a valuable and compelling post.
  • It allows you to plan. Creating a content calendar allows you to schedule content to post at strategic dates and times, such as holidays or during times of promotions. You can even plan for your posts to publish at the time when the majority of your fans are online.
  • You can manage multiple Pages efficiently from one platform. No matter how many Pages you have, an automation tool allows you to easily access any one of them at any time from one account.
  • You can upload content in bulk for the week or month ahead. These features help you save time.
  • It’s easier to post consistently. Facebook favors Pages who post often by showing more of your content in the news feed. As a result, more of your audience will have the chance to catch your content and more new followers will be able to find it.
  • You can share the same content multiple times over a set period of time. If you have an epic blog post to promote, share it multiple times. Be sure to restyle the post description and image shared to make it unique and engaging.
  • You can share blog posts automatically. Connect your WordPress RSS feed to automatically post new and evergreen blog posts.

FPTraffic Scheduled Posts

The benefits to automating your Facebook Page are endless, yet you still can’t rely on automation for everything. Keep reading to learn how to get the most use out of Facebook automation tools.

Maximizing Facebook Automation Tools

Maintaining a successful Facebook Page will take some effort on your part. Here are a few tips to for pairing manual effort with a Facebook automation tool:

  1. You still have to interact with your fans. Avoid using a Facebook automation tool that generates replies to comments; that’s where the personal interaction must come in. Set your own schedule for the times of the day that you’ll check your Facebook Page. Log in and monitor the comments on your posts. Remember that building strong relationships is at the core of social media.Have trouble staying focused on Facebook? Check out our productivity tips that’ll help you stay on course.
  2. Keep your objectives in mind when creating your post descriptions and content. Do you want to drive traffic to your website? Grow your email list? Promote products? These objectives will inform the links you share and giveaways you offer.
  3. Use keywords in your descriptions. Monitor Pages in your niche to see what kinds of questions fans are asking and what language they’re using. Hit on those keywords in your own post descriptions.
  4. Run Facebook ads to grow your Page. Ads are the key to building your Facebook Page – and automated, consistent content is key to maintaining satisfied fans. With both of these steps in place, your Page is well on its way to success!

FPTraffic screenshot

Facebook Pages are definitely a worthwhile endeavor when you stick with them and post consistent content that your fans love. Why not try a Facebook automation tool to make it easier on you? We happen to know of a great one 😉

[ecko_contrast]Build, grow and monetize your Facebook Page with a Facebook automation tool like FPTraffic! The Facebook Pages managed by FPTraffic have over 3 billion Likes!

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What are your biggest concerns about using a Facebook automation tool? Let us know by leaving a comment!

How to Find a Great Niche You’ll Love

With more than 1 billion people using Facebook every day, the social media platform presents great opportunity for niche marketers. Niche Facebook Pages allow you to approach specific groups of people and engage their interests with content they care about. But when you have a lot of ideas for a niche Page, how do you know which one to run with?

Choosing the right niche has a lot to do with the success your Page will have. If you choose a market that’s too big, you’ll get lost in the sea of million-dollar companies and brands. If you choose a market that’s too narrow or unpopular, you may not have any income potential.

Creating and monetizing Facebook Pages is fun when your content is centered around a niche that you love and has the ability to attract an audience. If you’re stumped for the right Page topic, start with the following tips to find a great niche you’ll love.

5 Tips for Finding the Right Niche

1. List your interests and hobbies.

Your Facebook Page should focus on a topic you actually care about and are interested in. Running a successful Facebook Page means posting content daily, and you’re less likely to stick with it if you don’t have a mere interest in the content yourself.

Make a list of the interests and hobbies you pursue and enjoy the most. Include in your list any unique experiences you’ve had, places you’ve lived or jobs you’ve held – you may be able to find unique topics and popular niches within those as well. Also think about what skills you have that other people might want to learn.

Narrow your list down to 3 or 4 ideas that you’re most passionate about, and apply the remaining tips for each topic.

Flickr on FPTraffic2. Research social media sites for existing content.

Get on Pinterest, Tumblr and Flickr and conduct a search for your niche ideas. Are there pages and pages of images loading? If there are loads of images popping up for your niche then it’s a popular topic that will be easy to generate content for. The more content you can produce on your Pages, the better they will do!

3. Join Facebook Groups in your niche.

Do a Facebook search for your niche to see if there are groups with large followings for your topic. This will tell you whether the topic is already popular on Facebook and give you even more potential for getting your content shared. Joining and engaging with these groups is a great way to share your Page. Because you know these users already love your topic, they’re likely to be more engaged with your Page and your content.

4. Check for monetizing potential.

Take a look at Amazon, Etsy and eBay to see what products exist in your niche. Are there plenty of books on your topic? The more products available in your niche, the more potential you have to sell and make money.

5. Look at what is trending.

Do any of your niche ideas have news angles that are trending right now? Use tools like Google Trends, Bing Campaign Planner and Google Keywords Planner to find out if your topics are common trends in searches. These tools can help you get more specific in your niche by providing insight to which aspects of a broad topic people are more concerned about.

Television shows, sports, clothes, fashion – the list of Facebook Page niches is endless. Find the one you love and you’ll have fun watching it grow into a money-making machine.

What niche do you love? Let us know your ideas by leaving a comment!