Why You Don’t Need to be Everywhere in Social Media

Facebook, Twitter, Pinterest, Instagram, Google Plus, Snapchat – the list of social media platforms seems never ending, and each channel has its benefits. While you might be tempted to have a presence on each platform, spreading yourself too thin may make it difficult to gain traction anywhere. Unless you have a virtual assistant to help you out, you’ll likely lose your own sanity trying to keep up with it all.

The good news is, despite what people say, you really don’t need to be everywhere on social media. Instead, why not try putting all of your efforts into the social media platform you feel strongest in? Devoting your time to one area can be more effective in growing your following.

How to be Successful in Social Media

If you’re a brand, blog or business looking to gain a following on social media, try narrowing your focus. Here are three steps to consider when building your social media presence:

1. Pick one social media platform

Yes, just one! For now anyway. The key to mastering social media is to master only one aspect of it at a time.

How do you know which channel to choose? Find out where your audience hangs out. With 1.8 billion people in the world on Facebook, it can’t hurt to start there.

2. Study and master the platform

After you decide which platform to devote your efforts to, study that channel to learn how it works. When is the best time to post? How do the algorithms work? How can you get organic reach on that channel?

Each social media platform has plenty of resources for learning its culture. If Facebook is your chosen platform, let this blog serve as your study guide. We discuss all things Facebook with three blog posts a week, keeping up with the latest features and changes. We also have a free email course intended to help you succeed with your Facebook Page.

Fan Page Course

3. Execute

Once you’ve chosen your social media channel and studied its culture, form a plan to dominate in it. Create the content that does best on that platform. Set a post schedule that automatically publishes content at the most prominent times. Interact with your fans and keep up with your analytics to better understand them.

If you already have profiles across every social media channel, you might continue posting here and there but be sure to put the majority of your efforts into one channel for now. Focus your attention on one platform, master it, then start again with another one.

Facebook Image with Link in Description

FPTraffic members have the ability to connect their Twitter account, so if you’re posting content to your Facebook Page it will also post to your Twitter feed. This is a nice way to keep up minimally on another channel while you’re mastering Facebook.

Getting good on one platform helps you grow a strong following better than trying to keep up with each channel right from the beginning. Pick one platform to start with, learn how it works, and make a plan. Repeat.

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What would help you feel more confident in Facebook? We want to help you master it! Let us know by leaving a comment.

Why Scheduling Social Media is Important

When is the last time you posted on your Facebook Page? Do you have tons of social media ideas but fail to post regularly?

Whether you use them for passive income or to drive traffic to your business, Facebook Pages are fun to create and have huge potential for monetization. Facebook is the most visited website out there, and 74 percent of consumers rely on social media to make purchasing decisions. You know an online presence and Facebook Pages are crucial to selling, but all too often social media strategies fall to the wayside.

It’s easy to put social media on the back burner while you tend to everything else, which is why scheduling your content is essential to building your Facebook Page empire. Scheduling posts to your Facebook Pages has several benefits, from saving you time to earning more money.

5 Ways Scheduling Social Media Makes Your Life Easier

Maintaining a frequent presence online is important, but how can you simplify the process of updating your Facebook Pages? Scheduling content makes your life easier in the following ways:

1. Scheduling saves you time.

It’s easy to get sucked into the depths of Facebook when you’re looking for content to share on your Page at any given time of day. If you batch your time, you can schedule days’ and weeks’ worth of posts in one quick sitting. It’s the “Work smarter, not harder” philosophy. Cutting out time to schedule your posts means you’ll have less distractions as you go about your day and your work.

2. Scheduling provides virtual consistency while you’re offline.

If you’re traveling or you suddenly get sick and can’t think about updating your Facebook Page, a scheduling tool keeps your online presence alive while you’re out. If you can’t physically keep up with your content, you can relax knowing it’s being taken care of.

3. Scheduling at the right time drives more traffic.

Using a scheduling tool allows you to reach your audience when they’re online. You can schedule your posts so they’re more likely to be seen, driving more traffic to your Page.

4. Scheduling allows you to capitalize on important dates for your niche.

You won’t miss out on dates that are significant for your niche if you plan your content ahead of time. Taking a look at the significant dates ahead or looking at a calendar for weird holidays and national observances allows you to prepare posts centered around those dates that your fans will love sharing.

5. Scheduling gives your Facebook Page a good reputation.

If you have a schedule you stick to, your followers are more likely to trust your Page or your brand. They don’t like to come to your Facebook Page and see that you haven’t posted in weeks. They’ll appreciate that you’re keeping them up to date on new products or trends in your niche.

To sum up, scheduling your social media frees you up to tend to other important aspects of your life. Maintaining a consistent posting schedule creates a reliable reputation among your followers. Save yourself some time and keep your Facebook Pages active with a scheduling tool.

Do you want to make your life easier with content scheduling? FPTraffic is a scheduling tool that allows you to find and post content to your Facebook Pages with a click! Easily manage all of your Pages and posts with FPTraffic, and join the other members whose content is being viewed 50,000,000 times a day on Facebook. Sign up and start scheduling your content!

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