No matter what kind of Facebook Page you run, the best way to reach your objective is to get a high amount of traffic to your Page. Whether you’re looking to monetize or to increase your brand awareness, the more Likes you have the more successful your Page will be.
High traffic allows you to generate revenue from a Fan Page. It allows businesses to create a following, and it gives entrepreneurs a sense of authority.
We all just want to be “Liked,” but how do we increase our traffic?
We’ve talked before about the importance of running Facebook ads to grow your audience. This is a must to get your traffic going when you have a new Page. But if you want people to keep finding your Page without continuously paying for ads, keep reading to learn how to grow your audience organically.
Optimize Your Page Content
Like websites, Facebook Pages can show up in search engines, like Google, Bing or Yahoo, if they’re well optimized. SEO, or Search Engine Optimization, is the process of optimizing your online content so that it is easy to find on search engines.
If your Page is well optimized, it will have a better chance of ranking at the top for search engine results. Being listed at the top brings significant traffic and shows consumers that your Page is top-notch in your niche.
The #1 position in Google’s search results receive 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%. Placing in the first few results is critical to gaining organic traffic through search engines.
Organic traffic from search engines is unique because the users coming to your Page are people who are looking specifically for what you have to offer. This kind of audience is likely to engage well with your content and help promote your Page’s organic growth.
Here are a few guidelines for optimizing your Facebook Page for search engines:
Claim Your Username
When you first create a Facebook Page, the platform generates a messy URL associated with it. Once your Page gets 25 Likes, you can claim your username. This creates a vanity URL for your Page. Your username and vanity URL should match the title of your Facebook Page as closely as possible.
Optimize Your Page Title
Your Facebook Page title should be relevant to your brand. If you have a website associated with your Page, the titles should match. Make your title something catchy that will stand out and be remembered. The first word of your Page title is the most significant.
Flesh Out Your Page Content
Make sure to enter a valuable description in the “About” section of your Page. In addition to gaining your Page higher ranks in the search engines, this content will help fans connect with your Page.
These quick tricks can have a great impact on your search engine rankings, allowing people to easily discover your Page. The number of Page Likes or the amount of engagement you have will not affect your rankings, but more Likes and engagement will help you grow your audience organically across Facebook.
Engage Your Fans
When users come to your Page through the search engines, encourage them to share your Page by posting relevant, valuable content. If your fans love your content, they’ll be more likely to comment on your posts. When they share your content on their own timelines and tag their friends, your Page will have no problem gaining organic traffic.
We all want to get more traffic to our Facebook Pages, and the less we have to pay for it the better. Tweak your Facebook Page for SEO to gain more organic search traffic, and always post content that your fans will engage with.
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What is your experience with SEO on your Facebook Page? Let us know by leaving a comment!