Why Scheduling Social Media is Important

When is the last time you posted on your Facebook Page? Do you have tons of social media ideas but fail to post regularly?

Whether you use them for passive income or to drive traffic to your business, Facebook Pages are fun to create and have huge potential for monetization. Facebook is the most visited website out there, and 74 percent of consumers rely on social media to make purchasing decisions. You know an online presence and Facebook Pages are crucial to selling, but all too often social media strategies fall to the wayside.

It’s easy to put social media on the back burner while you tend to everything else, which is why scheduling your content is essential to building your Facebook Page empire. Scheduling posts to your Facebook Pages has several benefits, from saving you time to earning more money.

5 Ways Scheduling Social Media Makes Your Life Easier

Maintaining a frequent presence online is important, but how can you simplify the process of updating your Facebook Pages? Scheduling content makes your life easier in the following ways:

1. Scheduling saves you time.

It’s easy to get sucked into the depths of Facebook when you’re looking for content to share on your Page at any given time of day. If you batch your time, you can schedule days’ and weeks’ worth of posts in one quick sitting. It’s the “Work smarter, not harder” philosophy. Cutting out time to schedule your posts means you’ll have less distractions as you go about your day and your work.

2. Scheduling provides virtual consistency while you’re offline.

If you’re traveling or you suddenly get sick and can’t think about updating your Facebook Page, a scheduling tool keeps your online presence alive while you’re out. If you can’t physically keep up with your content, you can relax knowing it’s being taken care of.

3. Scheduling at the right time drives more traffic.

Using a scheduling tool allows you to reach your audience when they’re online. You can schedule your posts so they’re more likely to be seen, driving more traffic to your Page.

4. Scheduling allows you to capitalize on important dates for your niche.

You won’t miss out on dates that are significant for your niche if you plan your content ahead of time. Taking a look at the significant dates ahead or looking at a calendar for weird holidays and national observances allows you to prepare posts centered around those dates that your fans will love sharing.

5. Scheduling gives your Facebook Page a good reputation.

If you have a schedule you stick to, your followers are more likely to trust your Page or your brand. They don’t like to come to your Facebook Page and see that you haven’t posted in weeks. They’ll appreciate that you’re keeping them up to date on new products or trends in your niche.

To sum up, scheduling your social media frees you up to tend to other important aspects of your life. Maintaining a consistent posting schedule creates a reliable reputation among your followers. Save yourself some time and keep your Facebook Pages active with a scheduling tool.

Do you want to make your life easier with content scheduling? FPTraffic is a scheduling tool that allows you to find and post content to your Facebook Pages with a click! Easily manage all of your Pages and posts with FPTraffic, and join the other members whose content is being viewed 50,000,000 times a day on Facebook. Sign up and start scheduling your content!

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5 Tips for New FPTraffic Members

New to FPTraffic and ready to start building your Facebook Page empire?

Social media is changing the way people do business and make money, and Facebook Pages provide a huge avenue for sales. In fact, over a billion people use Facebook every single day.

Building, growing and monetizing Facebook Pages comes easy with the help of a simple management tool. If you’ve just joined our FPTraffic community, here are five tips to start managing your Pages and growing your fan base.

[ecko_alert color=”gray”]Check out our in-depth case study on how to grow a Page from 0 to 10,000 Likes in a month![/ecko_alert]

1. Remove Pages

When you first connect your Facebook account, FPTraffic displays all of the Facebook Pages you have created in your Pages Dashboard. You can remove any Pages you do not want on your account so that FPTraffic is only managing content for certain pages. From the Pages menu, click Manage. For each page you wish to delete, click the red X.

Remove Page from FPTraffic

Removing a Page does not delete the Page from your Facebook account, but keeps it from showing up on FPTraffic. You can always add Pages back after you have removed them from your account. Also, keep in mind that FPTraffic enables you to manage an unlimited number of Facebook Pages.

2. Set up a Post Schedule

One of the great features of FPTraffic is the ability to create a schedule that allows your content to post to your Facebook Pages automatically. Set up a schedule for each Facebook Page you want FPTraffic to post to. Your content will not show up on FPTraffic until you add a schedule, so complete this step first. Under the Pages menu, click Schedules. Select the Facebook Page you would like to set your schedule for. You’ll then be able to select the times you’d like your content to post to that Page.

FPTraffic Scheduled Times

Find when your fans are online most and set up your schedule to post at those times. FPTraffic will post to your Page at most once an hour every hour of the day. We recommend posting 2-5 times a day, but test your engagement by posting as many different times a day as you’d like.

3. Disregard “Posted by FPTraffic”

When FPTraffic publishes content on your Page, you will see the note Posted by FPTraffic under the post on Facebook. Don’t worry – visitors to your Page do not see this. It is only visible to you and any other Admin on your Page. Facebook places the text there so that you know which pieces of content FPT published.

4. Find content with the FPTraffic Google Chrome Extension

Use our Google Chrome Extension to easily schedule images from Pinterest, Twitter, Imgur and pretty much any other website with a few clicks of your mouse. The FPTraffic Chrome Extension is one of the best tools available for gathering and scheduling photos to post to your Facebook Pages.

FPTraffic Chrome Extension

You can select the images you like from a website and copy and paste the links into the FPTraffic URLs page. Check out our guide on how to download and use the Google Chrome Extension tool.

5. Join the FPTraffic Facebook Group

We have over 2,500 members in our Facebook Group who are also working hard to build, grow and monetize all sorts of Facebook Pages just like you. If you have questions about the system or are looking to bounce ideas off like-minded people, take advantage of the access to this community. We’re all here to help each other, so don’t be afraid to post your questions.

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Now that you’ve got a schedule set, our Google Chrome Extension and the FPTraffic community support, you’re ready to get in on the fun of building your Facebook Page empire. Start adding content and watch your reach grow!

Good luck! Contact our support if you need any help getting started.

Create Your Post Schedule

The first step to posting to your Facebook Page consistently is setting a schedule. We have found that posting consistently, at least once a day, is vital in growing your social media reach. You must keep your audience engaged with your content or they will stop seeing it.

With FPTraffic, posting consistently every single day is easy and literally takes a few minutes to setup. You create your Page post schedule, find some content, and then FPTraffic does the rest for you. Let’s take a look at how to create your Page schedule.

FPTraffic Page Schedule

The Schedules page can be found under the Pages menu in the FPTraffic navigation. Click on Schedules and then select the Facebook Page you would like to set your schedule for.

FPTraffic will post to your Page at most once an hour every hour of the day. We recommend posting 2-5 times a day, but you should test posting as many different times a day as you’d like. For example, to start you may want to post once in the morning, once at around noon, and then once later at night. After a few days of posting, you will be able to see what times people engagement with your content most.

Scheduled Times

If you are already getting engagement on your Facebook Page and it’s not a brand new Page, you can use your Page Insights to see what times your fans are online most.

Find When Your Fans Are Online from Page Insights

Your Facebook Page Insights has a lot of really cool data you should be checking often, but one in particular that you can use to help you decide what times to choose when creating your posting schedule is When Your Fans Are Online.

When Your Fans Are Online Page Insights

You can find this section of your Page Insights by going to your Facebook Page, Insights (shown in the top menu), and then select Posts from the left menu. At the very top you’ll see the graph shown in the screenshot above. Yours will probably look different, but this will show you the times your fans are on Facebook the most throughout the week.

If you hover of the Times graph (like I did shown above), you will see each particular hour. The times of day are shown in your timezone, so make sure you factor in the difference when updating your Page Schedule on FPTraffic. For example, the FPTraffic timezone is Central and I’m Eastern, so I would set my schedule to include 5:00pm (6:00pm is the best time according to the graph above).

FPTraffic DOES NOT post at the top of each hour

One thing to keep in mind as you watch your Pages for the posts being published by FPTraffic is that not all posts go out at the top of each hour. If you add 5:00pm to your schedule, FPTraffic will post to your Page between 5:00-5:59pm. We post throughout the hour to help make posts seem as organic as possible. This will help your reach.

Test new times

Once you’ve had your schedule setup for awhile and your Page is getting engagement, don’t forget to test new times. You can change up the hours you are posting or add new ones. You should also check your Page Insights often for changes to when your fans are online most often.

Good luck! Contact our support if you need any help setting up your Page Schedules 🙂