How to Set Up Your Virtual Assistant with FPTraffic

Whether it’s finding great content to share or adding well-crafted descriptions to images, many of our FPTraffic members work with virtual assistants (VA) to efficiently manage their Facebook Pages. While the FPTraffic tools and features make Facebook posting easy, everyone struggles for time these days. That’s where virtual assistants come in and manage these tasks for you.

You want your virtual assistant to be able to manage your Pages, but you likely don’t want to give away your Facebook password. With FPTraffic, you and your virtual assistant can both view and manage your Page schedules. Keep reading to learn how to set up your virtual assistant with FPTraffic.

How to Find a Virtual Assistant

It’s becoming more and more popular for online entrepreneurs to hire virtual assistants. When you work online, especially if you’re self-employed, you have several aspects of your business to manage. Email, bookkeeping and, of course, social media are all important parts you need to tend to, but they might drive you away from the focus of your business.

Virtual assistants can be hired for everything from managing email, scheduling and confirming appointments for you, creating and sending invoices, and updating your social media accounts.

There are many freelance virtual assistants available for hire as well as online agencies where you can post ads looking for virtual assistants. Here are a few options to find your virtual assistant:

These online agencies help you find credible, skilled virtual assistants who typically have gone through some kind of application or screening process to be listed there.

Setting up Your Virtual Assistant on FPTraffic

For both you and your virtual assistant to manage your Pages, your virtual assistant will need their own FPTraffic account. You might either reimburse your VA each month or have them send you the PayPal payment link from the Plans page.

FPTraffic Pricing Plans

Make your VA an admin of your Page

When you make your virtual assistant an admin on the Page you want them to manage, your Pages will also show up in their FPTraffic account. They will have the same abilities you have over your Page from their own account. You’ll be able to see in your account any content they schedule, and they will be able to see anything you post as well.

To make your virtual assistant an admin, complete the following steps:

  1. Access your Page on Facebook.
  2. From your Facebook Page, click Settings in the top right corner.
  3. On the left column, click Page Roles.
  4. To assign a new role, enter the person’s name or email address in the text box. If the person is a Facebook friend, the name should pop up. Click the Editor dropdown and click Admin.
  5. Click Save. Then you’ll be prompted to re-enter your password for security purposes.

That’s it! Now your virtual assistant can find and schedule content, create giveaways and post WordPress feeds to your Page while you tend to other matters.

Working with a virtual assistant can maximize your Facebook Page’s potential. Take advantage of the Page roles and work together to manage your Page with FPTraffic.

Do you work with a virtual assistant to help manage your Facebook Page? Tell us about your experience by leaving a comment!

How to Upload and Schedule Images to Your Facebook Page

Facebook posts with images see more than double the engagement of basic text posts. That’s why we want to make it as easy as possible for you to fill your Facebook Page with image posts.

Our content sources contain thousands of images to pick from, but what if you have your own images you’d like to use? Whether you take your own photos or have images saved on your computer from your favorite websites, you can use the FPTraffic Bulk Import tool to easily mass upload photos and schedule them to post on your Page.

Here are two ways to mass upload photos in FPTraffic.

Upload Images from Your Desktop

Small businesses, brands and bloggers may have their own photos that best represent their content. Certain niches and types of Pages may rely more heavily on personal photos. Use the Bulk Import tool to upload images that are saved on your desktop. The images will be added to your queue and automatically posted to your Page in accordance with your post schedule.

To mass upload images from your desktop, complete the following steps:

  1. Log into your FPTraffic account.
  2. Click Content. Then, under Bulk Import, click Upload Images.
    Mass Upload Images to FPTraffic
  3. Using the dropdown, select the Page you’d like to post your photos to. You can then either drag images from your desktop and drop them into the Bulk Import tool, or click the box to upload images.
    FPTraffic Upload Images Tool You can upload up to 100 images at a time. The following image types are acceptable:

    • gif
    • jpeg
    • jpg
    • png
  4. When the images are finished uploading, you’ll be able to find them in your Page’s schedule queue. Click Pages, then Manage. At the bottom of the Page you uploaded images to, click the Scheduled Posts icon. Your new images will appear at the bottom of your queue.

With this feature, you can upload images to post to your Page for weeks or even months at a time!

Image URLs with the FPTraffic Chrome Extension

With FPTraffic’s Chrome Extension, you can grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

  1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.
  2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.
    FPTraffic extension icon
  3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.
    Instagram search
    Pinterest search
  4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.
  5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.
  6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).
    FPTraffic Extension Bar
  7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.
    Photos from Pinterest
  8. Access the FPTraffic URLs page (, select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.
    Tip: Be sure to go to the Image URLs page and not the Link URLs page.
  9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

[ecko_contrast]Start scheduling hundreds of images in a matter of minutes to post to your Facebook Pages

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Images are the primary type of content that gets posted and shared on Facebook. Take advantage of the FPTraffic Bulk Import tool to mass upload photos from your desktop and websites to your Page schedule. Upload and schedule several images at a time to automate your Facebook Page presence.

20 Ways to Get More Facebook Page Likes

The key to succeeding with any Facebook Page is to gain a significant amount of fans. The more Facebook Page Likes you gain, the easier it will be to generate revenue or funnel traffic to your monetized website.

Facebook like thumbAs your posts get liked and shared, your Page’s reach and visibility increases, leading to organic growth. With 4.75 billion pieces of content being shared daily, how do you get people to hit the Like button on your Page?

We’ve got several (mostly free!) ways you can increase your number of Facebook Page Likes. Start growing your fan base with the following tips.

How to Increase Your Facebook Page Likes

  1. Keep your posts short. Research suggests that posts containing 100-119 characters get the most engagement. (Posts that pose a question get even higher engagement!)
  2. Add value to other Pages and blogs in your niche. Comment on other Pages as your Page, leaving informative responses that will increase your authority and visibility.
  3. Create a giveaway. The FPTraffic Giveaway feature prompts users to post about the giveaway, which can drive more Likes to your Page.
  4. Optimize your Page for SEO. Add relevant keywords to your Page’s title and About section to increase its rankings in the search engines.
  5. Post relevant, useful content. Keep up on what’s trending among your fans and look for any gaps you can fill with informative content that they’ll want to share with their friends.
  6. Tag other Pages in your posts. Your post will appear on the other Page’s timeline, increasing your Page’s visibility among their fans who will likely see the value in liking your Page.
  7. Claim a vanity URL that’s catchy and easy to remember.
  8. Embed your Facebook video posts onto your website or blog. This will help promote your Page to your website viewers.
  9. Use popular hashtags when posting about trending topics or breaking news.
  10. Keep promotional content to a minimum. Post mostly informative, educational content and sprinkle in promotional content here and there. Follow the 80/20 rule, posting promotional content only 20% of the time.
  11. Post consistently. Create a post schedule to consistently get content in front of people and increase engagement.
  12. Ask your fans to share photos on your Page. When they do, your Page will appear in their friends’ feeds and increase your Facebook Page Likes.
  13. Add your Page to a Fan Page directory list.
  14. Use the Facebook Page Plugin on your website or blog. This encourages people to share your content and it boosts your Page Likes.
  15. Use captivating and relevant images. Between 65 and 85% of people describe themselves as visual learners, meaning they digest information easier by viewing rather than reading. The FPTraffic Chrome Extension allows you to easily find and schedule great images for your posts!
  16. Create a Facebook Group in your industry. This is a great way to reach prospects who haven’t liked your Page yet. You’ll provide value and gain trust, driving more Likes to your Page.
  17. Connect with admins of popular Facebook Groups in your niche. They’ll see you as an authoritative source and be more likely to share content from your Page.
  18. Cross-promote your Pages.
  19. View your Facebook Page Insights to see your most popular content. Use those results to give fans more of the content they want, and they’ll be more likely to share that content.
  20. Create Facebook Ads for Likes. At a budget that you control, Facebook will promote your Page to reach more people interested in your niche and boost your Likes.

Getting Facebook Page Likes doesn’t have to be complicated or cost you too much money. There are several ways to keep boosting your traffic. Remember to always post content that provides value to your fans, increase your visibility by engaging with other Pages, and ask your fans to engage with your Page as well.

[ecko_contrast]Start posting to your Facebook Page consistently using FPTraffic and you’ll see an increase in Likes.

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Do you have a unique strategy for getting more Page Likes? Tell us about it by leaving a comment below!

Schedule WordPress Posts with FPTraffic

Do you run a WordPress blog or website associated with your Facebook Page?

One of the best ways to earn money with your Facebook Page is to funnel traffic back to a monetized blog or website. With FPTraffic’s new WordPress Posts feature, you can automatically schedule new blog posts to publish to your Page! Now you’ll save yourself even more time for creating that valuable content on your blog.

Sharing blog posts on your Facebook Page is one of the best ways to promote your website. Our new feature takes out the step of manually pasting your blog post link to your Page at just the right time. Instead, you can schedule your posts to publish when your fans are most likely to see them. Link your FPTraffic posts to Twitter and you’ll save even more time sharing your blog posts because we’ll automatically tweet them for you as well!

The WordPress Posts feature is easy to use, and we’ve got some extra tips to make sure your blog posts grab your fans’ attention.

How to Use the FPTraffic WordPress Posts Feature

To automatically add new posts from your WordPress blog to your Scheduled Posts queue, complete the following steps:

  1. Access the FPTraffic WordPress Posts feature here:
  2. In the RSS Feed URL field, enter the RSS feed url for your WordPress blog. The default WordPress RSS feed url is where is the domain for that blog.
  3. Pick the appropriate Facebook Page you’d like blog posts to publish to.
  4. Check whether you’d like to schedule your blog posts to the top of your queue at the bottom. You can always go into your Scheduled Posts and move them around.
  5. Click Automatically Schedule Posts.

automatically schedule posts

If you want to manually pick a few blog posts to publish to your Page, complete the following steps:

  1. Log into your FPTraffic account and click Content. Under the Bulk Import heading, click WordPress Posts.
  2. In the RSS Feed URL field, enter the RSS feed url for your WordPress blog. The default WordPress RSS feed url is where is the domain for that blog.
  3. Pick the appropriate Facebook Page you’d like blog posts to publish to.
  4. Click Find Blog Posts!
  5. Your most recent blog posts will appear, likely the last 5 or 10. If you’d like to view more of your posts, you can increase the amount of posts returned in your feed in your WordPress settings under Settings -> Reading.
  6. For the posts you’d like to schedule to your Page, click Schedule Post. You can also preview the post by clicking Preview Link.

WordPress Posts feature

Then you can choose when to publish your posts and add descriptions to them as with any other type of content.

  1. From the top menu, click Pages, then Manage.
  2. Click the Scheduled Posts icon at the bottom of the appropriate Facebook Page.
  3. Drag your posts to re-order them.
  4. To add a description (which we recommend!), click the yellow toolbar at the top of the post, then click Edit Post. Enter your description in the Description field, then click Save.

edit post

Tips for Attention-Grabbing Blog Posts

Like we said, sharing your blog posts on your Facebook Page is a great way to funnel traffic back to your monetized website, but it’s easy for content to get lost in crowded News Feeds. Here are a few ways to grab viewers attention and make sure they click your blog posts:

Utilize the Description

Our feature allows you to enter a description for your blog post. Use this opportunity to engage viewers and attract them to your content. Ask different types of questions to draw them in, or pull a compelling quote from your blog post to create engagement.

conquer the feed post

Share Roundups and Recaps

A great practice for leveraging content is to do recaps on your blog then schedule those to publish to your Facebook Page. Whether you bundle blog posts by date range or by a theme, posting roundups and recaps provides a ton of value to you and your fans. It gives people a comprehensive view of the latest news in your niche, and it allows you to link to previous posts and further leverage your content.

Boost Your Blog Post Content

Create a Facebook ad to make sure your content gets seen by the right people. Facebook ads are a cheap way to drive traffic through to your WordPress blog and increase your reach.

If you run a WordPress blog or website in relation to your Facebook Page, get started with our WordPress Posts feature. Save time by automatically scheduling your blog posts to publish to your Page, and attract your audience to your content by adding attention-grabbing descriptions.

Ready to get started scheduling your blog posts and managing your Pages? Sign up with FPTraffic today!

All Rick and Morty Case Study – 10,000 Page Likes in 1 Month

My name is Luke and I am the creator of FPTraffic. I’m one of those practice what you preach type of people so I decided to create a new Facebook Page last month to use as a case study on how you can launch a brand new Page and get it to 10,000+ Likes in a month.

First, let’s look at the Page I created.

All Rick and Morty

All Rick and Morty

I decided to create a fan Page for the TV show Rick and Morty because I already have a large audience that I know likes the show on another Facebook Page. It’s a new show, but it already has a great fan base.

I like to do Pages about TV shows because I really enjoy watching TV and I know they have monetization potential. These are two important factors when choosing a niche.

Once I had decided on Rick and Morty, the next thing I did was research a good username that was available on both Facebook and Twitter. I ended up getting @AllRickandMorty.

4 Steps to Start Your New Facebook Page

I created my Facebook Page, setup my Twitter, set my posting schedule, found some content and setup my Facebook Ads for Likes.

  1. Create your Facebook Page – The setup process for creating your Facebook Page is pretty easy and only takes a few minutes. Make sure you find or create a great Profile Picture and Cover Photo.
  2. Setup your Twitter – I signed up for Twitter to claim my Twitter username and connected it to my FPTraffic account. I use the same Username, Profile Picture and Cover Photo on both Twitter and Facebook to help establish my new “brand” and make the connection easy for my new fans.
  3. Set my posting schedule – I started posting 3 times a day (morning, afternoon, and night) and have made adjustments since then to post at my optimal times (more on that below).
  4. Find some content – It’s critical that you have some content for your new audience to engage with and FPTraffic makes it easy to find and schedule that content!

Setup Facebook Ads for Likes

Our strategy for growing Facebook Pages with FPTraffic can be summarized in 3 easy steps:

  1. Grow your Base Audience – These are the people who are going to engage with your content and help grow your Facebook Page organically. You can’t grow organically if you do not have anyone who Likes your Page. We use Facebook Ads to grow our Base Audience (example below).
  2. Post content consistently – Your audience needs content to engage with. FPTraffic makes it easy to find and post that content.
  3. Create value – By posting content consistently to your Base Audience (content they are going to enjoy and engage with) you are creating value for them. This is how you continue to grow your audience and the value of your Page.

To begin the process of growing your Page, you will need to setup Facebook Ads for Likes to grow your Base Audience.

Facebook Like Ad Campaign[/ecko_fullpage_image]

To grow my base audience for Rick and Morty, I created a Facebook Ad for Likes targeting people who are interested in Rick and Morty. The interest you choose to target is really important to helping decrease your cost per Like. Rick and Morty is not an overly competitive niche yet, so I was able to get my cost per Like down pretty quickly. You may need to test other interests as well.

Your goal should be to get your cost per Like between $0.01 and $0.05. For most niches, this should be possible. Here are some tips to help.

Tips for Creating Your Page Like Ads

When I create my Facebook Ads for Likes, I keep the advertisement as simple as possible. I’ve included a screenshot of the actual ad I am running right now (and the only one I tested) for growing my Rick and Morty Facebook Page.

There are a few things I do with every single ad:

  • When setting up my Ad Set for Page Like Ads, I typically only use the Mobile News Feed placement.
  • I only create a 1 Ad Set for each Campaign with 1 Ad and set my daily budget at $3.00.
  • Use your call-to-action in the ad text. For example, I’m specifically telling the person seeing my ad to Smash the “Like” button if they love Rick and Morty, which I believe they probably do because Facebook is targeting them with the Rick and Morty interest.
  • By default, Facebook will use your Page Cover Photo as your ad image, but you can change this if the one you have isn’t going to draw the attention of the person seeing your ad.

That is all you need to do to successfully setup your ad for Likes. Once your ad is created and approved, let it run for at least a week and watch your cost per Like each day.

Facebook Ads for Likes Daily Breakdown

As you can see, the cost per Like started at $0.14 per Like on the first day (December 8th) and decreased significantly within the first week of running.

This happens because Facebook is automatically optimizing your ad to only show to people who are going to be interested in it. Every day they’re able to collect more data on who is engaging with your ad (Liking your Page) and then use that data to more accurately target new people the next day.

It didn’t take long before I was only paying $0.01 per Like and that’s still what I’m paying today.

10,000 Page Likes

I set my goal in my mind for each new Facebook Page I create to 10,000 Likes. It’s my goal to get to 10,000 Likes because by 10,000 Likes, you have a fairly large audience who should be engaging with your content and helping grow your Page organically.

All Rick and Morty has passed 10,000 Likes and is getting fantastic engagement. In fact, over the past 7 days, the posts published by FPTraffic to my Page have been seen (reach) on Facebook over 1,000,000 times.

Facebook Page Engagement

What’s Next?

My Page has reached 10,000 Likes and has great engagement. Fantastic! What’s next though?

I will turn off my Ads for Likes soon and see how the Page does growing organically. Over time, I will capture most of the Rick and Morty fans without ads simply because my content will be shared so much.

I have hundreds of posts scheduled to be posted to my Page, but I will continue to add more and keep an eye on my most popular Page posts to see what is performing best.

[ecko_fullpage_image]Rick and Morty Posts[/ecko_fullpage_image]

I also will keep a close eye on my peak times to post on my Page and adjust my FPTraffic posting schedule regularly to make sure I’m getting optimal reach.

Monetizing My Audience

As my Page grows and I continue to provide value for all my Rick and Morty fans, I will also begin working on ways to monetize the Facebook Page without hurting the trust I’ve developed with my audience.

One way to monetize the Page is to post Rick and Morty merchandise from Amazon. FPTraffic is completely integrated with Amazon so I can do a few simple searches using the Amazon tool and schedule products to post to my Page.

I’ll also begin adding content to my new Rick and Morty viral media site and funnel traffic from my Facebook Page to the website so I can generate ad revenue and potentially some affiliate sales as well.

Start Building Your Audience

I started building Pages over 6 years ago and today I reach millions of people every single day organically on Facebook without having spending a dime.

Start building your audience today and harness the power of social media to grow a massive reach. We have thousands of FPTraffic members who manage billions of Likes.

[ecko_contrast]We all started with 0 Likes. Today is your opportunity to get started and working towards your first 10,000 (or next 10,000) Likes 🙂

[ecko_button color=”green” size=”large” url=””]Join FPTraffic and Build Your Audience[/ecko_button]


I’m here to help. Comment below if you have any questions or contact me. Good luck!

Use National Holidays and Special Dates to Increase Engagement

Looking for ways to mix up your content and boost engagement? Take advantage of national holidays and other special dates related to your niche. Doing so will help you create fresh content your audience will love.

We’ll show you how you can find dates to celebrate with your audience and why special dates work well for engagement. You’ll learn some of our best practices for posting holiday content as well.

Get your 2017 calendars ready – you’re about to fill them up with holidays to celebrate on your Facebook Page!

Special Dates to Celebrate

You can find a special date to celebrate with your Facebook Page fans any time of the year. What exactly do we mean by “special dates”? Any of the following can create opportunities for shareable content:

  • Major holidays
  • Psuedo-holidays
  • Historical holidays
  • Birthdays
  • Milestones
  • Anniversaries
  • Trends
  • Sports events

Any niche can find a way to celebrate the major holidays like Thanksgiving, Christmas and New Year’s. Even more so, you can likely put a spin from your niche on days like Veterans Day, Grandparents Day or even the first day of summer.

Independence Day Facebook Page Post

Did you know that every day of the year has some kind of observation associated with it? Check Days of the Year regularly for awesome “psuedo”-holidays that relate to your niche. With days like Squirrel Appreciation Day, Eat a Hoagie Day and Talk Like a Pirate Day, it’s definitely worth taking a look at!

[ecko_button color=”green” size=”large” url=””]Check out the Days of the Year Calendar[/ecko_button]

If your Page is based on a TV show or celebrity, keep track of the actors’ birthdays and make your fans aware of when they’re happening. Check for the anniversary of when the show first aired. Mark these important dates on your calendar so you don’t miss an opportunity for an engaging Facebook post.

Be aware of trends and sports events that happen at certain times of the year. Can you relate your niche to the Stanley Cup or the World Series? What about the Catholic Lent season or back-to-school season?

You’re likely to see more likes, comments and shares with posts centered around these important dates and times of year. People love content relating to the holidays. Here’s why.

Holidays Posts Have Emotional Appeal

Whether it’s the big holidays or the goofy, random daily celebrations, holiday-related posts are sure to invoke emotion among Facebook users.

People are generally happy during the Thanksgiving to New Year’s season. When you post something of value to your fans that relates to the winter holidays, it shows a little more humanity on your side and gives them even more reason to smile. Holidays give you a chance to create emotional touch points with your content.

When you post a birthday in your niche or a funny pseudo-holiday that relates, your fans will feel a sense of community. They’ll love feeling that they relate to the post and to the several other Facebook users who are engaging with it.

For these reasons, people are much more likely to share holiday-related posts. Opportunities arise for tons of engagement and traffic back to your Page, but only when you use special dates the right way.

How to Make Holiday Posts Work for You

The most important thing to remember with holiday-related posts, and all posts for that matter, is to keep your audience in mind. Post only content that is relevant to your niche and your audience. Ensure that your posts are appropriate to the holiday as well.

Tie in special offers, giveaways and discounts. Use the holiday to your advantage to provide awesome value to your audience while making some extra money at the same time.

Thanksgiving Post

Holidays and special dates are a good time to promote your Facebook Page and engage your audience in new and fun ways. Find a way to celebrate the holiday with your fans in a way they’ll connect with, and you’re sure to see a boost in engagement.

[ecko_contrast]What are some ways you’ve used special dates to connect with your audience? Tell us about it in the comments section![/ecko_contrast]

Find the best holiday-related content and schedule it to post right to your Page with FPTraffic. Set up your Pages today!

Schedule Content from Pinterest and Instagram with the FPTraffic Chrome Extension

Do you want to schedule and post images from Pinterest and Instagram to your Facebook Page, but you’re not sure how to do it?

Posting relevant images is essential to getting Facebook users to engage with your posts. In fact, Facebook posts with images see 2.3 times more engagement than those without images.

But you don’t have to spend hours every day taking photos or creating new images for your Page. Sources like Pinterest and Instagram are overflowing with images to share with your target audience. With FPTraffic’s Chrome Extension, you can gather and schedule thousands of images from Pinterest and Instagram for the entire month in just a matter of minutes.

Recently updated for an improved user experience, the FPTraffic Chrome Extension is being used by more than 2,000 people every week! We’ll explain how you can use the FPTraffic Chrome Extension for your Facebook marketing strategy and give you tips for choosing images effectively.

FPTraffic Chrome Extension

How to Use the FPTraffic Chrome Extension

The FPTraffic Chrome Extension allows you to grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.

2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.

FPTraffic extension icon

3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.

[ecko_gallery]Instagram search Pinterest search[/ecko_gallery]

4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.

5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.

6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).

FPTraffic Extension Bar

7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.

Photos from Pinterest

8. Access the FPTraffic URLs page (, select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.

Tip: Be sure to go to the Image URLs page and not the Link URLs page.

9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

Now you can easily gather and schedule a month’s worth of content from Pinterest and Instagram in one sitting!

Tips for Choosing the Best Images for Your Page

Photos posted by FPTraffic members are viewed about 50,000,000 times a day on Facebook! With that kind of reach, you want to choose the right images that will also encourage engagement among your audience. Before selecting every image in the Pinterest and Instagram feeds, be sure to consider the following tips:

  • Choose images that are relevant and related to your brand.
  • Add emojis and clever descriptions to your image posts.
  • Post different types of images, including gifs, memes, infographics and photos to engage your audience.
  • Experiment with your images, and test your results to determine which types of images your audience resonates most with.
  • Encourage engagement with “Caption this” photos, prompting users to comment with their own descriptions.

Images are the primary type of content that gets posted and shared on Facebook. Image-driven sites like Pinterest and Instagram are helpful for finding images relevant to your niche to share with your target audience. The FPTraffic Chrome Extension allows you to efficiently gather and schedule all of those images to boost engagement on your Facebook Page.

Are you using the FPTraffic Chrome Extension? Get it here!

Your Guide to Facebook Holiday Marketing

It’s the most wonderful time of year for online marketers – everyone is online! Whether they’re looking for gifts, browsing social media for holiday recipes or decorating tips, or posting pictures of their Christmas tree on Facebook, people are spending much more time online during the holiday season.

Now is the time to kick your Facebook marketing into high gear and drive more traffic to your Facebook Page. 65% of shoppers tap social media when looking for the perfect gift. Get your Facebook Page ready for the holiday season with our strategies and tips for Facebook holiday marketing.

Facebook Holiday Marketing Strategy

Computer keyboard with Christmas keys - holiday conceptWith so much potential for traffic over the holiday season, you don’t want to go in blindly and post content that falls flat in the crowded space. The holiday season creates a big opportunity for you to do well with your Facebook Page, so it’s important to have an overall strategy this time of year.

Set a goal

What is it you want to achieve with your Facebook Page during the holidays? Maybe you want to hit a certain number in sales, increase the click-through rate to your website or increase your brand awareness. Think about what you want for your Facebook Page ahead of time so that the content you post aligns with your goals.

Having a goal in mind also informs you of what to measure with your marketing efforts. If you want to increase sales, your numbers will showcase the success of your efforts. To measure whether you’ve increased your brand awareness, track the engagement with your posts, such as likes, comments and shares.

Schedule your posts

Once you’ve set your goals, find and schedule content to post at the times when your audience is most likely to see it. Scheduling content not only saves you time in the long run, but also ensures that you won’t miss an important date or opportunity to engage with your fans. FPTraffic members have several great sources to post content from, and our scheduling tool allows you to easily create a content schedule that’s best for your Facebook Page.

With the right goals and a post schedule full of relevant content, you’ll be on the right track for success this holiday season.

Holiday Marketing Tips

The holiday season is a great time to make changes to your Facebook Page and engage with your fans in different ways. Here are a few tips to get creative with your Facebook holiday marketing:

1. Change your cover image and profile picture.

It’s good to mix up your Page’s main images once in a while, and the holidays give you a chance to get creative and festive. Relate your cover image to the holidays and change it up a few times over the season. Use it to direct your fans to a holiday sale or promotion. Changing the image on a regular basis will motivate your fans to check back with you often.

2. Get in the storytelling spirit.

The holidays are a good time to get more personal with your fans. People enjoy stories this time of year, something they can connect with and relate to. Take this opportunity to tell your brand’s story. Highlight background information about how you or other employees got started in the business. If you run a hobby Page, share inspirational stories of others who enjoy that hobby. In the spirit of the holidays, share stories of what traditions you partake in or what charities you donate to. Get on a human level with your fans.

3. Get your fans involved in the holiday fun.

Engage with your fans by hosting holiday-related contests. Ask them to post their favorite holiday photos, treats or recipes. Host a holiday countdown, with prizes, giveaways and offers happening every day. This is a great way to keep your fans coming back to see what’s next.

4. Use strong visuals.

Facebook is a highly visual platform: Photos make up 60% of the post types and videos make up 31%. To compete in the crowded news feeds, use video, gifs and strong images in your posts. Facebook recommends using motion in your content to stand out and catch people’s attention.

5. Think like your fans.

Whether your fans consist of your friends, clients or business partners, think about their needs this time of year. Not only is it the busy holiday season, but it’s also the end of the year and that means different things to people in different industries. How can you help your fans during this time? What content can you post that will serve them well?

6. Tug at their emotions.

People enjoy more heartfelt messages around the holidays. Post content that will tug at your fans’ heartstrings, evoke sentiment or make them laugh. Put them in a cheery mood and they’ll be more likely to engage with your Facebook Page.

7. Use holiday-related Facebook ads.

Facebook Ads are always good for generating traffic and Likes to your Facebook Page. If your Page hasn’t taken off yet, use this busy time to really gain a following with Facebook Ads. Again, use motion to stand out and attract people to your ads.

Facebook Holiday

This holiday season, take advantage of the boost in online activity and prepare your Facebook Page for success. Determine what you want to achieve, and create a strategy toward making your goals happen. Try engaging with your fans in new ways, like hosting a holiday countdown or sharing your brand story. Remember to keep your posts highly visual, and be sure to schedule your content so you never miss an important opportunity to connect with your fans.

Join FPTraffic today to start scheduling content to your Facebook Page!

How do you use Facebook for marketing during the holidays? Share your stories in the comments section!

Why Scheduling Social Media is Important

When is the last time you posted on your Facebook Page? Do you have tons of social media ideas but fail to post regularly?

Whether you use them for passive income or to drive traffic to your business, Facebook Pages are fun to create and have huge potential for monetization. Facebook is the most visited website out there, and 74 percent of consumers rely on social media to make purchasing decisions. You know an online presence and Facebook Pages are crucial to selling, but all too often social media strategies fall to the wayside.

It’s easy to put social media on the back burner while you tend to everything else, which is why scheduling your content is essential to building your Facebook Page empire. Scheduling posts to your Facebook Pages has several benefits, from saving you time to earning more money.

5 Ways Scheduling Social Media Makes Your Life Easier

Maintaining a frequent presence online is important, but how can you simplify the process of updating your Facebook Pages? Scheduling content makes your life easier in the following ways:

1. Scheduling saves you time.

It’s easy to get sucked into the depths of Facebook when you’re looking for content to share on your Page at any given time of day. If you batch your time, you can schedule days’ and weeks’ worth of posts in one quick sitting. It’s the “Work smarter, not harder” philosophy. Cutting out time to schedule your posts means you’ll have less distractions as you go about your day and your work.

2. Scheduling provides virtual consistency while you’re offline.

If you’re traveling or you suddenly get sick and can’t think about updating your Facebook Page, a scheduling tool keeps your online presence alive while you’re out. If you can’t physically keep up with your content, you can relax knowing it’s being taken care of.

3. Scheduling at the right time drives more traffic.

Using a scheduling tool allows you to reach your audience when they’re online. You can schedule your posts so they’re more likely to be seen, driving more traffic to your Page.

4. Scheduling allows you to capitalize on important dates for your niche.

You won’t miss out on dates that are significant for your niche if you plan your content ahead of time. Taking a look at the significant dates ahead or looking at a calendar for weird holidays and national observances allows you to prepare posts centered around those dates that your fans will love sharing.

5. Scheduling gives your Facebook Page a good reputation.

If you have a schedule you stick to, your followers are more likely to trust your Page or your brand. They don’t like to come to your Facebook Page and see that you haven’t posted in weeks. They’ll appreciate that you’re keeping them up to date on new products or trends in your niche.

To sum up, scheduling your social media frees you up to tend to other important aspects of your life. Maintaining a consistent posting schedule creates a reliable reputation among your followers. Save yourself some time and keep your Facebook Pages active with a scheduling tool.

Do you want to make your life easier with content scheduling? FPTraffic is a scheduling tool that allows you to find and post content to your Facebook Pages with a click! Easily manage all of your Pages and posts with FPTraffic, and join the other members whose content is being viewed 50,000,000 times a day on Facebook. Sign up and start scheduling your content!

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