13 Ways to Use Facebook Live

Do you want to expand your Facebook Page reach?

Doing Facebook Live broadcasts regularly is one of the best ways to grow your audience and build your brand. But if you’re new to this type of content, it can be hard to know where to start.

What should you talk about in your Live video? What will your audience be interested in? What kind of discussion will be most effective for generating revenue?

If you’re stumped for ideas, use this post to jumpstart your brainstorming session. We’ve compiled a list of 13 ways you can engage your audience through Facebook Live.

Why Use Facebook Live?

If you sell a product or service, doing Live videos on Facebook can benefit your brand in several ways:

  • Increase your reach: Facebook prioritizes Live video and will show your broadcast to a larger audience than they will with other post types. Live video is also a type of content that fans want to share with their friends, so you’ll inevitably reach more people.
  • Personalize your brand: Going Live shows your Facebook fans who you are. This helps you establish trust for your brand, which is essential in the relationship-building aspect of social media marketing. People are more likely to buy from you if they trust you and connect with you on a human level.
  • Understand your audience: This live interaction is a great way to get immediate feedback from your fans. You can ask their opinions about a product, a blog post you recently shared or anything relating to your niche. This feedback can help inspire future content as well.

While posting memes, images, gifs and articles consistently is key to keeping your audience engaged, showing up in a Facebook Live every now and then takes engagement to a whole new level. Do this once a week to add a personal touch to your Facebook Page.

13 ways to use facebook live

13 Facebook Live Video Ideas

Here are a few ways to start using Facebook Live on your Page or Facebook Group:

1. Q&A

A standard way to use Facebook Live is to answer your fans’ questions. You can use a list of frequently asked question,s or answer questions that fans ask you during your broadcast. Consider whether you want questions to be more general or focused on a specific topic within your niche.

2. How-to

Demonstrate how to use your product, or educate your fans on how to do something related to your niche. End with a brief Q&A, as people may still have questions.

3. Promote other content on your Page

A good way to use Facebook Live is to recap what you’ve shared on your Page during the week. Point out a blog post, video or other popular posts from the week. Or use it to promote a new piece of content, explaining why you wrote that post and what your fans will get out of reading it.

4. Give a review

Live video is a great way to show your fans your experience with a product they might be interested in. A good way to do this is to show an unboxing, broadcasting yourself opening a package with a product you’re going to tell them about.

5. Recap an event

Tell your audience firsthand what you learned at a conference. Share highlights of an event and tell them how it inspired you. Get your fans excited about what’s happening in your industry.

6. Promote an event

Use this opportunity to get fans excited about an upcoming event for your business or industry. Tell them how they can get tickets and answer any questions they may have about it.

7. Interview someone

Interview a prominent person in your niche, someone your fans will be excited to hear from. Invite a guest who specializes in your niche but may have a different lesson your fans can benefit from hearing.

8. Make an announcement

Share breaking news and exciting announcements happening in your business. This will make fans want to keep up with and follow your Facebook Page for more updates.

9. Reflect

Simply share your thoughts on something. Bloggers like to use Facebook Live as a way of sharing a quick reflection, which can later turn into a longer blog post.

10. Address comments on your Page

Use a Live video to address comments people have made on your Facebook posts. If you’re getting a lot of the same questions or comments, use this opportunity to address those concerns.

11. Behind the scenes

Take your Facebook fans through a day in the life. Whether you’re a blogger or business owner, people will love to see what happens in your industry in real life.

12. Tease new products

Share information with your fans about what they can expect from your business, what new products they might be interested in, and what they can look forward to. This helps them see why they want to stay connected with your Page.

13. Engage with your Facebook Group

If you run a private Facebook Group associated with your Page, going Live within the Group is a great way to keep the engagement and excitement high. Group members are often more committed and will love to see you showing up Live in their News Feed. Use any of the previous ideas to go Live in your Facebook Group.

Your Turn

Our challenge for you is to do a Facebook Live this week! Pick one of these 13 Facebook Live ideas, and customize it to fit your niche. Share a link to your Live video in the comments section!

For more tips on using Facebook Live, check out this post: How to Use Facebook Live on Your Page

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5 Reasons to Create a Facebook Fan Page

Facebook isn’t only an effective platform for business marketers – thousands of people are making Facebook Pages that are based around their hobbies, passion projects or even TV shows. And they’re not creating Pages as an outlet to rave or rant about something – admins are seeing all kinds of benefits from their Facebook Pages.

If you’ve been thinking about starting a Facebook fan Page but you’re not sure if it’s worth the effort, let these 5 benefits convince you otherwise.

Benefits of a Facebook Fan Page

Here are a few reasons to create a Facebook fan Page:

Unlimited Reach

There is currently no limit to how many Facebook fans a Page can have, but you’re limited to 5,000 friends with your Facebook profile. If you have an important message to share and you want to reach as many people as possible, consider creating a Facebook fan Page to expand your reach.

Total Reach Page Insights

You can reach more people by creating Facebook ads to grow your Page. Check out more of our posts on increasing reach:

Build Community

Facebook Pages provide a unique opportunity to create a community around a topic, whether that be a business, charitable mission, support group, hobby or anything that interests you and a large audience. By consistently providing value in your posts, you can generate discussions and spark people’s interests. Use Facebook as a way to inspire, educate and entertain others.

running Facebook Page

With the ability to have your content seen by fans every day, you have an amazing opportunity to build trust and credibility in your niche. You have the power to bring like-minded people together in conversation. Here are a few more resources on building community with your Facebook Page:

Promotion

If you want to drive traffic to a website or blog, Facebook is the way to do it. Facebook is where 2 billion people are hanging out – creating a Facebook fan Page is the best way to tell the world about your new blog post, a special deal happening on your website or an event taking place in your city that your audience should know about.

run eat repeat blogger facebook fan page

Check out these posts to learn how to funnel traffic from your Facebook Page to a website:

Monetization

Did you know you can make money with your Facebook Page? Over 3,000 people are generating extra income with FPTraffic! Once you’ve built an audience to your fan Page, you can use tools like Amazon and eBay to recommend products your audience would be interested in buying and make a profit when they purchase through your link.

Learn how to monetize your Facebook Page in these posts:

Fun!

Creating an effective cover photo, sharing valuable content and interacting with fans over something that means a lot to you – what isn’t fun about that? We love sharing classic quotes from our favorite TV shows and seeing how many people across the world enjoy a laugh from it. Businesses love connecting with customers more regularly through their fan Page. Bloggers love being able to share what they’re thinking with smaller, image-based posts in between their in-depth posts.

Facebook is a fun platform to be on. Why do you think 2 billion people spend their time there?

We hope these 5 benefits encourage you to create your Facebook fan Page today. Check out these resources to get started:

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What is holding you back from creating a Facebook fan Page? What questions do you have about it? Let us know by leaving a comment!