Why You Don’t Need to be Everywhere in Social Media

Facebook, Twitter, Pinterest, Instagram, Google Plus, Snapchat – the list of social media platforms seems never ending, and each channel has its benefits. While you might be tempted to have a presence on each platform, spreading yourself too thin may make it difficult to gain traction anywhere. Unless you have a virtual assistant to help you out, you’ll likely lose your own sanity trying to keep up with it all.

The good news is, despite what people say, you really don’t need to be everywhere on social media. Instead, why not try putting all of your efforts into the social media platform you feel strongest in? Devoting your time to one area can be more effective in growing your following.

How to be Successful in Social Media

If you’re a brand, blog or business looking to gain a following on social media, try narrowing your focus. Here are three steps to consider when building your social media presence:

1. Pick one social media platform

Yes, just one! For now anyway. The key to mastering social media is to master only one aspect of it at a time.

How do you know which channel to choose? Find out where your audience hangs out. With 1.8 billion people in the world on Facebook, it can’t hurt to start there.

2. Study and master the platform

After you decide which platform to devote your efforts to, study that channel to learn how it works. When is the best time to post? How do the algorithms work? How can you get organic reach on that channel?

Each social media platform has plenty of resources for learning its culture. If Facebook is your chosen platform, let this blog serve as your study guide. We discuss all things Facebook with three blog posts a week, keeping up with the latest features and changes. We also have a free email course intended to help you succeed with your Facebook Page.

Fan Page Course

3. Execute

Once you’ve chosen your social media channel and studied its culture, form a plan to dominate in it. Create the content that does best on that platform. Set a post schedule that automatically publishes content at the most prominent times. Interact with your fans and keep up with your analytics to better understand them.

If you already have profiles across every social media channel, you might continue posting here and there but be sure to put the majority of your efforts into one channel for now. Focus your attention on one platform, master it, then start again with another one.

Facebook Image with Link in Description

FPTraffic members have the ability to connect their Twitter account, so if you’re posting content to your Facebook Page it will also post to your Twitter feed. This is a nice way to keep up minimally on another channel while you’re mastering Facebook.

Getting good on one platform helps you grow a strong following better than trying to keep up with each channel right from the beginning. Pick one platform to start with, learn how it works, and make a plan. Repeat.

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What would help you feel more confident in Facebook? We want to help you master it! Let us know by leaving a comment.

10 Best Podcasts to Boost Your Online Marketing Game

There’s no shortage of resources to help you get better at your craft. Online marketers have a wealth of knowledge at their fingertips thanks to thousands of books, blog posts, and – the latest favorite resource – podcasts.

Podcasts offer a convenient way to take in tips and advice from the experts of the industry. You can listen to them on your commute, while walking the dog or cleaning the house. And the best part? They’re completely free to listen to!

With so many options out there to choose from, we want to share a few of our favorites. Learn new strategies to boost your Facebook Page and up your social media game with our top 10 social media podcasts.

man with headphones

1. Smart Passive Income

Pat Flynn from The Smart Passive Income Blog shares his online business and blogging strategies that allow him to support his family 100% with passive income generated online. Check out his show for tips on automation, outsourcing, search engine optimization, niche sites, social media, affiliate marketing and more. Featuring weekly interviews, Smart Passive Income helps you learn to create multiple passive income streams.

Episodes to start with:

2. Affiliate Buzz

Known as the longest-running podcast dedicated to the affiliate marketing industry, the Affiliate Buzz podcast helps affiliate marketers learn the ins and outs of earning through affiliate programs. We have a great opportunity to generate income through affiliate marketing with Facebook Pages – take in some tips from those who have been there to get ahead of the curve.

Episodes to start with:

3. Social Media Marketing

This podcast aims to help you navigate the jungle of social media. Social Media Examiner’s Michael Stelzner interviews social media marketing professionals and shares success stories every week. Each episode leads with a new find in social media, like productive apps or tools. Packed with actionable tips and in-depth advice, Social Media Marketing is a great way to pick up new strategies.

Episodes to start with:

4. ProBlogger

Many people successfully use Facebook Pages to funnel users through to a monetized blog. Bloggers can benefit from ProBlogger’s Darren Rowse, who teaches what he’s learned in over a decade of blogging full time. This podcast is meant to help you take your blog to the next level and make money online.

Episodes to start with:

5. Social Pros Podcast

This podcast highlights social media professionals who are doing the “real work for real companies.” With professional insights, current trends and ideas in the industry, Social Pros features Jay Baer of Convince & Convert and Adam Brown of Salesforce. Each episode ends with “The Big Two,” where the guest being interviewed gives quick answers to two important questions.

Episodes to start with:

6. The #AskGaryVee Show

Gary Vaynerchuk, aka Gary Vee, is a well-known entrepreneur, CEO, investor and public speaker. His podcast includes a mix of his #AskGaryVee YouTube videos, keynote speeches on marketing and business, segments from his DAILYVEE video series, interviews and current thoughts.

Episodes to start with:

7. Social Media Social Hour

Social media entrepreneur Tyler Anderson features interviews with top brands and influencers each week on the topics of successful social media marketing, online marketing and content marketing tactics. Social Media Social Hour covers all the major platforms, from Facebook and Twitter to Periscope, Meerkat, Blab and more.

Episodes to start with:

8. Online Marketing Made Easy

Online entrepreneur Amy Porterfield talks all things monetization, discussing her own tested and actionable lead generation strategies. After working with big-time influencers like Tony Robbins, Amy uses her knowledge and passion to help small business owners launch and promote new programs, grow their email lists, get more leads, build their authority and rock their social media.

Episodes to start with:

9. Marketing School

Marketing School is great to listen to for getting quick tips to use every day. Featuring new episodes daily, host Neil Patel of Quick Sprout delivers 10 minutes of actionable marketing advice to help you take your business to the next level.

Episodes to start with:

10. The Art of Paid Traffic

Facebook ads expert Rick Mulready reveals paid traffic tips, tactics and strategies for generating leads and sales on autopilot. With advice on writing good ad copy, buying email lists, affiliate marketing and more, The Art of Paid Traffic helps your business sell across all social media platforms.

Episodes to start with:

Learn from the best in the field with these 10 podcasts. With so much information out there, don’t let yourself get overwhelmed. Pick 2 or 3 of these that you really like and stick with them to stay the course.

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Do you listen to online marketing podcasts? What are your favorite ones? Let us know by leaving a comment!

10 Apps to Stay Focused and Boost Your Facebook Page

Do you struggle to stay on task when you work on your Facebook Page?

It takes some discipline to be productive on social media. You can go on your Page to check a recent post and end up clicking, scrolling and reading for several minutes before you remember what you even logged in to do.

When you’re spending so much time building, growing and monetizing your Facebook Page, it’s easy to get sidetracked by the ever-changing Newsfeed. Luckily, several apps exist to help you stay focused and productive while working on your Facebook Page. There’s even an app to hide that time-sucking Newsfeed!

Today we’re sharing a few of our favorite apps that help us stay focused and boost our Facebook Pages. These apps can assist you in everything from completing tasks to creating engaging content for your fans.

Best Apps for Staying Focused and Productive on Social Media

FocusBooster

Have you ever heard of the Pomodoro Technique? It’s a time management system that encourages you to focus on a single task for 25 minutes and then give yourself a 5-minute break. FocusBooster tracks your time while you work on a task and lets you know when your 25 minutes have passed.

This app is great not only for staying on task, but also for tracking time if you’re working on social media for a client. You can adjust the timer if you’d rather work in larger time batches. The app also has a desktop version so you don’t even have to tempt yourself by opening a browser.

timer

StayFocusd

This Google Chrome extension serves as your treat at the end of the day. Rather than giving up your time-wasting sites altogether, this app helps you limit the time you spend browsing them. It allows you to set a period of time to spend on certain sites.

If you find that you get swept up Googling for hours when you’re looking up new content for your Facebook Page, this app can serve as a way to control that time.

Evernote

Evernote is the ultimate online notebook. In fact, you can house several notebooks within this one app, which makes it a nice central location for everything you may need to keep notes on. Use Evernote to brainstorm ideas for your Page, keep notes of articles you read, or copy and paste images and other content you find.

The app organizes all of your notes in a way that’s searchable and easy to use. Download the app on your phone as well to make for an even more efficient note-taking experience.

Grammarly

If you’re not confident in your spelling or writing skills, Grammarly is a lifesaver. This Google Chrome extension is your spell-check for everything you write online. It serves as an online proofreading tool, checking for grammar, spelling, punctuation and style and features a plagiarism detector.

IFTTT

If This Then That, or IFTTT, is meant to simplify your time spent online. You create a simple automation recipe with “this” being a trigger work that leads to a “that” action. It helps you to connect all of the apps and devices you use to simplify your time.

For example, you can use IFTTT to automatically email users when they comment on your WordPress blog. Save articles that you like on Facebook to your Evernote. There are endless “recipes” you can make on IFTTT to make your life easier.

IFTTT options

Facebook Pages Manager

The Facebook Pages Manager app allows you to stay informed of what’s happening on your Page while you’re on the go. Page activity builds up quickly once you build an audience, so it’s helpful to keep up with activity throughout the day. This app also gives you a separate space meant only for managing your Pages, so you’re not distracted by everything else on Facebook.

Pocket

Working online, you’re often distracted by new articles and blog posts with catchy headlines that tempt you to read them right then and there. The Pocket app allows you to save that content offline to read later. This app is great for keeping up with the trends in your niche at a time that’s most convenient for you.

Pocket App

Google Analytics

Google Analytics compliments Facebook Insights nicely to give you more information about interactions with your fans. Use Google Analytics campaigns to track link performance on your Facebook Page. Ultimately, this free tool will help you track your conversion rate.

Newsfeed Burner

Crucial for those working on Facebook Pages, Newsfeed Burner blocks your Newsfeed from showing up while you’re in Facebook. You can still access Pages and Groups, but you won’t be distracted by the time-sucking Newsfeed. Use this Google Chrome extension when you need to get some serious work done on your Page.

empty newsfeed

Canva

Canva is an awesome tool for creating social media graphics and memes. Easily design images to put on your Facebook Pages using Canva’s thousands of free templates. Make everything from infographics to Facebook Covers. Save and upload your images into your FPTraffic account to be automatically posted to your Facebook Page.

Monetizing your Facebook Page is meant to make your life easier. Try using these apps to increase your focus and productivity. Start getting more done without distraction and you’re likely to be more successful.

[ecko_contrast]FPTraffic is designed to help you be the most productive with your social media time. Sign up today and start saving time with our automated scheduling tool!

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Do you use any apps to enhance your productivity? Tell us about them by leaving a comment!