How to Create a Facebook Page

If you’re one of the 1.18 billion users who log onto Facebook daily, you might feel like navigating the platform comes second nature to you. But you keep hearing about all the benefits of setting up a niche, business or brand Facebook Page, and you want to get in on the action. Suddenly, you realize you don’t know how to do everything on Facebook.

You want to create a Facebook Page, but where do you get started?

Creating a Facebook Page only takes a few simple steps and you can do it right from your own Facebook account. We’ll show you how to get your Page up and running so you can start monetizing it and reaping the benefits.

How to Create a Facebook Page

To set up a new Facebook Page, log into your Facebook account.

  1. On the left sidebar, under the Explore tab, click Pages.
  2. On the top right, click Create Page.
  3. Select your Page type.
    Facebook Page type
  4. Within the Page type you select, select the appropriate category from the Category dropdown.
  5. In the Name field, enter the title for your Page.
  6. Click Get Started.
    Page Category Dropdown
  7. In the About field, enter a description for your Page. If you have a website, Twitter or other social media account associated with your Facebook Page, enter that information in the Website field.
  8. In the next field, enter a username so people can easily find your Page. Stick with either the title of your Page or something close by. Read more on claiming a username for your Facebook Page here.
  9. Click Save Info.
  10. You’re then prompted to set your Profile Picture. Use either Upload From Computer or Import From Website, and click Next.
  11. Click Add to Favorites so you can easily access your Page from your Home screen. Then click Next.
  12. You can then set a Preferred Page Audience if you like. If you select specific interests, Facebook will target this audience more so than the general audience. Read up more about Facebook Audience Optimization here.
    preferred page audience
  13. Click Save.

You now have your own Facebook Page! Don’t stop there. We’ve got a few more tips for you to set up a successful Page.

Next Steps

Your new Facebook Page is up and running. What do you do next?

First thing, add a cover photo that best represents your Facebook Page and complements your profile picture. Change your profile and cover photos regularly, keeping with seasons of the year or different themes to engage your audience.

Facebook Page Cover Photo and Profile Picture

If you’d like to add another administrator to your page, go into your Settings and click Page Roles.

Finally, it’s time to start posting content to your Page. Facebook Pages that see the most engagement post consistently every day, often multiple times a day. Sound exhausting? We’ve got an efficient solution for you.

[ecko_contrast]FPTraffic does all the hard work for you. When you set your Page up with FPTraffic, you can find and schedule a month’s worth (or more) of content in one sitting. You’ll have access to the major content sources, and FPTraffic will post your content to your Page for you. You don’t even have to log into Facebook!

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With an FPTraffic membership, you’ll also gain access to our exclusive guides that show you how you can earn money from your Facebook Page. New opportunities arise constantly and the FPTraffic Guides cover all the latest methods for advertising and monetizing your Facebook Pages.

Have questions on creating your Facebook Page? Feel free to contact us!

Ready to get started? Sign up with FPTraffic today to efficiently manage your Page and start generating traffic!

Tips for Choosing Interest Tags with Audience Optimization

Facebook like thumbKnowing your target audience is crucial to gaining Facebook Page engagement. The more you deliver the right content to the right people, the more likes, shares and comments you’ll see in return.

In a recent post, we told you all about Facebook’s new Audience Optimization feature. This tool better matches your content with the right audience, prioritizing your posts for users based on the interest tags you choose.

How can you use those tags effectively? Get the most benefits from your efforts with the following tips for selecting interest tags.

Best Practices for Choosing Relevant Interest Tags

The Preferred Audience feature of Audience Optimization allows you to target specific subsets of Facebook users, ensuring your posts get seen by people who are the most interested in your topic.

Preferred Audience interest tags

As always with marketing, there is a strategy to using these interest tags effectively. Before you go checking the maximum 16 interest tags that sound best to you, take into account these recommendations from Facebook:

Discover the appropriate interest tags for your audience

  • Think about the types of people who are likely to engage with your content and what their interests are. Try to best define who your audience is, rather than what your keywords are.
  • Use the “5 W’s and How” tactic to target your audience. Ask the who, what, where, when, why and how of your content to determine what the specific interests are associated with it.
  • Don’t try to capture every interest under the sun. Think of your Page, brand and niche as a whole. Who will be most interested in your content beyond this one post? Target their interests specifically.
  • Think of overlapping topics and interests rather than subjects only particular to that post.
  • Tag for interests that are bordering on the main topics, like other categories people interested in the subject might engage with.

Cover a range of audiences

  • Include both specific and broad terms. Start with broad groups then narrow down to cover a range of audiences.
  • Avoid going too broad. Topics like “Entertainment” and “Sports” are too broad to connect with users who are highly engaged. Narrow down to subsets within those topics.
  • Tag specific organizations and brands that might overlap with your subject matter.

Other tips and tricks

  • Using 6 to 10 tags works best for most posts.
  • Tag public figures and celebrities directly to broaden your reach. Direct tags are effective for posts with public figures because there’s a direct correlation between the subject and audience’s interest.
  • Add location tags for local and regional stories, but don’t use them for national stories.

If you use the tips above, you shouldn’t have a problem coming up with a few interest tags for your posts. Use them strategically and you’re likely to see more engagement with your Facebook Page. Remember to use the Audience Insights tool to track which audiences are most engaged with your content.

Have you used interest tags with Audience Optimization yet? Let us know what tips and strategies have worked for you in the comments section!

What You Need to Know About Facebook’s Audience Optimization

Facebook Audience Optimization toolAre you getting a good reach with your Facebook Page but not much engagement?

Facebook’s new Audience Optimization feature is an easy tool to use and may help you see an increase in the numbers of shares, likes and comments on your posts. Audience Optimization is an organic targeting tool that helps you to engage and better understand your Facebook Page audience.

We’ve got everything you need to know about this new feature, from setting it up on your Page to effectively using it to boost engagement. First, let’s explain why this feature is important to your Facebook Page marketing.

Why Should You use Facebook’s Audience Optimization?

Whether your Facebook page is for a niche hobby or a small business, you want to put your content in front of the people who are interested in your industry. Too often we get caught up in how many users our posts reach, but what does that number matter if the users who see your content aren’t interested? They aren’t clicking your links or commenting because they’re not your right audience.

Audience Optimization better matches your content with the right audiences, which is helpful to improve your engagement rate. The features give your Page more priority among those likely to be interested, along with the ability to gain more information about your audience. In testing for Audience Optimization, Facebook saw that organic reach stayed about the same while engagement rates went up.

The features of this tool ensure that you’re delivering the right content to the right audience, potentially leading to better engagement. As we know, engagement is where the conversions happen.

How does Audience Optimization work to increase your likes, comments and shares? Let’s take a look.

Three Features That Help Boost Engagement

Audience Optimization has three key features – Preferred Audience, Audience Restrictions and Audience Insights, all of which help you target and understand your niche audience.

Preferred Audience

The Preferred Audience feature allows you to add interest tags to target Facebook-specific data sets. This replaces the old Interest Targeting feature, which limited others outside of those interest tags from seeing your posts. Preferred Audience does not limit visibility to users outside of your interests. Instead, it prioritizes your Page posts in the News Feeds for readers based on what likely engages them.

Facebook Preferred Audience

Facebook’s algorithm takes into account how interested the user seems to be in the topic and how likely they are to engage. People categorized within those interest tags are more likely to see your posts. Rather than limiting your reach, this feature helps improve visibility to the right audience for your Page.

Audience Restrictions

You still have the ability to limit visibility by using the Audience Restrictions feature. If you choose to use this part of the tool, only people in the audiences you choose will see the post anywhere on Facebook.

Audience Restrictions

Be careful! If you restrict audiences of certain locations, that can cause issues with tools you use to manage your Facebook Page, like FPTraffic.

Audience Insights

Using interest tags in the Preferred Audience feature allows you to see how your audience is responding. The Audience Insights feature will show you how each interest tag you set contributes to a post’s reach by showing how many clicks, shares and likes came from each category you chose. These insights are helpful for understanding how different subsets of your audience respond to your content. You can watch how particular tags perform over time and better customize your content for your audience.

How to Set Up Audience Optimization on Your Facebook Page

If your Facebook Page has over 5,000 Likes, the Audience Optimization feature turns on automatically. Otherwise, you need to turn the feature on in your Page Settings. Also, know that currently, Audience Optimization is only available for English language Pages.

To turn on the Audience Optimization tool, complete the following steps:

  1. In the top right corner of your Facebook Page, click Settings.
  2. In the left tab column, click General.
  3. In the middle of the page, locate the row labeled “Audience Optimization for Posts.” Click Edit.
  4. Check the box allowing you to enable the feature. Click Save Changes.
    edit for audience optimization

Now when you make a post update on your Page, you’ll see an icon at the bottom for the Audience Optimization tool. Click the icon, and you’ll see the two tabs for Preferred Audience and Audience Restrictions. You can then set your interest tags and choose whether to use the Audience Restrictions feature. Currently, you can only set your interest tags using a desktop browser.

audience optimization feature icon

After you’ve published your post, you’ll see a settings wheel icon next to the time of publication, where you’d normally see the globe icon. Hover over the wheel icon to see the Audience Optimization settings you configured.

News Feed Audience Icon

Now it’s time to see which interest tags are working for you.

How to Use the Audience Insights Feature

You can then use the Audience Insights feature to see which subsets are most engaged in your content. From your top menu, click Insights. Your post will have a special icon under the Target column, indicating that you selected a Preferred Audience for that post.

Click the post, and you will see a tab for Preferred Audience.

Note: You won’t be able to see your stats until your post has reached 100 people. When you do reach 100 users, your stats will appear for each interest tag you selected. You won’t be able to see stats for shares and likes until you reach 100 of those as well. After you hit those milestones, you can gain insights into your most engaged audience.

Give Audience Optimization a Try

Our take on Facebook’s new feature…why not try it? This new tool gives you a way to reach your target audience and potentially see more engagement from them. It’s easy to use and can’t hurt to try. Test it out and see how prioritizing posts for users with specific interest tags works to boost your Page engagement.

Have you used Audience Optimization for your Facebook Page? What kind of results have you seen? Leave us a comment below!