Connect with Facebook Fans Through Language and Storytelling

The blank description field can be intimidating. You’ve got an awesome piece of content to share with your fans, but don’t know how to introduce it. Earlier this week, we talked about how important it is to develop a consistent and authentic voice on your Facebook Page. Today, we’re following up with tips for nailing the right language in your posts. Keep reading to learn how to incorporate storytelling to humanize your Facebook Page.

How to Use Storytelling on Your Facebook Page

Storytelling is an effective way for brands to connect with their fans or customers. Whether you run a fan Page or a business Page, you can benefit from communicating with your fans from a storytelling aspect.

What exactly do we mean by storytelling? No, you don’t have to be a novelist or the next Pulitzer Prize winner to pull off a well-told story on Facebook. Heck, we don’t even want you to tell a lengthy story, but pulling from storytelling elements can be an effective Facebook Page strategy.

Connect Facebook Fans through Storytelling

Adding storytelling elements to your Page simply means beefing up your post descriptions to incorporate clever, surprising, emotive language. Brands benefit from being genuine and open to sharing even more than they might on their website.

Why Storytelling?

Think about how people use Facebook. They pull out their phone when they’re bored, open the app, and scroll while on autopilot. It takes something different to snap them out of their zombie state. Interesting, surprising language is exactly what you need to zap them to life so they click through to your Page.

And when they do, use that post to connect with them. Build momentum off the fans your imaginative content attracts. Keep delivering genuine language that resonates with your fans to keep them coming back.

Questions to Ask to Discover Your Storytelling Opportunities

To write Facebook post descriptions that resonate with your audience, you have to understand them the best you can. Here are a few questions to work on as you define your storytelling voice:

  • Who is your audience? Check your audience insights to learn the demographics and interests of your fans. Do a survey to find out what problems or questions they have.
  • How can your content make their lives better? If it’s a fan page you run, do you add entertainment and laughter to your fans’ lives? For business pages, how does your product or service make their lives easier?
  • How can you communicate these solutions so that your message resonates with them? How can you hit on their problems, questions, and pain points?

writing in notebook

Examples of Storytelling Language in Facebook Posts

Use the following guidelines when implementing storytelling effects into your Facebook posts. We provide good and weak examples for each and encourage you to draft up your own posts for each element.

Put Emphasis on the Customer

Weak: “Today’s BOGO special¬†is buy 1 Peppermint oil get 1 Eucalyptus oil free, check it out!”

Awesome: “Do you want to breathe better this allergy season? We know what a great feeling it is to have clean airways and easy breathing, and today we’ve got natural solutions for you for a great deal.”

Build Curiosity

Weak:¬†“Studies show social media marketing can increase your business’s exposure.”

Awesome: “90% of small businesses have seen an increase in exposure from this one marketing trick. Learn how your company can get in on the money-making machine.”

Provide Clear Value (and Back It Up)

Weak: “10 Breakfast Ideas to Try Tomorrow Morning”

Awesome: “10 Breakfast Ideas for Better Digestion from the one-and-only Dr. Axe”

Perfect Your Story

Don’t forget to add images and emojis to your post for that extra visual element. Using emojis in status updates has been shown to increase comments and shares by 33%! Images are a must, but adding a human element to them can help your engagement as well. Incorporating people and human faces has been shown to drive conversion rates. Share pictures of you, your customers, employees, or find stock images with smiling human faces in them.

Storytelling doesn’t have to be a complicated, drawn-out process. Incorporate those human elements in small ways into your posts to get big results. Added imagery, humor, and authenticity results in better connections on your Facebook Page.

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How do you use storytelling on your Facebook Page? Let us know by leaving a comment!

How to Win Fans with Your Social Media Voice

Promoting something on Facebook – whether it’s your own product or service or an affiliate link – can feel uncomfortable at first. But monetizing your Facebook Page isn’t a sleazy thing if you have a consistent message that reflects good values. If you haven’t yet found your social media voice, this post is for you. We’re sharing our best tips for communicating authentically to win loyal Facebook Page fans.

Why Consistent and Authentic Voice is Important

Here’s the deal – people know when they’re being sold to. If they don’t connect with you on your values, they’ll scroll right past your status update without giving your proposition a second thought.

A consistent and authentic voice can cut through the News Feed noise. Being more selfless and less self-promotional generates a good feeling about your Page and your brand, which ultimately can attract loyal fans and expand your overall reach.

Whether you run a fan Page or represent a business, your Facebook Page is a place where your voice and personality can come through. Use those post descriptions, status updates, and live videos as a way to reflect your brand’s message and voice.

Voice and Tone

So, what do we mean by ‘voice?’ Gather Content tells us that voice is an adjective to describe your brand personality. If your brand comes across as positive, chill, professional, or enthusiastic, that’s your Page’s voice.

Tone – as a subset of your social media voice – goes hand in hand with voice. This is the flavor and characteristic you add to your voice based on your audience, objective, and platform.

You want to stick to one authentic and distinctive voice for your brand and use different tones to refine that voice. Voice is the values you aim to reflect, and tone is how you go about doing that.

Why They Matter

Since social media is a two-way conversation, tone and voice are important in humanizing your Page and separating you from the competition. Clear, effective communication with your fans establishes trust. Trust is what makes fans want to buy from you.

Growing your fan base is great, but those numbers don’t mean anything if you haven’t given your fans a reason to trust you. Facebook is about building connections and relationships. That is the best strategy to making sales on the platform.

Also, when fans resonate with your voice, they will happily and easily share your content with their own friends. They become your own marketers and bring in more fans for you. If it’s organic reach you’re after, give your fans a voice they relate to and want to share.

Tips for Defining Your Social Media Voice

You know maintaining a consistent and authentic social media voice is important, but how do you know what your voice is in the first place? Here are our best tips for defining your own voice for your Facebook Page:

  • Speak in a personable manner. Facebook is casual. Avoid using complicated jargon to explain your product and don’t feel that you need to be extremely professional. Your status update is a conversation, not a report or term paper.
  • Listen to your fans. If your fans are asking questions on your Page, respond with your personable voice. Offer solutions, take action and don’t let their questions go unheard. Also take note on their language in their comments. This will help you to meet them at their level.
  • Maintain your voice in all Facebook interactions. Whether you’re replying to a comment or commenting on another Page as your Page, keep the same sense of humor, calmness, satire, or whatever quality it may be in your voice that your fans will recognize.
  • Be selfless. Go out of your way to acknowledge an individual fan who comments or shares your content regularly. This encourages more fans to get on board and spread your brand to their friends.
  • Never leave the post description blank. While your meme or gif may be hilarious or educational in itself, fans will connect with your content better if they see your personal voice infused with it. Include a personal anecdote, whether it’s a quick background story or bite-sized comment, about why you think your fans need to see this content.
  • Think about what you stand for. If you have a fan Page, what is it that people love about that musician, TV show, or celebrity? For business Pages, determine what your company stands for. Incorporate these unique characteristics into your posts.
  • Ask what’s missing. In auditing other Facebook Pages in your niche, what do you realize that you can add to the conversation with your Page? Keep this in mind as you define your social media voice.

Use these tips to establish your unique voice on your Facebook Page. Remember to use everyday language, show your sense of humor, and be selfless. Keep your voice consistent throughout all Facebook interactions, including post updates, comments, and even live video.

[ecko_contrast]Use your unique voice to caption the awesome content found on FPTraffic! Ready to start growing, building and monetizing your Facebook Page?

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What questions do you have about finding the right voice for your Facebook Page? Let us know by leaving a comment!