4 Qualities to Help You Become a Successful Facebook Page Admin

Everyone has different objectives for their Facebook Page, but one thing is true whether you’ve created a business Page or fan Page – you want to be successful at achieving those goals.

What does it take to make a successful Facebook Page? We’ve got plenty of resources that give you the how-to, but in this post we’re sharing some personal skills and traits necessary to succeed in this ever-changing platform.

Be a Successful Facebook Page Admin with These Traits

Here are a few qualities that are crucial to succeeding with a Facebook Page along with resources to help you improve in those areas:

1. Curiosity

As social media is changing the way we do everything, a successful Facebook Page owner is eager to dive in and stay up-to-date. Develop a sense of curiosity and immerse yourself in the Facebook platform. Keep up with the newest features and experiment with new strategies on your Page.

Know what’s trending and apply it to your Page. Right now, video and live broadcasting are especially hot on Facebook. Get curious and see how your Page fans react to your live video.

edit facebook live post

Check out these resources to develop your curiosity muscle:

2. Adaptability

With Facebook changing its algorithm and updating features what seems like every 5 minutes, a successful Facebook Page owner needs to be able to adapt. For example, with video becoming more popular, you may need to become more skilled in that area.

This quality also applies to monetization. When Amazon unexpectedly changes it pay structure, are you ready to adapt your monetization strategies? Much is beyond our control on Facebook, but the people who succeed are those who are willing and ready to adapt to change.

Check out these resources to help you embrace change:

3. Persistence

A successful Facebook Page owner knows that millions of fans don’t come to your Page overnight. It takes consistent posting, daily management, and constant customer service to build relationships on social media.

Many people want to give up after a week because their posts aren’t going viral. If they do give up, they’ll never see a post reach that kind of success. If they stick with it and put in the work, it’s only a matter of time before their Page takes off.

Check out these resources to become more persistent:

4. Patience

Patience goes hand-in-hand with persistence. Some metrics – like brand awareness, customer retention, even ROI – may not pay off right away. Getting frustrated and giving in to publishing overly promotional posts will only prolong your Facebook Page success.

Instead, persistently work at creating relationships by adding value. Educate, entertain and inform your fans to help them develop trust in you.

Who couldn’t use a little help becoming more patient? Check out these resources:

Work on developing these four qualities. Pairing these traits with the Facebook know-how will put you well on your way to being a successful Facebook Page admin.

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Which one of these qualities do you struggle with the most? Which one are you awesome at? Let us know by leaving a comment!

Everything You Need to Know About Facebook Page Roles

Managing a Facebook Page with a massive fan base is a big task for one person. You might have enjoyed finding and scheduling content to grow your audience, but maybe you find the task of analyzing your insights to be overwhelming.

Why not collaborate with people who are gifted in the areas you lack expertise in?

Facebook allows Pages to be operated as a team effort, so you can let others manage the aspects that naturally interest them. Utilize the 6 Facebook Page roles to manage your Page with others.

Facebook Page Roles and Permissions
Facebook Help Center: https://www.facebook.com/help/289207354498410

The 6 Facebook Page Roles Explained

When you create a Facebook Page, you have the ability to assign an unlimited number of people to fill different roles. Here’s a brief explanation of the 6 Page roles:

Admin

The person who creates the Facebook Page automatically becomes an admin. You can assign others to be admins as well. Only admins can change how the Page looks and publish as the Page. In addition, only the admins can assign roles and changes others’ roles.

Page admins have the power to:

  • Edit the Page and ad apps to it
  • Create and delete posts as the Page
  • Go live as the Page from a mobile device
  • Send messages as the Page
  • Respond to and delete comments
  • Remove and ban people from the Page
  • Create ads
  • View the Page Insights

We recommend making at least one other person you trust (a family member or friend) admin on your Facebook Page. If for some reason you are unable to access your Facebook account, that person would still have access to your Page and could make you admin on a new Facebook account if necessary (and remove your old account).

Editor

Those who you assign to be an editor of your Page can do everything the admins can do with the exception of managing the Page roles and Settings.

Moderator

The Page moderator is simply able to moderate what happens on a Page after content has been posted, promote the Page and analyze the Insights. The moderator cannot create posts, edit a Page or go live.

Advertiser

The advertiser has the ability to create ads, view Insights and see who has published as the Page.

Analyst

Assign an analyst to help you discover your Page’s most popular posts and when your fans are online. Analysts’ only capabilities are to view the Page Insights tabs and see who has published as the Page.

Live contributor

This role’s only capability is to go live on your Facebook Page.

As an admin, you can assign, delete and change roles at any time from your Page Settings.

How to Assign Roles on Your Facebook Page

Facebook allows you to assign the 6 roles to an unlimited number of people. The only requirement is that each individual has their own Facebook account. To assign a role, complete the following steps:

  1. From your Facebook Page, click Settings in the top right corner.
  2. On the left column, click Page Roles.
    Assign a New Page Role
  3. To assign a new role, enter a person’s name or email address in the text box. If the person is a Facebook friend, the name should pop up. Click the Editor dropdown to click which role you’d like to assign the person to. You can also edit the existing roles below.
  4. Click Save. Then you’ll be prompted to re-enter your password for security purposes.

Collaborate Using FPTraffic

If you are collaborating on your Facebook Page, you can also work with others to manage your Page in FPTraffic. Each user needs to have their own FPTraffic account. When you assign someone as an Admin or Editor role, the Facebook Page will appear in their FPTraffic account.

Those users will have the same abilities as you to find and schedule content, create giveaways and post WordPress feeds to your Page.

[ecko_contrast]Working with others can maximize your Facebook Page’s potential. Take advantage of the Page roles and work together to manage your Page with FPTraffic.

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Do you assign roles for your Page? How do you work with others to make your Facebook Page awesome? Let us know by leaving a comment!