To have success with any type of Facebook Page, you have to measure your progress. We use Facebook Analytics and Insights to see not only how well our content is performing with our fans, but to understand our fans’ experiences with our Page.
Now you can even see how effective your Page is in driving fans to viewing a product on your website with Facebook Analytics new omni-channel analytics. The tool recently added more features to help you understand and optimize your fans’ journey from your Page to your website, app, bots and more.
Keep reading to learn how you can use Facebook Analytics new features effectively for your Facebook Page.
Get Valuable Insights From Your Data
Facebook Analytics has always given Page owners great insights to their fans, and now they’re offering even more support. This spring, Facebook announced that they’re leveraging artificial intelligence to automatically surface insights, offering more customization for their tool. They launched new capabilities that makes understanding your audience easy and accessible.
Here are the latest enhancements to Facebook Analytics:
You now have the ability to create custom dashboards and add the charts you care about the most to it. This allows you to see all the information you need in one place.
To create a custom dashboard, complete the following steps:
- In Facebook Analytics, click Dashboards in the left menu.
- Select Create Dashboard.
- Enter a dashboard name. You can chance the settings so others can view this dashboard by clicking next to Dashboard Visibility.
- To add a chart, go to the Activity section and find a chart to add to your dashboard.
- Click the thumbtack icon.
- Select Add to an Existing Dashboard or Add to New Dashboard.
- Enter a name for your chart.
- Click Add to Dashboard.
Facebook is extending analytics for all their apps and services so Page owners can measure the interactions fans have with their Page in correlation to their other activity on your website, app or bot.
For example, you can see if someone who commented on an item featured on your Page goes on to view an item on your website or purchase it using your app. This allows you to fully understand and optimize the viewer’s journey from your Facebook Page to your website.
You can add your website, app, bot and more to an Event Source Group in Analytics to get richer insights and a complete view of your entire brand.
Facebook is using advanced machine learning and artificial intelligence to deliver valuable insights directly to Page owners. You’ll be able to find insights in your data automatically. Facebook Analytics aims to deliver insights, such as variations in engagement across people in different cities or changes in purchases, in an automated way to help you identify certain trends.
Try using these new Facebook Analytics features to understand and optimize your audience as well as to save yourself time.
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Do you use Facebook Analytics? What do you like the most about it? Let us know by leaving a comment!