How to Identify Your Target Audience on Facebook

Are you looking to grow your Facebook Page? Do you want to draw people to your Page but don’t know where to start? One of the first things you need to do is identify who exactly it is that you want to like your Page, and here’s the kicker – “everyone” is not always the … Continue reading “How to Identify Your Target Audience on Facebook”

Are you looking to grow your Facebook Page? Do you want to draw people to your Page but don’t know where to start?

One of the first things you need to do is identify who exactly it is that you want to like your Page, and here’s the kicker – “everyone” is not always the right answer.

If you have a niche Facebook Page, your content might not be for everyone. Identifying your target audience on Facebook will make your Facebook ads worth your time and money. Instead of trying to reach everyone, your ads will get seen by the right people who will most likely be eager to hit the Like button.

With so many targeting options available on Facebook, it can be overwhelming to narrow down the selection and choose the right interests and demographics. Here is a guide to help you pin down your target audience and find them on Facebook

Identify Your Target Audience

Before you can go searching for your target audience on Facebook, you need to figure out what exactly that target audience looks like. If you’re selling a product or service, you’ll need to develop your buyer persona. If you run a niche fan Page, you need to learn more about the people who will be interested in your content.

Use these steps to learn more about who your target audience is:

1. Create your Facebook fan avatar.

Get clear on who you’re trying to serve with your Facebook Page. It’s better to target someone who is genuinely interested and needs your content versus trying to serve everyone on the face of the Facebook planet.

When trying to identify a target audience, it helps to narrow it down to one specific person in your mind. Answer the following questions to create your ideal Facebook fan:

  • Where does this person live?
  • What is this person’s gender?
  • What are their interests?
  • What are their online habits?
  • What types of content do they engage with online?
  • What kind of income do they have?
  • What is their education level?

Write down as many characteristics as you can to visualize the one person who represents your target audience.

2. Identify your avatar’s pain points.

Consider the biggest problems your Facebook fan avatar faces. Your product, service and Page content may be able to help solve multiple problems among your audience. Take some time to think about the following questions:

  • What keeps your avatar up at night?
  • Why is this so important to them?
  • What might they have tried already?
  • What keeps them from succeeding?
  • What are their dreams and goals?

3. Determine the main benefit your Facebook Page delivers to your avatar.

Whether it’s entertaining content that gives them a good belly laugh in the middle of the day or a product or service that enhances their life, get clear about what it is you aim to deliver to your audience. Doing so will help you find the right people and make them see that your content is just what they need.

This information gives you a better idea of what your target audience looks like. Now let’s take a look at how to find them on Facebook to better target your ads.

Find Your Target Audience on Facebook

Now that you know what your ideal Facebook fan looks like, here are a few ways to find out his interests, how he uses Facebook and how you can target him (or her).

1. Facebook search

Okay, so you’re not going to have an exact name for your avatar that you can go type in the search box and find out everything about him – audience targeting is not that easy, (or creepy!). But you can find out more about his interests by plugging what you know about him into the search box.

Here are a few suggestions to type in your Facebook search box:

  • Favorite interests of people who like [insert your niche]
  • Pages liked by [your avatar’s occupation] who live in [your avatar’s location]
  • TV shows liked by people who like [TV show your Page is about]
  • Pages like by fans of [your niche]

Pages liked by people who like cross fit - finding your target audience on facebook

Get specific, including gender, age, location and as many details as you like. Your results should spark some ideas for what to include in your ad targeting.

2. Audience Insights

Audience Insights in your Ad Manager tool will give you tons of details about your target audience. In the Interest field, add an interest related to your niche. The results with show you:

  • Demographics: men vs. women, age groups
  • Page Likes: See what other Pages they like.
  • Location: cities, countries and languages

Audience Insights to find target audience on Facebook

It’s fascinating to see how much information you can get just from adding in one interest. Layer the search query even more by adding other elements, like Education, Relationship Status and more.

Bonus tip: While you’re in Audience Insights, take note from the Interests autocomplete feature. Type in an interest and see what else Facebook suggests. This can give you some new ideas for targeting your audience. When you see something you think fits, add them to your targeting options.

Interest automation to find target audience on facebook

3. Interests Suggestions

Audience Insights also has a Suggestions tab to help you see what related interests to target. Simply type in an interest of your niche in the Interest box and click on the Suggestions tab to expand your targeting.

Suggestions to find your target audience on facebook

Time to Implement

Now that you know how to narrow down your audience and how to find your target audience on Facebook, it’s time to get to work creating ads and growing your Facebook Page! Check out this post on How to Grow Your Audience with Ads for Page Likes for more guidance on completing your ads. Good luck!

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What helps you identify your target audience? Let us know by leaving a comment!

Develop an Effective Facebook Page Strategy With This Tip

Do you want to develop an effective Facebook Page strategy? The most successful Facebook Pages post content that resonates well with their specific audience. To be successful in your niche, start with this tip: Study what the best Facebook Pages in your niche are doing. Perform an audit on other Facebook Pages to help shape … Continue reading “Develop an Effective Facebook Page Strategy With This Tip”

Do you want to develop an effective Facebook Page strategy? The most successful Facebook Pages post content that resonates well with their specific audience. To be successful in your niche, start with this tip:

Study what the best Facebook Pages in your niche are doing.

Perform an audit on other Facebook Pages to help shape your own posting strategy. Keep reading to learn how to perform a Facebook Page audit.

How to Perform a Facebook Page Audit

We can’t emphasize enough the importance of understanding your audience. If you want to grow a successful Facebook Page, close sales, or convert traffic, you need to post relevant content that resonates with your followers.

But how do you know what they want?

Take the time to identify your audience’s needs and interests on Facebook. Understand what problems you can help them solve and what questions you can answer for them. If you’ve been posting for a while, you can see what types of content are most popular with your audience. You can also see when they’re most likely to be online.

how to perform a facebook page audit

Get these answers by asking questions on your Facebook Page. If you want even more details, create a survey using a free tool like Survey Monkey.

Next, study your competitors. Identify the big names in your niche. If you’re not sure who they are, a simple Google search will tell you.

Here’s what to look for in other Pages during your Facebook Page audit:

  • How often do they post?
  • Which content seems to perform the best for them? View the number of likes, comments, and shares for multiple posts.
  • How much of their content is original and how much content is shared? How does that impact the engagement?
  • What topics do they post about?
  • What is their tone of voice?

Keep a Google sheet or doc with your findings. Make notes of anything that stands out to you and any ideas you come up with during the process.

Develop your own Facebook Page Strategy

What do you do with this information? The point isn’t to steal other Pages’ content, but you can mirror their strategies to develop your own.

In addition, use this audit to identify what is missing in your niche. What kinds of questions are people asking on other Pages? What questions do you have after visiting those Pages? Use this information to fill gaps in your niche, to answer the remaining questions and establish your Page as an authority to follow.

girl on computer

If you want to develop or revamp your Facebook Page strategy, start by performing an audit. First, audit your own audience either through post discussions or sharing a survey. Then, audit the popular Pages in your niche to determine what makes them successful and what’s missing. With this information, you’ll be able to create an amazing Facebook Page that your fans won’t be able to get enough of.

[ecko_contrast]Ready to build, grow, and monetize an awesome Facebook Page?

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What do you think about performing a Facebook Page audit? What do you look for on other Pages in your niche? Have you used this tip to develop your own Facebook Page strategy? Leave a comment and keep the discussion going!

5 Tips to Stand Out in a Broad Niche

With over 60 million Facebook Pages crowding the platform, it’s nearly impossible to find a niche that hasn’t been covered. No matter how specific you go, the truth is that there are already tons of Facebook Pages, blogs and other types of content that focus on your topic. The broader your niche, the harder it … Continue reading “5 Tips to Stand Out in a Broad Niche”

With over 60 million Facebook Pages crowding the platform, it’s nearly impossible to find a niche that hasn’t been covered. No matter how specific you go, the truth is that there are already tons of Facebook Pages, blogs and other types of content that focus on your topic. The broader your niche, the harder it is to grab users’ attention.

Does that mean you should give up your idea for a Facebook Page altogether?

Absolutely not! A broad niche is saturated for a reason – it’s a hot topic! People care about the subject. When a market is saturated, that means there is room for opportunity. Give people another option to consume content in that popular niche with your Facebook Page.

How do you make people see your Page as a viable option? Here are a few tips to stand out in a broad niche.

1. Get Specific with Facebook Ads

Your Facebook Page may be part of a broad niche, but you don’t need to go broad with advertising. Break your niche down into specific elements, then target specific groups within your audience based on those elements.

This means you can create two different ads that both promote the same Page and deliver them to two completely unique audiences. For example, a Facebook Page in the health and wellness niche might advertise “Hit Like for healthy recipes your kids will love” to a mom-based audience, and make a separate ad along the lines of “Hit Like for workout optimization tips” for an audience of male gym buffs. As long as your Page includes relevant content, you can get creative with how you promote it.

Ads perform best when they’re targeted to at least a few thousand people.
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2. Understand Your Audience

Interact with the fans who already engage with your content. Each one of them has a reason they resonate with your Page, a motive for why they come back to it so often. Get a more intimate understanding of their motivations to provide unique content.

Reach out to a fan who comments on or shares your posts regularly. Send them a private message asking what it is specifically that they get out of following your Page. Learning these individual situations will help you post content that specifically caters to people’s genuine needs, making you stand out among the other Pages in your niche.

3. Solve Problems

As you listen to your audience, aim to solve their problems with your content. Whether you want to elicit an emotion or educate users on a topic, aim to provide value in everything you post. Plenty of Pages get this wrong by only sharing promotions or monetized posts. Stand out by giving away value.

4. Be Authentic

In a broad niche, there are several people out there who have already covered every subtopic you can dream of. What makes you stand out is your own voice, your own unique insights and experiences that can’t be matched anywhere else.

Show personality on your Page. Embrace what makes you different from the others and let that come through in your content and in the way you interact with your fans. Your fans should be able to pick out your content in their news feeds by your distinct voice.

5. Stay Committed

Be consistent and active on your Facebook Page. Create a schedule for posting content every day, and keep up on the trends and news in your niche. Things are constantly changing, and the leaders who keep up on the hot topics are the ones who get the fans. Provide your own authentic spin on the trending topics in your niche, and ask your fans to provide their opinions too.

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Don’t be discouraged or intimidated by the popular Pages that exist in your niche. Instead, learn to compete with them. Make your Page stand out by creating targeted ads for various audiences, understanding your audience and showing up consistently on your Page. Your fans will appreciate your authentic voice and value you provide in each post.

Use National Holidays and Special Dates to Increase Engagement

Looking for ways to mix up your content and boost engagement? Take advantage of national holidays and other special dates related to your niche. Doing so will help you create fresh content your audience will love. We’ll show you how you can find dates to celebrate with your audience and why special dates work well for … Continue reading “Use National Holidays and Special Dates to Increase Engagement”

Looking for ways to mix up your content and boost engagement? Take advantage of national holidays and other special dates related to your niche. Doing so will help you create fresh content your audience will love.

We’ll show you how you can find dates to celebrate with your audience and why special dates work well for engagement. You’ll learn some of our best practices for posting holiday content as well.

Get your 2017 calendars ready – you’re about to fill them up with holidays to celebrate on your Facebook Page!

Special Dates to Celebrate

You can find a special date to celebrate with your Facebook Page fans any time of the year. What exactly do we mean by “special dates”? Any of the following can create opportunities for shareable content:

  • Major holidays
  • Psuedo-holidays
  • Historical holidays
  • Birthdays
  • Milestones
  • Anniversaries
  • Trends
  • Sports events

Any niche can find a way to celebrate the major holidays like Thanksgiving, Christmas and New Year’s. Even more so, you can likely put a spin from your niche on days like Veterans Day, Grandparents Day or even the first day of summer.

Independence Day Facebook Page Post

Did you know that every day of the year has some kind of observation associated with it? Check Days of the Year regularly for awesome “psuedo”-holidays that relate to your niche. With days like Squirrel Appreciation Day, Eat a Hoagie Day and Talk Like a Pirate Day, it’s definitely worth taking a look at!

[ecko_button color=”green” size=”large” url=”https://www.daysoftheyear.com/”]Check out the Days of the Year Calendar[/ecko_button]

If your Page is based on a TV show or celebrity, keep track of the actors’ birthdays and make your fans aware of when they’re happening. Check for the anniversary of when the show first aired. Mark these important dates on your calendar so you don’t miss an opportunity for an engaging Facebook post.

Be aware of trends and sports events that happen at certain times of the year. Can you relate your niche to the Stanley Cup or the World Series? What about the Catholic Lent season or back-to-school season?

You’re likely to see more likes, comments and shares with posts centered around these important dates and times of year. People love content relating to the holidays. Here’s why.

Holidays Posts Have Emotional Appeal

Whether it’s the big holidays or the goofy, random daily celebrations, holiday-related posts are sure to invoke emotion among Facebook users.

People are generally happy during the Thanksgiving to New Year’s season. When you post something of value to your fans that relates to the winter holidays, it shows a little more humanity on your side and gives them even more reason to smile. Holidays give you a chance to create emotional touch points with your content.

When you post a birthday in your niche or a funny pseudo-holiday that relates, your fans will feel a sense of community. They’ll love feeling that they relate to the post and to the several other Facebook users who are engaging with it.

For these reasons, people are much more likely to share holiday-related posts. Opportunities arise for tons of engagement and traffic back to your Page, but only when you use special dates the right way.

How to Make Holiday Posts Work for You

The most important thing to remember with holiday-related posts, and all posts for that matter, is to keep your audience in mind. Post only content that is relevant to your niche and your audience. Ensure that your posts are appropriate to the holiday as well.

Tie in special offers, giveaways and discounts. Use the holiday to your advantage to provide awesome value to your audience while making some extra money at the same time.

Thanksgiving Post

Holidays and special dates are a good time to promote your Facebook Page and engage your audience in new and fun ways. Find a way to celebrate the holiday with your fans in a way they’ll connect with, and you’re sure to see a boost in engagement.

[ecko_contrast]What are some ways you’ve used special dates to connect with your audience? Tell us about it in the comments section![/ecko_contrast]

Find the best holiday-related content and schedule it to post right to your Page with FPTraffic. Set up your Pages today!