Why Every Business Needs a Facebook Page

Every type of business can benefit from having a Facebook Page. Whether you run an online business, own a small business, or you’re in charge of a major corporate brand, having some sort of social media presence is a major way to connect with your target market. Of all the social media channels out there, Facebook’s outstanding statistics prove that this is the platform to be on.

If you’re a business owner who has been putting off your Facebook Page, keep reading. This post will show you why you can’t wait another minute to create your Facebook business Page.

Why Should Businesses Spend Their Efforts on Facebook?

Maybe you’re overwhelmed by the social media options out there and neglect it altogether. Maybe you’re a beginning artist or freelancer, wondering if it’s worth it when you start with a small fan base. No matter your audience size, creating a Facebook business Page is worth it. Here’s why.

Facebook is the most widely used social media channel today. Having just reached 2 billion users , Facebook reaches the largest blend of demographics. No matter what industry you’re in, you can reach your niche market on Facebook.

Facebook Business Page
via Facebook

Not only can you reach a larger audience with your Facebook business Page, but the channel has several features that allow for a better connection with your target market. Here are 5 reasons to create a Facebook business Page:

1. Increase Brand Awareness

By posting consistently on your Facebook Page, you’re allowing several people to see your business’ message on a regular basis. People become more familiar with your brand and begin to see you as a source of information. Users also have the ability to share your content with their friends, therefore increasing your overall reach and extending your brand awareness.

2. Understand Your Customers Better

Your Facebook business Page can help you learn more about your target market. It can serve as a digital focus group that allows you to get feedback from the people interested in your product or service. This ultimately helps you to create more products that serve their needs.

Every Facebook Page has the added benefit of the Facebook Insights feature. Use Facebook Insights to see what types of content resonate best with your audience and continue to give them more content they love.

3. Tell Your Brand’s Story

Storytelling is key in marketing. Consumers become loyal customers when they can empathize with or relate to a company’s story. Your Facebook Page is a place to share more human details of the business.

Share behind-the-scenes details, feature an employee, or share your company’s origin story. Show how you personally benefit from using your company’s products. Explain what you love most about the job.

All of these things help humanize your business, allowing customers to make more personal connections with your brand.

4. Your Competition has a Facebook Business Page.

Sure, you want to “zig” where your competition is “zagging,” but not being on Facebook can cost you opportunities. Your competition is no doubt already on Facebook. Find a way to stand out in your social media presence. Use your Facebook Page to separate your brand from the competition.

5. Increase Website Traffic

Your Facebook Page can be a tool to drive more traffic to your business’ website. Publishing consistently on a Facebook business Page can give you a boost in Search Engine Optimization (SEO), allowing more people to find your website organically. You can also funnel fans of your Facebook business Page through to your website with a CTA button and links to your business’ blog.

Use Your Facebook Business Page Effectively

In addition to increasing brand awareness, Facebook Pages make many aspects of your business easier to manage. With a Facebook business Page, you have the ability to:

We’ve got plenty of resources to help you build a strong presence with your Facebook business Page. Start with our free email course, or check out one of the following posts:

[ecko_contrast]Manage your Facebook Business Page easily and efficiently with FPTraffic!

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Do you have a Facebook business Page? How has it helped in your business? Share your success story by leaving a comment!

Changes to Amazon’s Commission Structure: What You Need to Know

Amazon recently announced a major change in the way they will pay out affiliates in their Amazon Associates program. Starting March 1, the commission structure will move away from a volume-based fee and begin paying a flat fee based on the product category.

Amazon Associates is an affiliate program that allows you to access Amazon’s giant inventory of products, generate affiliate links and make money from your referrals. This program has been a great way for affiliate marketers to generate revenue through Facebook Pages, as well as blogs and other online avenues. Several online marketers make a good monthly income from selling Amazon products alone.

Not only do you get a commission on the product you referred, but when people buy other products after your link takes them to Amazon, you also earn a commission on those items. As long as the customer orders within 24 hours, or longer if the visitor adds items to their cart and returns to pay later, you get a commission on all of the items they purchased.

For those of you just getting started with Amazon Associates, these changes to the payout will help you understand where to focus your marketing. But if you’re already selling 10 products or more per month, you’ll want to keep reading.  Changes to the affiliate payout may have a significant impact on your monthly income.

Current Amazon Affiliate Payout

Since commissions have been based on the volume of product sales you made each month, you could earn more with the more products you sold. With the new changes taking place, you will earn the same rate no matter how many products you sell.

The current payout has percentages anywhere from 1% to 10% depending on the category. For anything that doesn’t fit in those categories, the payout was based on how many products you sold per month. You started at 4% and capped out at 8.5%.

Amazon category payout

Amazon payout by volume

What’s Changing?

Amazon Associates is switching to a flat fee based on the product category. All payouts is a fixed percentage based on what is purchased. The rates per category are listed below, and products in any category not listed are capped at 4%.

Amazon new payout by category

These changes will have the biggest impact on those who are currently hitting 8.5% on a monthly basis. For example, if you are successful at promoting and selling books and are currently at the 8.5% mark, your commission rate will drop to 4.5%. In the big picture, that takes you from $8,500 per $100,000 of revenue to $4,500.

What Should You Do?

These changes can be a game changer for some. Many things in online business are beyond our control and the best we can do is be ready to adapt when the unexpected happens.

Amazon’s changes encourage affiliates to direct people to certain product categories, especially digital. To earn a decent income with Amazon, focus on promoting products in the categories with the highest payouts.

Since you never know what is going to happen, it’s important to diversify your streams of income. Amazon is still a free program to participate in and there is a great opportunity to earn income there, but don’t put all your eggs in one basket. Participate in other affiliate programs in your niche. Remember that in addition to the Amazon tool, FPTraffic allows you to post content and earn from eBay as well.

[ecko_contrast]Despite this change, there is still a ton of opportunity to make money with your Facebook Pages. Sign up for FPTraffic to learn how.

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What do you think about Amazon’s changes to the affiliate payout? How will this affect your monetizing? Let us know by leaving a comment below!