How to Verify Your Facebook Business Page

Do you run a Facebook business Page? Is it verified on Facebook? You may have overlooked a simple trick when creating your Page that allows your Page to appear higher in Facebook’s search results – verifying your When creating your Facebook business Page, be careful not to overlook a simple trick that allows your Page … Continue reading “How to Verify Your Facebook Business Page”

Do you run a Facebook business Page? Is it verified on Facebook? You may have overlooked a simple trick when creating your Page that allows your Page to appear higher in Facebook’s search results – verifying your

When creating your Facebook business Page, be careful not to overlook a simple trick that allows your Page to appear higher in Facebook’s search results – verifying your Page. In this post, we’ll show you how to complete that step and get your business Facebook Page found easier.

Verify Your Business Facebook Page

If your Facebook Page’s category is Local Business, Company or Organization, you may be eligible for a gray verification checkmark – like the blue one given to celebrities and public figures. Here are a few benefits of  the gray checkmark:

  • It signifies to users that your Page is legitimate, adding instant credibility to your Page.
  • If users want to talk directly with you about complaints, requests, questions or general customer service issues, they’ll know they’re on the right Page.
  • Your Facebook Page will rank higher in the search results.

how to verify your business facebook page

Verifying your Facebook Page is quick and easy. If your Page is eligible, you’ll see the option to verify your Page in your Page’s Settings. Complete the following steps to verify your Facebook business Page:

  1. At the top of your Page, click Settings.
  2. From General, click Page Verification.
  3. Click Verify this Page, then click Get Started.
  4. Enter a publicly listed phone number for your business, your country and language.
  5. Click Call Me Now to allow Facebook to call you with a verification code.
  6. Enter the 4-digit verification code and click Continue.

You can also verify your Page using a business document, such as a phone or utility bill, business license or tax file, instead of entering a phone number. Simply follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears. Then upload a picture of an official document showing your business’s name and address.

After Facebook receives your verification code or business document, they’ll review your information and confirm that it matches public records. Look for a notification or email about your verification status within a few days.

Verifying your Facebook business Page isn’t a requirement on the platform, but it is beneficial for your business. Verified Pages appear higher in search results and show people that you are the official brand Page for your company on Facebook. The step is well worth doing if your Page is eligible.

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Is your Page verified on Facebook? Have you seen results since verifying your business Facebook Page? Let us know by leaving a comment!

Understanding the Facebook News Feed

Do you feel like your Facebook Page posts aren’t getting enough reach? With personal profiles, paid ads and Pages hitting Publish every second, it may sometimes seem impossible that your content is being seen. Facebook has its own algorithms that determine what shows up when. To get your posts seen by your audience, it’s important … Continue reading “Understanding the Facebook News Feed”

Do you feel like your Facebook Page posts aren’t getting enough reach?

With personal profiles, paid ads and Pages hitting Publish every second, it may sometimes seem impossible that your content is being seen. Facebook has its own algorithms that determine what shows up when. To get your posts seen by your audience, it’s important to understand how the Facebook news feed works.

Keep reading to learn how your Page can get more visibility in the Facebook news feed.

Welcome to News Feed

How to Take Advantage of the Facebook News Feed

Here are a few ways to work with the Facebook news feed so your posts get seen by your audience:

Consistently give your audience content they love

Facebook first and foremost wants to connect users with the stories that matter most to them. We can’t reiterate enough how important it is to understand your audience and create valuable content for them. Fully utilize your Facebook Insights, determine your most popular posts and schedule that type of content consistently.

Publish from a variety of sources

Since finding that users want to see content from a wide range of sources, Facebook has reduced the frequency that a user will see several posts in a row from the same Page or profile in their news feed.

Of course you want to publish posts multiple times per day, but it also helps to publish the same content from a variety of sources. You can choose to publish content from multiple Pages in the same niche, post from your personal profile or re-purpose content. Cross-promoting Pages and sharing content across different platforms and sources may increase your organic reach.

Keep people engaged with your content

The news feed prioritizes content topics based on the time a user spends on similar content. Facebook looks at the time spent viewing content, whether it be video, instant articles or articles loaded on mobile. This shows Facebook what other content in the news feed users might find interesting.

To increase the time users spend with your content, aim to keep them engaged with every post you publish. Craft an effective description and make sure anything that you link to delivers what you promise. Experiment with longer pieces of content as long as they are engaging. Aim to keep the user’s eyes on your content as long as possible.

Share the love by recommending other Pages

Facebook looks at a user’s Friends list, the Pages they Like and the Groups they join to determine what shows up in their news feeds. It helps to have good connections with other Pages, because the more they mention your Page, the bigger reach you’ll have.

Are there any Pages or users who frequently share your content? Identify them and recommend those people and Pages to others. Feature them in a post and promote their message, product or services. Those Pages will be excited to get new fans, and all those fans will see any time that Page mentions you again.

Boost the most important posts

Facebook looks at consistency and engagement to decide how frequently you’ll show up in a news feed. Keep a consistent posting schedule, and consider boosting your most important post of the day so more people see it. Try asking questions, taking polls or posting giveaways to increase engagement on your posts.

It’s not easy to get organic reach on Facebook when there is so much competing for space in the news feed. Understanding how Facebook decides what appears in the news feed can help you increase your visibility and gain more traffic to your Page.

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What strategies do you use to get more organic reach? Let us know by leaving a comment!

 

The Complete Guide to Using Your Facebook Page Insights

Do you know when your Page’s fans are most often on Facebook? Do you know how your Page is performing in comparison to other Pages in your niche? Which type of content is most popular with your fans? You can find all of these answers and even more information about your Page’s performance using the … Continue reading “The Complete Guide to Using Your Facebook Page Insights”

Do you know when your Page’s fans are most often on Facebook? Do you know how your Page is performing in comparison to other Pages in your niche? Which type of content is most popular with your fans?

You can find all of these answers and even more information about your Page’s performance using the Facebook Page Insights tool.

Creating a posting schedule and promoting your Page is important for getting started, but to really make sure your Page performs well you need to evaluate your metrics. Facebook Page Insights gives you valuable information about your Page and your audience that allows you to give your fans more of the content they crave.

How do you use this powerful tool? Our complete guide to Page Insights will help you understand each metric and why they’re important to your Facebook strategy.

How to Use Facebook Page Insights

From your Facebook Page, click Insights in the top menu. You can then export your performance results by clicking Export Data in the top right corner, or you can view metrics about your Page by clicking the sections on the left. In this guide, we’ll explain what each of those tabs on the left mean to give you a better understanding of the data available to you.

Overview

When you access the Insights tool, you’re defaulted to the Overview tab. This section gives you a brief Page summary for the past 7 days. You can also change it to view the summary for the last 28 days by clicking the arrow next to Last 7 days.

The summary gives you a brief overview of your Page’s Likes, reach and engagement in comparison to the previous week (or month, if you prefer). Click on any category to see further insights into those analytics.

Scroll down and you’ll see an overview of any recent promotions, followed by your 5 most recent posts with stats for reach and engagement.

The last heading in this section is Pages to Watch, a cool feature that allows you to compare your Page’s performance to others in your nice. Clearly, I need to step up my game to catch Charlie Day Quotes 😉

pages to watch

Promotions

This tab gives a brief view of overall stats for any recent promotions. You can see how many people the boosted post reached, the engagement rate and how much you spent on it. If you click on the post, you’ll see a breakdown of the engagement the post received. This is a great place to quickly check how your boosted posts are doing.

Likes

This is an important metric to keep an eye on to make sure your Page is getting in front of users who are interested in it. The number of Likes your Page receives is a telling factor of how your efforts are paying off. This section tracks 3 things:

  • Total Page Likes: The total number of Page Likes for a 28-day period
  • Net Likes: The number of new Likes minus the number of Unlikes. You’ll also see how many Likes are organic vs. paid.
  • Where Your Page Likes Happened: The number of times your Page was liked, broken down by whether the Likes happened from Page suggestions, on your Page or uncategorized desktop or mobile.

Net Page Likes on Facebook Page Insights

You can select longer periods of time to track by using the chart at the top of the page. Also, click on a metric in the benchmark box on the right to compare data over time.

Reach

Post reach is the number of people Facebook showed your post to. In the Reach section, you can see the organic reach compared to the paid reach and see which types of posts are the most popular with your audience. You’ll also see any negative engagement (Hide, Report as Spam and Unlikes) happening on your posts, which decreases the number of people you reach.

My favorite sections are Total Reach and the Engagement graph for Likes (Reactions), Comments, and Shares.

Total Reach Page Insights

Check this section regularly to find out which types of content your fans engage with most. This will help you see what types of content you should be posting more often.

Page Views

The Page Views section allows you to break down your audience in demographics like age and gender, country, city and the device they’re using.

Actions on Page

If you have a blog, website or shop linked with your Facebook Page, this section helps you see how effective your Page is at funneling traffic through to your site. In addition to tracking how many website clicks and action button clicks you’re getting, this tab also shows you the number of users who are clicking on directions or your phone number.

You can further analyze the demographics for each of those actions by gender and age, country, city and the device fans are using when actually viewing your Facebook Page.

Posts

Along with the Reach tab, this is the section worth checking most frequently. The Posts tab tells you when your fans are online, so you can create your schedule to post content at those popular times. The Posts Type section shows you how well your different post types performed in terms of reach and engagement. You can sort your post by highest reach or engagement to better analyze your trends in content.

Review this section often to see what types of content resonates best with your audience.

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Events

If you promote events through your Page, these insights will show you:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event, and
  • The number of joins, saves and maybes the event has received.

You can also break your audience down by demographics.

Videos

If you’re a frequent YouTube poster and upload your videos to your Facebook Page, you’ll benefit from the Videos Insights. This section shows you:

  • Video Views: How many times your videos were viewed for 3 seconds or more
  • 30-Second Views: How many times your videos were viewed for 30 seconds or more
  • Top Videos: The most viewed videos that were watched for 3 seconds or more.

Evaluating these metrics will show you which videos your audience find interesting, which can be extremely helpful in how you choose your content in the future.

People

The People section shows you the demographics of Your Fans, People Reached and People Engaged. Here you can view the gender, age, location and language of the people who like your Page, which can help you pick the right content for them. You’ll also gain more insight into the types of people who have liked, commented on or shared your posts in the past 28 days.

This information is also beneficial when you are setting up Ads for Page Likes to grow your audience.

Messages

This tab simply shows data on the messages your Page has received. This can be helpful for tracking conversations.

Use Insights to Grow Your Page

Overall, Facebook Page Insights is a free, easy-to-use tool that allows you to track your Page’s performance. Analyzing these results allows you to see when your fans are online, what types of posts are most popular with your audience and how you’re comparing with other Pages in your niche. Having this information on hand helps you to post the right types of content at the right time, ensuring more reach, engagement and growth for your Page.

Post valuable content regularly and check your Page Insights often. Your Page will benefit from knowing what content your audience wants the most.

Do you use Facebook Insights? Which metrics do you find to be the most helpful? Let us know by leaving a comment!