How to Verify Your Facebook Business Page

Do you run a Facebook business Page? Is it verified on Facebook? You may have overlooked a simple trick when creating your Page that allows your Page to appear higher in Facebook’s search results – verifying your

When creating your Facebook business Page, be careful not to overlook a simple trick that allows your Page to appear higher in Facebook’s search results – verifying your Page. In this post, we’ll show you how to complete that step and get your business Facebook Page found easier.

Verify Your Business Facebook Page

If your Facebook Page’s category is Local Business, Company or Organization, you may be eligible for a gray verification checkmark – like the blue one given to celebrities and public figures. Here are a few benefits of  the gray checkmark:

  • It signifies to users that your Page is legitimate, adding instant credibility to your Page.
  • If users want to talk directly with you about complaints, requests, questions or general customer service issues, they’ll know they’re on the right Page.
  • Your Facebook Page will rank higher in the search results.

how to verify your business facebook page

Verifying your Facebook Page is quick and easy. If your Page is eligible, you’ll see the option to verify your Page in your Page’s Settings. Complete the following steps to verify your Facebook business Page:

  1. At the top of your Page, click Settings.
  2. From General, click Page Verification.
  3. Click Verify this Page, then click Get Started.
  4. Enter a publicly listed phone number for your business, your country and language.
  5. Click Call Me Now to allow Facebook to call you with a verification code.
  6. Enter the 4-digit verification code and click Continue.

You can also verify your Page using a business document, such as a phone or utility bill, business license or tax file, instead of entering a phone number. Simply follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears. Then upload a picture of an official document showing your business’s name and address.

After Facebook receives your verification code or business document, they’ll review your information and confirm that it matches public records. Look for a notification or email about your verification status within a few days.

Verifying your Facebook business Page isn’t a requirement on the platform, but it is beneficial for your business. Verified Pages appear higher in search results and show people that you are the official brand Page for your company on Facebook. The step is well worth doing if your Page is eligible.

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Is your Page verified on Facebook? Have you seen results since verifying your business Facebook Page? Let us know by leaving a comment!

Understanding the Facebook News Feed

Do you feel like your Facebook Page posts aren’t getting enough reach?

With personal profiles, paid ads and Pages hitting Publish every second, it may sometimes seem impossible that your content is being seen. Facebook has its own algorithms that determine what shows up when. To get your posts seen by your audience, it’s important to understand how the Facebook news feed works.

Keep reading to learn how your Page can get more visibility in the Facebook news feed.

Welcome to News Feed

How to Take Advantage of the Facebook News Feed

Here are a few ways to work with the Facebook news feed so your posts get seen by your audience:

Consistently give your audience content they love

Facebook first and foremost wants to connect users with the stories that matter most to them. We can’t reiterate enough how important it is to understand your audience and create valuable content for them. Fully utilize your Facebook Insights, determine your most popular posts and schedule that type of content consistently.

Publish from a variety of sources

Since finding that users want to see content from a wide range of sources, Facebook has reduced the frequency that a user will see several posts in a row from the same Page or profile in their news feed.

Of course you want to publish posts multiple times per day, but it also helps to publish the same content from a variety of sources. You can choose to publish content from multiple Pages in the same niche, post from your personal profile or re-purpose content. Cross-promoting Pages and sharing content across different platforms and sources may increase your organic reach.

Keep people engaged with your content

The news feed prioritizes content topics based on the time a user spends on similar content. Facebook looks at the time spent viewing content, whether it be video, instant articles or articles loaded on mobile. This shows Facebook what other content in the news feed users might find interesting.

To increase the time users spend with your content, aim to keep them engaged with every post you publish. Craft an effective description and make sure anything that you link to delivers what you promise. Experiment with longer pieces of content as long as they are engaging. Aim to keep the user’s eyes on your content as long as possible.

Share the love by recommending other Pages

Facebook looks at a user’s Friends list, the Pages they Like and the Groups they join to determine what shows up in their news feeds. It helps to have good connections with other Pages, because the more they mention your Page, the bigger reach you’ll have.

Are there any Pages or users who frequently share your content? Identify them and recommend those people and Pages to others. Feature them in a post and promote their message, product or services. Those Pages will be excited to get new fans, and all those fans will see any time that Page mentions you again.

Boost the most important posts

Facebook looks at consistency and engagement to decide how frequently you’ll show up in a news feed. Keep a consistent posting schedule, and consider boosting your most important post of the day so more people see it. Try asking questions, taking polls or posting giveaways to increase engagement on your posts.

It’s not easy to get organic reach on Facebook when there is so much competing for space in the news feed. Understanding how Facebook decides what appears in the news feed can help you increase your visibility and gain more traffic to your Page.

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What strategies do you use to get more organic reach? Let us know by leaving a comment!

 

How to Cross-Promote Facebook Pages and Increase Overall Reach

We all want our content to be seen by as many users as possible. Whether you’re looking for click-throughs to a monetized website or to convert prospects into customers, the higher reach your Facebook Page has the better results you’ll see.

One way to organically increase your reach is to cross-promote multiple Pages in the same niche.

Sure, you already put a lot of work into your one Fan Page or Business Page, so why would you want to make more Pages like the one you have? Keep reading to learn how cross-promoting multiple Pages can dramatically increase your numbers.

Create Multiple Pages in Your Niche

Why go through the trouble of making more Facebook Pages? Cross-promoting creates a huge opportunity to expand in your niche.

Facebook doesn’t display the posts for your Facebook Page to your entire audience. Instead, they pick and choose who to display your posts to. By building up multiple Pages in the same niche, you’re giving yourself more opportunity to reach your audience.

Here are a few more reasons to create multiple Pages in your niche:

Use Audience Insights to Determine Which Pages to Create

For some Pages, it’ll be clear to you how to branch off and create multiple Pages in the niche. For example, if you have a fan Page based on a popular TV show, you can create separate Pages for each major character and cross-promote that way.

The best way to branch out isn’t always that clear to see. In those cases, use the Audience Insights tool to see what Pages your existing Page audience is most likely to follow. This will help you determine which Pages to create around your original Page.

  1. From your Facebook account, access Ads Manager.
  2. From the Facebook Ads menu, click Audience Insights.
  3. When the prompt asks, Choose an Audience to Start, click People connected to your Page.
    choose an audience to start options
  4. In the left sidebar, select the Page you’d like to use to guide your results.
    Page options
  5. In the top menu, click Page Likes.
    page likes

Build up Pages around the the ones with the highest affinity scores and it will be easier to cross-promote. Thanks to FPTraffic member Sam Frost for sharing this tip!

How to Cross-Promote Pages in FPTraffic

From your original Facebook Page, link out to the other Pages you’ve created in your niche. People who like your original Page are likely to like the Page that you share as well.

  1. Log into your FPTraffic account.
  2. Copy the URL to the content from your Page.
    copy link address
  3. From the Content menu in your FPTraffic dashboard, click Link URLs.
  4. Select the Facebook Page you’d like to share the content on. Paste the URL into the box and click Schedule!
    link post

The shared link will be added to your Page’s queue and will automatically post when its time comes around. Find the link in your queue and add a text description to increase engagement.

When the link is posted to FPTraffic, it will show the content from your original Page with a note at the top linking to the original Page.

cross-promoting Facebook pages

Increase Your Reach

FPTraffic members are seeing great results from cross-promoting Facebook Pages. Typically, you should see an improvement in your stats after cross-promoting Pages.

stats

You can then reach those new fans even more with cross-promotions!

While paying for Likes is a great way to build an audience, you want to do all you can to organically increase your overall reach. Create multiple Pages to expand in your niche, and cross-promote those Pages to reach more users.

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Do you cross-promote multiple Facebook Pages? How has it helped improve your Page? Let us know by leaving a comment! Questions? Join our Facebook Group!

The Benefits of Boosting Your Facebook Page Post

Has that “Boost Post” button been tempting you to click it? You see it on the bottom-right corner of nearly every post you publish, but maybe you hesitate because you’re not sure what “boosting a post” entails or if it’s even worth it.

Boosting a post is easy to do and can provide great results to your Facebook Page. Keep reading to learn why you should boost posts, which posts are worth boosting and how to boost posts effectively.

Why Should You Boost Posts?

When you boost a Facebook Page post, you pay a fee to increase the reach and visibility of your post. Since 100% organic traffic is hard to come by in Facebook, it’s necessary to spend money advertising your Page and posts. It’s the best way to ensure your Page stands a chance in a user’s crowded News Feed.

You can set your own budget. The fee depends on how many people you want your post to reach, and payment depends on the number of impressions the post gets within the time frame you choose. We advise starting small and testing which types of boosted posts get the best results.

The results you get from boosting a post are often well worth the small fee. There are plenty of great reasons why boosting your posts is beneficial to your Facebook Page:

  • Guaranteed visibility: When you pay to boost your post, it appears higher in a user’s News Feed making for a better chance of your audience seeing it.
  • Increased engagement: If someone who already likes your Page sees your content appear in their News Feed, they’re likely to engage with it in some way.
  • Exposure to new audience: You can choose who to target when you boost your posts. Facebook gives you the option of targeting people who like your Page and their friends, which puts your Page in front of all your fans’ friends as well.
  • Ensures your content is seen by the right people: The other option Facebook gives you is to create a target audience based on gender, age, location and interests, which can expose your Page to even more new users. If you have an important message or promotion for a specific audience, boosting posts allows you to put your content in front of the right people.

As you can see, boosting posts is money well spent, but only when you boost the right content.

Boost Your FacebooK Page Post

Which Posts Should You Boost?

You don’t need to pay for every post. Start by checking your most popular posts that did well organically and boost one of those. Posts that have the best ROI are going to be the most beneficial for you. Here are a few examples of Facebook posts worth boosting:

  • Helpful content: Users are more likely to connect and engage if the content is useful for them in some way.
  • Link (with an image) to a monetized site: If you have a strong call to action or promotion running on your website, boosted posts are a great way to funnel traffic off Facebook back to your site. Tip: Don’t boost posts with content that links to someone else’s site. You don’t want to pay to drive traffic away from you.
  • Content that gets your fans on your email list: Giveaways or specific CTAs that lead directly to users subscribing to your email list will give you a good bang for your buck in the long run.
  • Evergreen content: Content that is specific and authentic to your Page will spread awareness of your brand.

As for the type of content you don’t want to boost, Amazon Associates does not allow Page owners to boost posts with affiliate links to their products. If you are using our Amazon tool, we do not recommend you boost those posts. If you work with any other affiliate programs, it’s best to double-check their policy.

Also be sure to stick to the 20% text rule of your post contains a link with a photo. Brush up on Facebook’s rules for images and ad sizes.

Now to the fun part – effectively boosting your post!

How to Boost a Facebook Page Post

Boosting posts is a quick and easy process. Facebook lays it out pretty clearly for you, but we’ve got a few extra tips to give you an extra “boost.”

After you’ve found a post that is performing well and you’re ready to boost it, complete the following steps:

  1. In the bottom-right corner of the post, click Boost Post.
    friends giveaway boost post
  2. Then you have a few decisions to make.
    • You can choose a button for your link post with a specific call to action (image and text posts do not have this option).
    • Choose your audience. We recommend to start with the option People who like your Page and their friends. This will get the people who already like your Page more engaged because your content will show up higher in their News Feed. If that goes well, then start targeting specific interest groups.
    • Set your budget. Start small and test your results. You can choose if you want to spread your budget out over a few days or change the account that is being charged if you need to.
      boost post options
    • Above the preview image of your boosted post, you can see what your boosted post will look like in the Desktop News Feed and in the Mobile News Feed.
      desktop news feed or mobile
  3. Click Boost. Facebook will review your ad and let you know when you’re approved. You also have the option to add on to the budget or edit the ad.
  4. Check your ad results in the Facebook Ad Manager. Monitor your ad, run detailed reports and watch its performance over time.

Boosting posts is a great way to reach more users and get your audience more engaged. Make sure you’re promoting posts that are already doing well and that have the highest ROI value. When you can set your own budget, boosting posts makes for a cheap way to get more Likes and engagement on your Page.

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What results have you seen from boosting posts? Tell us about it by leaving a comment below!

The Complete Guide to Using Your Facebook Page Insights

Do you know when your Page’s fans are most often on Facebook? Do you know how your Page is performing in comparison to other Pages in your niche? Which type of content is most popular with your fans?

You can find all of these answers and even more information about your Page’s performance using the Facebook Page Insights tool.

Creating a posting schedule and promoting your Page is important for getting started, but to really make sure your Page performs well you need to evaluate your metrics. Facebook Page Insights gives you valuable information about your Page and your audience that allows you to give your fans more of the content they crave.

How do you use this powerful tool? Our complete guide to Page Insights will help you understand each metric and why they’re important to your Facebook strategy.

How to Use Facebook Page Insights

From your Facebook Page, click Insights in the top menu. You can then export your performance results by clicking Export Data in the top right corner, or you can view metrics about your Page by clicking the sections on the left. In this guide, we’ll explain what each of those tabs on the left mean to give you a better understanding of the data available to you.

Overview

When you access the Insights tool, you’re defaulted to the Overview tab. This section gives you a brief Page summary for the past 7 days. You can also change it to view the summary for the last 28 days by clicking the arrow next to Last 7 days.

The summary gives you a brief overview of your Page’s Likes, reach and engagement in comparison to the previous week (or month, if you prefer). Click on any category to see further insights into those analytics.

Scroll down and you’ll see an overview of any recent promotions, followed by your 5 most recent posts with stats for reach and engagement.

The last heading in this section is Pages to Watch, a cool feature that allows you to compare your Page’s performance to others in your nice. Clearly, I need to step up my game to catch Charlie Day Quotes 😉

pages to watch

Promotions

This tab gives a brief view of overall stats for any recent promotions. You can see how many people the boosted post reached, the engagement rate and how much you spent on it. If you click on the post, you’ll see a breakdown of the engagement the post received. This is a great place to quickly check how your boosted posts are doing.

Likes

This is an important metric to keep an eye on to make sure your Page is getting in front of users who are interested in it. The number of Likes your Page receives is a telling factor of how your efforts are paying off. This section tracks 3 things:

  • Total Page Likes: The total number of Page Likes for a 28-day period
  • Net Likes: The number of new Likes minus the number of Unlikes. You’ll also see how many Likes are organic vs. paid.
  • Where Your Page Likes Happened: The number of times your Page was liked, broken down by whether the Likes happened from Page suggestions, on your Page or uncategorized desktop or mobile.

Net Page Likes on Facebook Page Insights

You can select longer periods of time to track by using the chart at the top of the page. Also, click on a metric in the benchmark box on the right to compare data over time.

Reach

Post reach is the number of people Facebook showed your post to. In the Reach section, you can see the organic reach compared to the paid reach and see which types of posts are the most popular with your audience. You’ll also see any negative engagement (Hide, Report as Spam and Unlikes) happening on your posts, which decreases the number of people you reach.

My favorite sections are Total Reach and the Engagement graph for Likes (Reactions), Comments, and Shares.

Total Reach Page Insights

Check this section regularly to find out which types of content your fans engage with most. This will help you see what types of content you should be posting more often.

Page Views

The Page Views section allows you to break down your audience in demographics like age and gender, country, city and the device they’re using.

Actions on Page

If you have a blog, website or shop linked with your Facebook Page, this section helps you see how effective your Page is at funneling traffic through to your site. In addition to tracking how many website clicks and action button clicks you’re getting, this tab also shows you the number of users who are clicking on directions or your phone number.

You can further analyze the demographics for each of those actions by gender and age, country, city and the device fans are using when actually viewing your Facebook Page.

Posts

Along with the Reach tab, this is the section worth checking most frequently. The Posts tab tells you when your fans are online, so you can create your schedule to post content at those popular times. The Posts Type section shows you how well your different post types performed in terms of reach and engagement. You can sort your post by highest reach or engagement to better analyze your trends in content.

Review this section often to see what types of content resonates best with your audience.

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Events

If you promote events through your Page, these insights will show you:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event, and
  • The number of joins, saves and maybes the event has received.

You can also break your audience down by demographics.

Videos

If you’re a frequent YouTube poster and upload your videos to your Facebook Page, you’ll benefit from the Videos Insights. This section shows you:

  • Video Views: How many times your videos were viewed for 3 seconds or more
  • 30-Second Views: How many times your videos were viewed for 30 seconds or more
  • Top Videos: The most viewed videos that were watched for 3 seconds or more.

Evaluating these metrics will show you which videos your audience find interesting, which can be extremely helpful in how you choose your content in the future.

People

The People section shows you the demographics of Your Fans, People Reached and People Engaged. Here you can view the gender, age, location and language of the people who like your Page, which can help you pick the right content for them. You’ll also gain more insight into the types of people who have liked, commented on or shared your posts in the past 28 days.

This information is also beneficial when you are setting up Ads for Page Likes to grow your audience.

Messages

This tab simply shows data on the messages your Page has received. This can be helpful for tracking conversations.

Use Insights to Grow Your Page

Overall, Facebook Page Insights is a free, easy-to-use tool that allows you to track your Page’s performance. Analyzing these results allows you to see when your fans are online, what types of posts are most popular with your audience and how you’re comparing with other Pages in your niche. Having this information on hand helps you to post the right types of content at the right time, ensuring more reach, engagement and growth for your Page.

Post valuable content regularly and check your Page Insights often. Your Page will benefit from knowing what content your audience wants the most.

Do you use Facebook Insights? Which metrics do you find to be the most helpful? Let us know by leaving a comment!

How to Find Your Most Popular Facebook Page Posts

If you’re using FPTraffic to schedule content for your Facebook Page, you’re likely publishing tons of funny memes, inspirational quotes or eye-catching gifs every day. Our content sources give you several types of posts to experiment with, but which content types are resonating best with your target audience?

The best way to keep your audience coming back to your Facebook Page is to give them more of what they want. How do you know what types of content your audience likes best? You can easily find out with the Facebook Page Insights tool.

Insights for Your Most Popular Facebook Page Posts

Metrics for your posts are available in Facebook Insights as soon as the post is published. In this section, you can see the number of people your posts have reached and the engagement on the posts. These two metrics, reach and engagement, are essentially the factors that determine how popular your posts are.

To find out which of your posts are the most popular, go to your Facebook Page and complete the following steps:

  • From the top menu, click Insights.
  • On the left-hand side menu, click Posts. A table displays all of your published posts, starting with the most recent.
    Facebook Page Post Insights
  • Sort the table to see which posts are the most popular:
    • To see which posts are reaching the most users, click Reach in the top menu of the table.
    • To see which posts are getting the most engagement, click Engagement in the top menu of the table. You can sort engagement even further by either Post Clicks or Reactions, Comments & Shares.
      Facebook Page Post Engagement and Reach
      The Post column tells you the specific posts that are the most popular. Also take a look at the Type column to see if there are any trends in the content types of your popular posts. Are photos higher up on the table than statuses? How are links or videos measuring up?

More Tricks with Insights

  • According to Facebook, you can view insights for all of your Page posts that date back to July 19, 2011. You can also download data from your Page posts from the past 180 days. To export Page post data:
    1. At the top of your Page, click Insights.
    2. In the top right, click Export Data.
    3. Below Data Type, select Post data.
    4. Select a date range and a file format on the right.
    5. Click Export Data.

Insights gives you a better understanding of your audience and the types of content they are most likely to engage with. Take advantage of this Facebook feature to increase your reach and engagement. Learn which posts have the most reactions, comments and shares and give your audience even more of what they like.

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