The Ultimate Facebook Page Cover Photo Guide

First impressions are everything – even on social media! Your Facebook Page cover photo is one of the first things people see when they come to your Page. It needs to be awesome enough to captivate users and intrigue them to dive into your content.

That may sound like a tall order, but don’t worry, we’ve got you covered. In this post, we’ll share everything you need to know about creating an amazing Facebook Page cover photo. With sizing guidelines, free photo sources and real examples, we’ve got simple solutions for making this key element less overwhelming.

Facebook Page Cover Photo Dimensions

The cover photo is the largest visual element of your Facebook Page. With so much space to work with, you want to make sure the photo shows up well on both desktop and mobile. Here’s what you need to know about Facebook’s cover photo dimensions:

  • Desktop display: 820 pixels wide by 312 pixels tall
  • Smartphone display: 640 pixels wide by 360 pixels tall
  • Cover photos must be at least 399 pixels wide and 150 pixels tall
  • Cover photos do not display on non-smartphones

You want to use a single image that works well for both desktop and mobile. An image that is 820 pixels wide by 462 pixels tall seems to be the magic size. Use the FPTraffic Image Editor tool size your images without losing quality.

While the same image can be sized correctly to fit both desktop and mobile dimensions, know that it will appear differently on those screens. For example, here’s what a cover photo looks like on desktop:

Its Always Facebook Page cover photo

…and here’s the same cover photo from mobile:

charlie day quotes cover photo mobile

Cover Videos

It was only a matter of time before Facebook added this new feature. Facebook algorithms are favoring the video format, and now you can use a video in place of a static cover photo.

Facebook’s guidelines require that cover videos be:

  • At least 820 pixels wide by 312 pixels tall.
  • 20-90 seconds long.

The video automatically starts playing when a user visits your Page. Cover videos are preset to have the sound muted, so the user will have to manually hit the unmute button to hear the video.

Cover videos can be great for fan Pages to play a reel of TV show highlights, or business Pages can use them to explain more about what they offer. Check out this example from the Netflix show Narcos.

Narcos Facebook Page cover video

How to Create the Perfect Cover Photo

There are a few different ways you can go about creating the perfect Facebook Page cover photo:

1. Design an image

If you have some sweet graphic design skills, create your own cover photo to best represent your Page. You may want to combine a real photo with text overlays and your brand colors to show what your business or fan Page is all about.

Try a free tool like Canva to create your own image. Canva allows you to create custom dimensions optimal for a Facebook Page cover photo.

2. Take a photo

For your Facebook business Page, use photos you’ve taken at company events, of your workplace or of employees or customers.

3. Use stock photos.

The web is full of sources for free stock images. Check out this post for a full list of where to find free images for your Facebook Page cover photo. You may want to customize an image to fit your Page’s message by adding text overlay.

Tips for Optimizing Your Facebook Page Cover Photo

Make sure your cover photo entices fans with these extra tips:

  • Check how the photo appears on mobile.
  • Change your cover photo every once in a while, especially on holidays or special occasions.
  • Make the photo relevant to your audience.
  • Include some form of life in your visuals, whether it’s plants, humans or animals.
  • Make any text you use clearly visible and enticing to viewers.

Your Turn

A great cover photo makes a big difference. Stick to the sizing guidelines, check that it looks great on both desktop and mobile, and change it up once in a while to fit seasonal themes. An impressionable cover photo is a sign of a great Facebook Page.

[ecko_contrast]Reel fans in with your cover photo and keep them coming back for awesome content you schedule with FPTraffic!

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How do you make an impression with your cover photo? Let us know your best tips by leaving a comment!

Best Types of Image Posts for Your Business Facebook Page

You might already know that Facebook posts with images get better results than those without. In fact, research shows that images are much more likely to be associated with positive emotions than text posts, and brand promotion with images is more accepted than it is when done by text.

But how do you keep the image content fresh? If you’re stumped for photo ideas, let this guide serve as a creative checklist. Consult this guide to help generate new image ideas on a regular basis.

Tools for Branded Images

For many of our image post types listed below, you’ll want to use an image with a text overlay. The photo you use doesn’t always have to be one you take yourself, nor does it have to be a shot of your product or company. Instead, a stock photo might better relay the message you’re trying to get across. Check out this post for free online stock image sources.

Add text to images using the FPTraffic Image Editor tool. For further branding features, like incorporating your company colors and logos, try a free image editor like Canva.

12 Image Post Types for Your Business Facebook Page

Here are the best types of images to share on your business Facebook Page:

Customers using your products

Share images of customers enjoying your products or services. Whether you take the photo yourself or a customer submits it, customer photos help convert more people into customers because they help people associate good feelings about your brand.

Encourage customers to snap photos of themselves with your products and tag or mention your Page. Save those photos and share them again on your business Facebook Page, highlighting the customer. In your post description, share a customer testimonial, use a hashtag, or link back to the product page on your website.

Product features

When customers are shopping online, they don’t get to see all the features of the product close up as they would in real life. Use high-quality images to show off product details and features that aren’t always obvious from your website.


Infographics are a popular tool for displaying lots of information in a creative and engaging way. When done right, they’re highly shareable. is a great inexpensive tool to help you create eye-catching infographics.

Tip: Facebook tends to squash infographics, making them difficult to read. Instead of sharing the full image on your Facebook Page, select the top portion (with the title) of the infographic with a snipping tool and post that to Facebook along. Add a link and call to action encouraging users to click through to your website or where the infographic is located.


Inspirational and motivational quotes do really well because people love sharing them. Use them to create an emotional response in your target audience. Use a stock photo of an item or landscape, and add a text overlay with a strong sans serif font to capture users’ attention.

With FPTraffic content sources – like Tumbler and Bing – you can easily find motivational quotes that are all ready to go. Or use the FPTraffic Google Chrome extension to grab your favorite quotes from Pinterest or Instagram.

In your description for an inspirational quote image, link to a case study, customer testimonial or a story of your own failure or success.


Take advantage of Throwback Thursday and share a photo of your company that is several years old or an older version of a popular product. Nostalgic photos are great for evoking emotion in your audience.


Showing your customers how to do something is a great way to add value and establish trust in your brand. Give step-by-step instructions and compose a single photo split into several frames using Canva or Fotor. Make a quick instructional video that shows that how to use your product. Check out this example from PetSmart:

Image Post Types for Business Facebook PAges - Petsmart

Behind the scenes

Behind-the-scenes photos invite your customers in for an inside look at your company. Here are a few ideas for behind-the-scenes content:

  • Show teasers of a new product or service your company plans to launch.
  • Share a day in the life at your office.
  • Show the treats brought into the office this week.
  • Introduce new staff members.
  • Snap a picture of a special visitor to the office.

Charitable contributions

Highlight your company’s charitable side. Share photos of employees participating in fundraisers or people who are receiving donations from your proceeds. People love engaging with this kind of content and being able to participate.

Levi's Charity Post


Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks. Create a meme that is relevant but also consistent with your brand to give your audience a laugh.

Create a Meme

There are many ways to add value to your business Facebook Page audience with images. Give one of these a try and remember to check your Facebook Insights to see which types of post images your fans love the most.

[ecko_contrast]You’ll never run out of image ideas with FPTraffic’s content sources!

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What types of images do you use the most? Let us know by leaving a comment!

Customizing Images Shouldn’t Be Complicated

Do you want to customize your images for your Facebook Page?

Working online – especially in social media – there are several different apps and programs that can help you with every aspect of your Facebook Page, including customizing images. But switching from one platform to the next is distracting. FPTraffic allows you to upload, customize and schedule photos to your Facebook Page all from one place.

Whether you want consistent images that match your brand colors or you want to add a quote to a photo, the FPTraffic Image Editor tool gives you plenty of ways to enhance your photos. Keep reading to learn how to use this tool to customize your images and manage your Pages efficiently.

How to Use the FPTraffic Image Editor Tool

The FPTraffic Image Editor tool is simple to use and packed with potential. With text overlays, filters, shapes, colors and more, several features are available for you to enhance your photos without overwhelming you in the process. To use the FPTraffic Image Editor tool, complete the following steps:

  1. In your FPTraffic dashboard, click Pages in the top menu.
  2. Click Manage.
  3. Select the Page for which you’d like to edit an image.
  4. Click the Scheduled Posts icon.
  5. Click on an actual image to be posted. The FPTraffic Image Editor tool will open.
    FPTraffic image editor
  6. Use the menu options on the left to customize your image.
    • Basics: The Basics feature allows you to crop your image to the shape and size you want. You can also add any background color here.
    • Text: Click on a font to add a text box to your image. Customize the font color and size to create a message that is consistent with your Page or brand colors.
    • Drawing: Add your own illustrations to your image with a paint brush.
    • Filter: The filters give you several options for experimenting with color in your images.
    • Shapes: Add a shape icon and edit the color, border and shadow as you wish.
    • Stickers: Add an extra element to your image with a fun sticker. Choose from animals, doodles, clouds, landmarks and more.
  7. When you’re happy with your image, click Save.
    FPTraffic image editor

The FPTraffic Image Editor tool assists in allowing you to manage your Pages more efficiently. The beauty of social media is that it allows you to reach an audience on your own time and in less time. Your process for optimizing social media should be simple, too.

There’s no need to over-complicate and Facebook Page strategy by jumping between services. That’s why FPTraffic aims to bring you as many features as possible with one platform. Creating a post schedulebuilding an email list and even customizing your images – manage your Pages efficiently from your FPTraffic account.

[ecko_contrast]Start managing your Facebook Pages efficiently!

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