What You Need to Know About the Facebook Page Template

Does the look of your Facebook Page best reflect what the Page is all about? Did you know you can change certain features on your Page? Facebook Page templates allow you to choose a design that best suits the nature of your Page. Whether you run a Fan Page, online shop or Business Page, specific … Continue reading “What You Need to Know About the Facebook Page Template”

Does the look of your Facebook Page best reflect what the Page is all about? Did you know you can change certain features on your Page?

Facebook Page templates allow you to choose a design that best suits the nature of your Page. Whether you run a Fan Page, online shop or Business Page, specific templates serve to help you reach your desired outcomes. Also, you can utilize buttons and tabs to enhance your Page.

How do Facebook Page templates work? Here’s a breakdown.

Facebook Page Templates for Optimal Page Design

Whether you’re starting from scratch or you want to change up an existing Page, here’s a basic rundown of the design elements and templates to help you make an awesome Page.

Choose a Facebook Page Template

From your Page, access Settings. From the menu on the left side, click Edit Page.

edit Facebook Page templates

Under Templates, click Edit to view the template selection. Options include Shopping, Business, Standard, Venues, Politicians, Professional Services and Restaurants & Cafes. The template you choose will include default buttons and tabs designed to help your Page.

To see how a template works, click View Details next to the template title. The screen will give you a preview of the tabs included. Take note at the bottom of this screen of the warning: “When you apply this template we will replace your existing buttons and tabs.” If you’re happy with your template selection, click Apply Template.

Features and tabs

For both specific Facebook Page templates and the standard template, there are certain elements of the design that you want to optimize for your Page. Some are basic, like your cover photo, while other features – like buttons and tabs – can lead your viewers to take certain actions.

Cover photo

In Facebook’s current Page design, your cover photo is uncluttered. It’s the focal point of your Page and should hook viewers right away. Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and that will make it 640 pixels wide by 360 pixels tall for mobile view.

Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and 640 pixels wide by 360 pixels tall for mobile view. Test your cover photo on desktop and mobile browsers to make sure the main features are visible on both.

Call-to-Action button (CTA)

Facebook makes your call-to-action (CTA) button stand out and catch users’ attention with its bold placement directly under the cover photo. Because of its placement, users might be more likely to click the CTA than the Like button for your Page. Utilize this button by directing users to your website, blog or online storefront. The CTA button is also prominent on mobile devices.

Facebook Page Shop Now Call to Action

About box

Underneath the CTA is the space for your Page’s About information. Be sure to fill this out and add a link to your shop or website.

Tabs

On the left side of your Page under your title, you have a menu of up to 10 tabs. You’ll see standard tabs, like About, Events and Photos, or you can add tabs that better suit your Page, like Services or Video.

Click Manage Tabs, or if you’re in the Templates section you can scroll down to customize your menu tabs. From here you can add and delete tabs. You can also move tabs around to choose the order they appear in. We always put Posts at the top.

add a tab to your Page

Be sure to add content to whichever tabs you choose to display. If users click on a tab, they should find relevant content.

You can also add custom tabs, like social tabs for Pinterest and Twitter or tabs to get email subscribers. Facebook has more info for developing your own tabs here.

Design for Success

Now that you’ve got the basic design elements down, continue to add valuable content and post consistently to your Page. With an appealing design and entertaining content, your Page will draw more fans in no time!

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How do you use tabs and templates in your Page design? What works best for you? Let us know by leaving a comment below!

Facebook Page Image and Ad Sizes

You spend quality time crafting the perfect images for your Facebook Page. Even with all that hard work, what appears in your posts aren’t high-quality images. You’re not seeing any user engagement. Why? Since Facebook regularly updates their platform, you need to stay on top of the latest image dimensions and requirements. If you’re monetizing a Facebook Page, you … Continue reading “Facebook Page Image and Ad Sizes”

You spend quality time crafting the perfect images for your Facebook Page. Even with all that hard work, what appears in your posts aren’t high-quality images. You’re not seeing any user engagement. Why?

Since Facebook regularly updates their platform, you need to stay on top of the latest image dimensions and requirements. If you’re monetizing a Facebook Page, you know how important visuals are to your campaigns. Including relevant images in your ads can attract attention to your brand and develop engagement.

Users engage more when the posts have high-quality images. Avoid image pixelation and clumsy text with The Complete Facebook Image Sizes and Dimensions Cheatsheet, an infographic from TechWyse.

Facebook Page Image and Ad Size Cheatsheet

Facebook Page Image and Ad Sizes

Overview: Image and Ad Sizes

This infographic covers everything, with dimensions for profile photos, cover photos, shared images, links and videos. It breaks down the different dimension requirements between Page post links in the News Feed and those in the right column. You can also see how the image will appear on mobile display.

A few tips to take away:

  • Narrow shared images may have some gray space.
  • If you don’t choose the center part of your image, Facebook chooses it for you.
  • If your image is smaller than 470 x 246 px, it will render as a thumbnail.

The infographic also mentions the 20% rule, Facebook’s text in ad policy that limits your text on sponsored Page posts. Let’s talk more about that.

Guidelines for Using Text in Ad Images

With Facebook’s 20% rule, ads with higher text will receive less or no delivery at all. You can check if your ad meets these specifications with Facebook’s Image Text Check tool.

Facebook recommends including as little text as possible on the image itself. Include your text in the post instead of using it in the image. Images with minimal text are more preferable to users.

To stay within the 20% rule, try the following tips:

  • Reduce the font size of your text.
  • Include the majority of your text in the text box rather than on the ad’s image.
  • Avoid spreading text across the entire image.

Keep in mind that logos, watermarks and numbers all count as text. Facebook does allow some exceptions, and the system will automatically identify if your ad qualifies.

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Stay in the Know

Being aware of Facebook’s image and ad sizes ensures that your images are always of high quality. Because Facebook is always changing, it’s important to keep up with their regulations. Keep this infographic on hand when creating your ad images.

Follow FPTraffic and we’ll keep you up to date on all the Facebook essentials!