Do This Before Worrying About Facebook Page Traffic

Everyone wants to see more Facebook Page traffic. Of course, our goal at FPTraffic is to help you do just that. It’s easy to get caught up in the traffic game when you’re first creating your Facebook Page. If you aren’t getting the desired reach you want right away, you might be discouraged. But there’s … Continue reading “Do This Before Worrying About Facebook Page Traffic”

Everyone wants to see more Facebook Page traffic. Of course, our goal at FPTraffic is to help you do just that.

It’s easy to get caught up in the traffic game when you’re first creating your Facebook Page. If you aren’t getting the desired reach you want right away, you might be discouraged. But there’s something you should shoot for before worrying about Page Likes and reach.

You need to focus on generating a loyal following. Here’s why.

Generate a Loyal Following to Increase Traffic

The Facebook News Feed is an arena of fierce competitors vying to get their content seen. Fan Pages, brands, marketers, family and friend updates – they’re all coming in hot every minute of the day. No matter how much Facebook Page traffic and Likes you have, unfortunately not all of those fans will see your posts when you publish them.

And visibility is only going to get tougher with more Pages being created every day. In fact, there are 42 million Pages out there right now!

Facebook Page traffic

With those statistics, Likes and reach can be arbitrary metrics when you’re just starting out. Sure they help in the long run for monetization, but more importantly, you need to focus on creating loyal fans. It’s not always the quantity of fans you have, but the quality of them.

Measuring for Loyalty

Instead of worrying about Page Likes, put your efforts into generating a loyal following of people who love your content. Focus on providing value in every post you publish. Learn to understand what your fans like most and continue to deliver that type of content.

Watch your metrics for post Likes, comments, shares, even sales. The more people engage and interact with your Page content, the more invested they become in your brand.

This is important because if a user shows frequent engagement with your Page, your content will show up in their News Feed more often. Encouraging engagement is one of the best ways you can ensure your content continues to get seen by users.

As a result, those loyal fans will share your content with their own friends. Your reach and Page Likes will continue to grow organically as a bi-product of your compelling content.

Best Practices for Generating Fan Loyalty

Here are a few tips to help create a following of loyal Facebook fans:

  • Say thank you. Yes, simple manners of real life apply to Facebook too. Thank fans when you achieve milestones, when they give you ideas and feedback, when they share photos, even when they answer your questions or leave comments.
  • Be responsive. Take time to respond to fans’ comments, even if they’re negative or customer complaints. Your response to criticism helps shape how your fans see you.
  • Foster community. Get your fans to converse with each other and share their own content. Maybe even start a Facebook Group for your Page.
  • Analyze your fans. Check your Facebook Insights frequently to see what types of content your fans love, when they’re online, and more about their demographics.
  • Ask for their input. Include your fans in your Facebook Page strategy or small business decisions. Take a poll on which t-shirt design they like better. Ask questions to get to know them better and discover how you can post content that aims to solve their pain points.

smart ways to use facebook automation tools

Start with these tips to get your fans engaging with your content. Post consistently and work on building trust with your fans. In time, fan loyalty leads to more traffic and more sales.

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What strategies do you use to increase loyalty among your Facebook fans? Let us know by leaving a comment!

How to Set and Achieve Your Facebook Page Goals

Starting a new Facebook Page – whether it’s a fan page, business page, etc. – can be intimidating when it seems like there are so many components to it. Having a few goals in mind before you start posting content can help you stay on a focused path. Even if you’ve been running a Facebook … Continue reading “How to Set and Achieve Your Facebook Page Goals”

Starting a new Facebook Page – whether it’s a fan page, business page, etc. – can be intimidating when it seems like there are so many components to it. Having a few goals in mind before you start posting content can help you stay on a focused path.

Even if you’ve been running a Facebook Page for a while, there will inevitably be times when you feel like it’s in a slump. It’s important to keep setting goals to continue to see progress with your Page.

marketing objective to measure Facebook Page ROI

In this post, we’ll go over some tried and true tactics to help you set and achieve your Facebook Page goals.

The SMART Method to Setting Facebook Page Goals

You’ve likely heard of the SMART technique for setting goals. This acronym works as a strategy to help you set goals in all realms of life, including Facebook! Here’s how you can use this technique to set actionable Facebook Page goals:

Specific

Be specific in what you want to achieve with your Facebook Page. Do you want to increase sales? Attract users to your website? Increase brand awareness? Build an email list? Write down your specific goals.

Measurable

Determine how you’ll measure your progress toward your goal. Facebook Insights helps you measure the engagement rate and ROI from your Facebook ads. Other tools like Google Analytics and Bitly can help you measure how much traffic you’re getting to your website from your Facebook Page.

Facebook Ad Set Results Google Analytics

Achievable

While we don’t want to discourage you from dreaming big (seriously, big numbers are possible on Facebook!), make sure you start out with a realistic goal. Maybe your first goal is to hit 100 Page likes, then 1,000, then 10,000! Start small so as not to get discouraged, and keep raising the stakes as you get a better handle on it.

Relevant

Your goals should align with your niche, company, or organization that you’re representing. Make sure they reflect the vision and mission you have for your brand.

Time Specific

Put a deadline on your goal. Think about how soon you want to see results. For example, maybe your goal is to double your email subscriber list in the next six months.

FPTraffic Virtual Assistant

Use this method to define and assess your Facebook Page goals. Also, for examples of goals to set when you’re first starting out, check out this post we wrote on 5 Goals to Set When You Create a Facebook Page.

Now that you know what you want to achieve, it’s time to take action. Keep reading to learn our best practices for reaching your Facebook Page goals.

How to Achieve Your Facebook Page Goals

Anyone can declare what they want, but to actually make it happen, it’s going to take some work. Here are a few tips for achieving your Facebook Page goals:

  • Follow our free fan page course to learn to build, grow, and monetize your Page. We’ll give you actionable steps for growing a sizable audience, delivering exceptional content, and expanding your reach.
  • Check in on your progress and measure your goals on a regular basis. Reviewing Facebook Insights and other analytics tools at least once a week is a good habit to get into.
  • Stick to a posting schedule. Creating an automated content strategy ensures that your Page is getting in front of your audience at times when they’re likely to see it.
  • Find an accountability partner or group. Share your Facebook Page goals with someone you trust, and you’ll be more likely to stick with the process. FPTraffic members have access to our Facebook Group of over 3,000 members who are all working toward their own Facebook Page goals. It’s a great place for support, questions, and ideas.

FPTraffic Facebook Group

No matter your reason for creating a Facebook Page, success starts with clearly defining and assessing what your goals are. Try the SMART method when setting your goals, and follow the tips above to see them through.

[ecko_contrast]Ready to start building, growing, and monetizing your Facebook Page?

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What are your goals for your Facebook Page? Let us know by leaving a comment!