7 Tips for Your Facebook Business Page Cover Photo

Last week we shared our complete guide to making an effective Facebook Page cover photo. If you missed it, be sure to check it out. Today, we’ve got tips for those of you who operate a Facebook business Page on making the most of that cover photo space.

The cover photo slot has plenty more possibilities than simply slapping up a nice image. You can use this space as an opportunity to close more customers, engage prospects and inspire your audience. Here are some creative ways to attract fans with your Facebook business Page cover photo.

Business Page Cover Photo Ideas

While our examples shown here come from business Pages, those of you with fan Pages may be able to use some of these tips as well.

1. Showcase products

Use the cover photo to show off your company’s products and inspire a purchase among your viewers. Switch it up regularly to show new products or promotions, items on special and customer favorites.

In some cases, the products will speak for themselves. Especially if you run a food-based business, your product pictures can appeal to the senses and entice customers to dive in for more.

Dunkin Donuts Facebook business page cover photo

2. Emphasize your mission statement or tagline

Use this space to acquaint your prospects and customers with your company’s values, mission or tagline. This tip helps increase brand awareness and gives people something to connect with your company on. Share a tagline for a campaign you’re running to get fans on board.

Uno pizza Facebook business page cover photo

3. Add personality

Facebook is supposed to be fun and casual – use this outlet to let your company’s hair down. Show off the human side to your business in your cover photo. Whether it’s quirky personalities or actual pictures of your employees, have fun with your business Page cover photo.

4. Inspire fans

Show the creative ways people are using your products, use a picture that resembles your company’s positive values, or share a photo of the charitable things your business is doing. Use a text overlay to encourage your customers to get in on your mission, or let the photo tell your positive message.

fit bottomed girls facebook page cover photo

5. Promote a hashtag

A hashtag gets customers interested and engaged with your company. These little sayings and mottos help increase brand awareness and make fans of your Page want to get in on the trend.

shape business facebook page cover photo

6. Celebrate milestones

Use your cover photo space to celebrate your company’s big anniversaries, memories and milestones. You can also feature and celebrate customers in your cover photo.

7. Promote a giveaway

Get people excited with your cover photo by sharing a giveaway. They’ll immediately want to get in touch or look through your Page to find out more.

facebook business page cover photo giveaway

Facebook is a place to have fun and be social. Your Facebook business Page cover photo is a great outlet to share more of your company’s awesome values, promote your products and entice your fans with giveaways. Use the tips listed here and our cover photo guide to create the perfect cover photo for your business Facebook Page.

[ecko_contrast]Ready to build, grow and monetize your Facebook Page?

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Which of these tips do you want to implement in your business’s Facebook Page cover photo? Let us know by leaving a comment!

5 Types of Effective Facebook Giveaways

Do you offer giveaways on your Facebook Page?

If you don’t, you definitely should. Giveaways can give you incredible benefits, like boosting engagement, increasing reach and building your email list. And if you are offering giveaways but not seeing much in terms of engagement, maybe you need some fresh ideas.

In this post, we’ll cover why giveaways are an effective technique to boost your Facebook Page efforts, and we’ll give you 5 types of giveaways you can implement with your fans to ensure great results.

Give and Take

Facebook giveaways are incredibly valuable for both you and your fans. Your fans get awesome free products or special deals, and you can get their email address or extra Likes and Shares. Why do those matter for you?

In a recent podcast interview on Smart Passive Income, Clay Collins from Leadpages claimed that each email subscriber you have is worth $2 per month in recurring revenue. Email marketing is becoming highly profitable. If you run a blog or business beyond your Facebook Page, an email list can significantly help you generate more revenue.

When fans see your giveaway, they want to share it with their friends. You can even encourage them to do so as part of your giveaway rules! This helps expand your reach and build traffic to your Page.

The more people engage with your Page, the more likely your content will show up in their News Feed. Giveaways create an irresistible opportunity for fans to interact with your content.

How can you use giveaways to ensure awesome results? Here is a variety of giveaway types to use on your Facebook Page.

Effective Facebook Giveaways

FPTraffic offers a simple way to create giveaways for products you love. This post shows you how to create a giveaway with FPTraffic. But you can also create a giveaway directly on your Page, and use a tool like Rafflecopter to decide the winner. Here are a few types of giveaways that will help boost your results:

1. Multiple products over multiple days

While you’re giving away a little more, your ROI in terms of engagement and excitement around your Page will be high for multiple days. Running a week-long series of giveaways keeps your fans coming back the next day and the next, excited to see what the next product will be.

The prize you give away should be relevant to your brand, whether it be a product or a gift card. This type of giveaway is most effective when it’s seasonal, geared toward a holiday or based around a special event.

2. Share & Like

Expanding reach couldn’t be easier with this giveaway technique. Post a picture of your prize, and ask your fans to share and Like your post to be eligible to win.

Facebook page giveaway

3. Tag a friend

Ask your fans to tag a friend to be entered in this giveaway. Maybe it’s a package for two. Fans love interacting with these fill-in-the-blank posts.

4. Photo contest

Ask your fans to post a photo of themselves using your product or doing something that relates to your niche.

5. Offer something small to everyone who enters

Do you have samples you can give or a small freebie for everyone who enters? This will encourage people to enter, and then one person will still win a bigger prize.

Giveaways help drive engagement on your Page, and everyone loves the chance to win something. Experiment with different types of giveaways to find what’s most effective in helping you reach your Facebook Page goals.

[ecko_contrast]Giveaways are easy to create with FPTraffic!

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Do you run giveaways on your Page? Tell us about what works for you by leaving a comment!

How to Create a Giveaway

We’re constantly driving how important it is to vary up your Facebook Page content. By now you’ve likely experimented with images, video and gifs, but do you want to know the ultimate content type your Page needs?

Giveaways.

Frequently posting giveaways not only boosts engagement on your Page, but also earns you money and rapidly builds your email list. Keep reading to learn how giveaways aid in your Facebook Page’s success. We’ll also give you some examples of effective giveaways and show you how to create a giveaway using FPTraffic.

Giveaways Drive Engagement

Everyone loves getting free stuff. As long as the action required isn’t too complicated, people will always sign up to win prizes. Running giveaways on your Facebook Pages will increase your overall engagement with your community. Prompting people to share your giveaway is sure to drive traffic back to your Page.

When you set up a giveaway, you create an easy way for people to join your email list. Anyone who enters your giveaway must enter their email address to participate. FPGiveaway is integrated directly with AWeber, so you can connect your AWeber account to FPTraffic and get access to your lists to use in your giveaway.

Ask the winner of your giveaway to post a picture of themselves with the prize. This works really well when you give away a t-shirt. Post a picture of the winner wearing the shirt with another link to buy the shirt. You’ll build trust with your community because they see the winner wearing the shirt and know it’s not a scam. Of course, that’s also another opportunity to make some more commission off sales of the shirt you were giving away in the first place.

The extra value you’re providing your community with giveaways builds up trust. In turn, the engagement and reputation for your Page will bring you more traffic.

Why Type of Giveaway Should You Post?

The prize you give away should be related to your Facebook Page’s niche. For example, if you have a Friends TV Show Page, give away some Friends merchandise. Shirts, again, make for a great giveaway because they’re popular and easy to find.

Find a shirt, coffee mug or poster on Amazon, get a good picture of the product and post it to your Facebook Page. Enter a description along the lines of: “Click ‘Like’ to be entered to win this awesome shirt!”

You can include an affiliate link to buy the shirt – you’d be surprised at how many people actually do buy the product even if they entered your giveaway. Add a comment with a link to buy the shirt even though you likely included it in the description. You can end up making more in sales than the cost of the product you’re giving away!

Seasonal and Event-Focused Giveaways

To run a successful giveaway, tap into what people are thinking about at any given time of the year. Take advantage of holidays and special dates. Give your fans what they want based on what’s going on around them.

Keep track of special dates that are closely related to your niche. For example, for a Friends TV Show Page, run a giveaway with a Joey t-shirt on Matt LeBlanc’s birthday.

Friends quote tshirt

There’s always something going on, and most of the time you can tie in events, holidays and special dates to your niche.

How to Create a Giveaway

FPTraffic members can easily create giveaways. Log in to your FPTraffic account and access the Giveaways page from the top menu.

  1. Click Create Your Giveaway.
  2. Select the Page you’d like to run your giveaway on.
  3. Enter a keyword in the URL field and a title for your prize in the Prize field.
  4. Click Choose File to upload an image of your giveaway.Create giveaway

Giveaway Sponsor

The giveaway is broken down into 3 simple steps:

  • Step 1: The user connects their Facebook.
  • Step 2: The user has the option to post about your giveaway on their Facebook.
  • Step 3: The user goes to your Sponsor.

The Giveaway Sponsor is where you want users to go as the final step of the giveaway. There are two types of sponsors you can set up:

  • Lead: The user is required to sign up for the sponsor to be entered in your drawing.
  • Click: The user is entered into your drawing when they click on the button in Step 3 to go to the Sponsor link.

When you use a Lead sponsor, the affiliate offer you use must allow incentive traffic. When you use the Click sponsor type, you can enter your own website as your Giveaway Sponsor.

Tip: Amazon is considered a Click Sponsor.
giveaway sponsor

Lead Sponsors: Set up your link and postback

We’re using PeerFly as an example for our Lead Sponsor. This same process works with any affiliate network that allows you to pass SubIDs and has a postback option, which most do.

  1. Obtain the affiliate link for the offer you want to use. We are using Vindale Research in this example. Our affiliate link from PeerFly for Vindale Research is:
    http://ntysr.com/trk?o=11455&p=1
  2. You must pass the [[entry]] variable into your affiliate link so we can track what entry the user who clicks your affiliate link is for. We pass that entry variable into the first SubID on our PeerFly link as shown:
    http://ntysr.com/trk?o=11455&p=1&s1=[[entry]]
    That is my Sponsor Link. That’s all you have to do to setup your link properly!
    sponsor
  3. Add the postback URL from FPGiveaway to your affiliate account. If using PeerFly, access the Offer page and click Setup Postback in the left menu.
  4. Copy and paste your postback URL into the box and replace [[entry]] with the variable for the first SubID, (on PeerFly, it’s %subid1%).
    postback

Page Text

FPGiveaway allows you to modify the page text on each step of your giveaway. A default text appears, but you can modify this to whatever text you like. You can also include some HTML tags within your text on each page, including:

  • b
  • a
  • i
  • u
  • img

Tip: Save your giveaway first. Connect it to yourself so you can see each step and how the text looks at the top of it.

giveaway text

Connect your AWeber mailing list

Giveaway.Fans is directly integrated with AWeber so you can build your mailing list from users who participate in your giveaway. Choose a mailing list from your AWeber account and users who participate in your giveaway will be added to that list using the name and email from their Facebook account automatically! You can setup with connection on your My Account page.

Giveaway stats

After saving and launching your giveaway, you can view your stats on the right sidebar of your giveaway page.

stats

The sidebar also shows you the most recent people to participate in your giveaway. Under Recent Entries, click the green button to see a list of everyone who participated in your giveaway. Click the button at the top right to randomly select a winner.

Tip: If you’re hosting a giveaway with an Amazon product, you can offer the winner a gift card instead of actually buying and shipping the shirt to them. This ensures that the only real personal information exchanged is an email address.

[ecko_contrast]Not only is it easy to create a giveaway, but it’s a fun way to diversify your content, boost your engagement and build your email list.

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign up with FPTraffic today for your free 2-week trial![/ecko_button]

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Do you host giveaways on your Facebook Page? Tell us about your results by leaving a comment!