How to Cross-Promote Facebook Pages and Increase Overall Reach

We all want our content to be seen by as many users as possible. Whether you’re looking for click-throughs to a monetized website or to convert prospects into customers, the higher reach your Facebook Page has the better results you’ll see.

One way to organically increase your reach is to cross-promote multiple Pages in the same niche.

Sure, you already put a lot of work into your one Fan Page or Business Page, so why would you want to make more Pages like the one you have? Keep reading to learn how cross-promoting multiple Pages can dramatically increase your numbers.

Create Multiple Pages in Your Niche

Why go through the trouble of making more Facebook Pages? Cross-promoting creates a huge opportunity to expand in your niche.

Facebook doesn’t display the posts for your Facebook Page to your entire audience. Instead, they pick and choose who to display your posts to. By building up multiple Pages in the same niche, you’re giving yourself more opportunity to reach your audience.

Here are a few more reasons to create multiple Pages in your niche:

Use Audience Insights to Determine Which Pages to Create

For some Pages, it’ll be clear to you how to branch off and create multiple Pages in the niche. For example, if you have a fan Page based on a popular TV show, you can create separate Pages for each major character and cross-promote that way.

The best way to branch out isn’t always that clear to see. In those cases, use the Audience Insights tool to see what Pages your existing Page audience is most likely to follow. This will help you determine which Pages to create around your original Page.

  1. From your Facebook account, access Ads Manager.
  2. From the Facebook Ads menu, click Audience Insights.
  3. When the prompt asks, Choose an Audience to Start, click People connected to your Page.
    choose an audience to start options
  4. In the left sidebar, select the Page you’d like to use to guide your results.
    Page options
  5. In the top menu, click Page Likes.
    page likes

Build up Pages around the the ones with the highest affinity scores and it will be easier to cross-promote. Thanks to FPTraffic member Sam Frost for sharing this tip!

How to Cross-Promote Pages in FPTraffic

From your original Facebook Page, link out to the other Pages you’ve created in your niche. People who like your original Page are likely to like the Page that you share as well.

  1. Log into your FPTraffic account.
  2. Copy the URL to the content from your Page.
    copy link address
  3. From the Content menu in your FPTraffic dashboard, click Link URLs.
  4. Select the Facebook Page you’d like to share the content on. Paste the URL into the box and click Schedule!
    link post

The shared link will be added to your Page’s queue and will automatically post when its time comes around. Find the link in your queue and add a text description to increase engagement.

When the link is posted to FPTraffic, it will show the content from your original Page with a note at the top linking to the original Page.

cross-promoting Facebook pages

Increase Your Reach

FPTraffic members are seeing great results from cross-promoting Facebook Pages. Typically, you should see an improvement in your stats after cross-promoting Pages.

stats

You can then reach those new fans even more with cross-promotions!

While paying for Likes is a great way to build an audience, you want to do all you can to organically increase your overall reach. Create multiple Pages to expand in your niche, and cross-promote those Pages to reach more users.

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Do you cross-promote multiple Facebook Pages? How has it helped improve your Page? Let us know by leaving a comment! Questions? Join our Facebook Group!

How to Find a Great Niche You’ll Love

With more than 1 billion people using Facebook every day, the social media platform presents great opportunity for niche marketers. Niche Facebook Pages allow you to approach specific groups of people and engage their interests with content they care about. But when you have a lot of ideas for a niche Page, how do you know which one to run with?

Choosing the right niche has a lot to do with the success your Page will have. If you choose a market that’s too big, you’ll get lost in the sea of million-dollar companies and brands. If you choose a market that’s too narrow or unpopular, you may not have any income potential.

Creating and monetizing Facebook Pages is fun when your content is centered around a niche that you love and has the ability to attract an audience. If you’re stumped for the right Page topic, start with the following tips to find a great niche you’ll love.

5 Tips for Finding the Right Niche

1. List your interests and hobbies.

Your Facebook Page should focus on a topic you actually care about and are interested in. Running a successful Facebook Page means posting content daily, and you’re less likely to stick with it if you don’t have a mere interest in the content yourself.

Make a list of the interests and hobbies you pursue and enjoy the most. Include in your list any unique experiences you’ve had, places you’ve lived or jobs you’ve held – you may be able to find unique topics and popular niches within those as well. Also think about what skills you have that other people might want to learn.

Narrow your list down to 3 or 4 ideas that you’re most passionate about, and apply the remaining tips for each topic.

Flickr on FPTraffic2. Research social media sites for existing content.

Get on Pinterest, Tumblr and Flickr and conduct a search for your niche ideas. Are there pages and pages of images loading? If there are loads of images popping up for your niche then it’s a popular topic that will be easy to generate content for. The more content you can produce on your Pages, the better they will do!

3. Join Facebook Groups in your niche.

Do a Facebook search for your niche to see if there are groups with large followings for your topic. This will tell you whether the topic is already popular on Facebook and give you even more potential for getting your content shared. Joining and engaging with these groups is a great way to share your Page. Because you know these users already love your topic, they’re likely to be more engaged with your Page and your content.

4. Check for monetizing potential.

Take a look at Amazon, Etsy and eBay to see what products exist in your niche. Are there plenty of books on your topic? The more products available in your niche, the more potential you have to sell and make money.

5. Look at what is trending.

Do any of your niche ideas have news angles that are trending right now? Use tools like Google Trends, Bing Campaign Planner and Google Keywords Planner to find out if your topics are common trends in searches. These tools can help you get more specific in your niche by providing insight to which aspects of a broad topic people are more concerned about.

Television shows, sports, clothes, fashion – the list of Facebook Page niches is endless. Find the one you love and you’ll have fun watching it grow into a money-making machine.

What niche do you love? Let us know your ideas by leaving a comment!