Why You Don’t Need to be Everywhere in Social Media

Facebook, Twitter, Pinterest, Instagram, Google Plus, Snapchat – the list of social media platforms seems never ending, and each channel has its benefits. While you might be tempted to have a presence on each platform, spreading yourself too thin may make it difficult to gain traction anywhere. Unless you have a virtual assistant to help you out, you’ll likely lose your own sanity trying to keep up with it all.

The good news is, despite what people say, you really don’t need to be everywhere on social media. Instead, why not try putting all of your efforts into the social media platform you feel strongest in? Devoting your time to one area can be more effective in growing your following.

How to be Successful in Social Media

If you’re a brand, blog or business looking to gain a following on social media, try narrowing your focus. Here are three steps to consider when building your social media presence:

1. Pick one social media platform

Yes, just one! For now anyway. The key to mastering social media is to master only one aspect of it at a time.

How do you know which channel to choose? Find out where your audience hangs out. With 1.8 billion people in the world on Facebook, it can’t hurt to start there.

2. Study and master the platform

After you decide which platform to devote your efforts to, study that channel to learn how it works. When is the best time to post? How do the algorithms work? How can you get organic reach on that channel?

Each social media platform has plenty of resources for learning its culture. If Facebook is your chosen platform, let this blog serve as your study guide. We discuss all things Facebook with three blog posts a week, keeping up with the latest features and changes. We also have a free email course intended to help you succeed with your Facebook Page.

Fan Page Course

3. Execute

Once you’ve chosen your social media channel and studied its culture, form a plan to dominate in it. Create the content that does best on that platform. Set a post schedule that automatically publishes content at the most prominent times. Interact with your fans and keep up with your analytics to better understand them.

If you already have profiles across every social media channel, you might continue posting here and there but be sure to put the majority of your efforts into one channel for now. Focus your attention on one platform, master it, then start again with another one.

Facebook Image with Link in Description

FPTraffic members have the ability to connect their Twitter account, so if you’re posting content to your Facebook Page it will also post to your Twitter feed. This is a nice way to keep up minimally on another channel while you’re mastering Facebook.

Getting good on one platform helps you grow a strong following better than trying to keep up with each channel right from the beginning. Pick one platform to start with, learn how it works, and make a plan. Repeat.

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What would help you feel more confident in Facebook? We want to help you master it! Let us know by leaving a comment.

Facebook Looks Forward to Augmented Reality with the Camera Effects Platform

Facebook has been releasing Stories and Camera features for quite some time, following in SnapChat’s tracks, but at the recent F8 developer conference, Mark Zuckerburg revealed that these features were all laying the groundwork for a new launch – the Camera Effects platform.

The Camera Effects platform is an open augmented reality platform that allows outside developers to create frames, masking animations and advanced scripted effects for images. Facebook is launching it with just six developer partners, which will build augmented reality features and lenses for the Facebook in-app camera. Other developers can apply to join the program as well.

Outside developers will deliver those tools that Facebook doesn’t yet have for augmented reality. Users will have the ability to choose from thousands of effects to use in their images and when using Facebook Live. These include filters that not only apply effects to your face, but can interact with your environment using 3D mapping, depth detection and object recognition.

Using object recognition, Facebook’s camera will suggest effects based on the object. For example, a picture of a coffee cup will suggest the ability to add steam.

people with smartphone

Camera Effects: A Platform for Communication

Facebook seems to have a big vision to enhance the way we interact with the world around us. Zuckerburg sees the Camera feature as a future platform for communication. While many of these effects – like mustaches and beards on your friends’ faces – are for fun, he hopes for more of them to actually be useful. He foresees users augmenting objects in the physical world with extra information, such as putting directions over a street or a restaurant’s reviews on their storefront.

The Camera Effects platform is designed to eventually be compatible with future augmented reality hardware, like eyeglasses. Since AR eyeglasses likely won’t be affordable for years to come, Zuckerburg believes that the camera is the avenue to take augmented reality mainstream. Building an open platform for developers to create a wide variety of effects is his strategy to push augmented reality forward.

Developers can apply for access to the closed beta form of the Camera Effects platform’s AR Studio tool, and anyone can use the Frame Studio to upload simple overlaid image filters that will appear in Facebook Camera to their friends or fans. No coding knowledge is needed to us the Frame Studio – simply upload an image and your name will appear on the Frame’s preview and News Feed posts.

camera effects

While Facebook may be behind in releasing augmented reality features, they are pushing forward to the top with the open developer platform.

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Facebook and social media is always changing. Stay ahead of the curve with FPTraffic! When you become a member, you’ll join our Facebook Group of over 3,000 members who are all looking to help each other out.

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How do you use the Facebook Camera app and filters for your Pages? Let us know by leaving a comment!