4 Qualities to Help You Become a Successful Facebook Page Admin

Everyone has different objectives for their Facebook Page, but one thing is true whether you’ve created a business Page or fan Page – you want to be successful at achieving those goals.

What does it take to make a successful Facebook Page? We’ve got plenty of resources that give you the how-to, but in this post we’re sharing some personal skills and traits necessary to succeed in this ever-changing platform.

Be a Successful Facebook Page Admin with These Traits

Here are a few qualities that are crucial to succeeding with a Facebook Page along with resources to help you improve in those areas:

1. Curiosity

As social media is changing the way we do everything, a successful Facebook Page owner is eager to dive in and stay up-to-date. Develop a sense of curiosity and immerse yourself in the Facebook platform. Keep up with the newest features and experiment with new strategies on your Page.

Know what’s trending and apply it to your Page. Right now, video and live broadcasting are especially hot on Facebook. Get curious and see how your Page fans react to your live video.

edit facebook live post

Check out these resources to develop your curiosity muscle:

2. Adaptability

With Facebook changing its algorithm and updating features what seems like every 5 minutes, a successful Facebook Page owner needs to be able to adapt. For example, with video becoming more popular, you may need to become more skilled in that area.

This quality also applies to monetization. When Amazon unexpectedly changes it pay structure, are you ready to adapt your monetization strategies? Much is beyond our control on Facebook, but the people who succeed are those who are willing and ready to adapt to change.

Check out these resources to help you embrace change:

3. Persistence

A successful Facebook Page owner knows that millions of fans don’t come to your Page overnight. It takes consistent posting, daily management, and constant customer service to build relationships on social media.

Many people want to give up after a week because their posts aren’t going viral. If they do give up, they’ll never see a post reach that kind of success. If they stick with it and put in the work, it’s only a matter of time before their Page takes off.

Check out these resources to become more persistent:

4. Patience

Patience goes hand-in-hand with persistence. Some metrics – like brand awareness, customer retention, even ROI – may not pay off right away. Getting frustrated and giving in to publishing overly promotional posts will only prolong your Facebook Page success.

Instead, persistently work at creating relationships by adding value. Educate, entertain and inform your fans to help them develop trust in you.

Who couldn’t use a little help becoming more patient? Check out these resources:

Work on developing these four qualities. Pairing these traits with the Facebook know-how will put you well on your way to being a successful Facebook Page admin.

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Which one of these qualities do you struggle with the most? Which one are you awesome at? Let us know by leaving a comment!

Facebook Profile vs. Facebook Page: Which is Better for Your Business?

With 2 billion people on Facebook, it’s safe to say that the majority of people know what Facebook is and have a personal profile. But many small business owners getting started in social media ask about the difference between having a Facebook profile and a Facebook Page to market their business. This post will show you the difference between the two and which one to go with for any type of business.

What is a Facebook Profile?

A Facebook profile is for personal use on the platform. An individual creates an account using their email address. The profile owner then has the ability to upload a profile picture and cover photo, and add any basic information about where they live, where they work, when their birthday is, etc.

With a Facebook profile, you can go Live, connect with friends and family, post pictures and videos, and make comments on content in your News Feed. You can only have one Facebook profile associated with your email address.

Facebook profile

So far, a profile might sound similar to a Facebook Page. A big difference is that owners of Facebook profiles connect with people by adding them as friends rather than getting a Like.

If you set up a Facebook profile for your business, you are actually creating an account as if your business were a person. You can only connect with people by becoming friends with users. But the problem is that most people won’t want to add a business as a friend, making it difficult to make connections and have any reach.

Any user who creates a profile, however, has the ability to create multiple Facebook Pages.

What is a Facebook Page?

A Facebook Page is created by the owner of a Facebook profile to represent their business, brand, company, or nonprofit organization. People also create Facebook fan Pages to connect with more people around a celebrity, television show or other loved attribute of pop culture.

Facebook Business Page

Unlike profile accounts, Facebook Pages connect with people when users “Like” the Page instead of adding it as a friend. Page Likes represent your Page “fans.” When someone likes your Page, the content you share can appear in their News Feed and they can engage with it.

With a Facebook Page, a business can promote special offers, contests, and giveaways. You can use Facebook ads for Likes to build your fan base. Facebook has no limit as to how many Pages you create.

Which to Use for Business: Profile or Page?

Many business owners make the common mistake of creating a profile for their business as opposed to creating a Facebook business Page. Not only is a profile doing your business a disservice, but using a Facebook Profile for business is actually a violation of Facebook’s Terms of Service. Facebook can delete your profile if you use it to share content for profit.

Pages, however, exist for companies to conduct business. A Facebook Page is a better avenue for businesses for several reasons.

Facebook Pages make your business more professional. You can list information such as your hours, location, and reviews. You can also create offers for your fans and send sponsored messages.

Not only do Pages give you a professional edge, but you can connect with people easier. People are more likely to Like your business as a Page than add it as a friend. They’ll be able to follow your content without feeling like you can see everything they post as well.

If you have made this mistake, you can easily convert your Facebook profile to a Facebook business Page.

Facebook Pages for the Win

The bottom line is that Facebook Pages are the way to go to represent your business. In addition to being a violation to Facebook’s Terms of Service, creating a profile for your business will prove to be a waste of time. Facebook’s features for Pages allow businesses to take advantage of the accessibility to prospects and understand their market better.

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Do you have a Facebook Page for your business? Let us know how your Page has helped your business by leaving a comment!

5 Key Elements of the Perfect Facebook Page

What does the perfect Facebook Page look like? How can you ensure success with your new Page?

Depending on your niche and audience, Facebook Pages will have some differences in how they attract engagement. What works well for a television show fan Page might not work the same for a business Page trying to raise brand awareness. No matter the type of Page you run, there are a few basics that everyone needs to have for a successful Facebook Page.

All Page owners are given the same tools and template to operate from. It’s important to know how to optimize your Page, and it can be all too easy to overlook some simple steps. In this post, we’ll give you 5 basic elements of the perfect Facebook Page.

Create the Perfect Facebook Page with These 5 Tips

If your Facebook Page is stagnant, go back to the basics and make sure it has these 5 qualities:

1. A recognizable profile picture and quality cover photo

Users should be able to instantly associate your profile picture with the topic of your Page. Include a recognizable face of a character or celebrity for your fan Page, or use your company logo for your business Page.

profile picture

Cover photos take up a good portion of the Page, and they’re the first thing a user sees when they arrive at your Page. Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and 640 pixels wide by 360 pixels tall for mobile view. Test your cover photo on desktop and mobile browsers to make sure the main features are visible on both.

Use the FPTraffic Image Editor tool size your images without losing quality. You can also add text or a logo to create a customized image for your fans.

2. Create a custom URL

Your Facebook Page should be easy for people to find. When you get 25 likes to your Page, you have the ability to create a username and custom URL. Your URL should match your Facebook Page title so users can easily find you. Every title or URL should be as consistent as possible.

Check out this post for more guidance on creating a custom URL.

3. Add a call-to-action button

The Facebook Page template makes it easy for you to funnel traffic through to a website, shop or blog. You can easily drive your fans to do what you want them to do by adding a call-to-action (CTA) button on your Facebook Page. The button overlays the cover photo, standing out to fans when they arrive on your Page.

button options for facebook page

Check out this post to learn how to add a CTA button to your Page.

4. Complete your About section

People often neglect to fill this section out, but no matter what type of Page you run, this section has potential to inform fans about your products or services or drive them to another website.

The About link is popular, so even adding just a few sentences can keep a new user from turning away from your Page. Optimize this section by adding a link to your website or hint to your best-selling products.

5. Pin an important post to the top

For new fans especially, it’s helpful for them to see a pinned post at the top of your Page that gives better insight to the value of your Page. Maybe it’s a welcome message, information about a new product or maybe even your most popular post – make sure the post is something that you’d like to get the most visibility on.

Best Practices for a Successful Facebook Page

The 5 tips listed above are basic changes you can easily make to optimize your Facebook Page, but it’s the ongoing practices that you implement that will ultimately keep fans coming back and interacting on your Page. If the basics are covered, make sure you’re doing the following:

  • Posting on a frequent, consistent basis
  • Providing value in every post, whether by educating, informing or entertaining
  • Analyzing your post results and seeing what type of content your fans like most
  • Creating ads for your target audience
  • Connecting with other Pages, Groups and brands on Facebook to expand your reach

These best practices, when paired with the 5 key elements above provide the best strategy to creating the perfect Facebook Page. Any time you’re stumped or feel that your Page is stagnant, go back over these. Maybe it’s time to update your cover photo or About section, or analyze your Insights. Keep experimenting and giving your fans more of what they want.

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How to Engage with Other Facebook Pages as Your Facebook Page

Do you want to gain more awareness for your brand? A great way to get your brand and message out there is to engage with other Facebook Pages as your Facebook Page.

You might have your Facebook Page created and now you’re posting awesome content on a consistent schedule with FPTraffic. You’re getting the hang of how to operate your Page, but if you’re new to using Facebook Pages, it’s easy to forget there’s a difference between your Facebook profile and your Facebook Page in terms of how you engage with other Pages.

When you go to Like or share a post, Facebook’s default is for you to act as your own profile. But you can easily engage with other Facebook Pages as your own Facebook Page, further getting your Page name seen by others. Keep reading to learn the different ways you can engage as your Facebook Page.

5 Ways to Engage with Facebook Pages as Your Facebook Page

It’s easy to get stuck behind the virtual administrative walls of your Facebook Page, always posting content but not getting out there and socializing with the rest of the News Feed. Engaging with other Pages helps expand your reach and draw in new fans. Plus, if you want to get Likes and comments on your Page, it’s a good habit to get out and do the same for other Pages.

Here are 5 ways you can engage with other Facebook Pages as your Facebook Page:

1. Like Pages as your Page

When a Page owner sees that a Page likes them rather than a typical Facebook user, they’re likely to be intrigued to check out what your Page is all about. Make a practice of liking other Pages as your Page rather than your personal profile.

To like another Facebook Page as your Page, go to the Page you want to Like. Click the three dots on the Page’s cover photo, and click Like as Your Page.

Like a Page as your Page

You’ll then get a menu listing all of the Pages you manage. Click the Page you’d like to use, then click Save. You’ll then receive a confirmation that the page has been added to your favorites.

2. Engage with posts as your Page

Add to discussion on other Pages’ popular posts with valuable comments as your Page name. Seeing the value you provide will encourage fans of that Page’s fans to check out your Page as well.

When you want to Like or comment on a Page’s posts, click the drop-down next to your profile photo. Select the Page you want to Like or comment with.

How to like or comment as your page

Similarly, you can post on another Page’s timeline as your Page.

How to post on another Page as your Facebook Page

3. Share posts from other Pages on your Facebook Page

When you see a great post from another Page in your niche pop up in your News Feed, share it with your audience. Click the Share button, and click the option to Share to a Page. Then select the appropriate Page you’d like to share it to.

How to share a post on your Facebook Page

In some cases, you’ll see the option to share the original post. This checkbox comes up in some cases when a post has a status and a link. The original post includes a link to the Page the post came from along with the author’s commentary and a link to the article. You can always add your own status above the post as well.

4. View your Page’s News Feed

You can easily view recent updates from Pages you’ve Liked as your Page from your Page…we know, that’s a confusing mouth full! It’s more simple than it sounds.

From your Page, under the cover photo, click See Pages Feed.

See Pages Feed

This is a simple way to keep up with the other Pages in your niche, since you won’t always see their updates in your personal News Feed.

You’ll see the Pages your Page had liked on the left side, with the most recent updates from the Pages in the News Feed right from your Page. Then you can engage with those updates automatically from your Page.

Pages Feed

5. Reply to mentions as your Page

Do you have your Page’s notifications turned on? This will let you know if a user or Page mentions your Page, giving you another opportunity to interact and engage. You can still find these under the Notifications tab in the Activity section.

Being mentioned is great for raising your Page’s awareness, but be sure to acknowledge the person who mentioned you by responding with a comment.

Get out there and socialize as your Page. Engaging with other Page’s is one proven way to attract a larger audience back to your own Page. In any case, be sure to add value to the discussion with information, entertainment or a solution.

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Promote Your Facebook Page Like a Boss

Are you looking for more ways to get traffic to your Facebook Page?

We know that Facebook ads for Likes are a great way to build your fan base, but promotion doesn’t only have to take place on Facebook. There are several ways to promote your Facebook Page outside of the platform. Take advantage of every opportunity to tell an audience – even if it’s one person – about your Page to gain more Likes.

Here are 8 unique ways you can promote your Facebook Page.

8 Unique Ways to Promote Your Facebook Page

How can you promote your Facebook Page off Facebook? Try these tips:

1. Email signature

Place the link to your Facebook Page right under your contact information so everyone you’re in contact with has access to it.

2. Blog post

Write a new blog post announcing your Facebook Page. Readers of your blog may not know about your Page and will appreciate having another connection with your brand. Be sure to include social sharing widgets to your post and link them to your Facebook Page.

3. Guest posting

Write a blog post for another popular website in your niche. Most websites allow you to write a short bio about yourself; be sure to include a link to your Facebook Page so their audience can follow you.

4. Blog comments

Everyone is reading blogs, which is why it’s so easy to promote your Facebook Page on them. Leave valuable comments on blogs in your niche, and include a link to your Facebook Page. The key is to add something that is valuable to the discussion that will intrigue people to click your link and find out more about you. Commenting just to comment won’t get you more Page Likes.

5. Google AdWords

Similar to Facebook ads, Google AdWords is a paid program that can help your Page get an even wider amount of exposure. Pay-per-click (PPC) campaigns can be an effective way to draw in new fans.

6. Other social profiles

Spread the awareness about your Facebook Page by including links in your profiles for other social media platforms, like LinkedIn, Google+, Twitter, Pinterest and Instagram. Even if someone is connecting with you on a different social media platform, they’re likely to be on Facebook as well and may want to connect with you there.

7. Reddit, Quora and other communities

Similar to commenting on blog posts, add value to free communities like Reddit and Quora. These online spaces are full of people looking for answers, discussion and insights. Leave valuable comments and include links back to your Facebook Page.

8. Business cards

Yes, people still communicate face-to-face, and it’s great to have business cards on hand when you’re talking to someone in person about your Facebook Page. They’re unlikely to remember a Facebook URL, which is why it’s great to have it already on paper for them. You can even format the links in the form of QR codes so they can scan it with their mobile device.

There are endless ways to get the word out there about your Facebook Page. With all the work you put into it and all of the value you provide, you owe it to the world to let people know about your Page. Take every opportunity to promote your Facebook Page, and your audience will continue to grow over time.

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Crafting Effective Facebook Post Descriptions: A Crash Course

Do you want to see better results from your Facebook posts? Making a few enhancements to your Facebook post descriptions can make all the difference.

It’s easy to find valuable, entertaining and informative content to share on your Facebook Page, but adding the right description can attract even more readers.

You don’t need to be an epic writer to get social media copy right. In fact, you don’t need to do much writing at all. You just need quality in the words you share.

How can you make your Facebook post descriptions more enticing to fans? Here’s a crash course.

Qualities of an Effective Facebook Post Description

Keep the following guidelines in mind when crafting Facebook post descriptions:

Keep a consistent tone.

Determine the voice of your Facebook Page, and keep it consistent through every description and text you post. The tone should reflect the personality of your Page. It should be authentic and specific to your brand.

When you create a Facebook Page, determine its tone of voice. Is the nature of the content going to be funny? Serious? Witty? Matter-of-fact? Whatever it may be, stay consistent throughout your posts.

Highlight what’s important.

Studies show that post descriptions with only 40-70 characters get the best results. The first 3 or 4 words are even more important. People have attention spans of 8 seconds!

Aim to keep your descriptions short. In some cases, you’ll need to have longer text and that’s okay. But try to get the good stuff in before the text is truncated to encourage fans to click the Read More button.

How to write an effective Facebook post description
Right to the point, Starbucks highlights the most important information about the new Protein Boxes.

For help making short descriptions that grab people’s attention, try the CoSchedule Headline Analyzer. This is a great tool that helps you spice up your text.

Have a clear goal in mind and make it obvious.

With every post, understand what your goal is. Are you trying to drive traffic to your website? Do you want fans to comment, Like or share your content? Be up front and state a clear call to action for your fans.

How to write an effective Facebook post description

Consider your audience.

It’s important to know and understand your audience to be able to connect with them in just a few words. Think about what motivates them to click a link or Like a post. If you have trouble with this, analyze your own Facebook activity. What motivates you to engage with a Facebook post?

Asking questions and sharing thoughts that pull at their emotions is one of the most effective ways to get results.

Check your spelling and grammar.

Good grammar goes a long way. If you’re trying to be an authority in your niche, no one will take you seriously with sloppy copy. Try a plugin like Grammarly – it checks your copy on everything, even Facebook posts!

Give honest expectations.

If you’re sharing a link to a blog post or online article, explain why you’re sharing it with your fans. Explain what they will get out of it. Avoid making the post all about you, and instead involve your fans.

Effective Facebook post descriptions can bring amazing results. Try these tips to hone your copy and get more fans excited about your content.

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Drive Sales with the Facebook Call-to-Action Button

Facebook helps businesses and marketers close sales with the careful design of the Facebook Page. Large, awesome cover photos invite users in and their eye goes from left to right, landing right on a helpful sales tool – the call-to-action button.

Page admins can get a lot of success out of this free call-to-action button available for all verified Pages. With the option of 7 different button titles, the CTA button can link to anywhere on or off Facebook. This is where you can funnel Facebook users through to a monetized website or blog and potentially generate income.

Calls to action are meant to drive people from Facebook to take an action. In addition to the well-placed CTA button, Page owners can use CTAs in other ways to drive traffic to their website. Here’s how to use calls to action to funnel traffic and generate more income.

Call-to-Action Button

Page admins, editors, moderators and advertisers have the ability to select from a group of call-to-action buttons to add to the top of their Page. The call-to-action buttons can encourage users to contact you, shop from your site, start a food order or book a service. Some Pages also have the option to connect services like MyTime, HomeAdvisor or delivery.com.

How to add a call-to-action button to your Page

  1. Click + Add a Button below your Page’s cover photo.
  2. Select a button from the dropdown and enter the required information.
  3. Click Add Button.

Shop now button on Facebook page

When you hover over your button, you then have a few options. You can choose to edit or delete your button, test the button, promote your button or view insights.

  • Test button: Allows you to make sure the link where traffic will go to is correct.
  • Get sales: You can create an ad to promote your call-to-action right from the button.
  • View insights: This option allows you to see how many users have clicked your CTA button in the past week.
  • Edit button: Any time you’d like to change where you want to drive traffic, you can choose to edit the link on your button.

Page owners may have a landing page set up just for users who click the CTA button on their Facebook Page. Others might include a link to their Etsy shop or a monetized blog. Brick-and-mortar businesses might choose the Contact Us button, linking to an email address.

Wherever you want users to go, you have control over your CTA button. But the attention-grabbing button isn’t the only place to funnel traffic through to your desired destination.

Consistent Calls to Action

Direct your users where you want them to go frequently in your content and interaction. Every time you post, think about what you want your user to do. You might not want to constantly promote your monetized site or your shop, but think about what else you want your users to do while they’re on your Page.

In your posts, ask users to leave a comment or share the post. Include a call to action in your live videos, asking followers to subscribe to your videos or message you for more information. Always leave your fans with an action for them to do next. Doing so will increase your engagement and lead to more sales.

Specific calls to action lead users to the next step. What is it that you want them to do? Whether you want to funnel traffic through to your website or encourage more engagement on your Facebook Page, make use of the call-to-action button on your Facebook Page and state specifically what you want users to do in your content.

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Do you get a lot of traffic from your call-to-action button? Let us know by leaving a comment!

How to be an Efficient Facebook Page Manager

Taking time to post valuable content, connect with your fans and evaluate what’s working pays off in your Page’s success. Whether you run one Facebook Page or dozens, it’s important to have a system in place that allows you to be an efficient Facebook Page manager.

Many people create several fan Pages to test different niches and different forms of monetization. You might think the more Pages you manage, the harder it is to keep up with them. But that doesn’t have to be the case.

Both FPTraffic and Facebook offer tools to help you manage several Facebook Pages efficiently. Keep reading to learn how to create a system and routine that helps you best manage your Facebook Pages.

Schedule Links on FPTraffic

Tips and Tools to Become an Efficient Facebook Page Manager

If you’re overwhelmed by your Facebook Pages, try implementing the following tips and tools to create a simple management routine:

Schedule your time

Part of the overwhelm comes in thinking you don’t have the time to take care of all of your Facebook Pages. It’s so easy to tell yourself you’ll update your content queue later in the day but continue to put it off when something more urgent comes up. Physically writing down the time you plan to spend on your Facebook Page holds you more accountable to actually doing it.


Schedule your Facebook Page management time as it best works for you. You may choose to do it all at once, spending one day a week updating your content, analyzing insights and creating ads. Maybe it works better for you to split up your tasks, scheduling content on Monday, creating ads Wednesday, and viewing insights on Friday.

You can choose to set scheduled times for checking post results throughout the day as well. It’s far too addicting and time consuming to check the results of your posts every 5 minutes. Instead, make checkpoints at certain times of the day when you check in and interact with the comments on your Page.

The possibilities are endless, but the main point is to commit to working on the same things at the same time each day and each week. That way, the manual work of Facebook Page management becomes a habit.

Automate a posting schedule

Use FPTraffic to create a posting schedule. Your content automatically posts to your Page without you having to constantly update it throughout the day. FPTraffic allows you to schedule content for an unlimited number of Facebook Pages.

Choose engaging images and videos from any of our 8 content sources to add to your content queue. Have your own images you’d like to use? Use our bulk import tool to upload up to 500 images at a time and schedule them to your Page.

Consistent content helps your Page grow. When you have several Pages, you want to make the process of finding and posting content as simple as possible. FPTraffic lays out all of your Pages neatly on your dashboard so you can work on them in an organized way.

Respond to comments and messages

Interact with your Page fans to give them a positive experience. Respond quickly to comments and messages when you can. If you run a business Page, provide the best customer service possible through your Facebook communication.

Facebook notifications make it easy to know when you receive comments or messages. The Facebook Page Manager app is a valuable tool for efficiently managing Pages while you’re on the go. The app opens your Pages rather than your whole Facebook News Feed, allowing you to work efficiently in your Pages.

The Facebook Page Manager app allows you to stay on top of notifications and other management tasks while you’re away from your desktop. Create posts and view your insights to keep creating more effective content that will grab your fans’ interests. You can also manage your ads with the Facebook Ads Manager app.

Again, to be efficient, it’s best to schedule this time into your day. Avoid getting sucked into other tempting matters of Facebook by sticking to a check-in schedule.

Facebook Messenger

The Facebook Messenger app makes it easy to connect with your fans on a personal level. When you message with fans, you can check past interactions the person has had with your Page. You can also view their profile and gain insight into their demographics, which can help you personalize the conversation.

Now you can even create ads that direct users to start a Facebook message with your Page, making the opportunity to connect and deliver great service even greater. With more messages coming in, however, it may take even more effort in management on your part. Again, it circles back to scheduling and using the Facebook Page Manager app to be efficient in your Page management.

Facebook Page Management doesn’t have to be complicated and exhausting. Schedule your time and create a routine that works for you. Automate your posting schedule and take advantage of the Facebook mobile apps. Before you know it, Facebook Page management will be a breeze.

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What are some tools or habits you use to manage your Facebook Page? Let us know by leaving a comment!

7 Reasons You Need a Facebook Page

Are you on the fence about creating a Facebook Page? Maybe you worry about getting lost in the 1.18 billion daily users or you don’t think you’ll have enough content to share.

Well, those are both reasons that you should be using Facebook Pages. The large number of users means that you have possibilities to get your content seen by large numbers of viewers. And no matter your niche, there is plenty of content to go around. More than 4.75 billion pieces of content are shared daily across the social media platform.

Social media is a massive world to navigate these days, but Facebook still proves to be the most visited website. Whether you own a business, you’re a performer or you’re obsessed with a TV show, you should create a Facebook Page for the following reasons:

1. Exposure

In any form of marketing, they say to go where the people are. Clearly, the people are on Facebook! The huge numbers on the platform can mean bigger numbers for your business as well.

Don’t worry that you’ll get lost in the crowd. There are plenty of practices and strategies you can implement to increase your Facebook Page reach.

2. Connection

Facebook provides a comfortable avenue for you to connect with your audience, fans, clients and influencers in your niche. Connecting with your followers in this way allows them to get to know you and your business on a more personal level. That kind of connection is needed for your fans to develop their trust in you.

Posting on a regular basis invites your followers to interact with you. Each time you post on your Facebook Page, you’re further spreading your brand’s message and personality.

3. Expert status

When you post content that educates and entertains your target audience, you establish yourself or your business as an expert in your field. Whether it’s information on new services, products or trends, delivering this content shows that you’re looking out for your audience. The more they see your Page, the more likely they will go to you when they’re in need of your product or service.

And no, you don’t need to come up with brilliant content every day. You can share articles, images and infographics from other sites you follow that will benefit your followers. It doesn’t have to be difficult to come up with content.

4. Sharing

If you’re writing exceptional blog content, sharing it on your Facebook Page is one of the best ways to get it in front of people. Blog content gets passed around easily on Facebook. Any time you scroll through your news feed you’ll likely see your friends sharing all kinds of content, from GIFs and memes to web articles and blog posts.

Facebook makes it easy for people to share content. When your fans share content among their friends, the opportunities for traffic back to you are endless.

5. Hit your target audience

Facebook Ads make it easy to put your content in front of the right people, the users who will engage and interact with it. It costs a little money to generate Likes from the right audience, but once you capture that audience, it is yours. We have many FPTraffic members making thousands of dollars a month after investing a little up front to gain the right audience.

You can schedule your content to post at the time your audience is on Facebook, ensuring that they’ll see your posts. Once you have that audience you can monetize it long term using many different methods.

6. Lead generation

A Facebook Page is a great tool to drive more traffic to your website and ultimately generate more leads for your business. Hosting giveaways and contests on your Facebook Page is beneficial in that it helps build your email subscriber list, earns you money and boosts engagement. Building your email list gives you plenty of additional ways to be seen by your audience.

7. Get to know your audience

The Facebook Insights tool allows you to track user interaction on your Facebook Page. Find out when your audience is online and what type of content they like and engage with most. With this inside information, you can post the right content at the right time of day to get the best results.

Yes, social media can seem overwhelming when just about everyone is on there and it seems like they all know what they’re doing. The beauty of it is that no matter your niche, brand or business, there’s space for you, too. Create your Facebook Page today and start filling that space with your message.

Need help managing your Facebook Pages? Use FPTraffic to easily find, schedule and post content on your Facebook Pages. Sign up and manage your pages efficiently!