5 Key Elements of the Perfect Facebook Page

What does the perfect Facebook Page look like? How can you ensure success with your new Page?

Depending on your niche and audience, Facebook Pages will have some differences in how they attract engagement. What works well for a television show fan Page might not work the same for a business Page trying to raise brand awareness. No matter the type of Page you run, there are a few basics that everyone needs to have for a successful Facebook Page.

All Page owners are given the same tools and template to operate from. It’s important to know how to optimize your Page, and it can be all too easy to overlook some simple steps. In this post, we’ll give you 5 basic elements of the perfect Facebook Page.

Create the Perfect Facebook Page with These 5 Tips

If your Facebook Page is stagnant, go back to the basics and make sure it has these 5 qualities:

1. A recognizable profile picture and quality cover photo

Users should be able to instantly associate your profile picture with the topic of your Page. Include a recognizable face of a character or celebrity for your fan Page, or use your company logo for your business Page.

profile picture

Cover photos take up a good portion of the Page, and they’re the first thing a user sees when they arrive at your Page. Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and 640 pixels wide by 360 pixels tall for mobile view. Test your cover photo on desktop and mobile browsers to make sure the main features are visible on both.

Use the FPTraffic Image Editor tool size your images without losing quality. You can also add text or a logo to create a customized image for your fans.

2. Create a custom URL

Your Facebook Page should be easy for people to find. When you get 25 likes to your Page, you have the ability to create a username and custom URL. Your URL should match your Facebook Page title so users can easily find you. Every title or URL should be as consistent as possible.

Check out this post for more guidance on creating a custom URL.

3. Add a call-to-action button

The Facebook Page template makes it easy for you to funnel traffic through to a website, shop or blog. You can easily drive your fans to do what you want them to do by adding a call-to-action (CTA) button on your Facebook Page. The button overlays the cover photo, standing out to fans when they arrive on your Page.

button options for facebook page

Check out this post to learn how to add a CTA button to your Page.

4. Complete your About section

People often neglect to fill this section out, but no matter what type of Page you run, this section has potential to inform fans about your products or services or drive them to another website.

The About link is popular, so even adding just a few sentences can keep a new user from turning away from your Page. Optimize this section by adding a link to your website or hint to your best-selling products.

5. Pin an important post to the top

For new fans especially, it’s helpful for them to see a pinned post at the top of your Page that gives better insight to the value of your Page. Maybe it’s a welcome message, information about a new product or maybe even your most popular post – make sure the post is something that you’d like to get the most visibility on.

Best Practices for a Successful Facebook Page

The 5 tips listed above are basic changes you can easily make to optimize your Facebook Page, but it’s the ongoing practices that you implement that will ultimately keep fans coming back and interacting on your Page. If the basics are covered, make sure you’re doing the following:

  • Posting on a frequent, consistent basis
  • Providing value in every post, whether by educating, informing or entertaining
  • Analyzing your post results and seeing what type of content your fans like most
  • Creating ads for your target audience
  • Connecting with other Pages, Groups and brands on Facebook to expand your reach

These best practices, when paired with the 5 key elements above provide the best strategy to creating the perfect Facebook Page. Any time you’re stumped or feel that your Page is stagnant, go back over these. Maybe it’s time to update your cover photo or About section, or analyze your Insights. Keep experimenting and giving your fans more of what they want.

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Drive Sales with the Facebook Call-to-Action Button

Facebook helps businesses and marketers close sales with the careful design of the Facebook Page. Large, awesome cover photos invite users in and their eye goes from left to right, landing right on a helpful sales tool – the call-to-action button.

Page admins can get a lot of success out of this free call-to-action button available for all verified Pages. With the option of 7 different button titles, the CTA button can link to anywhere on or off Facebook. This is where you can funnel Facebook users through to a monetized website or blog and potentially generate income.

Calls to action are meant to drive people from Facebook to take an action. In addition to the well-placed CTA button, Page owners can use CTAs in other ways to drive traffic to their website. Here’s how to use calls to action to funnel traffic and generate more income.

Call-to-Action Button

Page admins, editors, moderators and advertisers have the ability to select from a group of call-to-action buttons to add to the top of their Page. The call-to-action buttons can encourage users to contact you, shop from your site, start a food order or book a service. Some Pages also have the option to connect services like MyTime, HomeAdvisor or delivery.com.

How to add a call-to-action button to your Page

  1. Click + Add a Button below your Page’s cover photo.
  2. Select a button from the dropdown and enter the required information.
  3. Click Add Button.

Shop now button on Facebook page

When you hover over your button, you then have a few options. You can choose to edit or delete your button, test the button, promote your button or view insights.

  • Test button: Allows you to make sure the link where traffic will go to is correct.
  • Get sales: You can create an ad to promote your call-to-action right from the button.
  • View insights: This option allows you to see how many users have clicked your CTA button in the past week.
  • Edit button: Any time you’d like to change where you want to drive traffic, you can choose to edit the link on your button.

Page owners may have a landing page set up just for users who click the CTA button on their Facebook Page. Others might include a link to their Etsy shop or a monetized blog. Brick-and-mortar businesses might choose the Contact Us button, linking to an email address.

Wherever you want users to go, you have control over your CTA button. But the attention-grabbing button isn’t the only place to funnel traffic through to your desired destination.

Consistent Calls to Action

Direct your users where you want them to go frequently in your content and interaction. Every time you post, think about what you want your user to do. You might not want to constantly promote your monetized site or your shop, but think about what else you want your users to do while they’re on your Page.

In your posts, ask users to leave a comment or share the post. Include a call to action in your live videos, asking followers to subscribe to your videos or message you for more information. Always leave your fans with an action for them to do next. Doing so will increase your engagement and lead to more sales.

Specific calls to action lead users to the next step. What is it that you want them to do? Whether you want to funnel traffic through to your website or encourage more engagement on your Facebook Page, make use of the call-to-action button on your Facebook Page and state specifically what you want users to do in your content.

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Do you get a lot of traffic from your call-to-action button? Let us know by leaving a comment!

What You Need to Know About the Facebook Page Template

Does the look of your Facebook Page best reflect what the Page is all about? Did you know you can change certain features on your Page?

Facebook Page templates allow you to choose a design that best suits the nature of your Page. Whether you run a Fan Page, online shop or Business Page, specific templates serve to help you reach your desired outcomes. Also, you can utilize buttons and tabs to enhance your Page.

How do Facebook Page templates work? Here’s a breakdown.

Facebook Page Templates for Optimal Page Design

Whether you’re starting from scratch or you want to change up an existing Page, here’s a basic rundown of the design elements and templates to help you make an awesome Page.

Choose a Facebook Page Template

From your Page, access Settings. From the menu on the left side, click Edit Page.

edit Facebook Page templates

Under Templates, click Edit to view the template selection. Options include Shopping, Business, Standard, Venues, Politicians, Professional Services and Restaurants & Cafes. The template you choose will include default buttons and tabs designed to help your Page.

To see how a template works, click View Details next to the template title. The screen will give you a preview of the tabs included. Take note at the bottom of this screen of the warning: “When you apply this template we will replace your existing buttons and tabs.” If you’re happy with your template selection, click Apply Template.

Features and tabs

For both specific Facebook Page templates and the standard template, there are certain elements of the design that you want to optimize for your Page. Some are basic, like your cover photo, while other features – like buttons and tabs – can lead your viewers to take certain actions.

Cover photo

In Facebook’s current Page design, your cover photo is uncluttered. It’s the focal point of your Page and should hook viewers right away. Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and that will make it 640 pixels wide by 360 pixels tall for mobile view.

Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and 640 pixels wide by 360 pixels tall for mobile view. Test your cover photo on desktop and mobile browsers to make sure the main features are visible on both.

Call-to-Action button (CTA)

Facebook makes your call-to-action (CTA) button stand out and catch users’ attention with its bold placement directly under the cover photo. Because of its placement, users might be more likely to click the CTA than the Like button for your Page. Utilize this button by directing users to your website, blog or online storefront. The CTA button is also prominent on mobile devices.

Facebook Page Shop Now Call to Action

About box

Underneath the CTA is the space for your Page’s About information. Be sure to fill this out and add a link to your shop or website.

Tabs

On the left side of your Page under your title, you have a menu of up to 10 tabs. You’ll see standard tabs, like About, Events and Photos, or you can add tabs that better suit your Page, like Services or Video.

Click Manage Tabs, or if you’re in the Templates section you can scroll down to customize your menu tabs. From here you can add and delete tabs. You can also move tabs around to choose the order they appear in. We always put Posts at the top.

add a tab to your Page

Be sure to add content to whichever tabs you choose to display. If users click on a tab, they should find relevant content.

You can also add custom tabs, like social tabs for Pinterest and Twitter or tabs to get email subscribers. Facebook has more info for developing your own tabs here.

Design for Success

Now that you’ve got the basic design elements down, continue to add valuable content and post consistently to your Page. With an appealing design and entertaining content, your Page will draw more fans in no time!

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How do you use tabs and templates in your Page design? What works best for you? Let us know by leaving a comment below!