Business Pages Can Now Create Job Posts

Facebook is making the hiring and job-seeking process easier. The 1.86 billion-user network recently rolled out a new jobs tab for Business Pages to post open positions. Job seekers can easily search for jobs and submit applications all within the platform.

Facebook has been testing out this feature for a few months and recently released it for U.S. and Canada Business Pages. For now, it’s free to create a job post but will cost you if you choose to boost it. As explained by Facebook: “This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile.”

Keep reading to learn how this feature makes the hiring process easier for businesses and how you can get started filling positions.

Benefits of Posting Jobs on Facebook

How does the job post feature make things easier for businesses?

40% of US small businesses report that filling jobs was more difficult than they expected, according to Facebook. Posting jobs on Facebook may help businesses fill positions easier for a number of reasons:

  • Exposure: People are more active on Facebook than any other social media platform. When a business posts a job opening, users can share it or tag people who they know are looking for a job. While many people aren’t actively looking for jobs on Facebook, they may become more interested after seeing a job post. Facebook gives businesses exposure to a large audience.
  • Targeting the right audience: Business Pages can choose to boost their job posts and, with the ability to target their audience, they’re more likely to find the ideal candidate.
  • Convenience: Business Page admins can manage the application process right from the Facebook platform. In minutes, they can create a job post and advertise it to their audience. They can review applications and contact the applicants all through Facebook Messenger.

How to Create a Job Post

Ready to get started? Posting a job opening is fairly simple if you’re already familiar with how to run a Facebook Page.

Note: Only Page admins can create a job post, and the Page needs to be set up as a Business template in order for the job post feature to be present.

From the Status Update composer, click Create a job post.
create a job post featureYou can then enter the details, including a brief description, salary, hours, etc., and publish your post.
job postingUsers will be able to find the post on your Page as well as on a new Jobs on Facebook tab.

When a user clicks Apply Now, Facebook auto populates much of their information based on data from the user’s account. The application prompts the user to answer, “Why do you think you’re a good candidate…” Then the user submits the application through Messenger, and Page admins can review the applications and contact the applicant.

Add a Jobs Tab

Take your hiring process one step further and add a Jobs tab to your Business Page. This will keep all your job opening posts in one easy, accessible place for users to find. From Settings, click Edit Page. Under Tabs, click Add Tab. Next to Jobs, click Add Tab again.

jobs tab

As more businesses use the job posting feature, Facebook will continue to gain career-related insights. There is plenty of room for expansion with this feature, and we can expect to see more opportunity as Facebook learns and understands user preferences for career development.

Want an easy way to consistently post on Facebook and reach your target audience? Get started with FPTraffic today and manage your Business Pages efficiently!

What You Need to Know About the Facebook Page Template

Does the look of your Facebook Page best reflect what the Page is all about? Did you know you can change certain features on your Page?

Facebook Page templates allow you to choose a design that best suits the nature of your Page. Whether you run a Fan Page, online shop or Business Page, specific templates serve to help you reach your desired outcomes. Also, you can utilize buttons and tabs to enhance your Page.

How do Facebook Page templates work? Here’s a breakdown.

Facebook Page Templates for Optimal Page Design

Whether you’re starting from scratch or you want to change up an existing Page, here’s a basic rundown of the design elements and templates to help you make an awesome Page.

Choose a Facebook Page Template

From your Page, access Settings. From the menu on the left side, click Edit Page.

edit Facebook Page templates

Under Templates, click Edit to view the template selection. Options include Shopping, Business, Standard, Venues, Politicians, Professional Services and Restaurants & Cafes. The template you choose will include default buttons and tabs designed to help your Page.

To see how a template works, click View Details next to the template title. The screen will give you a preview of the tabs included. Take note at the bottom of this screen of the warning: “When you apply this template we will replace your existing buttons and tabs.” If you’re happy with your template selection, click Apply Template.

Features and tabs

For both specific Facebook Page templates and the standard template, there are certain elements of the design that you want to optimize for your Page. Some are basic, like your cover photo, while other features – like buttons and tabs – can lead your viewers to take certain actions.

Cover photo

In Facebook’s current Page design, your cover photo is uncluttered. It’s the focal point of your Page and should hook viewers right away. Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and that will make it 640 pixels wide by 360 pixels tall for mobile view.

Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and 640 pixels wide by 360 pixels tall for mobile view. Test your cover photo on desktop and mobile browsers to make sure the main features are visible on both.

Call-to-Action button (CTA)

Facebook makes your call-to-action (CTA) button stand out and catch users’ attention with its bold placement directly under the cover photo. Because of its placement, users might be more likely to click the CTA than the Like button for your Page. Utilize this button by directing users to your website, blog or online storefront. The CTA button is also prominent on mobile devices.

Facebook Page Shop Now Call to Action

About box

Underneath the CTA is the space for your Page’s About information. Be sure to fill this out and add a link to your shop or website.

Tabs

On the left side of your Page under your title, you have a menu of up to 10 tabs. You’ll see standard tabs, like About, Events and Photos, or you can add tabs that better suit your Page, like Services or Video.

Click Manage Tabs, or if you’re in the Templates section you can scroll down to customize your menu tabs. From here you can add and delete tabs. You can also move tabs around to choose the order they appear in. We always put Posts at the top.

add a tab to your Page

Be sure to add content to whichever tabs you choose to display. If users click on a tab, they should find relevant content.

You can also add custom tabs, like social tabs for Pinterest and Twitter or tabs to get email subscribers. Facebook has more info for developing your own tabs here.

Design for Success

Now that you’ve got the basic design elements down, continue to add valuable content and post consistently to your Page. With an appealing design and entertaining content, your Page will draw more fans in no time!

[ecko_contrast]Consistently posting to your Facebook Page, no matter what type of Page it is, can help increase your reach and engagement. Let us help you consistently post to your Page!

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How do you use tabs and templates in your Page design? What works best for you? Let us know by leaving a comment below!