Starting a new Facebook Page – whether it’s a fan page, business page, etc. – can be intimidating when it seems like there are so many components to it. Having a few goals in mind before you start posting content can help you stay on a focused path.
Even if you’ve been running a Facebook Page for a while, there will inevitably be times when you feel like it’s in a slump. It’s important to keep setting goals to continue to see progress with your Page.
In this post, we’ll go over some tried and true tactics to help you set and achieve your Facebook Page goals.
The SMART Method to Setting Facebook Page Goals
You’ve likely heard of the SMART technique for setting goals. This acronym works as a strategy to help you set goals in all realms of life, including Facebook! Here’s how you can use this technique to set actionable Facebook Page goals:
Be specific in what you want to achieve with your Facebook Page. Do you want to increase sales? Attract users to your website? Increase brand awareness? Build an email list? Write down your specific goals.
Determine how you’ll measure your progress toward your goal. Facebook Insights helps you measure the engagement rate and ROI from your Facebook ads. Other tools like Google Analytics and Bitly can help you measure how much traffic you’re getting to your website from your Facebook Page.
While we don’t want to discourage you from dreaming big (seriously, big numbers are possible on Facebook!), make sure you start out with a realistic goal. Maybe your first goal is to hit 100 Page likes, then 1,000, then 10,000! Start small so as not to get discouraged, and keep raising the stakes as you get a better handle on it.
Your goals should align with your niche, company, or organization that you’re representing. Make sure they reflect the vision and mission you have for your brand.
Put a deadline on your goal. Think about how soon you want to see results. For example, maybe your goal is to double your email subscriber list in the next six months.
Use this method to define and assess your Facebook Page goals. Also, for examples of goals to set when you’re first starting out, check out this post we wrote on 5 Goals to Set When You Create a Facebook Page.
Now that you know what you want to achieve, it’s time to take action. Keep reading to learn our best practices for reaching your Facebook Page goals.
How to Achieve Your Facebook Page Goals
Anyone can declare what they want, but to actually make it happen, it’s going to take some work. Here are a few tips for achieving your Facebook Page goals:
- Follow our free fan page course to learn to build, grow, and monetize your Page. We’ll give you actionable steps for growing a sizable audience, delivering exceptional content, and expanding your reach.
- Check in on your progress and measure your goals on a regular basis. Reviewing Facebook Insights and other analytics tools at least once a week is a good habit to get into.
- Stick to a posting schedule. Creating an automated content strategy ensures that your Page is getting in front of your audience at times when they’re likely to see it.
- Find an accountability partner or group. Share your Facebook Page goals with someone you trust, and you’ll be more likely to stick with the process. FPTraffic members have access to our Facebook Group of over 3,000 members who are all working toward their own Facebook Page goals. It’s a great place for support, questions, and ideas.
No matter your reason for creating a Facebook Page, success starts with clearly defining and assessing what your goals are. Try the SMART method when setting your goals, and follow the tips above to see them through.
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What are your goals for your Facebook Page? Let us know by leaving a comment!