7 Habits of Successful Facebook Marketers

If you’re not careful, Facebook can be quite a time suck. You might set out to spend a few hours sourcing content and wind up lost in the News Feed, ultimately getting nowhere. Whether you’re looking to make money with a Facebook fan Page or to market your brand, the many ways of the platform can be overwhelming.

Establishing a few habits is key to becoming a successful Facebook marketer. Setting an intention, making a plan and sticking to the process will help you stay the course and hit your Facebook Page goals.

Does overwhelm keep you from hitting your Facebook marketing goals? Here are 7 habits of successful Facebook marketers to approach your Page confidently.

Here are 7 habits to work on to become a successful Facebook Page marketer:

1. Aim to serve

The best Facebook marketers solve problems for their fans. They provide content that educates, informs, entertains speaks to their fans’ pain points. They are constantly providing value on their Facebook Page.

While you want to convert customers and make sales, the best way to do that on social media is to build relationships and establish trust. Make it a habit to get to know your audience on a daily basis. Ask your fans questions and let their answers help you plan valuable content.

2. Interact with Pages and fans daily

Spend 15 minutes each day connecting with your fans and other Pages in your niche. This is how you build relationships and bring traffic back to your Page. The more you’re out interacting with people in your niche, the more they come to trust you as a source.

Take time to comment on your fans’ posts or Pages. Comment on other Pages you follow. Your comments should be brief but valuable.

Share the cool things other Pages and fans are posting as well. You can’t expect people to share all of your content while you sit back and watch. Do the same for others.

3. Track your progress

Plan a weekly time block to view your Facebook Insights. Make a separate Google Sheet to track how well you’re progressing toward your Facebook Page goals. Whether you’re looking to hit a certain number of Page Likes or increase your engagement rate, tracking your metrics in a separate sheet will help you see your overall progress.

In addition to your stats, track what you’re doing on your Facebook Page that week. If you’re trying any new content types or marketing tactics, make a note of it. Be ready to adjust your efforts to meet your goals.

4. Plan your content

Create a content calendar to prepare for special holidays, events in your niche and upcoming launches or promotions. Knowing what you have coming up can help you plan content that gets your fans engaged.

Look at your content calendar frequently, jotting down ideas as they come to you. Successful Facebook marketers are always aware of what’s coming up so they can continue to brainstorm in the meantime.

5. Structure your Facebook time

To avoid overwhelm, separate your tasks into time batches. Prioritize money-making activities, like creating content you plan to monetize or searching for affiliate products to sell. Spend some time on those activities first thing every day. While you might not be posting promotional content on a daily basis, it’s important to still spend time on those income-producing activities.

Schedule time blocks for commenting and interacting with fans, planning content and writing post descriptions. Set an intention as you begin each time block so you know where your focus should be.

6. Leverage advertising

Every few days, check your Insights to see which posts are performing the best. Consider boosting those posts with paid advertising to get them even more exposure. This will get your best content in front of more people who are interested in your niche but haven’t come across your Page yet.

7. Keep learning

Successful Facebook marketers are always learning – learning about their audience, their niche and their marketing platform. Make a habit of studying Facebook trends, reading marketing blogs or listening to social media marketing podcasts. Read articles and blogs in your niche and check out the comments people are leaving – that will help you understand what your target audience is looking for.

Your Turn

Facebook doesn’t have to be a distraction. Work to develop these habits so that you can approach your Facebook marketing with confidence. A strong plan with specific habits is all you need to beat the overwhelm.

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Which habit do you need to work on the most? Let us know by leaving a comment!

5 Facebook Page Mistakes and How to Fix Them

Do you want to make Facebook marketing worth your time? Whether your goal is to increase sales, gain customers for your business, promote your blog or increase brand awareness, you want to make sure your efforts are paying off. Otherwise, it may feel like you’re wasting an awful lot of time on Facebook.

You hear about plenty of success stories with social media marketing. To get your own success story, it helps to take a look at what you might be doing wrong on your Page. Here are the most common Facebook Page mistakes we see and how to fix them.

Are you making these 5 Facebook Page mistakes? Here's how to fix them

Common Facebook Page Mistakes

1. Constant promotion

When everything you post is focused on sales, you’re sure to lose fans. People are on social media to connect. They want to find something of value on your Page.

Facebook Page marketers are often too concerned about their ROI from every post. While you can certainly get great sales from your Facebook Page, that shouldn’t be your main goal. This platform is meant for fostering connections and relationships, which, when done successfully, can absolutely contribute to your bottom line. Focus on interacting with your fans, providing customer service and increasing brand loyalty and awareness.

Check out this post on the 80/20 rule for Facebook promotion to find a good balance of sales and valuable posts.

2. Building a large audience of the wrong people

We are all for building a large fan base for your Facebook Page, but depending on your niche, more isn’t always better. It’s easy to get caught up in the number of followers you have and the number of Likes your posts get. But if the majority of your audience isn’t passionate about your niche, you may see little response to your content and get frustrated.

Some brands may see more success with a smaller audience of highly passionate followers. Check out this post to find your target audience on Facebook.

3. Limiting your Facebook Page promotion to ads

You might be hiding your Facebook Page from potential followers without realizing it. Maybe you have a large email list or blog readership, but those passionate followers don’t know they can connect with you even more frequently by following your Facebook Page.

Take your Facebook Page promotion outside of Facebook. Include a link to your Page anywhere you can off the platform, including your website, email signature, even on business cards. Your followers will be grateful to know they can connect with you on the platform they’re likely already on.

4. Irrelevant content

One of the most common Facebook Page mistakes businesses make is to post anything and everything for the sake of sticking to a posting schedule. Personal photos, interesting articles and funny memes are great, but if they don’t relate to your niche or business, you’re going to lose fans.

Everything you post should relate back to your message. Share industry news, selfies of your progress on a project and quotes that reflect your company’s message. Including these keyword-optimized types of posts will also give your Page an SEO boost.

5. Sticking too closely to the rules

Everyone has guidelines and strategies for you to follow, and we love sharing our best tips to help you succeed as well. But the most successful Facebook Pages are constantly experimenting and trying new things. They’re using their own unique voice in their post descriptions, and that is something you have to find for yourself.

Have fun with your Facebook Page. Let loose and show a more human side to your brand or company. Also, study other Pages in your niche to see how often they’re posting, interacting and sharing certain types of content. See what’s working for them, and work to put your unique spin on it for your Page. Put together your own personal success strategy.

Time to Create Your Own Facebook Success Story

Avoid these common Facebook Pages mistakes. Have fun with your content while keeping it useful and relevant to a niche audience. We can’t wait to hear about your success stories!

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What mistakes have you made on your Facebook Page? How did you fix it? Let us know by leaving a comment!

How to Use Facebook Live on Your Page

Video content has been on the rise in social media. In fact, video is seen by well-established online marketers as the most important strategy in content marketing today.

Facebook makes it easy for marketers to create videos and share information with their fans and customers through Facebook Live. You can always upload videos and share content that way, but Facebook Live offers a more personal and unique interaction with your fans. The live feature creates a sense of urgency, drawing users to check out what you’re chatting about.

You’ve probably seen plenty of celebrities or business Pages popping up in your News Feed showing that they’re “live.” In this post, we’ll explain what exactly it means to “go live” and why you should be using this feature often.

What is Facebook Live?

Facebook Live is a feature that allows you to broadcast to your audience in real time. Viewers can tune in and post questions or comments, making Live a unique feature that offers a close interaction with people. Users can go live either on their timelines, from a Page, or even in a Group.

Facebook Live is an excellent tool for marketers because not only can you connect with your customers and prospects, but you can reach even more people outside of your Page fans. Live video seems to be ranking high in the News Feed because people engage well with the video content. While you’re recording, Facebook helps to build your audience.

With its high rate of organic reach, Facebook Live is a great way to drive people to your business Page. Ready to try it out for yourself? Here’s a quick tutorial on how to use Facebook Live.

How to Go Live

Facebook Live is easy to use, and with the mobile app for Pages, you can go live from anywhere in the world – that is, anywhere with a good wifi connection.

  1. Access your Facebook Page. From the desktop version, click Start a Live Video.
    start a live video
    On the mobile app, click the camera icon that says Live.
  2. Select your audience. You can choose for only your friends to see it or set it to Public to reach even more people.
  3. Enter a title for your video. This description is what users will see in their News Feed and notifications.
  4. Tap the Go Live button. After the 3…2…1 countdown, smile big – you’re on camera!
  5. Keep broadcasting, and tap Finish to end the recording. You can edit or delete your video just like any other post.
    edit facebook live post

Tips for Using Facebook Live

To get the most out of this marketing strategy, keep in mind the following best practices:

  • Promote on your Page AND your timeline that you’ll be going live from your Page. Create a graphic using a tool like Canva to promote what you’ll be talking about.
  • Facebook recommends broadcasting for at least 10 minutes. The longer you broadcast, the better chance you have to reach more people. You can broadcast for up to 4 hours.
  • Acknowledge your audience in your video. If a friend you know tunes in, call them out by name and say hello.
  • Ask your viewers to follow you. When they tap the Follow button, they’ll receive notifications whenever you go live.
  • End with a specific call to action. Ask your viewers to send you a private message or check out your website.
  • Have enthusiasm! Get your viewers engaged and excited about your topic.

What should your video be about?

Facebook Live is a great way to show off a more personal side to your business. Post some behind-the-scenes footage or a “day in the life” video. People love getting those inside details.

You also have a great opportunity to demonstrate how to use a product or answer questions from your viewers. In that case, you definitely want to promote your Facebook Live and get your viewers thinking of questions ahead of time. This type of content shows your authority and knowledge in your industry.

Use Facebook Live regularly, mixing this feature in with a variety of content types. Consider making a content calendar for your Facebook Live topics, and remember to promote your videos to your audience. You can always re-purpose those videos into blog posts and other types of content as well.

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Have you used Facebook Live for your Facebook Page? What types of things do you broadcast about? Let us know by leaving a comment!

Drive Sales with the Facebook Call-to-Action Button

Facebook helps businesses and marketers close sales with the careful design of the Facebook Page. Large, awesome cover photos invite users in and their eye goes from left to right, landing right on a helpful sales tool – the call-to-action button.

Page admins can get a lot of success out of this free call-to-action button available for all verified Pages. With the option of 7 different button titles, the CTA button can link to anywhere on or off Facebook. This is where you can funnel Facebook users through to a monetized website or blog and potentially generate income.

Calls to action are meant to drive people from Facebook to take an action. In addition to the well-placed CTA button, Page owners can use CTAs in other ways to drive traffic to their website. Here’s how to use calls to action to funnel traffic and generate more income.

Call-to-Action Button

Page admins, editors, moderators and advertisers have the ability to select from a group of call-to-action buttons to add to the top of their Page. The call-to-action buttons can encourage users to contact you, shop from your site, start a food order or book a service. Some Pages also have the option to connect services like MyTime, HomeAdvisor or delivery.com.

How to add a call-to-action button to your Page

  1. Click + Add a Button below your Page’s cover photo.
  2. Select a button from the dropdown and enter the required information.
  3. Click Add Button.

Shop now button on Facebook page

When you hover over your button, you then have a few options. You can choose to edit or delete your button, test the button, promote your button or view insights.

  • Test button: Allows you to make sure the link where traffic will go to is correct.
  • Get sales: You can create an ad to promote your call-to-action right from the button.
  • View insights: This option allows you to see how many users have clicked your CTA button in the past week.
  • Edit button: Any time you’d like to change where you want to drive traffic, you can choose to edit the link on your button.

Page owners may have a landing page set up just for users who click the CTA button on their Facebook Page. Others might include a link to their Etsy shop or a monetized blog. Brick-and-mortar businesses might choose the Contact Us button, linking to an email address.

Wherever you want users to go, you have control over your CTA button. But the attention-grabbing button isn’t the only place to funnel traffic through to your desired destination.

Consistent Calls to Action

Direct your users where you want them to go frequently in your content and interaction. Every time you post, think about what you want your user to do. You might not want to constantly promote your monetized site or your shop, but think about what else you want your users to do while they’re on your Page.

In your posts, ask users to leave a comment or share the post. Include a call to action in your live videos, asking followers to subscribe to your videos or message you for more information. Always leave your fans with an action for them to do next. Doing so will increase your engagement and lead to more sales.

Specific calls to action lead users to the next step. What is it that you want them to do? Whether you want to funnel traffic through to your website or encourage more engagement on your Facebook Page, make use of the call-to-action button on your Facebook Page and state specifically what you want users to do in your content.

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Do you get a lot of traffic from your call-to-action button? Let us know by leaving a comment!

Marketing with Facebook Stories

Facebook is always releasing new features to keep its 1.86 billion users on the platform, making it a great place for online marketing. One of their latest releases – Facebook Stories – allows users to share pieces of their lives with their friends through photos and videos with the ability to add cartoon and text overlays.

But it’s not just fun for sharing among friends – the Stories feature is another powerful tool for businesses and marketers to connect with prospects on Facebook.

How can you use Facebook Stories to market your business or brand? Keep reading to learn how to create Facebook Stories and use them effectively to connect with your audience.

What You Need to Know About Facebook Stories for Business

Similar to Snapchat, Facebook Stories are short-form video and image collections that can be viewed twice by users and disappear after 24 hours.

Facebook users can create and share Stories within the mobile app. While stories aren’t yet available for business pages, you can still use them as an effective marketing tool through your personal Facebook account.

To take advantage of Facebook Stories as a marketing technique, you may want to add people to your friends list who you’d like to attract to your business. Add people from Facebook business groups that you participate in to your own friends list. Are there people who like your business’s Page that you can add to your friends list as well? Aim to grow your own friends list with business prospects.

Facebook currently limits your friends list to 5,000, so your marketing audience will likely be much smaller than if you were working from your business’s Facebook Page. Facebook Stories still has its place with a smaller audience, however.

You might use stories to plant seeds about your business to a smaller community who can then refer you elsewhere. Maybe you use them to build relationships with experts in your niche by responding and interacting with their stories. Another benefit of sharing stories is to establish yourself as a thought leader in your industry.

Ready to create a Facebook Story? Here’s how.

How to Create a Facebook Story

Facebook Stories works similar to Instagram Stories and Snapchat. Content shared to stories appears at the top of your news feed. From the mobile app, you’ll see a circle at the top of your news feed that says “Your Story” with a + icon. You’ll also see any friends’ stories in circles next to yours. Tap your friends’ circles to view their stories. While viewing a friend’s story, you can reply with a direct message.

To create your own Facebook Story, complete the following steps:

  1. Tap the Your Story circle to access the Facebook Camera.
    your story
  2. Take your own picture or video by tapping on the button in the center of the screen – for video, holding down. You can choose to embellish your content with lenses and filters on the screen. Or choose to select an image or video that is stored on your phone by clicking the picture icon at the bottom of your screen.
  3. Enhance the photo as you wish by adding filters, masks, text or doodles.
    text over tartlets
  4. When you’re ready to share your story, tap the arrow icon in the center of the screen. You can choose to post it to your mobile timeline, to Your Story, or directly to certain friends. After you’ve added an element to your story, you can go on and add as many story elements as you like.
    share photo

After you’ve shared your story, it will display for 24 hours and then disappear.

How to Use Facebook Stories for Effective Marketing

Marketers and bloggers can use Facebook Stories in a number of ways to promote their business. Here are a few ways to make Facebook Stories an effective marketing strategy:

Demonstrate how to do something

Use Facebook Stories to share tips and tutorials on how to do something in your business or using one of your products. Use the text overlay with a series of images or post a video tutorial. How-to posts are incredibly valuable and can position you as an expert in your niche.

A day in the life

Share the behind-the-scenes of either your job or your life on a personal basis. Share a personal sneak peek into your day to make your audience feel special. Sharing these types of things may raise more interest in your business.

Share an offer or promotion

Make exclusive offers only for those who see your Facebook Story. Encourage your friends to check out your Facebook Stories to get those specials.

Give a blog post teaser

Share photos from a blog post in your story with a clear call to action directing your audience to the main content.

Just like regular Facebook posts, you can see who viewed your Facebook Stories. Those insights can help you in prospecting and making further connections.

This fun new feature is a great way to get more personal in your online marketing. It certainly has potential and it’s fun for users – why not give it a try?

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What do you think about Facebook Stories? Will you give this a try in your Facebook marketing? Let us know your thoughts by leaving a comment!