13 Ways to Use Facebook Live

Do you want to expand your Facebook Page reach?

Doing Facebook Live broadcasts regularly is one of the best ways to grow your audience and build your brand. But if you’re new to this type of content, it can be hard to know where to start.

What should you talk about in your Live video? What will your audience be interested in? What kind of discussion will be most effective for generating revenue?

If you’re stumped for ideas, use this post to jumpstart your brainstorming session. We’ve compiled a list of 13 ways you can engage your audience through Facebook Live.

Why Use Facebook Live?

If you sell a product or service, doing Live videos on Facebook can benefit your brand in several ways:

  • Increase your reach: Facebook prioritizes Live video and will show your broadcast to a larger audience than they will with other post types. Live video is also a type of content that fans want to share with their friends, so you’ll inevitably reach more people.
  • Personalize your brand: Going Live shows your Facebook fans who you are. This helps you establish trust for your brand, which is essential in the relationship-building aspect of social media marketing. People are more likely to buy from you if they trust you and connect with you on a human level.
  • Understand your audience: This live interaction is a great way to get immediate feedback from your fans. You can ask their opinions about a product, a blog post you recently shared or anything relating to your niche. This feedback can help inspire future content as well.

While posting memes, images, gifs and articles consistently is key to keeping your audience engaged, showing up in a Facebook Live every now and then takes engagement to a whole new level. Do this once a week to add a personal touch to your Facebook Page.

13 ways to use facebook live

13 Facebook Live Video Ideas

Here are a few ways to start using Facebook Live on your Page or Facebook Group:

1. Q&A

A standard way to use Facebook Live is to answer your fans’ questions. You can use a list of frequently asked question,s or answer questions that fans ask you during your broadcast. Consider whether you want questions to be more general or focused on a specific topic within your niche.

2. How-to

Demonstrate how to use your product, or educate your fans on how to do something related to your niche. End with a brief Q&A, as people may still have questions.

3. Promote other content on your Page

A good way to use Facebook Live is to recap what you’ve shared on your Page during the week. Point out a blog post, video or other popular posts from the week. Or use it to promote a new piece of content, explaining why you wrote that post and what your fans will get out of reading it.

4. Give a review

Live video is a great way to show your fans your experience with a product they might be interested in. A good way to do this is to show an unboxing, broadcasting yourself opening a package with a product you’re going to tell them about.

5. Recap an event

Tell your audience firsthand what you learned at a conference. Share highlights of an event and tell them how it inspired you. Get your fans excited about what’s happening in your industry.

6. Promote an event

Use this opportunity to get fans excited about an upcoming event for your business or industry. Tell them how they can get tickets and answer any questions they may have about it.

7. Interview someone

Interview a prominent person in your niche, someone your fans will be excited to hear from. Invite a guest who specializes in your niche but may have a different lesson your fans can benefit from hearing.

8. Make an announcement

Share breaking news and exciting announcements happening in your business. This will make fans want to keep up with and follow your Facebook Page for more updates.

9. Reflect

Simply share your thoughts on something. Bloggers like to use Facebook Live as a way of sharing a quick reflection, which can later turn into a longer blog post.

10. Address comments on your Page

Use a Live video to address comments people have made on your Facebook posts. If you’re getting a lot of the same questions or comments, use this opportunity to address those concerns.

11. Behind the scenes

Take your Facebook fans through a day in the life. Whether you’re a blogger or business owner, people will love to see what happens in your industry in real life.

12. Tease new products

Share information with your fans about what they can expect from your business, what new products they might be interested in, and what they can look forward to. This helps them see why they want to stay connected with your Page.

13. Engage with your Facebook Group

If you run a private Facebook Group associated with your Page, going Live within the Group is a great way to keep the engagement and excitement high. Group members are often more committed and will love to see you showing up Live in their News Feed. Use any of the previous ideas to go Live in your Facebook Group.

Your Turn

Our challenge for you is to do a Facebook Live this week! Pick one of these 13 Facebook Live ideas, and customize it to fit your niche. Share a link to your Live video in the comments section!

For more tips on using Facebook Live, check out this post: How to Use Facebook Live on Your Page

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How to Use Facebook Live on Your Page

Video content has been on the rise in social media. In fact, video is seen by well-established online marketers as the most important strategy in content marketing today.

Facebook makes it easy for marketers to create videos and share information with their fans and customers through Facebook Live. You can always upload videos and share content that way, but Facebook Live offers a more personal and unique interaction with your fans. The live feature creates a sense of urgency, drawing users to check out what you’re chatting about.

You’ve probably seen plenty of celebrities or business Pages popping up in your News Feed showing that they’re “live.” In this post, we’ll explain what exactly it means to “go live” and why you should be using this feature often.

What is Facebook Live?

Facebook Live is a feature that allows you to broadcast to your audience in real time. Viewers can tune in and post questions or comments, making Live a unique feature that offers a close interaction with people. Users can go live either on their timelines, from a Page, or even in a Group.

Facebook Live is an excellent tool for marketers because not only can you connect with your customers and prospects, but you can reach even more people outside of your Page fans. Live video seems to be ranking high in the News Feed because people engage well with the video content. While you’re recording, Facebook helps to build your audience.

With its high rate of organic reach, Facebook Live is a great way to drive people to your business Page. Ready to try it out for yourself? Here’s a quick tutorial on how to use Facebook Live.

How to Go Live

Facebook Live is easy to use, and with the mobile app for Pages, you can go live from anywhere in the world – that is, anywhere with a good wifi connection.

  1. Access your Facebook Page. From the desktop version, click Start a Live Video.
    start a live video
    On the mobile app, click the camera icon that says Live.
  2. Select your audience. You can choose for only your friends to see it or set it to Public to reach even more people.
  3. Enter a title for your video. This description is what users will see in their News Feed and notifications.
  4. Tap the Go Live button. After the 3…2…1 countdown, smile big – you’re on camera!
  5. Keep broadcasting, and tap Finish to end the recording. You can edit or delete your video just like any other post.
    edit facebook live post

Tips for Using Facebook Live

To get the most out of this marketing strategy, keep in mind the following best practices:

  • Promote on your Page AND your timeline that you’ll be going live from your Page. Create a graphic using a tool like Canva to promote what you’ll be talking about.
  • Facebook recommends broadcasting for at least 10 minutes. The longer you broadcast, the better chance you have to reach more people. You can broadcast for up to 4 hours.
  • Acknowledge your audience in your video. If a friend you know tunes in, call them out by name and say hello.
  • Ask your viewers to follow you. When they tap the Follow button, they’ll receive notifications whenever you go live.
  • End with a specific call to action. Ask your viewers to send you a private message or check out your website.
  • Have enthusiasm! Get your viewers engaged and excited about your topic.

What should your video be about?

Facebook Live is a great way to show off a more personal side to your business. Post some behind-the-scenes footage or a “day in the life” video. People love getting those inside details.

You also have a great opportunity to demonstrate how to use a product or answer questions from your viewers. In that case, you definitely want to promote your Facebook Live and get your viewers thinking of questions ahead of time. This type of content shows your authority and knowledge in your industry.

Use Facebook Live regularly, mixing this feature in with a variety of content types. Consider making a content calendar for your Facebook Live topics, and remember to promote your videos to your audience. You can always re-purpose those videos into blog posts and other types of content as well.

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Have you used Facebook Live for your Facebook Page? What types of things do you broadcast about? Let us know by leaving a comment!

Use Giphy Live to Interact with Fans

Facebook users love sharing gifs, which is why we highly recommend incorporating them into your content regularly. Giphy is perhaps the largest source of gifs on the internet. You can browse through thousands of gifs in their library and find one for almost any reaction you’re going for. Giphy Capture even allows you to create your own.

Giphy recently launched a new product to make sharing gifs even easier and more fun – Giphy Live.

Use giphy Live to interact with Facebook Page fans

With Giphy Live, you can incorporate gifs into your Facebook Live broadcasts. Keep reading to learn more about Giphy Live and how you can use it to interact with fans of your Facebook Page.

Giphy for Facebook Live

Brands are using gifs to spice up images of products that aren’t especially exciting. Gifs are also being used as a medium to educate people about a brand or niche. They’re becoming more widely used across social media, and when used effectively, gifs can definitely boost your Page’s engagement.

The Giphy Live feature takes everything up a notch.

Giphy Lives creates a virtual newsroom atmosphere for your Facebook Live broadcast. Trending hashtags for your favorite gifs float around the screen, which you can tap and “report on.” Viewers can also comment with gif hashtags, and you can choose to add them to your live video. The real-time experience makes for an all new level of personal interaction with your Page’s fans.

Facebook Live videos have been ranking higher on users’ news feed and are an effective tool for your Facebook Page. Adding gifs to your live video and having viewers do the same is a great way to increase engagement, which can help your live videos rank even higher.

Giphy Live

How to Use Giphy Live

If you’re familiar with going Live on Facebook, incorporating the Giphy Live feature is simple.

  1. From your Facebook Page, click the Live button.
  2. In the top right corner, click the magic wand icon.
  3. Select the Giphy Live logo and open the effects drawer before beginning your live video. You can tap the Giphy Live ticker at the top of the screen to select a topic and find an appropriate gif. The image you select will appear over your shoulder, and you can insert more GIFs into your broadcast.
  4. Tap Go Live.
    • If the camera is facing you, you can tap the hashtags to change the gif.
    • If you’re using the back camera to record someone else, a microphone gif will appear in front of the person you’re interviewing.

With Facebook Live ranking so high in the News Feed, it makes sense to implement this feature into your Facebook Page content strategy. While you’re at it, interact with your viewers using Giphy Live. As you share more gifs and your viewers become more engaged, your live video may rank even higher, boosting your overall reach.

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Have you used Giphy Live? Tell us about it by leaving a comment!