Do This Before Worrying About Facebook Page Traffic

Everyone wants to see more Facebook Page traffic. Of course, our goal at FPTraffic is to help you do just that.

It’s easy to get caught up in the traffic game when you’re first creating your Facebook Page. If you aren’t getting the desired reach you want right away, you might be discouraged. But there’s something you should shoot for before worrying about Page Likes and reach.

You need to focus on generating a loyal following. Here’s why.

Generate a Loyal Following to Increase Traffic

The Facebook News Feed is an arena of fierce competitors vying to get their content seen. Fan Pages, brands, marketers, family and friend updates – they’re all coming in hot every minute of the day. No matter how much Facebook Page traffic and Likes you have, unfortunately not all of those fans will see your posts when you publish them.

And visibility is only going to get tougher with more Pages being created every day. In fact, there are 42 million Pages out there right now!

Facebook Page traffic

With those statistics, Likes and reach can be arbitrary metrics when you’re just starting out. Sure they help in the long run for monetization, but more importantly, you need to focus on creating loyal fans. It’s not always the quantity of fans you have, but the quality of them.

Measuring for Loyalty

Instead of worrying about Page Likes, put your efforts into generating a loyal following of people who love your content. Focus on providing value in every post you publish. Learn to understand what your fans like most and continue to deliver that type of content.

Watch your metrics for post Likes, comments, shares, even sales. The more people engage and interact with your Page content, the more invested they become in your brand.

This is important because if a user shows frequent engagement with your Page, your content will show up in their News Feed more often. Encouraging engagement is one of the best ways you can ensure your content continues to get seen by users.

As a result, those loyal fans will share your content with their own friends. Your reach and Page Likes will continue to grow organically as a bi-product of your compelling content.

Best Practices for Generating Fan Loyalty

Here are a few tips to help create a following of loyal Facebook fans:

  • Say thank you. Yes, simple manners of real life apply to Facebook too. Thank fans when you achieve milestones, when they give you ideas and feedback, when they share photos, even when they answer your questions or leave comments.
  • Be responsive. Take time to respond to fans’ comments, even if they’re negative or customer complaints. Your response to criticism helps shape how your fans see you.
  • Foster community. Get your fans to converse with each other and share their own content. Maybe even start a Facebook Group for your Page.
  • Analyze your fans. Check your Facebook Insights frequently to see what types of content your fans love, when they’re online, and more about their demographics.
  • Ask for their input. Include your fans in your Facebook Page strategy or small business decisions. Take a poll on which t-shirt design they like better. Ask questions to get to know them better and discover how you can post content that aims to solve their pain points.

smart ways to use facebook automation tools

Start with these tips to get your fans engaging with your content. Post consistently and work on building trust with your fans. In time, fan loyalty leads to more traffic and more sales.

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What strategies do you use to increase loyalty among your Facebook fans? Let us know by leaving a comment!

5 Tips for Getting More Facebook Shares

When you create an entertaining, informative or hilarious Facebook post, one of the best rewards you can get is to see your fans sharing your content. We all want to see more engagement on our Facebook Pages, and shares are often times even more coveted than Likes and comments.

But they’re hard to get.

That’s why if your fans are sharing your content, you know you’re doing something right. In this post, we’ll give you some practical ways to increase your shareability and create content that fans can help but share with their friends.

Why Shoot for Shares?

Shares are awesome for any type of Facebook Page. They show just how well your content resonates with your audience. As a business Page, shares can lead to brand awareness, brand loyalty, and overall reach. For fan Pages, shares can bring even more fans to your Page.

A high number of post shares is more indicative of your knowledge of your fans than Likes and comments because shares take more effort on the user’s behalf. Shares take more clicks than a Like, and users have to put thought into their own post description than they would in writing a comment on someone else’s Page. The user is making a statement to their own Facebook friends by sharing your content on their timeline.

The News Feed also favors shares because Facebook’s algorithms identify your post as interesting and relevant. As a result, your post and Page will show up in the News Feed more often and will be seen by more users.

How to Increase Your Shares

Here are a few tips to help you generate more shares:

1. Understand your audience.

Having an understanding of your audience is key to maintaining Facebook fans, but to get them to share your content, you have to really know how to resonate with them. They need to feel connected with your content to share it with their own friends.

Take a look at your Facebook Insights. Create content that specifically targets the demographics of your audience. Don’t try to reach everyone – sometimes it helps to act like you’re speaking to one specific person.

Facebook Page Post Insights

Analyze which types of posts get the most interaction. Do your fans like videos, funny memes, or lengthier status updates? Deliver your best content in the most popular format to give your audience more of what they want.

2. Add value.

Use Facebook Insights again to determine what type of value your fans enjoy most. Do they like more detailed “how-to” posts or quick step-by-step videos? Do they like funny memes or gifs better?

Identify the tone of that content – is it funny, educational, or meaningful? Understand what type of value your fans enjoy getting from you and hone in on that. Write more post descriptions with the social voice they’re resonating with.

3. Create conversations.

A common mistake with Facebook Pages is that people go through the trouble to schedule and post great content but don’t follow through in making conversations. You have to give engagement to get it back on your Page.

Rather than slapping up a funny image or link to an article, ask questions in your post descriptions that encourage discussion. Not only does this get people talking, but it makes them curious to know what their friends’ answers would be. Thus, they can’t help but share your content.

4. Share your content on your own timeline.

If you’re not sharing your content, why should anyone else? Doing so can be just the encouragement needed to get the sharing party started. Share your Page’s content and encourage others to do the same.

5. Find Pages in your niche.

Cross-promote your content on other Pages you own, and make relationships with other Pages in your niche. When another Page shares your content, you get the benefit of a whole new audience seeing your content. Plus, if someone they follow is sharing your content they may be influenced to do the same.

cross-promoting Facebook pages

Getting more shares on your Facebook Page posts will lead to more traffic, engagement, and opportunities for monetization. Remember to understand your audience and always aim to provide value. With these tips, fans will love sharing your content.

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What type of content do you see that gets your Page the most shares? Let us know by leaving a comment!

How to Set and Achieve Your Facebook Page Goals

Starting a new Facebook Page – whether it’s a fan page, business page, etc. – can be intimidating when it seems like there are so many components to it. Having a few goals in mind before you start posting content can help you stay on a focused path.

Even if you’ve been running a Facebook Page for a while, there will inevitably be times when you feel like it’s in a slump. It’s important to keep setting goals to continue to see progress with your Page.

marketing objective to measure Facebook Page ROI

In this post, we’ll go over some tried and true tactics to help you set and achieve your Facebook Page goals.

The SMART Method to Setting Facebook Page Goals

You’ve likely heard of the SMART technique for setting goals. This acronym works as a strategy to help you set goals in all realms of life, including Facebook! Here’s how you can use this technique to set actionable Facebook Page goals:

Specific

Be specific in what you want to achieve with your Facebook Page. Do you want to increase sales? Attract users to your website? Increase brand awareness? Build an email list? Write down your specific goals.

Measurable

Determine how you’ll measure your progress toward your goal. Facebook Insights helps you measure the engagement rate and ROI from your Facebook ads. Other tools like Google Analytics and Bitly can help you measure how much traffic you’re getting to your website from your Facebook Page.

Facebook Ad Set Results Google Analytics

Achievable

While we don’t want to discourage you from dreaming big (seriously, big numbers are possible on Facebook!), make sure you start out with a realistic goal. Maybe your first goal is to hit 100 Page likes, then 1,000, then 10,000! Start small so as not to get discouraged, and keep raising the stakes as you get a better handle on it.

Relevant

Your goals should align with your niche, company, or organization that you’re representing. Make sure they reflect the vision and mission you have for your brand.

Time Specific

Put a deadline on your goal. Think about how soon you want to see results. For example, maybe your goal is to double your email subscriber list in the next six months.

FPTraffic Virtual Assistant

Use this method to define and assess your Facebook Page goals. Also, for examples of goals to set when you’re first starting out, check out this post we wrote on 5 Goals to Set When You Create a Facebook Page.

Now that you know what you want to achieve, it’s time to take action. Keep reading to learn our best practices for reaching your Facebook Page goals.

How to Achieve Your Facebook Page Goals

Anyone can declare what they want, but to actually make it happen, it’s going to take some work. Here are a few tips for achieving your Facebook Page goals:

  • Follow our free fan page course to learn to build, grow, and monetize your Page. We’ll give you actionable steps for growing a sizable audience, delivering exceptional content, and expanding your reach.
  • Check in on your progress and measure your goals on a regular basis. Reviewing Facebook Insights and other analytics tools at least once a week is a good habit to get into.
  • Stick to a posting schedule. Creating an automated content strategy ensures that your Page is getting in front of your audience at times when they’re likely to see it.
  • Find an accountability partner or group. Share your Facebook Page goals with someone you trust, and you’ll be more likely to stick with the process. FPTraffic members have access to our Facebook Group of over 3,000 members who are all working toward their own Facebook Page goals. It’s a great place for support, questions, and ideas.

FPTraffic Facebook Group

No matter your reason for creating a Facebook Page, success starts with clearly defining and assessing what your goals are. Try the SMART method when setting your goals, and follow the tips above to see them through.

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What are your goals for your Facebook Page? Let us know by leaving a comment!

How to Measure Facebook Page ROI

If you’ve been spending money on Facebook ads or boosting posts, measure your results to see how well your ads are paying off. It can be difficult at first to tell whether the results are worth it, but Facebook’s free tools make it easy to crunch the numbers. In this post, we’ll show you how to measure and analyze Facebook Page ROI so you can see which ads are worth running again.

Facebook Insights for Facebook Page ROI

New Facebook Page owners may be hesitant to spend money building their audience. When you create ads for Page likes the right way, you can easily make your money back by monetizing your large new audience. At first, it’s hard to determine if the number of likes you get from running an ad is worth the money spent.

At first, it’s hard to see if the number of likes you get from running an ad is worth the money spent. Page likes don’t come back right away as dollar signs. Remember that social media is about building long-term relationships and connections with Page fans. These Page likes are your prospects, your future customers. Spending money to establish an audience is part of the strategy when the goal is to make future sales.

To make a decent income from your Facebook Page, we always say that 10,000 Page likes is a good number to shoot for. Your number may be lower depending on your goal or the product or service you’re selling. In any case, paying for ads will help you reach your target.

Maybe you have the audience, but your Page is lacking in engagement. Boosting posts or creating ads for likes, shares, and comments is also a great way to raise your engagement rate and get people excited about your Page.

Whatever your objective is, you’ll enter it when creating your Facebook ad. Then you can measure your Facebook Page ROI based on your objective.

marketing objective to measure Facebook Page ROI

Facebook Insights

Facebook’s free tool, Facebook Insights, helps Page owners understand what’s happening on their Page. You can see how many likes your Page receives in a week and how the numbers compare to the week before. Facebook Insights also shows you how many likes, shares and comments individual posts receive.

We have a complete guide on using the Facebook Insights feature, which you can check out here, but for this post, we’ll look at how you can use the tool to measure your Facebook Page ROI.

To access Facebook Insights, click Insights in the menu at the top of your Facebook Page.

Facebook Insights

Then, click Likes in the left menu to see your recent likes. You’ll see a graph for Total Page Likes as of Today and a graph for Net Likes. You can break down the Net Likes graph to view how many likes were organic and how many were paid. Compare the paid likes to the ads you have running to evaluate how well your add is contributing to new likes.

Net Page Likes on Facebook Page Insights

You can also measure the reach from boosted and promoted posts. Click Posts in the left-side menu to see all posts and individual stats on reach, post clicks, likes, shares and comments. Review how much reach and engagement is paid versus organic.

Compare the results of your ads to the money you invested in them to evaluate your Facebook Page ROI. For example, if you spent $10 on an ad for Page likes and it receives 300 likes (300 divided by 10), you’re getting 30 likes for every dollar. Compare this to how many likes you accrue organically to determine if your ads are effective and which are performing the best.

Use Facebook Insights to Determine Your Marketing Strategy

Analyzing your Facebook Page ROI can help you plan for future ads and boosted posts. Take advantage of Facebook’s free measurement tool to see which ads are worth your money. Remember, the likes you get on your Page are your fans and future customers.

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How do you measure your Facebook Page ROI? What stats do you measure? Let us know by leaving a comment!