It’s the most wonderful time of year for online marketers – everyone is online! Whether they’re looking for gifts, browsing social media for holiday recipes or decorating tips, or posting pictures of their Christmas tree on Facebook, people are spending much more time online during the holiday season.
Now is the time to kick your Facebook marketing into high gear and drive more traffic to your Facebook Page. 65% of shoppers tap social media when looking for the perfect gift. Get your Facebook Page ready for the holiday season with our strategies and tips for Facebook holiday marketing.
Facebook Holiday Marketing Strategy
With so much potential for traffic over the holiday season, you don’t want to go in blindly and post content that falls flat in the crowded space. The holiday season creates a big opportunity for you to do well with your Facebook Page, so it’s important to have an overall strategy this time of year.
Set a goal
What is it you want to achieve with your Facebook Page during the holidays? Maybe you want to hit a certain number in sales, increase the click-through rate to your website or increase your brand awareness. Think about what you want for your Facebook Page ahead of time so that the content you post aligns with your goals.
Having a goal in mind also informs you of what to measure with your marketing efforts. If you want to increase sales, your numbers will showcase the success of your efforts. To measure whether you’ve increased your brand awareness, track the engagement with your posts, such as likes, comments and shares.
Schedule your posts
Once you’ve set your goals, find and schedule content to post at the times when your audience is most likely to see it. Scheduling content not only saves you time in the long run, but also ensures that you won’t miss an important date or opportunity to engage with your fans. FPTraffic members have several great sources to post content from, and our scheduling tool allows you to easily create a content schedule that’s best for your Facebook Page.
With the right goals and a post schedule full of relevant content, you’ll be on the right track for success this holiday season.
Holiday Marketing Tips
The holiday season is a great time to make changes to your Facebook Page and engage with your fans in different ways. Here are a few tips to get creative with your Facebook holiday marketing:
1. Change your cover image and profile picture.
It’s good to mix up your Page’s main images once in a while, and the holidays give you a chance to get creative and festive. Relate your cover image to the holidays and change it up a few times over the season. Use it to direct your fans to a holiday sale or promotion. Changing the image on a regular basis will motivate your fans to check back with you often.
2. Get in the storytelling spirit.
The holidays are a good time to get more personal with your fans. People enjoy stories this time of year, something they can connect with and relate to. Take this opportunity to tell your brand’s story. Highlight background information about how you or other employees got started in the business. If you run a hobby Page, share inspirational stories of others who enjoy that hobby. In the spirit of the holidays, share stories of what traditions you partake in or what charities you donate to. Get on a human level with your fans.
3. Get your fans involved in the holiday fun.
Engage with your fans by hosting holiday-related contests. Ask them to post their favorite holiday photos, treats or recipes. Host a holiday countdown, with prizes, giveaways and offers happening every day. This is a great way to keep your fans coming back to see what’s next.
4. Use strong visuals.
Facebook is a highly visual platform: Photos make up 60% of the post types and videos make up 31%. To compete in the crowded news feeds, use video, gifs and strong images in your posts. Facebook recommends using motion in your content to stand out and catch people’s attention.
5. Think like your fans.
Whether your fans consist of your friends, clients or business partners, think about their needs this time of year. Not only is it the busy holiday season, but it’s also the end of the year and that means different things to people in different industries. How can you help your fans during this time? What content can you post that will serve them well?
6. Tug at their emotions.
People enjoy more heartfelt messages around the holidays. Post content that will tug at your fans’ heartstrings, evoke sentiment or make them laugh. Put them in a cheery mood and they’ll be more likely to engage with your Facebook Page.
7. Use holiday-related Facebook ads.
Facebook Ads are always good for generating traffic and Likes to your Facebook Page. If your Page hasn’t taken off yet, use this busy time to really gain a following with Facebook Ads. Again, use motion to stand out and attract people to your ads.
This holiday season, take advantage of the boost in online activity and prepare your Facebook Page for success. Determine what you want to achieve, and create a strategy toward making your goals happen. Try engaging with your fans in new ways, like hosting a holiday countdown or sharing your brand story. Remember to keep your posts highly visual, and be sure to schedule your content so you never miss an important opportunity to connect with your fans.
Join FPTraffic today to start scheduling content to your Facebook Page!
How do you use Facebook for marketing during the holidays? Share your stories in the comments section!