Do You Need a Facebook Group for Your Facebook Page?

Have you noticed Facebook Groups popping up all over the place? Are you wondering whether you need to create a Facebook Group to go along with your Facebook Page?

More than 500 million people use Facebook groups monthly. Groups – like Pages – are a great way to connect with people on Facebook, but they operate quite differently than Pages. Certain types of Facebook Pages can benefit from having a Group associated with them, but creating a Group is not always necessary.

How do you know if you should create a Group? We’re diving into the differences between Pages and Groups to help you determine whether a Group is necessary for your Page.

The Difference Between Facebook Groups and Pages

Whether you need a Group associated with your Page depends on what you’re trying to accomplish. While there are benefits to both, they serve vastly different purposes.

Let’s start with the simple definitions:

Facebook Pages

Pages are set up like a personal profile but represent organizations, businesses, public figures and other entities. They serve as a broadcasting platform from which the Page owner reaches out to its audience.

Why create a Facebook Page? Since Pages are easy for people to find and can gain a large reach, they’re a great tool for building your fan base. Whether you run a fan Page, a business Page or a hobby Page, this platform allows you to reach more people and create awareness around your brand.

Pages are primarily a way to reach out and promote something, whether it be a product, service or message. Here are a few more reasons Pages are so great:

  • They’re easy to update and manage
  • You can create a customized vanity URL, making it easy to promote your Page to your followers
  • You have the ability to personalize your Page more to your purpose

Users closely follow brands through their Facebook Pages, which makes Pages a great avenue for getting content in front of your fans.

Facebook Groups

Groups serve as a place for communication and discussion. People with common interests are able to ask questions and share their opinions in a safe forum. This is a place where your fans can engage with each other.

In either a public, closed or secret group, there’s an equal collaboration among members to share content and interact with each other. A few benefits to creating a Group include:

  • Having a more personal presence with your fans
  • Managing conversations is easier
  • Group members get notifications when there is new content, so they’re less likely to miss it

The major downfall with Groups is that you cannot get Insights as you do with Pages, so it’s harder to track what’s happening in a Group.

Know what you’re trying to accomplish

Whether you go with a Page, a Group or both largely depends on what you’re trying to accomplish. If you’re looking to promote something and build a large audience, a Facebook Page is your best bet. If you’re looking to build community, you want to create a Facebook Group.

Many Page owners can benefit from creating a Group associated with their Page. If you offer products or services on a Page for which you need to provide customer support or if you’re looking to convert prospects to buyers, a Group offers a great platform for that type of discussion to take place on.

FPTraffic Facebook Group

How to Create a Group

If you’re looking to build community with a Facebook Group, complete the following steps:

  1. From your Facebook account, access your Groups Page and click the Create Group button. You can then enter the name of your group, start adding members and set the desired privacy for your group. Closed is a good option as it allows you to control who joins, but anyone can still find your group in a search.
    Create a Facebook Group
  2. Select an icon for the group, then click Okay.
  3. Manage your settings by clicking on the gear on the right-hand side under the header. Click Edit Group Settings. Here you can determine membership settings and add a description.
    Edit Your Group Settings
  4. Click Customize Address to customize the URL for your group.
    customize group web and email address

You can also set up tags for your group, posting permissions and post approval.

Creating a group isn’t always necessary, but can definitely be beneficial. If you’re looking to create community or offer support around the service or products you offer on your Page, try creating a Facebook Group.

[ecko_contrast]Facebook does not allow you to schedule posts to a Facebook Group, but they do with Facebook Pages and FPTraffic is the KING of engagement.

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Grow a Massive Facebook Page with FPTraffic[/ecko_button]

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Do you have a Facebook Group associated with your Page? Let us know about your experience with Groups by leaving a comment!

5 Tips for New FPTraffic Members

New to FPTraffic and ready to start building your Facebook Page empire?

Social media is changing the way people do business and make money, and Facebook Pages provide a huge avenue for sales. In fact, over a billion people use Facebook every single day.

Building, growing and monetizing Facebook Pages comes easy with the help of a simple management tool. If you’ve just joined our FPTraffic community, here are five tips to start managing your Pages and growing your fan base.

[ecko_alert color=”gray”]Check out our in-depth case study on how to grow a Page from 0 to 10,000 Likes in a month![/ecko_alert]

1. Remove Pages

When you first connect your Facebook account, FPTraffic displays all of the Facebook Pages you have created in your Pages Dashboard. You can remove any Pages you do not want on your account so that FPTraffic is only managing content for certain pages. From the Pages menu, click Manage. For each page you wish to delete, click the red X.

Remove Page from FPTraffic

Removing a Page does not delete the Page from your Facebook account, but keeps it from showing up on FPTraffic. You can always add Pages back after you have removed them from your account. Also, keep in mind that FPTraffic enables you to manage an unlimited number of Facebook Pages.

2. Set up a Post Schedule

One of the great features of FPTraffic is the ability to create a schedule that allows your content to post to your Facebook Pages automatically. Set up a schedule for each Facebook Page you want FPTraffic to post to. Your content will not show up on FPTraffic until you add a schedule, so complete this step first. Under the Pages menu, click Schedules. Select the Facebook Page you would like to set your schedule for. You’ll then be able to select the times you’d like your content to post to that Page.

FPTraffic Scheduled Times

Find when your fans are online most and set up your schedule to post at those times. FPTraffic will post to your Page at most once an hour every hour of the day. We recommend posting 2-5 times a day, but test your engagement by posting as many different times a day as you’d like.

3. Disregard “Posted by FPTraffic”

When FPTraffic publishes content on your Page, you will see the note Posted by FPTraffic under the post on Facebook. Don’t worry – visitors to your Page do not see this. It is only visible to you and any other Admin on your Page. Facebook places the text there so that you know which pieces of content FPT published.

4. Find content with the FPTraffic Google Chrome Extension

Use our Google Chrome Extension to easily schedule images from Pinterest, Twitter, Imgur and pretty much any other website with a few clicks of your mouse. The FPTraffic Chrome Extension is one of the best tools available for gathering and scheduling photos to post to your Facebook Pages.

FPTraffic Chrome Extension

You can select the images you like from a website and copy and paste the links into the FPTraffic URLs page. Check out our guide on how to download and use the Google Chrome Extension tool.

5. Join the FPTraffic Facebook Group

We have over 2,500 members in our Facebook Group who are also working hard to build, grow and monetize all sorts of Facebook Pages just like you. If you have questions about the system or are looking to bounce ideas off like-minded people, take advantage of the access to this community. We’re all here to help each other, so don’t be afraid to post your questions.

[ecko_button color=”green” size=”large” url=”https://www.facebook.com/groups/fptraffic/”]>> Join our Facebook Group (Members Only) <<[/ecko_button]

Now that you’ve got a schedule set, our Google Chrome Extension and the FPTraffic community support, you’re ready to get in on the fun of building your Facebook Page empire. Start adding content and watch your reach grow!

Good luck! Contact our support if you need any help getting started.