Do you want to make Facebook marketing worth your time? Whether your goal is to increase sales, gain customers for your business, promote your blog or increase brand awareness, you want to make sure your efforts are paying off. Otherwise, it may feel like you’re wasting an awful lot of time on Facebook.
You hear about plenty of success stories with social media marketing. To get your own success story, it helps to take a look at what you might be doing wrong on your Page. Here are the most common Facebook Page mistakes we see and how to fix them.
Common Facebook Page Mistakes
1. Constant promotion
When everything you post is focused on sales, you’re sure to lose fans. People are on social media to connect. They want to find something of value on your Page.
Facebook Page marketers are often too concerned about their ROI from every post. While you can certainly get great sales from your Facebook Page, that shouldn’t be your main goal. This platform is meant for fostering connections and relationships, which, when done successfully, can absolutely contribute to your bottom line. Focus on interacting with your fans, providing customer service and increasing brand loyalty and awareness.
Check out this post on the 80/20 rule for Facebook promotion to find a good balance of sales and valuable posts.
2. Building a large audience of the wrong people
We are all for building a large fan base for your Facebook Page, but depending on your niche, more isn’t always better. It’s easy to get caught up in the number of followers you have and the number of Likes your posts get. But if the majority of your audience isn’t passionate about your niche, you may see little response to your content and get frustrated.
Some brands may see more success with a smaller audience of highly passionate followers. Check out this post to find your target audience on Facebook.
3. Limiting your Facebook Page promotion to ads
You might be hiding your Facebook Page from potential followers without realizing it. Maybe you have a large email list or blog readership, but those passionate followers don’t know they can connect with you even more frequently by following your Facebook Page.
Take your Facebook Page promotion outside of Facebook. Include a link to your Page anywhere you can off the platform, including your website, email signature, even on business cards. Your followers will be grateful to know they can connect with you on the platform they’re likely already on.
4. Irrelevant content
One of the most common Facebook Page mistakes businesses make is to post anything and everything for the sake of sticking to a posting schedule. Personal photos, interesting articles and funny memes are great, but if they don’t relate to your niche or business, you’re going to lose fans.
Everything you post should relate back to your message. Share industry news, selfies of your progress on a project and quotes that reflect your company’s message. Including these keyword-optimized types of posts will also give your Page an SEO boost.
5. Sticking too closely to the rules
Everyone has guidelines and strategies for you to follow, and we love sharing our best tips to help you succeed as well. But the most successful Facebook Pages are constantly experimenting and trying new things. They’re using their own unique voice in their post descriptions, and that is something you have to find for yourself.
Have fun with your Facebook Page. Let loose and show a more human side to your brand or company. Also, study other Pages in your niche to see how often they’re posting, interacting and sharing certain types of content. See what’s working for them, and work to put your unique spin on it for your Page. Put together your own personal success strategy.
Time to Create Your Own Facebook Success Story
Avoid these common Facebook Pages mistakes. Have fun with your content while keeping it useful and relevant to a niche audience. We can’t wait to hear about your success stories!
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What mistakes have you made on your Facebook Page? How did you fix it? Let us know by leaving a comment!