5 Facebook Page Mistakes and How to Fix Them

Do you want to make Facebook marketing worth your time? Whether your goal is to increase sales, gain customers for your business, promote your blog or increase brand awareness, you want to make sure your efforts are paying off. Otherwise, it may feel like you’re wasting an awful lot of time on Facebook.

You hear about plenty of success stories with social media marketing. To get your own success story, it helps to take a look at what you might be doing wrong on your Page. Here are the most common Facebook Page mistakes we see and how to fix them.

Are you making these 5 Facebook Page mistakes? Here's how to fix them

Common Facebook Page Mistakes

1. Constant promotion

When everything you post is focused on sales, you’re sure to lose fans. People are on social media to connect. They want to find something of value on your Page.

Facebook Page marketers are often too concerned about their ROI from every post. While you can certainly get great sales from your Facebook Page, that shouldn’t be your main goal. This platform is meant for fostering connections and relationships, which, when done successfully, can absolutely contribute to your bottom line. Focus on interacting with your fans, providing customer service and increasing brand loyalty and awareness.

Check out this post on the 80/20 rule for Facebook promotion to find a good balance of sales and valuable posts.

2. Building a large audience of the wrong people

We are all for building a large fan base for your Facebook Page, but depending on your niche, more isn’t always better. It’s easy to get caught up in the number of followers you have and the number of Likes your posts get. But if the majority of your audience isn’t passionate about your niche, you may see little response to your content and get frustrated.

Some brands may see more success with a smaller audience of highly passionate followers. Check out this post to find your target audience on Facebook.

3. Limiting your Facebook Page promotion to ads

You might be hiding your Facebook Page from potential followers without realizing it. Maybe you have a large email list or blog readership, but those passionate followers don’t know they can connect with you even more frequently by following your Facebook Page.

Take your Facebook Page promotion outside of Facebook. Include a link to your Page anywhere you can off the platform, including your website, email signature, even on business cards. Your followers will be grateful to know they can connect with you on the platform they’re likely already on.

4. Irrelevant content

One of the most common Facebook Page mistakes businesses make is to post anything and everything for the sake of sticking to a posting schedule. Personal photos, interesting articles and funny memes are great, but if they don’t relate to your niche or business, you’re going to lose fans.

Everything you post should relate back to your message. Share industry news, selfies of your progress on a project and quotes that reflect your company’s message. Including these keyword-optimized types of posts will also give your Page an SEO boost.

5. Sticking too closely to the rules

Everyone has guidelines and strategies for you to follow, and we love sharing our best tips to help you succeed as well. But the most successful Facebook Pages are constantly experimenting and trying new things. They’re using their own unique voice in their post descriptions, and that is something you have to find for yourself.

Have fun with your Facebook Page. Let loose and show a more human side to your brand or company. Also, study other Pages in your niche to see how often they’re posting, interacting and sharing certain types of content. See what’s working for them, and work to put your unique spin on it for your Page. Put together your own personal success strategy.

Time to Create Your Own Facebook Success Story

Avoid these common Facebook Pages mistakes. Have fun with your content while keeping it useful and relevant to a niche audience. We can’t wait to hear about your success stories!

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What mistakes have you made on your Facebook Page? How did you fix it? Let us know by leaving a comment!

Facebook Page ROI for Businesses and Bloggers

Do you run a Facebook Page to market your business? Do you have a monetized blog associated with your Facebook Page? Bloggers and business owners succeed from creating Facebook ads that funnel traffic through to their website or blog. If you’re spending time and money on Facebook ads, it’s crucial to measure your Facebook Page ROI – how much you’re spending for each user who clicks through to your website from your Facebook ad.

In this post, we’ll show you how to evaluate the traffic your ads are driving to your website and give you a few free tools to measure your progress.

Free Tools to Measure Business Facebook Page ROI

Earlier this week, we talked about using Facebook Insights to measure social ROI from your Facebook ads. This free tool offered by Facebook is a great feature to understand what’s happening on any type of Facebook Page. But if your Facebook Page is a marketing tool for your business or blog – in which your main goal is to funnel traffic through to your website – take advantage of the following free tools for business-specific goals.

Google Analytics

Google Analytics will help you measure how the engagement with your Facebook ads impacts your business or blog away from Facebook. By measuring the traffic that ads drive to your website, you’ll see how well your campaigns are paying off.

Google Analytics URL tagging is a way to track how effective ad campaigns are in driving traffic to your site. You can build URL tags from Facebook and view the results on Google Analytics.

Google Analytics URL Builder

Facebook allows you to build a URL tag directly in your Facebook ad. To do this, access the Google Analytics URL Builder. Simply fill in the information – your website URL, type of ad, campaign name, and campaign medium – then click Create URL. The Google Analytics URL Builder then generates a unique URL. Use this link for your Facebook ad campaigns to track which traffic is coming from your ad.

To view the results from your URL tags, access Google Analytics. Click Acquisition > All Campaigns. View the overall campaign stats and then click on the campaign name (step 3 in the screenshot below) to view a breakdown of your Ad Sets for that campaign.

Google Analytics Campaign Analysis

This shows you how many visitors are finding your website from your Facebook Page or from anywhere on Facebook. You can see how long those users stayed on your site and whether they visited any other pages. Google Analytics helps you see not only if you’re getting cheap clicks, but how engaged your audience is when they click through to your website.

You can check out our full guide on using Google Analytics to track Facebook link performance here.

Bit.ly

If you use Bitly to shorten links to your website and keep them consistent across all social media channels, you can measure the click-through rates through Bitly’s free analytics tool. BitlyOneView is a feature that shows you how your content is performing across Facebook and every platform you share the link on.

In your Bitly dashboard, you can track the incoming traffic in real-time from your Bitlink and compare organic content to paid traffic to measure your Facebook Page ROI.

Bitly Oneview for Facebook Page ROI
via Bitly

 

Social Mention

While this tool doesn’t measure a conversion rate exactly, SocialMention shows you how your marketing efforts are paying off in getting your brand known. As a business or blogger, getting your Facebook Page, brand, or website referenced by other influencers and loyal customers/followers is important to marketing success. SocialMention is a tool that gives you insight as to who is mentioning your brand – and the general sentiment of the mention – on Facebook and other platforms.

SocialMention allows you to set an RSS feed, email alerts, or add a real-time widget to your website. You’ll be able to down load a CSV/Excel file to evaluate the results.

social mention for Facebook Page ROI

 

These tools are cost-effective options for measuring your business’ or blog’s Facebook Page ROI. Google Analytics and Bitly will help you evaluate how well your ads are working, and SocialMention will show you how well your brand is becoming known.

Measure the results for any post you promote on Facebook, and you’ll get a better idea of which ads are most effective for website traffic. The more traffic that comes through to your site, the higher potential for sales.

[ecko_contrast]Want to grow your Facebook Page reach and get more traffic to your blog or website? Join FPTraffic and let’s do it!

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Do you use any of these tools to measure your Facebook Page traffic ROI? What stats do you measure? Let us know by leaving a comment!