Facebook Adds Business Logos to Trending News Section and Search

When you’re publishing valuable content on your Facebook business Page, it helps when people recognize your brand right away. Now Facebook is showing business logos next to their articles to increase brand awareness and enhance users’ recognition of the sources of the articles.

This function is initially rolling out to business Pages that are exclusively featured in the Trending and search sections, but it will eventually be extended to show your logo wherever your content is shown on Facebook. While you might not be eligible for this function just yet, you are able to go in and add your business’s logo at any time. To make sure you’re ready, we’ve provided the steps here for adding your business logo in your Brand Assets Library.

How to Add your Business Logo on Your Facebook Page

Facebook is beginning to show business logos next to articles in the Trending News section and search box on both desktop and mobile. Business Pages are able to upload multiple versions of their logos through Facebook’s new Brand Asset Library. When the function rolls out for business logos to be featured on every post, be ready by adding your logo to your Brand Asset Library now.

To add your business logo to your Brand Asset Library, access your Facebook Page and complete the following steps:

  1. From your Page, click Publishing Tools.
  2. In the left-hand column, there is a new category titled Brand Identity. Click Brand Asset Library.
  3. To upload one of your logos, click Add image for the version you’d like to add. Find your file in the directory that opens and select it. You can also drag and drop your file directly with your cursor. Then you’ll be able to see a preview of your logo.

Publishing Tools - add business logo

Tips

Facebook allows you to upload 3 different versions of your logo to make sure it displays well against different backgrounds. You may choose to upload a colored version, primarily for white backgrounds, or black and white versions for different colored backgrounds like in images or videos.

The logo will render on Facebook in different spaces and sizes. For best results, use the following guidelines:

  • Make sure your logo does not exceed a 1:10 horizontal ratio.
  • Use the horizontal lockup version of your logo, if available.
  • Include simple graphics with one name or an icon and name only.
  • Don’t include taglines or secondary text, as they’ll render too small.
  • Remove any additional spacing around the logo, so it scales correctly.
  • Highest resolution file available – height of 300 pixels or more is recommended.
  • Use a transparent background.
  • Make sure there is no extra padding around the logo. Remove extra transparent pixels around the contour of your image.

Once you’ve uploaded your logos, they’ll automatically be eligible to show up in search results and Trending. Eventually, the logo will appear next to your content wherever it appears on Facebook.

Brand recognition and awareness is extremely important for your business, and a business Facebook Page is the tool to getting your brand in front of your audience. Take this step to have your logo associated with your business Page.

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What other ways have you used your business logo on your Facebook Page? Let us know by leaving a comment!

Facebook Announces New Group Tools

Managing a Facebook Group is a great way to create a community around your Facebook Page, and with over 1 billion people using Facebook Groups, Facebook is focusing their efforts on giving admins more tools to further establish and understand their communities. They have even announced a new mission: Give people the power to build community and bring the world closer together.

Mark Zuckerburg announced the company’s new mission and Facebook’s intent to support Group admins at the first-ever Facebook Communities Summit in Chicago this June. In celebrating hundreds of Group admins and leaders, he announced some exciting new tools that will help admins better understand the communities they’re creating and how to best serve them.

New Features for Facebook Groups

The following features are now available to help admins grow and manage their Facebook Groups:

Group Insights

Just like your Facebook Page Insights, Group Insights allow admins to better understand how members are interacting in their Groups. Group Insights offers real-time metrics for growth, engagement and membership. You can see how many times people post, the time times of day that people are most engaged and more.

Membership Request Filtering

This feature saves Group admins the time by allowing them to sort and filter requests by common categories, such as gender or location, and have the ability to accept or decline names all at once.

Removed Member Clean-up

This feature allows you to remove any trace of a bad Group member. You can remove a user and any content they’ve shared, including posts, comments, even the people they have added to the Group.

Scheduled Posts

Admins and moderators can now schedule posts within their Facebook Groups for any time or day. This feature is convenient for consistently checking in with your Group members and giving them value on a regular basis. Also, scheduling posts is great if you’re conducting a course or hosting a week of promotions in your Facebook Group.

Group to Group Linking

If there are other Groups in your niche that you think your members would like to be a part of, you can now easily recommend them with Group to Group linking. By linking other Groups, the Group names will appear at the top of your Group so your members can easily find your recommendations.

Link Group

Groups are becoming an important feature on Facebook. More than 100 million people are said to be members of “meaningful groups,” meaning the group serves as a person’s main form of interaction on Facebook. Zuckerburg announced that Facebook’s goal is to help 1 billion people join meaningful groups.

Facebook Groups serve as a place for communication and discussion. People with common interests are able to ask questions and share their opinions in a safe forum. This is a place where your fans can engage with each other.

They can be a great way to further connect with fans of your Facebook Page, but not every Page needs a Facebook Group. Check out this post to learn the differences between a Facebook Page and a Group, if a Group is right for your Page and how to create a Facebook Group.

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Do you have a Facebook Group for your Page? What do you think about these new group tools? Let us know by leaving a comment!

Facebook Analytics for Pages

To have success with any type of Facebook Page, you have to measure your progress. We use Facebook Analytics and Insights to see not only how well our content is performing with our fans, but to understand our fans’ experiences with our Page.

Now you can even see how effective your Page is in driving fans to viewing a product on your website with Facebook Analytics new omni-channel analytics. The tool recently added more features to help you understand and optimize your fans’ journey from your Page to your website, app, bots and more.

Keep reading to learn how you can use Facebook Analytics new features effectively for your Facebook Page.

Get Valuable Insights From Your Data

Facebook Analytics has always given Page owners great insights to their fans, and now they’re offering even more support. This spring, Facebook announced that they’re leveraging artificial intelligence to automatically surface insights, offering more customization for their tool. They launched new capabilities that makes understanding your audience easy and accessible.

Here are the latest enhancements to Facebook Analytics:

Custom dashboards

You now have the ability to create custom dashboards and add the charts you care about the most to it. This allows you to see all the information you need in one place.

custom dashboards icon

To create a custom dashboard, complete the following steps:

  1. In Facebook Analytics, click Dashboards in the left menu.
  2. Select Create Dashboard.
  3. Enter a dashboard name. You can chance the settings so others can view this dashboard by clicking next to Dashboard Visibility.
  4. To add a chart, go to the Activity section and find a chart to add to your dashboard.
  5. Click the thumbtack icon.
  6. Select Add to an Existing Dashboard or Add to New Dashboard.
  7. Enter a name for your chart.
  8. Click Add to Dashboard.

Omni-channel analytics

Facebook is extending analytics for all their apps and services so Page owners can measure the interactions fans have with their Page in correlation to their other activity on your website, app or bot.

Facebook icon

For example, you can see if someone who commented on an item featured on your Page goes on to view an item on your website or purchase it using your app. This allows you to fully understand and optimize the viewer’s journey from your Facebook Page to your website.

You can add your website, app, bot and more to an Event Source Group in Analytics to get richer insights and a complete view of your entire brand.

Automated insights

Facebook is using advanced machine learning and artificial intelligence to deliver valuable insights directly to Page owners. You’ll be able to find insights in your data automatically. Facebook Analytics aims to deliver insights, such as variations in engagement across people in different cities or changes in purchases, in an automated way to help you identify certain trends.

Facebook Analytics new feature icon

Try using these new Facebook Analytics features to understand and optimize your audience as well as to save yourself time.

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Do you use Facebook Analytics? What do you like the most about it? Let us know by leaving a comment!