30 Questions You Can Use to Increase Facebook Page Engagement

Are you looking to boost your Facebook Page engagement rate?

It starts with how much you are engaging on your Page. You might be doing a great job of sharing quotes, images and useful articles, but how much effort are you putting in to get to know your followers?

To get more engagement, be more engaging. Ask your followers questions to invite them to leave comments. Comments and shares are what increase your engagement rate and increase your reach in the News Feeds.

Whether you run a fan Page, business Page, blogging Page or niche Page, you’re sure to find inspiration here that will increase your Facebook engagement. We’ve put together a list of 30 questions to ask your followers.

But first, why should you be aiming to increase engagement?

Why Engagement is Important

While gaining Likes and traffic to our Pages is definitely a top goal, increasing engagement should always be a priority. When fans interact with your content, leave comments on your Page and participate in a discussion, it shows that they’re developing trust in your brand.

Facebook is a platform where people go to be social, not to be sold to. Social media is about building relationships and connections. Your main goal is to establish trust with your fans so they become loyal followers. Then, when it’s time to buy, they already have that connection with you.

The key to getting people to respond to your content is to share something that evokes emotion. Asking questions is a great way to boost Facebook Page engagement because they always get people thinking. Then, they want to participate and see what others have to say on the topic.

Not sure what to ask your followers? Here are some great examples to get you started.

30 Questions That Will Increase Facebook Page Engagement

Fan Page Questions

I’ll use the example of my Friends TV Show Quotes fan Page:

  1. Who is your favorite Friends character?
  2. Which Friends character do you hate the most?
  3. What is your favorite Friends episode?
  4. Which Friends character do you relate to most?
  5. Have you ever been to the setting of Friends? Share your pictures!
  6. Who do you think is the best actor on Friends?
  7. If you could pick any other song as the Friends intro, what would it be?
  8. Were Ross and Rachel really on a break? (Get specific with your niche!)
  9. What is your favorite quote from Friends?
  10. Who was your favorite guest star on the show?

You can use many of these similarly for your own fan Page, tweaking the questions to fit your niche. Also, ask specific questions that only fans of your niche will get. They’ll love it!

Business Page Questions

Ask questions that both help you understand your followers’ pain points and get them excited about your product or service.

  1. Fill in the blank: “My favorite [product of your company] is….”
  2. Share a fact: “Did you know that…?”
  3. What do you guys think of this photo?
  4. What do you think of our new [product, logo design, etc.]?
  5. Would you rather: “Would you rather have hot coffee or iced?” (Relate it to your product.)
  6. What would you do if you had 1 more hour every day?
  7. What’s your favorite way to use [your product]?
  8. Which animal should be our mascot?
  9. What are your biggest challenges with [the problem your product or service aims to solve]?
  10. Have you seen this yet? [Introduce a new product.]

Other Questions to Ask Your Facebook Fans

Here are a few fun questions that will work for most types of Facebook Pages:

  1. What’s your biggest goal this week?
  2. What’s your favorite book?
  3. What motivates you?
  4. What’s your favorite way to have fun?
  5. What did you think of [timely event, article, etc.]?
  6. Which social media platform do you love the most?
  7. What is your favorite blog post on our website?
  8. If you could travel anywhere for free, where would you go and why?
  9. What are you most looking forward to about Fall?
  10. What is your favorite holiday?

Your Turn

Asking questions is a great way to get people interacting on your Page. Use these questions as a starting point to increase your Facebook Page engagement and get to know your followers. Remember, part of the engagement equation is that you need to be engaging as well.

[ecko_contrast]Ready to build, grow and monetize your Facebook Page?

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What question will you ask on your Facebook Page today? Let us know by leaving a comment!

Facebook Page ROI for Businesses and Bloggers

Do you run a Facebook Page to market your business? Do you have a monetized blog associated with your Facebook Page? Bloggers and business owners succeed from creating Facebook ads that funnel traffic through to their website or blog. If you’re spending time and money on Facebook ads, it’s crucial to measure your Facebook Page ROI – how much you’re spending for each user who clicks through to your website from your Facebook ad.

In this post, we’ll show you how to evaluate the traffic your ads are driving to your website and give you a few free tools to measure your progress.

Free Tools to Measure Business Facebook Page ROI

Earlier this week, we talked about using Facebook Insights to measure social ROI from your Facebook ads. This free tool offered by Facebook is a great feature to understand what’s happening on any type of Facebook Page. But if your Facebook Page is a marketing tool for your business or blog – in which your main goal is to funnel traffic through to your website – take advantage of the following free tools for business-specific goals.

Google Analytics

Google Analytics will help you measure how the engagement with your Facebook ads impacts your business or blog away from Facebook. By measuring the traffic that ads drive to your website, you’ll see how well your campaigns are paying off.

Google Analytics URL tagging is a way to track how effective ad campaigns are in driving traffic to your site. You can build URL tags from Facebook and view the results on Google Analytics.

Google Analytics URL Builder

Facebook allows you to build a URL tag directly in your Facebook ad. To do this, access the Google Analytics URL Builder. Simply fill in the information – your website URL, type of ad, campaign name, and campaign medium – then click Create URL. The Google Analytics URL Builder then generates a unique URL. Use this link for your Facebook ad campaigns to track which traffic is coming from your ad.

To view the results from your URL tags, access Google Analytics. Click Acquisition > All Campaigns. View the overall campaign stats and then click on the campaign name (step 3 in the screenshot below) to view a breakdown of your Ad Sets for that campaign.

Google Analytics Campaign Analysis

This shows you how many visitors are finding your website from your Facebook Page or from anywhere on Facebook. You can see how long those users stayed on your site and whether they visited any other pages. Google Analytics helps you see not only if you’re getting cheap clicks, but how engaged your audience is when they click through to your website.

You can check out our full guide on using Google Analytics to track Facebook link performance here.

Bit.ly

If you use Bitly to shorten links to your website and keep them consistent across all social media channels, you can measure the click-through rates through Bitly’s free analytics tool. BitlyOneView is a feature that shows you how your content is performing across Facebook and every platform you share the link on.

In your Bitly dashboard, you can track the incoming traffic in real-time from your Bitlink and compare organic content to paid traffic to measure your Facebook Page ROI.

Bitly Oneview for Facebook Page ROI
via Bitly

 

Social Mention

While this tool doesn’t measure a conversion rate exactly, SocialMention shows you how your marketing efforts are paying off in getting your brand known. As a business or blogger, getting your Facebook Page, brand, or website referenced by other influencers and loyal customers/followers is important to marketing success. SocialMention is a tool that gives you insight as to who is mentioning your brand – and the general sentiment of the mention – on Facebook and other platforms.

SocialMention allows you to set an RSS feed, email alerts, or add a real-time widget to your website. You’ll be able to down load a CSV/Excel file to evaluate the results.

social mention for Facebook Page ROI

 

These tools are cost-effective options for measuring your business’ or blog’s Facebook Page ROI. Google Analytics and Bitly will help you evaluate how well your ads are working, and SocialMention will show you how well your brand is becoming known.

Measure the results for any post you promote on Facebook, and you’ll get a better idea of which ads are most effective for website traffic. The more traffic that comes through to your site, the higher potential for sales.

[ecko_contrast]Want to grow your Facebook Page reach and get more traffic to your blog or website? Join FPTraffic and let’s do it!

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Do you use any of these tools to measure your Facebook Page traffic ROI? What stats do you measure? Let us know by leaving a comment!