Using Audience Insights to Target for Interests

When you spend money on ads to build up your Facebook Page fan base, you want to see good results. How do you make sure your money is being well spent? How do you get your ads in front of the right people who are no doubt going to Like your Page?

Get more specific on interests to reach the right audience.

The Audience Insights tool allows you to find relevant audiences who not only like your niche, but they’re passionate about it. Don’t waste your money on generic audiences. Take advantage of this tool to hone in on audiences with super specific interests and dramatically decrease your advertising costs.

We’ll show you how to find more related interests to get your ads in front of the right people. Just by changing one interest you can significantly improve your campaign results.

How to Use Audience Insights for Interests

To discover more specific interests to target, complete the following steps:

  1. From Ads Manager, access Audience Insights.
    Audience Insights on Ads Manager
  2. Select the audience you’d like to analyze.
    choose an audience to start

    • Everyone on Facebook means all users. This is a good place to start as it gives you the most insights.
    • People connected to your Page are your Page’s fans.
  3. Set your audience. Enter the location, age, gender and at least one related interest. Tip: Avoid using generic interests. Choose more specific interests to narrow your audience.
    Example: When I selected “fitness and wellness” as an interest, the result showed 90-100 million monthly active people are interested in nutrition. I entered “essential oils,” narrowing down on one aspect of wellness, and the number went down to 9-10 million monthly active users. I can narrow it down even further by entering a specific brand of essential oils.
    audience stats
    You can keep layering your search by selecting connections to your Page, behaviors, language, relationship status, education, work, financial and many other categories. After you make changes to your audience, you’ll see the number of monthly active users change.
    audience categories
  4. Click the Page Likes tab to analyze the Top Categories and Page Likes. Audience Insights lists the top categories your audience is interested in and the most popular Pages within those categories.
    Page Likes Top Categories
  5. Scroll down further to see a list of Pages ranked by relevance audience size. You may need to play around with location or other factors to make sure you get more relevant Pages.
  6. Save your audience. When you find the right audience with specific interests, click Save in the top menu. Enter a name for your audience and click Save. Your new audience will be saved and you can create a new ad to target them.

Test out different audiences using more specific interests and analyze which groups give you the best results.

Audience Insights is one of the best features on Facebook for how much it can tell you about your audience. Use this tool to get your Page and your ads in front of the right people, the ones who can’t resist clicking “Like.”

[ecko_contrast]Give your audience more of the content they love with FPTraffic!

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Have you seen good results from targeting your audience based on interests? Tell us about it by leaving a comment!

20 Ways to Get More Facebook Page Likes

The key to succeeding with any Facebook Page is to gain a significant amount of fans. The more Facebook Page Likes you gain, the easier it will be to generate revenue or funnel traffic to your monetized website.

Facebook like thumbAs your posts get liked and shared, your Page’s reach and visibility increases, leading to organic growth. With 4.75 billion pieces of content being shared daily, how do you get people to hit the Like button on your Page?

We’ve got several (mostly free!) ways you can increase your number of Facebook Page Likes. Start growing your fan base with the following tips.

How to Increase Your Facebook Page Likes

  1. Keep your posts short. Research suggests that posts containing 100-119 characters get the most engagement. (Posts that pose a question get even higher engagement!)
  2. Add value to other Pages and blogs in your niche. Comment on other Pages as your Page, leaving informative responses that will increase your authority and visibility.
  3. Create a giveaway. The FPTraffic Giveaway feature prompts users to post about the giveaway, which can drive more Likes to your Page.
  4. Optimize your Page for SEO. Add relevant keywords to your Page’s title and About section to increase its rankings in the search engines.
  5. Post relevant, useful content. Keep up on what’s trending among your fans and look for any gaps you can fill with informative content that they’ll want to share with their friends.
  6. Tag other Pages in your posts. Your post will appear on the other Page’s timeline, increasing your Page’s visibility among their fans who will likely see the value in liking your Page.
  7. Claim a vanity URL that’s catchy and easy to remember.
  8. Embed your Facebook video posts onto your website or blog. This will help promote your Page to your website viewers.
  9. Use popular hashtags when posting about trending topics or breaking news.
  10. Keep promotional content to a minimum. Post mostly informative, educational content and sprinkle in promotional content here and there. Follow the 80/20 rule, posting promotional content only 20% of the time.
  11. Post consistently. Create a post schedule to consistently get content in front of people and increase engagement.
  12. Ask your fans to share photos on your Page. When they do, your Page will appear in their friends’ feeds and increase your Facebook Page Likes.
  13. Add your Page to a Fan Page directory list.
  14. Use the Facebook Page Plugin on your website or blog. This encourages people to share your content and it boosts your Page Likes.
  15. Use captivating and relevant images. Between 65 and 85% of people describe themselves as visual learners, meaning they digest information easier by viewing rather than reading. The FPTraffic Chrome Extension allows you to easily find and schedule great images for your posts!
  16. Create a Facebook Group in your industry. This is a great way to reach prospects who haven’t liked your Page yet. You’ll provide value and gain trust, driving more Likes to your Page.
  17. Connect with admins of popular Facebook Groups in your niche. They’ll see you as an authoritative source and be more likely to share content from your Page.
  18. Cross-promote your Pages.
  19. View your Facebook Page Insights to see your most popular content. Use those results to give fans more of the content they want, and they’ll be more likely to share that content.
  20. Create Facebook Ads for Likes. At a budget that you control, Facebook will promote your Page to reach more people interested in your niche and boost your Likes.

Getting Facebook Page Likes doesn’t have to be complicated or cost you too much money. There are several ways to keep boosting your traffic. Remember to always post content that provides value to your fans, increase your visibility by engaging with other Pages, and ask your fans to engage with your Page as well.

[ecko_contrast]Start posting to your Facebook Page consistently using FPTraffic and you’ll see an increase in Likes.

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Do you have a unique strategy for getting more Page Likes? Tell us about it by leaving a comment below!

Facebook Ads Manager App: Create, Manage and Track Ads on the Go

Want to manage your ad performance on the go? Or boost a post while you’re bustling about?

There’s an app for that.

The Facebook Ads Manager app is a convenient tool that allows you to manage ads from anywhere. Every month, 526 million Facebook users access the platform from their mobile devices only. Facebook’s 2 million advertisers are also users, making up nearly a fifth of the number who log in from their mobile devices every month.

With so many people conducting social media from their phones, it only makes sense that Facebook makes business convenient for its advertisers. Keep reading to learn how to use the app and enhance your Facebook Page management process.

Facebook Ads Manager

Ads Manager App Features

The Ads Manager app offers a convenient way to manage your ad campaigns when you don’t have access to the desktop version. Available on iOS and Android, the app allows you to:

  • Monitor current ads
  • Create new ones
  • Track ad performance
  • Edit existing ads
  • Edit budgets and schedules
  • View Insights

In addition, you can create ads using photos from your phone or from existing Page posts. Easily save ads as drafts, edit the text and change images out. Use the app to adjust audience targeting, optimizing your ad for a successful campaign.

Friends facebook page ad

Push notifications will inform you of when your ads are expiring, how they’re performing and when they’re nearing the end of their budget. These reminders will help you keep on top of your ad campaigns in the midst of a busy schedule.

Managing detailed and complicated systems on your phone can be more of a hassle than a convenience in many cases, but the Ads Manager app is clean, neat and simple to navigate. Everything is laid out similarly to the desktop version, so it feels natural to manage your ads on a mobile device. If you’re comfortable using Ads Manager on a desktop, you’ll have no problem navigating the app.

How to Use the Ads Manager App

Download Ads Manager for free on iTunes. Open the app from your mobile device, or you can access the app from the regular Facebook app.

ads manager app

Then you’ll create your campaign. You have the option to boost a post or choose another objective with your ad, like sending people to your website or promoting your Page for likes. Set your budget and audience, then place your order.

Don’t forget to view your insights to see how your ad performed. Insights on the app is just as detailed as the desktop, showing stats for each demographic.

facebook page insights

The Ads Manager app is great for Fan Page owners as well as small- and medium-sized business advertisers. If Facebook Page management is easier for you from a mobile device, definitely check out the Ads Manager app. Free and convenient, this tool is a great way to track your ad performance and ensure successful campaigns while you’re going about your day.

[ecko_contrast]The Facebook Ads Manager App is a great way to manage your Facebook Ads, but do you know the best way to manage your Facebook Page?

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Sign Up and Manage Your Page Efficiently with FPTraffic [/ecko_button]

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Do you use the Ads Manager app? Do you prefer the app versus the desktop version? Tell us your thoughts by leaving a comment!

My First 2,000 Likes: A Beginner’s Journey with Facebook Fan Pages

If you’re just starting out in the world of Facebook Pages, how did it feel to hit your first 500 likes? What about 1,000?

My first fan Page just hit 2,000 Likes and I’m ecstatic! I have a community of 2,000 other people who get all my Friends jokes, who can’t help reacting to “We were on a break!” They love the show just as much as I do.

Michelle ChalkeyLet me back up and introduce myself before my Friends obsession scares you off. I’m Michelle, and I’ve been contributing to the FPTraffic blog from the beginning. But truthfully, my expertise lies in the blogging/writing aspect of marketing. I rely on Luke for all of the expert advice to effectively managing and monetizing Facebook Pages.

But as I began researching for the blog and learning more about how easy it is to create successful Facebook Pages, I wanted to get in on the fun too. I had been managing my Facebook Page for my freelance writing business with FPTraffic, but I became intrigued by all of the FPTraffic Facebook Group members who were doing so well with fan Pages.

Thus, I set to create a new Facebook Page. In just one month, my Page has gotten up to 2,400 Likes and the engagement continues to go up. I can’t believe how easy it was to get started, grow the Page and keep fans entertained!

If you’re thinking about creating a Facebook fan Page, don’t put it off any longer. The process is easier than you think, and the FPTraffic Fan Page email course is a great guide to follow. Here are some things that worked for me when creating my first Fan Page.

Don’t Overthink it

When I decided to create a Facebook fan Page, I knew I had to choose a niche I would love. That part was easy for me – I’m obsessed with the TV show Friends. I know the show so well that I could probably manually spit out quotes every day on my Page.

Since the show is such a classic, I figured there probably already was a fan Page or two out there. I thought about narrowing down to focus my Page on one character, like Luke did with his epic Page, Charlie Day Quotes. But when I looked into it, I saw that the existing Friends Pages weren’t posting regularly or hadn’t posted in a long time.

I went back and forth on this for a few days – do I go with a general “Friends TV Show Quotes” Page or a “Pheobe Buffay Quotes” Page? It’s easy to get caught up in these beginning decisions. Before you know it, you’ve talked yourself out of making a Page at all.

But here’s the thing – creating a Fan Page is free! You have nothing to lose. So, do a little research to see what already exists in your niche, determine whether there’s space for you, and if there is – jump on it! Don’t waste too much time worrying about what will be the best title or angle. You figure those things out as you go.

Choose Profile and Cover Photos Effectively

I started my Page with profile and cover photos that I thought were cute, but quickly learned that they weren’t as attention-grabbing when it came time to make an ad for the Page.

friends show
My first profile photo

This image for my profile picture was hard to see in a News Feed and did not allow users to make an instant connection with the show. My new profile picture is bigger and shows more of one character’s face, allowing fans to connect the show with the post.

profile picture
My profile picture rendition. Who doesn’t know and love Rachel Green?

My initial cover image was a cute print of quotes from the show. I thought, how fitting, right?

Friends quotes
My original cover photo

Well, a cover photo containing only text is not nearly as attractive or appealing as the pretty faces of the Friends actors. I replaced it with a bigger image of the cast, which I think makes it more obvious that this Page contains quotes from the TV show rather than quotes about friendship.

friends cover photo
Much better!

The profile and cover images on your Page are static, so make them as strong and attractive as you can!

Create Your Post Schedule

In FPTraffic, you can create a post schedule to automatically post content to your Page at specific times without you having to do anything. I followed Luke’s advice of starting with 2 posts per day, at 8:00 a.m. and 9:00 p.m.

Now that the Page has been up and running for a month and has a solid fan base, I can start posting content when my fans are most likely to see it. Using Facebook Page Insights, I can see that the majority of my fans are online at 7:00 p.m. I’ll adjust my posting schedule and add a third daily post at 2:00 p.m. to keep attracting more users to the Page.

Facebook Page Post Times

Start Finding Content

Now for the fun part – browsing Friends quotes! I used FPTraffic’s content sources to find high-quality images, videos and gifs all relating to my favorite TV show. There is a ton of content on Pinterest, and the FPTraffic Chrome Extension was awesome for scheduling images I found there.

fptraffic chrome extension

You can quickly run out of fresh content if you type the same thing into search engines every time. To mix it up, I’ve been searching for specific character quotes and images. Check out this post for more ways to find new engaging content.

Get Likes to Your Page

Getting Page Likes is crucial to succeeding with your Facebook Page. If you hope to monetize your Page, you’ll obviously do better the more Likes you have.

You might think it’s impossible to get tons of people outside of your own friends to Like your Page, but it’s more achievable than you’d think. I had never messed with Facebook Ads before I created my Page. Honestly, it just seemed scary to me. I quickly saw that not only are Facebook Ads cheap and easy to set up, but they are so effective in driving traffic to your Page.

Friends Facebook Page Ads for Likes

Facebook Ads for Likes are a budget-friendly way to get any Page up and running. News Feeds are overcrowded with content – ads give your Page a better chance of being seen by the right people.

Experiment

With my reach and engagement growing, I started having fun with more FPTraffic features. I created a giveaway for a Friends coffee mug, and I’ve sprinkled in a few Amazon products. Unfortunately, I didn’t see a lot of engagement with either of those yet, but I’m still learning. As I continue to study Facebook Page marketing, I hope to learn how to be more effective with giveaways and monetization. I’m still adapting to my new Facebook popularity!

Going Forward with Friends

Now that I’ve seen what is capable in one month, I’m excited to keep building this Page. I love the freedom FPTraffic allows me by scheduling my content for me. Heck, I spent an entire week in Mexico this month without looking at the Page once. My fan base continued to grow and people engaged with the content that was posting multiple times a day, all while I was on a beach sipping margaritas.

That’s how easy it is. If a newbie like me can get a Page up and running fast, so can you! What’s your passion? Your favorite show, singer or sports team? Create a Page, and let’s figure this out together!

[ecko_contrast]Ready to build your Fan Page empire? Join FPTraffic and start your journey to reaching millions of people a day!

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Beginners, what has helped you grow your Facebook Page? FPTraffic veterans, what did you struggle with in the beginning? Let us know by leaving a comment!

Boosting for Engagement and Fans – A Fan Page Case Study

About a month ago, I published a case study explaining how I had grown my brand new Rick and Morty Fan Page from 0 to 10,000 Likes in a month.

Since publishing that case study, my Page now has over 30,000 Likes and has had multiple posts reach over 1,000,000 people.

Below, I am going to outline my strategy of boosting Facebook Page posts to increase engagement and get new fans. If you implement this strategy with your Facebook Pages, you will see better reach on your posts from the increased engagement from your fans and you’ll also be able to grow your Pages quickly by generating a ton of new targeted Likes.

Facebook Page Post Boost Strategy

Boosting your Facebook Page posts costs money so you want to be smart about what posts you boost. With my Fan Pages, I boost posts with proven content that has received good organic reach.

If the fans that have seen your content are engaging with it, it’s likely that the ones that have not seen it yet will too.

Rick and Morty Proven Content for Boosting

With the post shown above, it had pretty good organic reach before I boosted it. It had just under a million reach and had gotten quite a bit of engagement.

When I boost a post, I will usually boost to one of two audiences:

  1. People who like your Page and their friends.
  2. The interest I used to grow the Page with Ads for Likes.

If the post has had tremendous reach like the one above (100%+ of my Page audience) then I will boost it targeting the interest I used to grow the Page. In this case, Rick and Morty.

However, if the post had only reached 50% or so of my Page audience, I would boost it to what I call Fans + Friends (People who like your Page and their friends).

Boosting to Fans + Friends

I really like the Fans + Friends option for boosting my posts because I have gotten really cheap engagement and Likes from it for awhile now.

Rick and Morty is a great example. Most of the people who enjoy watching Rick and Morty will have friends who do too. Facebook is good at finding those friends and showing them my post. You can get Likes for a penny each or less when boosting a good post to Fans + Friends and you get the added benefit of getting your Fans engaged with your content.

Some of your Fans did not see your post. That is why you are boosting it. If they see it and engage with it from your boost, they are more likely to see your next good post organically in their News Feed.

Boosting to Interests

With posts that have already started to go viral, I boost them to my main interest audience because it’s more broad. However, because the interest is targeted at your Page, you are likely to still get a low cost per engagement and cost per new Like.

So, how did my boosted post do?

Boosted Posts Low Cost Per Engagement and Like Results

I only spent $12.62 on the boost and I got:

  • 127,614 people reached
  • 27,966 post engagements ($0.0005 per engagement)
  • 1,612 Page Likes ($0.01 per Like)

Because my ad was so targeted, I only had to pay a $0.08 CPM (cost per 1,000 impressions). These are awesome results! The only reason I ended up stopping the ad is because I had another one outperforming it.

Boosting Tips Summary

In summary, when boosting a post, keep these things in mind:

  1. Boost a proven piece of content that has already had good engagement.
  2. If the post has reached 50% or so of your Page audience, boost it to Fans + Friends.
  3. If the post has reached 90%+ of your Page audience, boost it to people with your main interest targeted.
  4. You can keep your budget low for boosting posts. I like to set a 7 day duration and only spend $21-35 ($3-5/day).
  5. Keep an eye on your Cost Per Engagement and Cost Per Like after you have boosted your post. Give Facebook a day or two to optimize it.
  6. Add Budget to your boosted post at the end of your campaign duration to keep it going if you’re happy with the results!

The great thing about boosting your post is that you should see an increase in engagement on future posts from people who engaged with your boosted post and you will get new Likes on your Page at the same time.

If you have any questions about boosting your Facebook Page Posts, email us or comment below and we’ll be happy to help!

Looking for good content to boost? Sign up for FPTraffic and use our awesome content tools to find it!

How to Grow Your Audience with Ads for Page Likes

The best way to grow a targeted audience for your Facebook Page is Ads for Page Likes. There are other methods you can use to get Likes on your Page (for example, inviting people to Like your Page), but you will have the most success and long term growth with Facebook Ads and it doesn’t have to be expensive!

Here is a quick guide to growing your audience with Facebook Ads for Page Likes along with a few tips to get the lowest cost per Like.

Growing your Page audience with Facebook Ads for Page Likes

First, go to the Facebook Ads Manager and click Create to setup a new ad campaign.

There are 3 parts to each Facebook ad campaign:

  1. Campaign – this is where you setup your campaign objective and where you can set an overall campaign spend limit.
  2. Ad Set – each Campaign using Facebook Ads can have multiple Ad Sets. The Ad Set is where you add your criteria for: traffic, audience, placements, budget and schedule.
  3. Ad – each Ad Set can have multiple Ads. Your Ad is the actual advertisement shown on Facebook to the audience you’ve selected when you created your Ad Set for the Campaign.

I will now walk you through each part of the Facebook Ad Campaign setup process with an example ad I am creating to get Likes on our FPTraffic Facebook Page.

Campaign

The first step to creating your ad campaign is selecting a campaign marketing objective. There are several different objectives available, but our objective is to get Engagement and specifically to get Page Likes.

Facebook Ads Marketing Objective

Click on Engagement and then click Page likes. You can set an optional campaign spend limit at the bottom of the page, but I do not recommend doing this. We will set a specific daily budget during the next step.

Ad Set

The Ad Set creation has a few different sections when creating an ad campaign for Page Likes, so let’s take a look at each section:

  • Page
  • Audience
  • Placements
  • Budget & Schedule

The first section, Page, is pretty easy. Click the Choose Facebook Page dropdown and select the Page you are trying to get new Likes for.

Setting your Audience and Interests for Page Likes

The second section, Audience, has a bit more to it.

The first thing I do is select the location(s) I want to target with my ads. I typically have the most success (lowest cost per Like and highest engagement) with people from the United States, so that will be my target audience.

Next, I skip down to Detailed Targeting and enter the keyword for my Interest. In the example above, I am going to target people on Facebook who have the job title of Social Media Marketing Manager. For your Page ad, enter the interest that is most commonly associated with your niche. For example, with my Rick and Morty Fan Page, I choose the interest Rick and Morty.

[ecko_alert color=”gray”]Related: Check out my in-depth case study on how I took a Fan Page from 0 to 10,000 Likes in a month![/ecko_alert]

By default, Facebook will exclude people who already Like your Page so you can scroll down to Placements.

Facebook Ads Placements

For my Facebook Ads for Page Likes campaigns targeting U.S. users, I always start by only targeting Facebook Mobile News Feed. I have found that the Mobile News Feed placement gives me the lowest cost per Like and the highest engagement.

You can select your specific placements by clicking on Edit Placements, choosing the Device Types you want to target, and then checking the Platforms.

Facebook Ads Budget and Schedule

The final section, Budget & Schedule, allows you to set your daily budget that I mentioned earlier.

I always run my ads for Page Likes with a daily budget of $3.00. I do this because it takes time for Facebook to optimize your ad to get you the cheapest possible cost per Like and once that happens, you can duplicate your entire campaign or Ad Set to scale your ad spend and keep a low cost per Like.

Keep the rest of the Budget & Placement settings at their defaults (shown above).

Facebook Ad for Page Likes

In the Ad section of the Ads for Page Likes campaign setup, you create the actual advertisement that users on Facebook will see that will (hopefully) lead to them Liking your Page.

When I create my Ad for Page Likes, I always use the Single Image format. The image you choose is very important. Facebook will use your Page Cover Photo by default, but you can change it if necessary. Make sure you are using an image that is going to grab the attention of the user on Facebook and choose something that is relevant to the interest you are targeting.

Your Ad Text is also very important. This is the text that goes above your image. I recommend using your interest somewhere in the ad text copy as well as a call-to-action to make sure the user knows what you want them to do (click the Like button).

[ecko_alert color=”green”]Use the “Like” call-to-action in your Ad Text to improve your Page Like conversion rate and decrease your cost per Like![/ecko_alert]

In the example ad above for the FPTraffic Page, I specifically mention social media managers (my interest group) and tell them to “Like Us to learn more” so they know exactly what I’m hoping they do.

Once you’ve created your Ad, click Place Order and your new Ad Campaign for Page Likes will be sent to Facebook for review. Facebook usually reviews Ads for Page Likes pretty quickly so it won’t be long before your Page is getting exposure and if you followed the directions above, new Likes!

Once you begin growing your Page audience, you will need content to keep them engaged. Sign up for FPTraffic and use our content and scheduling tools to help find great, engaging content to share with your fans.

Let me know if you have any questions about setting up your ad campaign in the comments below. Good luck! 🙂

All Rick and Morty Case Study – 10,000 Page Likes in 1 Month

My name is Luke and I am the creator of FPTraffic. I’m one of those practice what you preach type of people so I decided to create a new Facebook Page last month to use as a case study on how you can launch a brand new Page and get it to 10,000+ Likes in a month.

First, let’s look at the Page I created.

All Rick and Morty

All Rick and Morty

I decided to create a fan Page for the TV show Rick and Morty because I already have a large audience that I know likes the show on another Facebook Page. It’s a new show, but it already has a great fan base.

I like to do Pages about TV shows because I really enjoy watching TV and I know they have monetization potential. These are two important factors when choosing a niche.

Once I had decided on Rick and Morty, the next thing I did was research a good username that was available on both Facebook and Twitter. I ended up getting @AllRickandMorty.

4 Steps to Start Your New Facebook Page

I created my Facebook Page, setup my Twitter, set my posting schedule, found some content and setup my Facebook Ads for Likes.

  1. Create your Facebook Page – The setup process for creating your Facebook Page is pretty easy and only takes a few minutes. Make sure you find or create a great Profile Picture and Cover Photo.
  2. Setup your Twitter – I signed up for Twitter to claim my Twitter username and connected it to my FPTraffic account. I use the same Username, Profile Picture and Cover Photo on both Twitter and Facebook to help establish my new “brand” and make the connection easy for my new fans.
  3. Set my posting schedule – I started posting 3 times a day (morning, afternoon, and night) and have made adjustments since then to post at my optimal times (more on that below).
  4. Find some content – It’s critical that you have some content for your new audience to engage with and FPTraffic makes it easy to find and schedule that content!

Setup Facebook Ads for Likes

Our strategy for growing Facebook Pages with FPTraffic can be summarized in 3 easy steps:

  1. Grow your Base Audience – These are the people who are going to engage with your content and help grow your Facebook Page organically. You can’t grow organically if you do not have anyone who Likes your Page. We use Facebook Ads to grow our Base Audience (example below).
  2. Post content consistently – Your audience needs content to engage with. FPTraffic makes it easy to find and post that content.
  3. Create value – By posting content consistently to your Base Audience (content they are going to enjoy and engage with) you are creating value for them. This is how you continue to grow your audience and the value of your Page.

To begin the process of growing your Page, you will need to setup Facebook Ads for Likes to grow your Base Audience.

[ecko_fullpage_image]
Facebook Like Ad Campaign[/ecko_fullpage_image]

To grow my base audience for Rick and Morty, I created a Facebook Ad for Likes targeting people who are interested in Rick and Morty. The interest you choose to target is really important to helping decrease your cost per Like. Rick and Morty is not an overly competitive niche yet, so I was able to get my cost per Like down pretty quickly. You may need to test other interests as well.

Your goal should be to get your cost per Like between $0.01 and $0.05. For most niches, this should be possible. Here are some tips to help.

Tips for Creating Your Page Like Ads

When I create my Facebook Ads for Likes, I keep the advertisement as simple as possible. I’ve included a screenshot of the actual ad I am running right now (and the only one I tested) for growing my Rick and Morty Facebook Page.

There are a few things I do with every single ad:

  • When setting up my Ad Set for Page Like Ads, I typically only use the Mobile News Feed placement.
  • I only create a 1 Ad Set for each Campaign with 1 Ad and set my daily budget at $3.00.
  • Use your call-to-action in the ad text. For example, I’m specifically telling the person seeing my ad to Smash the “Like” button if they love Rick and Morty, which I believe they probably do because Facebook is targeting them with the Rick and Morty interest.
  • By default, Facebook will use your Page Cover Photo as your ad image, but you can change this if the one you have isn’t going to draw the attention of the person seeing your ad.

That is all you need to do to successfully setup your ad for Likes. Once your ad is created and approved, let it run for at least a week and watch your cost per Like each day.

Facebook Ads for Likes Daily Breakdown

As you can see, the cost per Like started at $0.14 per Like on the first day (December 8th) and decreased significantly within the first week of running.

This happens because Facebook is automatically optimizing your ad to only show to people who are going to be interested in it. Every day they’re able to collect more data on who is engaging with your ad (Liking your Page) and then use that data to more accurately target new people the next day.

It didn’t take long before I was only paying $0.01 per Like and that’s still what I’m paying today.

10,000 Page Likes

I set my goal in my mind for each new Facebook Page I create to 10,000 Likes. It’s my goal to get to 10,000 Likes because by 10,000 Likes, you have a fairly large audience who should be engaging with your content and helping grow your Page organically.

All Rick and Morty has passed 10,000 Likes and is getting fantastic engagement. In fact, over the past 7 days, the posts published by FPTraffic to my Page have been seen (reach) on Facebook over 1,000,000 times.

Facebook Page Engagement

What’s Next?

My Page has reached 10,000 Likes and has great engagement. Fantastic! What’s next though?

I will turn off my Ads for Likes soon and see how the Page does growing organically. Over time, I will capture most of the Rick and Morty fans without ads simply because my content will be shared so much.

I have hundreds of posts scheduled to be posted to my Page, but I will continue to add more and keep an eye on my most popular Page posts to see what is performing best.

[ecko_fullpage_image]Rick and Morty Posts[/ecko_fullpage_image]

I also will keep a close eye on my peak times to post on my Page and adjust my FPTraffic posting schedule regularly to make sure I’m getting optimal reach.

Monetizing My Audience

As my Page grows and I continue to provide value for all my Rick and Morty fans, I will also begin working on ways to monetize the Facebook Page without hurting the trust I’ve developed with my audience.

One way to monetize the Page is to post Rick and Morty merchandise from Amazon. FPTraffic is completely integrated with Amazon so I can do a few simple searches using the Amazon tool and schedule products to post to my Page.

I’ll also begin adding content to my new Rick and Morty viral media site and funnel traffic from my Facebook Page to the website so I can generate ad revenue and potentially some affiliate sales as well.

Start Building Your Audience

I started building Pages over 6 years ago and today I reach millions of people every single day organically on Facebook without having spending a dime.

Start building your audience today and harness the power of social media to grow a massive reach. We have thousands of FPTraffic members who manage billions of Likes.

[ecko_contrast]We all started with 0 Likes. Today is your opportunity to get started and working towards your first 10,000 (or next 10,000) Likes 🙂

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Join FPTraffic and Build Your Audience[/ecko_button]

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I’m here to help. Comment below if you have any questions or contact me. Good luck!