Facebook Adds GIF Button in Comments for All Users

Now your fans can show their excitement with your posts even more with Facebook’s latest feature – the release of the GIF comment button. In light of the 30th anniversary of the GIF format this week, the new GIF comment button is available to all users.

Facebook users have had the ability to share GIFs since 2015. But until now, your Facebook fans have been sending GIFs in comments by copying and pasting the URL of a GIF from an external website. The new GIF button – which Facebook began testing in March – lets people search and post GIFs from services like Giphy and post them directly in the comments box.

GIF button

 

If a user is posting from a desktop browser, they’ll also see the trending GIFs.

trending gifs

The GIF button makes sharing GIFs a whole lot easier for your fans. The feature is currently only available when leaving a comment on a post and cannot be used when updating your Page status, but we wouldn’t be surprised if that changes soon. GIFs are becoming ever more popular on Facebook. The platform announced that almost 13 billion GIFs were sent on Messenger over the past year, and 400 million were sent on New Year’s Day 2017 alone.

FPTraffic users can easily share GIFs in their status updates using our Giphy content source. You can search through thousands of GIFs or create your own using Giphy Capture.

The GIF button will hopefully encourage users to reply to more posts and comments with animated images. This feature could be great for your Page’s engagement rate.

New GIF feature

Fans love sharing GIFs, so why not take advantage of the new feature? Ask your fans to share their favorite GIF relating to your niche.

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Do you share GIFs on your Facebook Page? What do you think of the new GIF comment button? Let us know by leaving a comment!

 

Understanding the Facebook News Feed

Do you feel like your Facebook Page posts aren’t getting enough reach?

With personal profiles, paid ads and Pages hitting Publish every second, it may sometimes seem impossible that your content is being seen. Facebook has its own algorithms that determine what shows up when. To get your posts seen by your audience, it’s important to understand how the Facebook news feed works.

Keep reading to learn how your Page can get more visibility in the Facebook news feed.

Welcome to News Feed

How to Take Advantage of the Facebook News Feed

Here are a few ways to work with the Facebook news feed so your posts get seen by your audience:

Consistently give your audience content they love

Facebook first and foremost wants to connect users with the stories that matter most to them. We can’t reiterate enough how important it is to understand your audience and create valuable content for them. Fully utilize your Facebook Insights, determine your most popular posts and schedule that type of content consistently.

Publish from a variety of sources

Since finding that users want to see content from a wide range of sources, Facebook has reduced the frequency that a user will see several posts in a row from the same Page or profile in their news feed.

Of course you want to publish posts multiple times per day, but it also helps to publish the same content from a variety of sources. You can choose to publish content from multiple Pages in the same niche, post from your personal profile or re-purpose content. Cross-promoting Pages and sharing content across different platforms and sources may increase your organic reach.

Keep people engaged with your content

The news feed prioritizes content topics based on the time a user spends on similar content. Facebook looks at the time spent viewing content, whether it be video, instant articles or articles loaded on mobile. This shows Facebook what other content in the news feed users might find interesting.

To increase the time users spend with your content, aim to keep them engaged with every post you publish. Craft an effective description and make sure anything that you link to delivers what you promise. Experiment with longer pieces of content as long as they are engaging. Aim to keep the user’s eyes on your content as long as possible.

Share the love by recommending other Pages

Facebook looks at a user’s Friends list, the Pages they Like and the Groups they join to determine what shows up in their news feeds. It helps to have good connections with other Pages, because the more they mention your Page, the bigger reach you’ll have.

Are there any Pages or users who frequently share your content? Identify them and recommend those people and Pages to others. Feature them in a post and promote their message, product or services. Those Pages will be excited to get new fans, and all those fans will see any time that Page mentions you again.

Boost the most important posts

Facebook looks at consistency and engagement to decide how frequently you’ll show up in a news feed. Keep a consistent posting schedule, and consider boosting your most important post of the day so more people see it. Try asking questions, taking polls or posting giveaways to increase engagement on your posts.

It’s not easy to get organic reach on Facebook when there is so much competing for space in the news feed. Understanding how Facebook decides what appears in the news feed can help you increase your visibility and gain more traffic to your Page.

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What strategies do you use to get more organic reach? Let us know by leaving a comment!

 

Crafting Effective Facebook Post Descriptions: A Crash Course

Do you want to see better results from your Facebook posts? Making a few enhancements to your Facebook post descriptions can make all the difference.

It’s easy to find valuable, entertaining and informative content to share on your Facebook Page, but adding the right description can attract even more readers.

You don’t need to be an epic writer to get social media copy right. In fact, you don’t need to do much writing at all. You just need quality in the words you share.

How can you make your Facebook post descriptions more enticing to fans? Here’s a crash course.

Qualities of an Effective Facebook Post Description

Keep the following guidelines in mind when crafting Facebook post descriptions:

Keep a consistent tone.

Determine the voice of your Facebook Page, and keep it consistent through every description and text you post. The tone should reflect the personality of your Page. It should be authentic and specific to your brand.

When you create a Facebook Page, determine its tone of voice. Is the nature of the content going to be funny? Serious? Witty? Matter-of-fact? Whatever it may be, stay consistent throughout your posts.

Highlight what’s important.

Studies show that post descriptions with only 40-70 characters get the best results. The first 3 or 4 words are even more important. People have attention spans of 8 seconds!

Aim to keep your descriptions short. In some cases, you’ll need to have longer text and that’s okay. But try to get the good stuff in before the text is truncated to encourage fans to click the Read More button.

How to write an effective Facebook post description
Right to the point, Starbucks highlights the most important information about the new Protein Boxes.

For help making short descriptions that grab people’s attention, try the CoSchedule Headline Analyzer. This is a great tool that helps you spice up your text.

Have a clear goal in mind and make it obvious.

With every post, understand what your goal is. Are you trying to drive traffic to your website? Do you want fans to comment, Like or share your content? Be up front and state a clear call to action for your fans.

How to write an effective Facebook post description

Consider your audience.

It’s important to know and understand your audience to be able to connect with them in just a few words. Think about what motivates them to click a link or Like a post. If you have trouble with this, analyze your own Facebook activity. What motivates you to engage with a Facebook post?

Asking questions and sharing thoughts that pull at their emotions is one of the most effective ways to get results.

Check your spelling and grammar.

Good grammar goes a long way. If you’re trying to be an authority in your niche, no one will take you seriously with sloppy copy. Try a plugin like Grammarly – it checks your copy on everything, even Facebook posts!

Give honest expectations.

If you’re sharing a link to a blog post or online article, explain why you’re sharing it with your fans. Explain what they will get out of it. Avoid making the post all about you, and instead involve your fans.

Effective Facebook post descriptions can bring amazing results. Try these tips to hone your copy and get more fans excited about your content.

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Get Organic Search Traffic to Your Facebook Page

No matter what kind of Facebook Page you run, the best way to reach your objective is to get a high amount of traffic to your Page. Whether you’re looking to monetize or to increase your brand awareness, the more Likes you have the more successful your Page will be.

High traffic allows you to generate revenue from a Fan Page. It allows businesses to create a following, and it gives entrepreneurs a sense of authority.

We all just want to be “Liked,” but how do we increase our traffic?

We’ve talked before about the importance of running Facebook ads to grow your audience. This is a must to get your traffic going when you have a new Page. But if you want people to keep finding your Page without continuously paying for ads, keep reading to learn how to grow your audience organically.

Optimize Your Page Content

Like websites, Facebook Pages can show up in search engines, like Google, Bing or Yahoo, if they’re well optimized. SEO, or Search Engine Optimization, is the process of optimizing your online content so that it is easy to find on search engines.

If your Page is well optimized, it will have a better chance of ranking at the top for search engine results. Being listed at the top brings significant traffic and shows consumers that your Page is top-notch in your niche.

The #1 position in Google’s search results receive 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%. Placing in the first few results is critical to gaining organic traffic through search engines.

Organic traffic from search engines is unique because the users coming to your Page are people who are looking specifically for what you have to offer. This kind of audience is likely to engage well with your content and help promote your Page’s organic growth.

Here are a few guidelines for optimizing your Facebook Page for search engines:

Facebook seo cheat sheet

Claim Your Username

When you first create a Facebook Page, the platform generates a messy URL associated with it. Once your Page gets 25 Likes, you can claim your username. This creates a vanity URL for your Page. Your username and vanity URL should match the title of your Facebook Page as closely as possible.

Optimize Your Page Title

Your Facebook Page title should be relevant to your brand. If you have a website associated with your Page, the titles should match. Make your title something catchy that will stand out and be remembered. The first word of your Page title is the most significant.

Flesh Out Your Page Content

Make sure to enter a valuable description in the “About” section of your Page. In addition to gaining your Page higher ranks in the search engines, this content will help fans connect with your Page.

These quick tricks can have a great impact on your search engine rankings, allowing people to easily discover your Page. The number of Page Likes or the amount of engagement you have will not affect your rankings, but more Likes and engagement will help you grow your audience organically across Facebook.

Engage Your Fans

When users come to your Page through the search engines, encourage them to share your Page by posting relevant, valuable content. If your fans love your content, they’ll be more likely to comment on your posts. When they share your content on their own timelines and tag their friends, your Page will have no problem gaining organic traffic.

We all want to get more traffic to our Facebook Pages, and the less we have to pay for it the better. Tweak your Facebook Page for SEO to gain more organic search traffic, and always post content that your fans will engage with.

[ecko_contrast]Increase your audience significantly just by posting more frequently and consistently. FPTraffic makes that easy!

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What is your experience with SEO on your Facebook Page? Let us know by leaving a comment!

 

How to Create a Meme for Your Image Using FPTraffic

If you’ve ever laughed out loud over that disgruntled baby face declaring something hilarious (and who hasn’t?), then you know the power of a meme.

A meme is an image, video or some combination of a visual with bolded text that is meant to be funny or satirical. Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks.

And you know what that means…

Memes Everywhere

Posting memes can drastically increase the engagement on your Facebook Page. FPTraffic makes it easy for you to make your own witty memes and share them with your audience. Keep reading to learn how to use the FPTraffic Meme Creator and learn some of our best practices for posting memes to your Page.

How to use the FPTraffic Meme Creator to Create a Meme

The FPTraffic content sources allow you to easily find and share memes that are already out there, but creating your own meme gives you a chance to get creative and be original. You can capitalize on a timely or trendy event and show your personality with your audience.

To create your own meme, log into your FPTraffic account. Use one of the content sources to find the picture you’d like to use for your meme, then complete the following steps:

  1. On the Page you’d like to create a meme for, click the Scheduled Posts icon.
    FPTraffic Scheduled Posts
  2. From your scheduled posts, choose the photo you’d like to create a meme with. In the top-right corner of the scheduled post, click the yellow dropdown button. Then click Create Meme.
    FPTraffic Create Meme
  3. Enter text for your meme in the TOP TEXT and BOTTOM TEXT fields. You can change the colors, font sizes, add a text box and use other features from the Advanced Settings link.
    Create a Meme on FPTraffic
  4. When your meme is awesome enough to your standards, click Save Meme.

And that’s it! Your new meme will automatically post to your Facebook Page at the time it is scheduled for. Be sure to track the performance of your meme so you’ll know what works best for future posts.

Tips for Creating Your Own Memes

Memes are great for grabbing your audience’s attention, leading to higher engagement and reach. While creating a meme in FPTraffic is easy and effortless to do, there are a few things that may really help you generate engagement with your memes:

  • Memes are meant to be funny. Make your meme witty or satirical without being offensive.
  • It should be easy to read. Make sure the text stands out against the image.
  • Understand your audience. Not everyone understands every meme. Knowing your audience – demographics, interests, etc. – will help you craft content that the majority of your fans will understand.
  • Don’t overdo it. We always encourage a good variety of content types in your posts. Rotate memes in with regular images, videos and gifs so as not to turn off your fans.
  • Make it relevant. Your meme should tie into your niche. The content needs to relate well to your audience.

With the right use of humor, you can build trust with your audience and personalize your Page. Find the right image for your niche, like a TV show character or celebrity, and use the FPTraffic Meme Creator to add a clever, witty text element. When you post a relatable, shareable and familiar meme, your fans will make it go viral in minutes.

Want to create your own memes and boost your Page’s engagement? Sign up with FPTraffic today!

Top 25 Stock Photo Sources for your Facebook Pages

Visual content is what drives engagement on your Facebook Page. Interesting images promote sharing and can double the amount of engagement you see on your posts. This is why FPTraffic incorporates image posting in our content sources – we know how important visuals are to helping your Page succeed.

You want to post high-quality, attention-grabbing photos that are legal to use, but how do you know if you’re free to use a picture?

When looking for images on the internet, you can either find public domain photos or use a Creative Commons image that might need attribution or have other restrictions. Let’s take a look at those terms:

  • Public domain: Photos in the public domain have copyrights that have expired, have been forfeited or are inapplicable. Don’t assume that any picture you find on the internet is in the public domain. When in doubt, read the terms and conditions on the website to make sure you are using the image legally.
  • Creative Commons: This nonprofit organization enables sharing content through free legal tools. Various types of Creative Commons licenses exist with different rules for attribution, making changes and how you can use the images.

Here is a list of 25 stock photo sources that have plenty of high-quality images you can use legally for content on your Facebook Page. What’s more, they’re all free to use!

1. Unsplash

Unsplash’s library of high-quality photos is growing every day. Create a free account and you’ll have access to several photos under the Creative Commons Zero license, meaning you don’t have to attribute them.

buildings

2. Gratisography

New high-resolution pictures are added weekly to Gratisography’s database. You’re free to use any of their images in your personal and commercial projects, such as Facebook Ads and posts, without risking copyright violation.

bridge

3. Startup Stock Photos

Startup Stock Photos is packed with free images intended to help startups, bloggers, publishers and social media gurus like us.

guy looking at board

4. Magdeleine

Magdeleine is a blog that features a new free photo of the day every day. You can also browse from several categories for free high-quality stock photos with Creative Commons licensing.

girl in fog

5. SplitShire

SplitShire has seen over 2 million downloads on their free images, which have been utilized by big names like The Huffington Post and CNN. This site has different categories to browse through, like Cinemagraph and Blur Backgrounds. Photos are easy to download and free to use.

firework

6. Free Nature Stock

Free Nature Stock is full of stunning images of – you guessed it – nature. One new photo is added every day, and images are free to use without attribution.

Free Nature Stock

7. Jay Mantri

This Tumblr blog is full of free photos for your use. From food to lakes and palm trees, Jay Mantri has several images to pick from.

lake

8. New Old Stock

Quite different from the rest, New Old Stock has an inventory of classic vintage photos from public archives that recapture history. Images are free of known copyright restrictions.

old buildings

9. Moveast

The Portuguese photographer behind Moveast captures moments from his travels around the world with high-quality images. They’re free to use however you like.

scenery

10. Skitter Photo

Images of people, landscape, animals and more are free to download and use without creating an account or logging in to anything. Skitter Photo is a great source of free stock photos.

tiger

11. Fancy Crave

The Fancy Crave Tumblr blog posts two new photos every day for your use.

buildings

12. Bossfight

With 10-20 new photos being posted every day, you’ll never run out of stunning images from Bossfight.

snow mountains

13. Realistic Shots

Just like it sounds, this website posts 7 new photos every week of realistic, lifestyle shots. Many of the images feature people, cell phones, coffee and cats – perfect Facebook Page material! Realistic Shots has the best…realistic shots.

girls giving peace signs

14. Pixabay

In addition to stock photos, Pixabay contains illustrations, vector graphics and videos, all free to use!

pixabay

15. Creative Commons

The Creative Commons organization has their own stock of free photos. Use this search engine to find copyright free images quickly. Creative Commons offers convenient access to search images from sources like Flickr and Google Images.

Creative Commons

16. Free Photos Bank

You can find interesting photos from several different categories with Free Photos Bank. These images aren’t the best quality in comparison to those found on sites like Unsplash, but it’s the place to go for the more narrow niches.

Free Photos Bank

17. Freeimages

Between photographs and illustrations, Freeimages currently has 389,713 free images to browse through. They also offer a paid membership to get access to over 2 million photos.

sunflowers

18. IM Free

IM Free has a curated collection of free resources is offered to be used for commercial use. You can also create your own images on this website.

IM Creator

19. Freerange Stock

After a quick sign-up, you can use all of the images for free. Freerange Stock includes both photographs and illustrations with plenty of diverse images.

social media brands

20. Life of Pix

Several talented photographers contribute their work to this site with no copyright restrictions. Multiple images are added to the database daily on the Life of Pix website.

beach

21. Picjumbo

Picjumbo offers tons of stunning images that are free to use. They also have a Premium membership that offers unlimited downloads and access to new and premium-only images. You won’t have a problem finding beautiful images in the free selection though.

scubadiver

22. Morguefile

Morguefile has over 350,000 free images to choose from that are contributed by many talented artists. After a quick registration process, you can use any of the photos for free.

Morguefile

23. Stockvault

Stockvault has new photographs, textures and illustrations being added by photographers and designers every day. No registration is required and you’re free to use these photos however you like.

city skyscrapers

24. Ancestry Images

Another more specific collection, Ancestry Images offers an archive of historical prints, maps and artifact photos to be used for free.

ancestry images

25. Little Visuals

Little Visuals will email you 7 high-resolution images every 7 days. Photo subjects cover everything from industrial parts to idyllic landscapes.

scenery

[ecko_contrast]Images are critical to see success with your Facebook Page. When searching for images to share, remember to read the terms and conditions if you’re unsure about legal rights. Give one of these stock photo sources a try and let us know what you find!

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FPTraffic makes it easy to find images from several different sources to post on your Facebook Page. Get started with FPTraffic today and start scheduling awesome content for your Pages!

What stock photo sources do you use? Tell us about it by leaving a comment!

How to Find Engaging Content for Your Niche

It happens to all of us – you create a new niche Facebook Page and you’re overflowing with ideas until the day comes when you’re stumped for fresh content. If you can’t find new ways to engage your fans, your Page is surely doomed, right?

Wrong. While you may feel like you’ve gone through all the sources and used every image possible in relation to your niche, there are plenty more angles to take when searching for content.

Your niche doesn’t limit you to a one-word search term. Every industry and hobby has subtopics and relevant categories, you just need to do a little digging to see which ones are appropriate for your audience.

Ready to get out of your content slump and start engaging with your fans again? Use the following tips and practices when searching for content in your niche.

10 Tips to Find Engaging Content

FPTraffic members have plenty of sources to easily draw content from, but sometimes you need to mix up your search terms. The following tips will help you to approach your niche from another angle to find fresh, engaging content.

Facebook Engagement

1. Do your research.

This is especially important if you’re starting out with a new niche Facebook Page, but a little deeper research can also benefit those who are already established in their niche. Find out everything you can about your niche. Are there subtopics or categories you haven’t experimented with yet? Did you find anything in your research you didn’t already know about? Pull together a large list of keywords from common themes you see in your research. Keep this list on hand when searching for images with FPTraffic.

2. Follow industry news and trends.

Keep up with the news in your niche to keep the ideas flowing. Popular trends will give you new keywords to work with and add to your search terms. An easy way to do this is to create a Google Alert for your niche or industry. Google will send you an email whenever your niche is in a news headline, and you can use ideas from those articles to inspire new content searches.

3. Monitor the competition.

Make a list of your competitors and check their Facebook Pages every so often. How engaged are their audiences with the images and topics they’re posting? Take note of what is working for them and what isn’t. You can gain inspiration from them and post similar content, but be sure to put your own spin on it by adding your brand’s personality to your description.

4. Use feedback from your fans.

You don’t always need new content to keep your fans engaged. Take a look back at what has been popular with your audience in the past. Check your Facebook Page stats and see what types of images your fans engaged with most. When you struggle to come up with new content, try giving your fans more of what they already like.

5. Use niche social sites.

Certain social sites cater to different niches. Are you following the other sites that your Facebook Page fans are on? Stay connected on those sites, and gather content inspiration for your Facebook Page. FPTraffic recently added the ability to post content from Reddit, which is a great site for more specific niches.

Reddit Content

6. Create memes.

Memes are a great way to spruce up common images, and Facebook users love them! Good memes get shared often and create a domino fact, exposing your Page to an even larger audience. You can easily create memes on your posts with FPTraffic. Go back through your images that have done well, and experiment by creating a meme with them.

7. Look for quotes.

Mix up your images by searching for inspirational quotes in your industry. Adding the word quotes to your search term is bound to bring up more image and content options. Or use the FPTraffic Chrome Extension to schedule posts from Pinterest and Instagram, two gold mines for images with quotes. Seek out quotes that best support your brand and message.

8. Host giveaways and contests.

Giveaways and contests are fun ways to mix up your content, build your mailing list and boost engagement on your Facebook Pages. FPTraffic members can create their own giveaways with a few easy steps. For contests, try a photo-vote or have fans enter their own description for an image.

9. Track relevant hashtags.

From your list of keywords you created in your research, plug them into Facebook and other social media sites. Track the hashtags related to your brand or niche, and you’ll stay up to date with new content being posted.

10. Follow influencers in your industry.

Follow the popular blogs that are related to your niche, but aren’t as narrowed down. Industry leaders will likely share content that relates to the industry as a whole. Can you find a way to apply your specialized niche to their big message? How does their message apply to your target audience?

With a constant stream of images and links being shared every day on the web, you’ll never run out of fresh content. Try some of these practices regularly to mix up your search terms and find more ways to keep your audience engaged.

[ecko_contrast]What are some tactics you use when searching for content? Tell us about it by leaving a comment below![/ecko_contrast]

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Finding engaging content with FPTraffic is easy. We have billions images just waiting for you to search! Sign up today and give it a try.