Use National Holidays and Special Dates to Increase Engagement

Looking for ways to mix up your content and boost engagement? Take advantage of national holidays and other special dates related to your niche. Doing so will help you create fresh content your audience will love.

We’ll show you how you can find dates to celebrate with your audience and why special dates work well for engagement. You’ll learn some of our best practices for posting holiday content as well.

Get your 2017 calendars ready – you’re about to fill them up with holidays to celebrate on your Facebook Page!

Special Dates to Celebrate

You can find a special date to celebrate with your Facebook Page fans any time of the year. What exactly do we mean by “special dates”? Any of the following can create opportunities for shareable content:

  • Major holidays
  • Psuedo-holidays
  • Historical holidays
  • Birthdays
  • Milestones
  • Anniversaries
  • Trends
  • Sports events

Any niche can find a way to celebrate the major holidays like Thanksgiving, Christmas and New Year’s. Even more so, you can likely put a spin from your niche on days like Veterans Day, Grandparents Day or even the first day of summer.

Independence Day Facebook Page Post

Did you know that every day of the year has some kind of observation associated with it? Check Days of the Year regularly for awesome “psuedo”-holidays that relate to your niche. With days like Squirrel Appreciation Day, Eat a Hoagie Day and Talk Like a Pirate Day, it’s definitely worth taking a look at!

[ecko_button color=”green” size=”large” url=”https://www.daysoftheyear.com/”]Check out the Days of the Year Calendar[/ecko_button]

If your Page is based on a TV show or celebrity, keep track of the actors’ birthdays and make your fans aware of when they’re happening. Check for the anniversary of when the show first aired. Mark these important dates on your calendar so you don’t miss an opportunity for an engaging Facebook post.

Be aware of trends and sports events that happen at certain times of the year. Can you relate your niche to the Stanley Cup or the World Series? What about the Catholic Lent season or back-to-school season?

You’re likely to see more likes, comments and shares with posts centered around these important dates and times of year. People love content relating to the holidays. Here’s why.

Holidays Posts Have Emotional Appeal

Whether it’s the big holidays or the goofy, random daily celebrations, holiday-related posts are sure to invoke emotion among Facebook users.

People are generally happy during the Thanksgiving to New Year’s season. When you post something of value to your fans that relates to the winter holidays, it shows a little more humanity on your side and gives them even more reason to smile. Holidays give you a chance to create emotional touch points with your content.

When you post a birthday in your niche or a funny pseudo-holiday that relates, your fans will feel a sense of community. They’ll love feeling that they relate to the post and to the several other Facebook users who are engaging with it.

For these reasons, people are much more likely to share holiday-related posts. Opportunities arise for tons of engagement and traffic back to your Page, but only when you use special dates the right way.

How to Make Holiday Posts Work for You

The most important thing to remember with holiday-related posts, and all posts for that matter, is to keep your audience in mind. Post only content that is relevant to your niche and your audience. Ensure that your posts are appropriate to the holiday as well.

Tie in special offers, giveaways and discounts. Use the holiday to your advantage to provide awesome value to your audience while making some extra money at the same time.

Thanksgiving Post

Holidays and special dates are a good time to promote your Facebook Page and engage your audience in new and fun ways. Find a way to celebrate the holiday with your fans in a way they’ll connect with, and you’re sure to see a boost in engagement.

[ecko_contrast]What are some ways you’ve used special dates to connect with your audience? Tell us about it in the comments section![/ecko_contrast]

Find the best holiday-related content and schedule it to post right to your Page with FPTraffic. Set up your Pages today!

How to Find Your Most Popular Facebook Page Posts

If you’re using FPTraffic to schedule content for your Facebook Page, you’re likely publishing tons of funny memes, inspirational quotes or eye-catching gifs every day. Our content sources give you several types of posts to experiment with, but which content types are resonating best with your target audience?

The best way to keep your audience coming back to your Facebook Page is to give them more of what they want. How do you know what types of content your audience likes best? You can easily find out with the Facebook Page Insights tool.

Insights for Your Most Popular Facebook Page Posts

Metrics for your posts are available in Facebook Insights as soon as the post is published. In this section, you can see the number of people your posts have reached and the engagement on the posts. These two metrics, reach and engagement, are essentially the factors that determine how popular your posts are.

To find out which of your posts are the most popular, go to your Facebook Page and complete the following steps:

  • From the top menu, click Insights.
  • On the left-hand side menu, click Posts. A table displays all of your published posts, starting with the most recent.
    Facebook Page Post Insights
  • Sort the table to see which posts are the most popular:
    • To see which posts are reaching the most users, click Reach in the top menu of the table.
    • To see which posts are getting the most engagement, click Engagement in the top menu of the table. You can sort engagement even further by either Post Clicks or Reactions, Comments & Shares.
      Facebook Page Post Engagement and Reach
      The Post column tells you the specific posts that are the most popular. Also take a look at the Type column to see if there are any trends in the content types of your popular posts. Are photos higher up on the table than statuses? How are links or videos measuring up?

More Tricks with Insights

  • According to Facebook, you can view insights for all of your Page posts that date back to July 19, 2011. You can also download data from your Page posts from the past 180 days. To export Page post data:
    1. At the top of your Page, click Insights.
    2. In the top right, click Export Data.
    3. Below Data Type, select Post data.
    4. Select a date range and a file format on the right.
    5. Click Export Data.

Insights gives you a better understanding of your audience and the types of content they are most likely to engage with. Take advantage of this Facebook feature to increase your reach and engagement. Learn which posts have the most reactions, comments and shares and give your audience even more of what they like.

[ecko_contrast]What types of content are the most popular for you? Let us know by leaving a comment below![/ecko_contrast]

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Ready to get started finding and scheduling content for your Facebook page? Sign up with FPTraffic today!

Tips for Choosing Interest Tags with Audience Optimization

Facebook like thumbKnowing your target audience is crucial to gaining Facebook Page engagement. The more you deliver the right content to the right people, the more likes, shares and comments you’ll see in return.

In a recent post, we told you all about Facebook’s new Audience Optimization feature. This tool better matches your content with the right audience, prioritizing your posts for users based on the interest tags you choose.

How can you use those tags effectively? Get the most benefits from your efforts with the following tips for selecting interest tags.

Best Practices for Choosing Relevant Interest Tags

The Preferred Audience feature of Audience Optimization allows you to target specific subsets of Facebook users, ensuring your posts get seen by people who are the most interested in your topic.

Preferred Audience interest tags

As always with marketing, there is a strategy to using these interest tags effectively. Before you go checking the maximum 16 interest tags that sound best to you, take into account these recommendations from Facebook:

Discover the appropriate interest tags for your audience

  • Think about the types of people who are likely to engage with your content and what their interests are. Try to best define who your audience is, rather than what your keywords are.
  • Use the “5 W’s and How” tactic to target your audience. Ask the who, what, where, when, why and how of your content to determine what the specific interests are associated with it.
  • Don’t try to capture every interest under the sun. Think of your Page, brand and niche as a whole. Who will be most interested in your content beyond this one post? Target their interests specifically.
  • Think of overlapping topics and interests rather than subjects only particular to that post.
  • Tag for interests that are bordering on the main topics, like other categories people interested in the subject might engage with.

Cover a range of audiences

  • Include both specific and broad terms. Start with broad groups then narrow down to cover a range of audiences.
  • Avoid going too broad. Topics like “Entertainment” and “Sports” are too broad to connect with users who are highly engaged. Narrow down to subsets within those topics.
  • Tag specific organizations and brands that might overlap with your subject matter.

Other tips and tricks

  • Using 6 to 10 tags works best for most posts.
  • Tag public figures and celebrities directly to broaden your reach. Direct tags are effective for posts with public figures because there’s a direct correlation between the subject and audience’s interest.
  • Add location tags for local and regional stories, but don’t use them for national stories.

If you use the tips above, you shouldn’t have a problem coming up with a few interest tags for your posts. Use them strategically and you’re likely to see more engagement with your Facebook Page. Remember to use the Audience Insights tool to track which audiences are most engaged with your content.

Have you used interest tags with Audience Optimization yet? Let us know what tips and strategies have worked for you in the comments section!

What You Need to Know About Facebook’s Audience Optimization

Facebook Audience Optimization toolAre you getting a good reach with your Facebook Page but not much engagement?

Facebook’s new Audience Optimization feature is an easy tool to use and may help you see an increase in the numbers of shares, likes and comments on your posts. Audience Optimization is an organic targeting tool that helps you to engage and better understand your Facebook Page audience.

We’ve got everything you need to know about this new feature, from setting it up on your Page to effectively using it to boost engagement. First, let’s explain why this feature is important to your Facebook Page marketing.

Why Should You use Facebook’s Audience Optimization?

Whether your Facebook page is for a niche hobby or a small business, you want to put your content in front of the people who are interested in your industry. Too often we get caught up in how many users our posts reach, but what does that number matter if the users who see your content aren’t interested? They aren’t clicking your links or commenting because they’re not your right audience.

Audience Optimization better matches your content with the right audiences, which is helpful to improve your engagement rate. The features give your Page more priority among those likely to be interested, along with the ability to gain more information about your audience. In testing for Audience Optimization, Facebook saw that organic reach stayed about the same while engagement rates went up.

The features of this tool ensure that you’re delivering the right content to the right audience, potentially leading to better engagement. As we know, engagement is where the conversions happen.

How does Audience Optimization work to increase your likes, comments and shares? Let’s take a look.

Three Features That Help Boost Engagement

Audience Optimization has three key features – Preferred Audience, Audience Restrictions and Audience Insights, all of which help you target and understand your niche audience.

Preferred Audience

The Preferred Audience feature allows you to add interest tags to target Facebook-specific data sets. This replaces the old Interest Targeting feature, which limited others outside of those interest tags from seeing your posts. Preferred Audience does not limit visibility to users outside of your interests. Instead, it prioritizes your Page posts in the News Feeds for readers based on what likely engages them.

Facebook Preferred Audience

Facebook’s algorithm takes into account how interested the user seems to be in the topic and how likely they are to engage. People categorized within those interest tags are more likely to see your posts. Rather than limiting your reach, this feature helps improve visibility to the right audience for your Page.

Audience Restrictions

You still have the ability to limit visibility by using the Audience Restrictions feature. If you choose to use this part of the tool, only people in the audiences you choose will see the post anywhere on Facebook.

Audience Restrictions

Be careful! If you restrict audiences of certain locations, that can cause issues with tools you use to manage your Facebook Page, like FPTraffic.

Audience Insights

Using interest tags in the Preferred Audience feature allows you to see how your audience is responding. The Audience Insights feature will show you how each interest tag you set contributes to a post’s reach by showing how many clicks, shares and likes came from each category you chose. These insights are helpful for understanding how different subsets of your audience respond to your content. You can watch how particular tags perform over time and better customize your content for your audience.

How to Set Up Audience Optimization on Your Facebook Page

If your Facebook Page has over 5,000 Likes, the Audience Optimization feature turns on automatically. Otherwise, you need to turn the feature on in your Page Settings. Also, know that currently, Audience Optimization is only available for English language Pages.

To turn on the Audience Optimization tool, complete the following steps:

  1. In the top right corner of your Facebook Page, click Settings.
  2. In the left tab column, click General.
  3. In the middle of the page, locate the row labeled “Audience Optimization for Posts.” Click Edit.
  4. Check the box allowing you to enable the feature. Click Save Changes.
    edit for audience optimization

Now when you make a post update on your Page, you’ll see an icon at the bottom for the Audience Optimization tool. Click the icon, and you’ll see the two tabs for Preferred Audience and Audience Restrictions. You can then set your interest tags and choose whether to use the Audience Restrictions feature. Currently, you can only set your interest tags using a desktop browser.

audience optimization feature icon

After you’ve published your post, you’ll see a settings wheel icon next to the time of publication, where you’d normally see the globe icon. Hover over the wheel icon to see the Audience Optimization settings you configured.

News Feed Audience Icon

Now it’s time to see which interest tags are working for you.

How to Use the Audience Insights Feature

You can then use the Audience Insights feature to see which subsets are most engaged in your content. From your top menu, click Insights. Your post will have a special icon under the Target column, indicating that you selected a Preferred Audience for that post.

Click the post, and you will see a tab for Preferred Audience.

Note: You won’t be able to see your stats until your post has reached 100 people. When you do reach 100 users, your stats will appear for each interest tag you selected. You won’t be able to see stats for shares and likes until you reach 100 of those as well. After you hit those milestones, you can gain insights into your most engaged audience.

Give Audience Optimization a Try

Our take on Facebook’s new feature…why not try it? This new tool gives you a way to reach your target audience and potentially see more engagement from them. It’s easy to use and can’t hurt to try. Test it out and see how prioritizing posts for users with specific interest tags works to boost your Page engagement.

Have you used Audience Optimization for your Facebook Page? What kind of results have you seen? Leave us a comment below!

Using Emojis to Increase Engagement

Looking for more engagement with your Facebook Page posts? Use emojis! Whether you love them or hate them, emojis can significantly help increase engagement.

Facebook, Twitter, Pinterest, even your own text messages–everything is moving toward a more visual media full of faces, expressions and symbols. Emojis are a visual way to communicate the mood or meaning of a message across social media platforms.

Not only are they fun to use, but including these friendly faces in your Facebook Page posts can increase your number of “Likes” by 57 percent and comments and shares by 33 percent. With just a few extra clicks, your post engagement and sales can see significant increases.

How to Add Emojis to Your Scheduled Posts in FPTraffic

Edit posts and add emojisFrom your dashboard in FPTraffic, click the icon for Scheduled Posts at the bottom of the Facebook Page you are managing.

At the top of your post, click the yellow wrench. Then click Edit Post.

The Description box appears. In the top-right corner, click the smiley face to select an emoji.

Edit FPTraffic Post add Emoji

At the bottom, click Save Post.

Emoji Keyboard Extension

Another quick option for adding these characters to your posts is to install the Emoji Keyboard Extension for Google Chrome. This allows you to search for the emoji you want, then copy and paste it right into the description box for your scheduled post.

Emoji Keyboard Chrome Extension

Emoji Keyword is by far the best Emoji Chrome extension we’ve been able to find and we use it daily 🙂

Tips for Using Emojis in Facebook Posts

Emojis are great for boosting engagement, but only when you use them effectively. Keep these tips in mind when adding emojis to your posts:

  • Learn the emoji language. Get familiar with the emoji characters so that you know what is available before beginning your search. Emojipedia is a great resource for Emoji 101, containing insights into the most popular emojis across the categories as well as the hot emoji news and trends. 😉
  • Choose relevant emojis. The more relevant your emoji is to your post, your page and your brand as a whole, the higher engagement levels you’ll see.
  • Communicate meaning. If you communicate with emojis in a real way, you give your Facebook Page more personality, authenticity and human quality.
  • Respond with emojis. Instead of simply “liking” fans’ comments on your page, use emojis to communicate more personally with them.

Facebook Reaction Emojis

Adding an emoji to your Facebook Page posts is a quick, easy way to increase your content’s engagement. Get familiar with the characters and use them to your advantage. Your fans will likely appreciate the friendly faces associated with your messages. 🙂

What’s your favorite emoji? What do you use the most often for your Facebook posts? Let us know in the Comments section!