Engage Your Fans With Facebook Offers

Do you want to keep customers engaged with your business?

Your business Facebook Page offers several ways to keep your customers excited about your products or services. One feature that business Page owners can use to both attract leads and reward their customers is Facebook Offers.

create an offer

Facebook Offers are similar to a Facebook ad with the options of traffic or conversion objectives. Offers are typically a nice discount which users can claim to use online or in store.

Why might you want to create a Facebook Offer over a regular ad? Keep reading to learn about the benefits of this feature and how you can create a Facebook Offer.

Why Facebook Offers?

Offering discounts is a great way to reward your loyal customers and raise awareness around your brand. By giving your fans an offer on a product or service they’ve expressed interest in, you increase your good reputation, letting your customers know that you listen to them and want to meet their needs.

You have the option of creating a Facebook Offer directly from your Page. This option is free unless you choose to boost the Offer, in which typical Facebook advertising fees apply. When you create an Offer on your Page, it is displayed to people who like your Page.

You can target a larger audience outside of your fan base by creating Offers as an ad. To create Facebook Offers as ads, use Ads Manager or Power Editor. Offers are promoted in the News Feed rather than the right-hand sidebar where most ads are placed.

How to Create an Offer from Your Facebook Page

  1. From your Facebook Page, select the Create an Offer icon.
    create a facebook offer
  2. Choose whether people can use the offer Online, In Store or Both.
  3. If your offer can be redeemed online, enter your website URL.
  4. From the dropdown, select an Offer Type. Add the following details about your offer:
    • Description
    • Images (up to 5) or Video
    • Expiration Date
    • Discount Code (Optional)
    • Terms and Conditions (Optional)
    • Total Offers Available (Optional if you’re limiting the number of offers)
  5. To publish your offer immediately, click Create Offer. You can also post your offer at a later time by selecting Schedule Offer.

How to Create an Offer from Ads Manager or Power Editor

  1. From Ads Manager or Power Editor, select either Traffic or Conversions for your objective. Then you’ll be prompted in a new screen:
    • If you chose Traffic, choose whether you want to drive traffic to your Website or Messenger.
    • If you chose Conversions, choose the website you want to promote and select a conversion pixel. The conversion attribution window should be greater than the offer duration.
  2. Toggle the Offer button to ON.
    ad set
  3. Select the Page you’re creating an offer for, then click Create Offer.
  4. Add the details about your offer, such as where it can be redeemed, and you can choose to set up a unique code or bar code for your offer.
  5. Click Create. Preview your offer as you create it. Click Offer Detail Page Example to see a preview of how your offer will appear or click Notification Example to see what your users will see when they get notified to redeem your offer.
    offer details page example
  6. Choose your audience, placements, budget and schedule for your Offer, then click Continue.
  7. Choose your format and images or video, then enter a description for your promotion.
  8. Click Place Order.

Tips for Creating a Successful Offer

If you’re going to offer something, you want to make sure it’s effective in helping you reach your objectives.

  • Offer a substantial discount. Obviously, the bigger the discount the more appealing it will be to those who see it. BOGOs (Buy One Get One free promotions) and items marked at least 20% off will have a great reach.
  • Use effective images: Include a quality image of someone using your product rather than just a company logo. Make sure your Page’s profile picture is captivating as well as it will appear next to your offer in most places on Facebook.
  • Set the expiration date for about 7 days: You want to give people a chance to see and claim the offer then share it with their friends.
  • Promote your offer: Boost the offer or create an ad to get it in front of more people. You can also pin the offer to the top of your Page while it’s running so people who come to your Page will see it first.

Running Facebook Offers once in a while is a great way to raise awareness around your brand, keep your customers coming back and attract new leads to your business. Whether you choose to promote the offer as an ad or share it with your loyal fans from your Page, this cross-objective feature is another tactic to throw in the mix of your social media strategy.

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Facebook Adds New Emojis

If you’re a heavy emoji user, we’d love to see which one describes the way you feel about this update – Facebook is adding 1,620 new emojis!

While 469 smiley faces, animals, ice cream cones and more animated stickers already exist on the platform, who couldn’t use more options? Emojis help us communicate our message in this text-based world. The more animations to pick from, the better!

Facebook’s emoji collection will top over 2,000, and all of the existing emojis are getting a redesign. With redesigned and new animal emojis, the new collection includes some cool new emojis like the man in tuxedo, the pregnant woman, a prince and the dreaded face palm.

emojis for facebook

Emojis for Facebook Pages

Why do we love emojis?

They help humanize your Page. When you’re behind a big business name or television show fan Page, emojis help show off personality.

The perfect emoji can help deliver your message and elicit some kind of emotion from the reader. They tell your mood, feelings and reactions. Basically, they enhance the communication process.

Emojis are also awesome for increasing the engagement on your Page. Including emojis in your Facebook Page posts can increase your number of “Likes” by 57 percent and comments and shares by 33 percent. With just a few extra clicks, your post engagement and sales can see significant increases.

How to Use Emojis on Your Facebook Page

There are several ways to incorporate emojis into your interaction with fans. Use emojis when responding to comments on your posts to convey a clear emotion. Share how you’re feeling about the content you’re sharing in an update.

To post an emoji from your Facebook Page, click on the smiley face either in your status update box or comment box.

emoji feeling

You can also add emojis to your scheduled posts in FPTraffic. From your dashboard, click the icon for Scheduled Posts at the bottom of the Facebook Page you are managing. At the top of your post, click the yellow wrench. Then click Edit Post. The Description box appears. In the top-right corner, click the smiley face to select an emoji. At the bottom, click Save Post.

Edit Post FPTraffic

Emojis provide a fun, creative way to connect with your fans. Use them often on your Facebook Page, both in the content you share and in replying to comments. To use them effectively, make sure they make your message clear rather than difficult to understand.

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Have fun experimenting with the emojis. Let us know which ones you love by leaving a comment!

How to Create a Giveaway

We’re constantly driving how important it is to vary up your Facebook Page content. By now you’ve likely experimented with images, video and gifs, but do you want to know the ultimate content type your Page needs?

Giveaways.

Frequently posting giveaways not only boosts engagement on your Page, but also earns you money and rapidly builds your email list. Keep reading to learn how giveaways aid in your Facebook Page’s success. We’ll also give you some examples of effective giveaways and show you how to create a giveaway using FPTraffic.

Giveaways Drive Engagement

Everyone loves getting free stuff. As long as the action required isn’t too complicated, people will always sign up to win prizes. Running giveaways on your Facebook Pages will increase your overall engagement with your community. Prompting people to share your giveaway is sure to drive traffic back to your Page.

When you set up a giveaway, you create an easy way for people to join your email list. Anyone who enters your giveaway must enter their email address to participate. FPGiveaway is integrated directly with AWeber, so you can connect your AWeber account to FPTraffic and get access to your lists to use in your giveaway.

Ask the winner of your giveaway to post a picture of themselves with the prize. This works really well when you give away a t-shirt. Post a picture of the winner wearing the shirt with another link to buy the shirt. You’ll build trust with your community because they see the winner wearing the shirt and know it’s not a scam. Of course, that’s also another opportunity to make some more commission off sales of the shirt you were giving away in the first place.

The extra value you’re providing your community with giveaways builds up trust. In turn, the engagement and reputation for your Page will bring you more traffic.

Why Type of Giveaway Should You Post?

The prize you give away should be related to your Facebook Page’s niche. For example, if you have a Friends TV Show Page, give away some Friends merchandise. Shirts, again, make for a great giveaway because they’re popular and easy to find.

Find a shirt, coffee mug or poster on Amazon, get a good picture of the product and post it to your Facebook Page. Enter a description along the lines of: “Click ‘Like’ to be entered to win this awesome shirt!”

You can include an affiliate link to buy the shirt – you’d be surprised at how many people actually do buy the product even if they entered your giveaway. Add a comment with a link to buy the shirt even though you likely included it in the description. You can end up making more in sales than the cost of the product you’re giving away!

Seasonal and Event-Focused Giveaways

To run a successful giveaway, tap into what people are thinking about at any given time of the year. Take advantage of holidays and special dates. Give your fans what they want based on what’s going on around them.

Keep track of special dates that are closely related to your niche. For example, for a Friends TV Show Page, run a giveaway with a Joey t-shirt on Matt LeBlanc’s birthday.

Friends quote tshirt

There’s always something going on, and most of the time you can tie in events, holidays and special dates to your niche.

How to Create a Giveaway

FPTraffic members can easily create giveaways. Log in to your FPTraffic account and access the Giveaways page from the top menu.

  1. Click Create Your Giveaway.
  2. Select the Page you’d like to run your giveaway on.
  3. Enter a keyword in the URL field and a title for your prize in the Prize field.
  4. Click Choose File to upload an image of your giveaway.Create giveaway

Giveaway Sponsor

The giveaway is broken down into 3 simple steps:

  • Step 1: The user connects their Facebook.
  • Step 2: The user has the option to post about your giveaway on their Facebook.
  • Step 3: The user goes to your Sponsor.

The Giveaway Sponsor is where you want users to go as the final step of the giveaway. There are two types of sponsors you can set up:

  • Lead: The user is required to sign up for the sponsor to be entered in your drawing.
  • Click: The user is entered into your drawing when they click on the button in Step 3 to go to the Sponsor link.

When you use a Lead sponsor, the affiliate offer you use must allow incentive traffic. When you use the Click sponsor type, you can enter your own website as your Giveaway Sponsor.

Tip: Amazon is considered a Click Sponsor.
giveaway sponsor

Lead Sponsors: Set up your link and postback

We’re using PeerFly as an example for our Lead Sponsor. This same process works with any affiliate network that allows you to pass SubIDs and has a postback option, which most do.

  1. Obtain the affiliate link for the offer you want to use. We are using Vindale Research in this example. Our affiliate link from PeerFly for Vindale Research is:
    http://ntysr.com/trk?o=11455&p=1
  2. You must pass the [[entry]] variable into your affiliate link so we can track what entry the user who clicks your affiliate link is for. We pass that entry variable into the first SubID on our PeerFly link as shown:
    http://ntysr.com/trk?o=11455&p=1&s1=[[entry]]
    That is my Sponsor Link. That’s all you have to do to setup your link properly!
    sponsor
  3. Add the postback URL from FPGiveaway to your affiliate account. If using PeerFly, access the Offer page and click Setup Postback in the left menu.
  4. Copy and paste your postback URL into the box and replace [[entry]] with the variable for the first SubID, (on PeerFly, it’s %subid1%).
    postback

Page Text

FPGiveaway allows you to modify the page text on each step of your giveaway. A default text appears, but you can modify this to whatever text you like. You can also include some HTML tags within your text on each page, including:

  • b
  • a
  • i
  • u
  • img

Tip: Save your giveaway first. Connect it to yourself so you can see each step and how the text looks at the top of it.

giveaway text

Connect your AWeber mailing list

Giveaway.Fans is directly integrated with AWeber so you can build your mailing list from users who participate in your giveaway. Choose a mailing list from your AWeber account and users who participate in your giveaway will be added to that list using the name and email from their Facebook account automatically! You can setup with connection on your My Account page.

Giveaway stats

After saving and launching your giveaway, you can view your stats on the right sidebar of your giveaway page.

stats

The sidebar also shows you the most recent people to participate in your giveaway. Under Recent Entries, click the green button to see a list of everyone who participated in your giveaway. Click the button at the top right to randomly select a winner.

Tip: If you’re hosting a giveaway with an Amazon product, you can offer the winner a gift card instead of actually buying and shipping the shirt to them. This ensures that the only real personal information exchanged is an email address.

[ecko_contrast]Not only is it easy to create a giveaway, but it’s a fun way to diversify your content, boost your engagement and build your email list.

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Do you host giveaways on your Facebook Page? Tell us about your results by leaving a comment!

Get Organic Search Traffic to Your Facebook Page

No matter what kind of Facebook Page you run, the best way to reach your objective is to get a high amount of traffic to your Page. Whether you’re looking to monetize or to increase your brand awareness, the more Likes you have the more successful your Page will be.

High traffic allows you to generate revenue from a Fan Page. It allows businesses to create a following, and it gives entrepreneurs a sense of authority.

We all just want to be “Liked,” but how do we increase our traffic?

We’ve talked before about the importance of running Facebook ads to grow your audience. This is a must to get your traffic going when you have a new Page. But if you want people to keep finding your Page without continuously paying for ads, keep reading to learn how to grow your audience organically.

Optimize Your Page Content

Like websites, Facebook Pages can show up in search engines, like Google, Bing or Yahoo, if they’re well optimized. SEO, or Search Engine Optimization, is the process of optimizing your online content so that it is easy to find on search engines.

If your Page is well optimized, it will have a better chance of ranking at the top for search engine results. Being listed at the top brings significant traffic and shows consumers that your Page is top-notch in your niche.

The #1 position in Google’s search results receive 18.2% of all click-through traffic. The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%. Placing in the first few results is critical to gaining organic traffic through search engines.

Organic traffic from search engines is unique because the users coming to your Page are people who are looking specifically for what you have to offer. This kind of audience is likely to engage well with your content and help promote your Page’s organic growth.

Here are a few guidelines for optimizing your Facebook Page for search engines:

Facebook seo cheat sheet

Claim Your Username

When you first create a Facebook Page, the platform generates a messy URL associated with it. Once your Page gets 25 Likes, you can claim your username. This creates a vanity URL for your Page. Your username and vanity URL should match the title of your Facebook Page as closely as possible.

Optimize Your Page Title

Your Facebook Page title should be relevant to your brand. If you have a website associated with your Page, the titles should match. Make your title something catchy that will stand out and be remembered. The first word of your Page title is the most significant.

Flesh Out Your Page Content

Make sure to enter a valuable description in the “About” section of your Page. In addition to gaining your Page higher ranks in the search engines, this content will help fans connect with your Page.

These quick tricks can have a great impact on your search engine rankings, allowing people to easily discover your Page. The number of Page Likes or the amount of engagement you have will not affect your rankings, but more Likes and engagement will help you grow your audience organically across Facebook.

Engage Your Fans

When users come to your Page through the search engines, encourage them to share your Page by posting relevant, valuable content. If your fans love your content, they’ll be more likely to comment on your posts. When they share your content on their own timelines and tag their friends, your Page will have no problem gaining organic traffic.

We all want to get more traffic to our Facebook Pages, and the less we have to pay for it the better. Tweak your Facebook Page for SEO to gain more organic search traffic, and always post content that your fans will engage with.

[ecko_contrast]Increase your audience significantly just by posting more frequently and consistently. FPTraffic makes that easy!

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What is your experience with SEO on your Facebook Page? Let us know by leaving a comment!

 

How to Create a Meme for Your Image Using FPTraffic

If you’ve ever laughed out loud over that disgruntled baby face declaring something hilarious (and who hasn’t?), then you know the power of a meme.

A meme is an image, video or some combination of a visual with bolded text that is meant to be funny or satirical. Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks.

And you know what that means…

Memes Everywhere

Posting memes can drastically increase the engagement on your Facebook Page. FPTraffic makes it easy for you to make your own witty memes and share them with your audience. Keep reading to learn how to use the FPTraffic Meme Creator and learn some of our best practices for posting memes to your Page.

How to use the FPTraffic Meme Creator to Create a Meme

The FPTraffic content sources allow you to easily find and share memes that are already out there, but creating your own meme gives you a chance to get creative and be original. You can capitalize on a timely or trendy event and show your personality with your audience.

To create your own meme, log into your FPTraffic account. Use one of the content sources to find the picture you’d like to use for your meme, then complete the following steps:

  1. On the Page you’d like to create a meme for, click the Scheduled Posts icon.
    FPTraffic Scheduled Posts
  2. From your scheduled posts, choose the photo you’d like to create a meme with. In the top-right corner of the scheduled post, click the yellow dropdown button. Then click Create Meme.
    FPTraffic Create Meme
  3. Enter text for your meme in the TOP TEXT and BOTTOM TEXT fields. You can change the colors, font sizes, add a text box and use other features from the Advanced Settings link.
    Create a Meme on FPTraffic
  4. When your meme is awesome enough to your standards, click Save Meme.

And that’s it! Your new meme will automatically post to your Facebook Page at the time it is scheduled for. Be sure to track the performance of your meme so you’ll know what works best for future posts.

Tips for Creating Your Own Memes

Memes are great for grabbing your audience’s attention, leading to higher engagement and reach. While creating a meme in FPTraffic is easy and effortless to do, there are a few things that may really help you generate engagement with your memes:

  • Memes are meant to be funny. Make your meme witty or satirical without being offensive.
  • It should be easy to read. Make sure the text stands out against the image.
  • Understand your audience. Not everyone understands every meme. Knowing your audience – demographics, interests, etc. – will help you craft content that the majority of your fans will understand.
  • Don’t overdo it. We always encourage a good variety of content types in your posts. Rotate memes in with regular images, videos and gifs so as not to turn off your fans.
  • Make it relevant. Your meme should tie into your niche. The content needs to relate well to your audience.

With the right use of humor, you can build trust with your audience and personalize your Page. Find the right image for your niche, like a TV show character or celebrity, and use the FPTraffic Meme Creator to add a clever, witty text element. When you post a relatable, shareable and familiar meme, your fans will make it go viral in minutes.

Want to create your own memes and boost your Page’s engagement? Sign up with FPTraffic today!

How to Find Engaging Content for Your Niche

It happens to all of us – you create a new niche Facebook Page and you’re overflowing with ideas until the day comes when you’re stumped for fresh content. If you can’t find new ways to engage your fans, your Page is surely doomed, right?

Wrong. While you may feel like you’ve gone through all the sources and used every image possible in relation to your niche, there are plenty more angles to take when searching for content.

Your niche doesn’t limit you to a one-word search term. Every industry and hobby has subtopics and relevant categories, you just need to do a little digging to see which ones are appropriate for your audience.

Ready to get out of your content slump and start engaging with your fans again? Use the following tips and practices when searching for content in your niche.

10 Tips to Find Engaging Content

FPTraffic members have plenty of sources to easily draw content from, but sometimes you need to mix up your search terms. The following tips will help you to approach your niche from another angle to find fresh, engaging content.

Facebook Engagement

1. Do your research.

This is especially important if you’re starting out with a new niche Facebook Page, but a little deeper research can also benefit those who are already established in their niche. Find out everything you can about your niche. Are there subtopics or categories you haven’t experimented with yet? Did you find anything in your research you didn’t already know about? Pull together a large list of keywords from common themes you see in your research. Keep this list on hand when searching for images with FPTraffic.

2. Follow industry news and trends.

Keep up with the news in your niche to keep the ideas flowing. Popular trends will give you new keywords to work with and add to your search terms. An easy way to do this is to create a Google Alert for your niche or industry. Google will send you an email whenever your niche is in a news headline, and you can use ideas from those articles to inspire new content searches.

3. Monitor the competition.

Make a list of your competitors and check their Facebook Pages every so often. How engaged are their audiences with the images and topics they’re posting? Take note of what is working for them and what isn’t. You can gain inspiration from them and post similar content, but be sure to put your own spin on it by adding your brand’s personality to your description.

4. Use feedback from your fans.

You don’t always need new content to keep your fans engaged. Take a look back at what has been popular with your audience in the past. Check your Facebook Page stats and see what types of images your fans engaged with most. When you struggle to come up with new content, try giving your fans more of what they already like.

5. Use niche social sites.

Certain social sites cater to different niches. Are you following the other sites that your Facebook Page fans are on? Stay connected on those sites, and gather content inspiration for your Facebook Page. FPTraffic recently added the ability to post content from Reddit, which is a great site for more specific niches.

Reddit Content

6. Create memes.

Memes are a great way to spruce up common images, and Facebook users love them! Good memes get shared often and create a domino fact, exposing your Page to an even larger audience. You can easily create memes on your posts with FPTraffic. Go back through your images that have done well, and experiment by creating a meme with them.

7. Look for quotes.

Mix up your images by searching for inspirational quotes in your industry. Adding the word quotes to your search term is bound to bring up more image and content options. Or use the FPTraffic Chrome Extension to schedule posts from Pinterest and Instagram, two gold mines for images with quotes. Seek out quotes that best support your brand and message.

8. Host giveaways and contests.

Giveaways and contests are fun ways to mix up your content, build your mailing list and boost engagement on your Facebook Pages. FPTraffic members can create their own giveaways with a few easy steps. For contests, try a photo-vote or have fans enter their own description for an image.

9. Track relevant hashtags.

From your list of keywords you created in your research, plug them into Facebook and other social media sites. Track the hashtags related to your brand or niche, and you’ll stay up to date with new content being posted.

10. Follow influencers in your industry.

Follow the popular blogs that are related to your niche, but aren’t as narrowed down. Industry leaders will likely share content that relates to the industry as a whole. Can you find a way to apply your specialized niche to their big message? How does their message apply to your target audience?

With a constant stream of images and links being shared every day on the web, you’ll never run out of fresh content. Try some of these practices regularly to mix up your search terms and find more ways to keep your audience engaged.

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Finding engaging content with FPTraffic is easy. We have billions images just waiting for you to search! Sign up today and give it a try.

All Rick and Morty Case Study – 10,000 Page Likes in 1 Month

My name is Luke and I am the creator of FPTraffic. I’m one of those practice what you preach type of people so I decided to create a new Facebook Page last month to use as a case study on how you can launch a brand new Page and get it to 10,000+ Likes in a month.

First, let’s look at the Page I created.

All Rick and Morty

All Rick and Morty

I decided to create a fan Page for the TV show Rick and Morty because I already have a large audience that I know likes the show on another Facebook Page. It’s a new show, but it already has a great fan base.

I like to do Pages about TV shows because I really enjoy watching TV and I know they have monetization potential. These are two important factors when choosing a niche.

Once I had decided on Rick and Morty, the next thing I did was research a good username that was available on both Facebook and Twitter. I ended up getting @AllRickandMorty.

4 Steps to Start Your New Facebook Page

I created my Facebook Page, setup my Twitter, set my posting schedule, found some content and setup my Facebook Ads for Likes.

  1. Create your Facebook Page – The setup process for creating your Facebook Page is pretty easy and only takes a few minutes. Make sure you find or create a great Profile Picture and Cover Photo.
  2. Setup your Twitter – I signed up for Twitter to claim my Twitter username and connected it to my FPTraffic account. I use the same Username, Profile Picture and Cover Photo on both Twitter and Facebook to help establish my new “brand” and make the connection easy for my new fans.
  3. Set my posting schedule – I started posting 3 times a day (morning, afternoon, and night) and have made adjustments since then to post at my optimal times (more on that below).
  4. Find some content – It’s critical that you have some content for your new audience to engage with and FPTraffic makes it easy to find and schedule that content!

Setup Facebook Ads for Likes

Our strategy for growing Facebook Pages with FPTraffic can be summarized in 3 easy steps:

  1. Grow your Base Audience – These are the people who are going to engage with your content and help grow your Facebook Page organically. You can’t grow organically if you do not have anyone who Likes your Page. We use Facebook Ads to grow our Base Audience (example below).
  2. Post content consistently – Your audience needs content to engage with. FPTraffic makes it easy to find and post that content.
  3. Create value – By posting content consistently to your Base Audience (content they are going to enjoy and engage with) you are creating value for them. This is how you continue to grow your audience and the value of your Page.

To begin the process of growing your Page, you will need to setup Facebook Ads for Likes to grow your Base Audience.

[ecko_fullpage_image]
Facebook Like Ad Campaign[/ecko_fullpage_image]

To grow my base audience for Rick and Morty, I created a Facebook Ad for Likes targeting people who are interested in Rick and Morty. The interest you choose to target is really important to helping decrease your cost per Like. Rick and Morty is not an overly competitive niche yet, so I was able to get my cost per Like down pretty quickly. You may need to test other interests as well.

Your goal should be to get your cost per Like between $0.01 and $0.05. For most niches, this should be possible. Here are some tips to help.

Tips for Creating Your Page Like Ads

When I create my Facebook Ads for Likes, I keep the advertisement as simple as possible. I’ve included a screenshot of the actual ad I am running right now (and the only one I tested) for growing my Rick and Morty Facebook Page.

There are a few things I do with every single ad:

  • When setting up my Ad Set for Page Like Ads, I typically only use the Mobile News Feed placement.
  • I only create a 1 Ad Set for each Campaign with 1 Ad and set my daily budget at $3.00.
  • Use your call-to-action in the ad text. For example, I’m specifically telling the person seeing my ad to Smash the “Like” button if they love Rick and Morty, which I believe they probably do because Facebook is targeting them with the Rick and Morty interest.
  • By default, Facebook will use your Page Cover Photo as your ad image, but you can change this if the one you have isn’t going to draw the attention of the person seeing your ad.

That is all you need to do to successfully setup your ad for Likes. Once your ad is created and approved, let it run for at least a week and watch your cost per Like each day.

Facebook Ads for Likes Daily Breakdown

As you can see, the cost per Like started at $0.14 per Like on the first day (December 8th) and decreased significantly within the first week of running.

This happens because Facebook is automatically optimizing your ad to only show to people who are going to be interested in it. Every day they’re able to collect more data on who is engaging with your ad (Liking your Page) and then use that data to more accurately target new people the next day.

It didn’t take long before I was only paying $0.01 per Like and that’s still what I’m paying today.

10,000 Page Likes

I set my goal in my mind for each new Facebook Page I create to 10,000 Likes. It’s my goal to get to 10,000 Likes because by 10,000 Likes, you have a fairly large audience who should be engaging with your content and helping grow your Page organically.

All Rick and Morty has passed 10,000 Likes and is getting fantastic engagement. In fact, over the past 7 days, the posts published by FPTraffic to my Page have been seen (reach) on Facebook over 1,000,000 times.

Facebook Page Engagement

What’s Next?

My Page has reached 10,000 Likes and has great engagement. Fantastic! What’s next though?

I will turn off my Ads for Likes soon and see how the Page does growing organically. Over time, I will capture most of the Rick and Morty fans without ads simply because my content will be shared so much.

I have hundreds of posts scheduled to be posted to my Page, but I will continue to add more and keep an eye on my most popular Page posts to see what is performing best.

[ecko_fullpage_image]Rick and Morty Posts[/ecko_fullpage_image]

I also will keep a close eye on my peak times to post on my Page and adjust my FPTraffic posting schedule regularly to make sure I’m getting optimal reach.

Monetizing My Audience

As my Page grows and I continue to provide value for all my Rick and Morty fans, I will also begin working on ways to monetize the Facebook Page without hurting the trust I’ve developed with my audience.

One way to monetize the Page is to post Rick and Morty merchandise from Amazon. FPTraffic is completely integrated with Amazon so I can do a few simple searches using the Amazon tool and schedule products to post to my Page.

I’ll also begin adding content to my new Rick and Morty viral media site and funnel traffic from my Facebook Page to the website so I can generate ad revenue and potentially some affiliate sales as well.

Start Building Your Audience

I started building Pages over 6 years ago and today I reach millions of people every single day organically on Facebook without having spending a dime.

Start building your audience today and harness the power of social media to grow a massive reach. We have thousands of FPTraffic members who manage billions of Likes.

[ecko_contrast]We all started with 0 Likes. Today is your opportunity to get started and working towards your first 10,000 (or next 10,000) Likes 🙂

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Join FPTraffic and Build Your Audience[/ecko_button]

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I’m here to help. Comment below if you have any questions or contact me. Good luck!

Use National Holidays and Special Dates to Increase Engagement

Looking for ways to mix up your content and boost engagement? Take advantage of national holidays and other special dates related to your niche. Doing so will help you create fresh content your audience will love.

We’ll show you how you can find dates to celebrate with your audience and why special dates work well for engagement. You’ll learn some of our best practices for posting holiday content as well.

Get your 2017 calendars ready – you’re about to fill them up with holidays to celebrate on your Facebook Page!

Special Dates to Celebrate

You can find a special date to celebrate with your Facebook Page fans any time of the year. What exactly do we mean by “special dates”? Any of the following can create opportunities for shareable content:

  • Major holidays
  • Psuedo-holidays
  • Historical holidays
  • Birthdays
  • Milestones
  • Anniversaries
  • Trends
  • Sports events

Any niche can find a way to celebrate the major holidays like Thanksgiving, Christmas and New Year’s. Even more so, you can likely put a spin from your niche on days like Veterans Day, Grandparents Day or even the first day of summer.

Independence Day Facebook Page Post

Did you know that every day of the year has some kind of observation associated with it? Check Days of the Year regularly for awesome “psuedo”-holidays that relate to your niche. With days like Squirrel Appreciation Day, Eat a Hoagie Day and Talk Like a Pirate Day, it’s definitely worth taking a look at!

[ecko_button color=”green” size=”large” url=”https://www.daysoftheyear.com/”]Check out the Days of the Year Calendar[/ecko_button]

If your Page is based on a TV show or celebrity, keep track of the actors’ birthdays and make your fans aware of when they’re happening. Check for the anniversary of when the show first aired. Mark these important dates on your calendar so you don’t miss an opportunity for an engaging Facebook post.

Be aware of trends and sports events that happen at certain times of the year. Can you relate your niche to the Stanley Cup or the World Series? What about the Catholic Lent season or back-to-school season?

You’re likely to see more likes, comments and shares with posts centered around these important dates and times of year. People love content relating to the holidays. Here’s why.

Holidays Posts Have Emotional Appeal

Whether it’s the big holidays or the goofy, random daily celebrations, holiday-related posts are sure to invoke emotion among Facebook users.

People are generally happy during the Thanksgiving to New Year’s season. When you post something of value to your fans that relates to the winter holidays, it shows a little more humanity on your side and gives them even more reason to smile. Holidays give you a chance to create emotional touch points with your content.

When you post a birthday in your niche or a funny pseudo-holiday that relates, your fans will feel a sense of community. They’ll love feeling that they relate to the post and to the several other Facebook users who are engaging with it.

For these reasons, people are much more likely to share holiday-related posts. Opportunities arise for tons of engagement and traffic back to your Page, but only when you use special dates the right way.

How to Make Holiday Posts Work for You

The most important thing to remember with holiday-related posts, and all posts for that matter, is to keep your audience in mind. Post only content that is relevant to your niche and your audience. Ensure that your posts are appropriate to the holiday as well.

Tie in special offers, giveaways and discounts. Use the holiday to your advantage to provide awesome value to your audience while making some extra money at the same time.

Thanksgiving Post

Holidays and special dates are a good time to promote your Facebook Page and engage your audience in new and fun ways. Find a way to celebrate the holiday with your fans in a way they’ll connect with, and you’re sure to see a boost in engagement.

[ecko_contrast]What are some ways you’ve used special dates to connect with your audience? Tell us about it in the comments section![/ecko_contrast]

Find the best holiday-related content and schedule it to post right to your Page with FPTraffic. Set up your Pages today!

Tips for Choosing Interest Tags with Audience Optimization

Facebook like thumbKnowing your target audience is crucial to gaining Facebook Page engagement. The more you deliver the right content to the right people, the more likes, shares and comments you’ll see in return.

In a recent post, we told you all about Facebook’s new Audience Optimization feature. This tool better matches your content with the right audience, prioritizing your posts for users based on the interest tags you choose.

How can you use those tags effectively? Get the most benefits from your efforts with the following tips for selecting interest tags.

Best Practices for Choosing Relevant Interest Tags

The Preferred Audience feature of Audience Optimization allows you to target specific subsets of Facebook users, ensuring your posts get seen by people who are the most interested in your topic.

Preferred Audience interest tags

As always with marketing, there is a strategy to using these interest tags effectively. Before you go checking the maximum 16 interest tags that sound best to you, take into account these recommendations from Facebook:

Discover the appropriate interest tags for your audience

  • Think about the types of people who are likely to engage with your content and what their interests are. Try to best define who your audience is, rather than what your keywords are.
  • Use the “5 W’s and How” tactic to target your audience. Ask the who, what, where, when, why and how of your content to determine what the specific interests are associated with it.
  • Don’t try to capture every interest under the sun. Think of your Page, brand and niche as a whole. Who will be most interested in your content beyond this one post? Target their interests specifically.
  • Think of overlapping topics and interests rather than subjects only particular to that post.
  • Tag for interests that are bordering on the main topics, like other categories people interested in the subject might engage with.

Cover a range of audiences

  • Include both specific and broad terms. Start with broad groups then narrow down to cover a range of audiences.
  • Avoid going too broad. Topics like “Entertainment” and “Sports” are too broad to connect with users who are highly engaged. Narrow down to subsets within those topics.
  • Tag specific organizations and brands that might overlap with your subject matter.

Other tips and tricks

  • Using 6 to 10 tags works best for most posts.
  • Tag public figures and celebrities directly to broaden your reach. Direct tags are effective for posts with public figures because there’s a direct correlation between the subject and audience’s interest.
  • Add location tags for local and regional stories, but don’t use them for national stories.

If you use the tips above, you shouldn’t have a problem coming up with a few interest tags for your posts. Use them strategically and you’re likely to see more engagement with your Facebook Page. Remember to use the Audience Insights tool to track which audiences are most engaged with your content.

Have you used interest tags with Audience Optimization yet? Let us know what tips and strategies have worked for you in the comments section!

What You Need to Know About Facebook’s Audience Optimization

Facebook Audience Optimization toolAre you getting a good reach with your Facebook Page but not much engagement?

Facebook’s new Audience Optimization feature is an easy tool to use and may help you see an increase in the numbers of shares, likes and comments on your posts. Audience Optimization is an organic targeting tool that helps you to engage and better understand your Facebook Page audience.

We’ve got everything you need to know about this new feature, from setting it up on your Page to effectively using it to boost engagement. First, let’s explain why this feature is important to your Facebook Page marketing.

Why Should You use Facebook’s Audience Optimization?

Whether your Facebook page is for a niche hobby or a small business, you want to put your content in front of the people who are interested in your industry. Too often we get caught up in how many users our posts reach, but what does that number matter if the users who see your content aren’t interested? They aren’t clicking your links or commenting because they’re not your right audience.

Audience Optimization better matches your content with the right audiences, which is helpful to improve your engagement rate. The features give your Page more priority among those likely to be interested, along with the ability to gain more information about your audience. In testing for Audience Optimization, Facebook saw that organic reach stayed about the same while engagement rates went up.

The features of this tool ensure that you’re delivering the right content to the right audience, potentially leading to better engagement. As we know, engagement is where the conversions happen.

How does Audience Optimization work to increase your likes, comments and shares? Let’s take a look.

Three Features That Help Boost Engagement

Audience Optimization has three key features – Preferred Audience, Audience Restrictions and Audience Insights, all of which help you target and understand your niche audience.

Preferred Audience

The Preferred Audience feature allows you to add interest tags to target Facebook-specific data sets. This replaces the old Interest Targeting feature, which limited others outside of those interest tags from seeing your posts. Preferred Audience does not limit visibility to users outside of your interests. Instead, it prioritizes your Page posts in the News Feeds for readers based on what likely engages them.

Facebook Preferred Audience

Facebook’s algorithm takes into account how interested the user seems to be in the topic and how likely they are to engage. People categorized within those interest tags are more likely to see your posts. Rather than limiting your reach, this feature helps improve visibility to the right audience for your Page.

Audience Restrictions

You still have the ability to limit visibility by using the Audience Restrictions feature. If you choose to use this part of the tool, only people in the audiences you choose will see the post anywhere on Facebook.

Audience Restrictions

Be careful! If you restrict audiences of certain locations, that can cause issues with tools you use to manage your Facebook Page, like FPTraffic.

Audience Insights

Using interest tags in the Preferred Audience feature allows you to see how your audience is responding. The Audience Insights feature will show you how each interest tag you set contributes to a post’s reach by showing how many clicks, shares and likes came from each category you chose. These insights are helpful for understanding how different subsets of your audience respond to your content. You can watch how particular tags perform over time and better customize your content for your audience.

How to Set Up Audience Optimization on Your Facebook Page

If your Facebook Page has over 5,000 Likes, the Audience Optimization feature turns on automatically. Otherwise, you need to turn the feature on in your Page Settings. Also, know that currently, Audience Optimization is only available for English language Pages.

To turn on the Audience Optimization tool, complete the following steps:

  1. In the top right corner of your Facebook Page, click Settings.
  2. In the left tab column, click General.
  3. In the middle of the page, locate the row labeled “Audience Optimization for Posts.” Click Edit.
  4. Check the box allowing you to enable the feature. Click Save Changes.
    edit for audience optimization

Now when you make a post update on your Page, you’ll see an icon at the bottom for the Audience Optimization tool. Click the icon, and you’ll see the two tabs for Preferred Audience and Audience Restrictions. You can then set your interest tags and choose whether to use the Audience Restrictions feature. Currently, you can only set your interest tags using a desktop browser.

audience optimization feature icon

After you’ve published your post, you’ll see a settings wheel icon next to the time of publication, where you’d normally see the globe icon. Hover over the wheel icon to see the Audience Optimization settings you configured.

News Feed Audience Icon

Now it’s time to see which interest tags are working for you.

How to Use the Audience Insights Feature

You can then use the Audience Insights feature to see which subsets are most engaged in your content. From your top menu, click Insights. Your post will have a special icon under the Target column, indicating that you selected a Preferred Audience for that post.

Click the post, and you will see a tab for Preferred Audience.

Note: You won’t be able to see your stats until your post has reached 100 people. When you do reach 100 users, your stats will appear for each interest tag you selected. You won’t be able to see stats for shares and likes until you reach 100 of those as well. After you hit those milestones, you can gain insights into your most engaged audience.

Give Audience Optimization a Try

Our take on Facebook’s new feature…why not try it? This new tool gives you a way to reach your target audience and potentially see more engagement from them. It’s easy to use and can’t hurt to try. Test it out and see how prioritizing posts for users with specific interest tags works to boost your Page engagement.

Have you used Audience Optimization for your Facebook Page? What kind of results have you seen? Leave us a comment below!