Facebook Post Checklist: Questions to Ask Before Hitting Publish

When you’re sharing multiple posts per day on your Facebook Page, it can be easy to publish less than perfect posts. But polishing every Facebook post like it’s going to go viral is important because each one represents your Page, brand or company.

Each post has the possibility of getting in front of your fans. How can you deliver the best content every time?

We’ve compiled a Facebook post checklist of questions to answer that will help you create posts you’re proud to publish on your Page. If you feel like you’ve lost some energy in creating your posts, follow this checklist to make every post worth the time you put in. By asking the right questions and checking off important elements, your Page’s content will be irresistible.

Pre-Posting Checklist

Before creating your post descriptions, prep your Facebook Page by doing the following:

  • Define your audience – With so many users on Facebook (2 billion!), you don’t want to cast your posts out for everyone. You’ll be frustrated when you don’t get much response. Instead, narrow your audience and target those who are likely to be interested in your Page’s content. This post will help you find your target audience on Facebook.
  • Create valuable content – The content you share is what people really care about. Pull together your best content to share in your posts. Write Instant Articles, find compelling images and videos, and create hilarious memes. Make sure the content you’re sharing adds value, benefiting the user in some way.
  • Determine your post schedule – By looking at your Facebook Insights, you can find when your fans are online and determine the best times to post. Create your post schedule in FPTraffic. Knowing how many posts you’ll share in a day will help you plan your content.
  • Create Facebook ads – Ads help you target your niche audience and grow your Page. When people like your Page, they’ll have a better chance of seeing your content. This post will help you create the perfect Facebook ad.

These things make up your behind-the-scenes checklist of maintaining a successful Facebook Page. Now let’s take a look at a few questions you should be asking about every post you schedule.

Facebook Post Checklist

With every Facebook post, take a step back and ask yourself a few questions first. After you’ve crafted your post description, added any links and images and inserting the coolest emoji, go through these questions.

Are you asking these questions before you hit publish? Here's your Facebook post checklist for better posts.

Checklist: Questions to Ask Before Hitting Publish

  1. Does this post add value? Make sure the value is clear to your fans. They are more likely to click on a link or engage with your post if they see there is something in it for them, whether it’s useful information, entertainment or a compelling story.
  2. Does the description have the right voice? The tone in your post description should be appropriate for the content you’re sharing and the reaction you’re hoping to elicit from your Facebook fans. Most importantly, your social media voice should be consistent with the tone of your Page and represent your brand.
  3. Do the links work? Double-check your links so fans are not going to error pages.
  4. Is the post grammatically correct? Install a free Chrome plugin like Grammarly to make sure your spelling and grammar are professional in every post.
  5. Am I proud of this post? Think about whether the post is something you’d be willing to share on your own Facebook profile.
  6. Is the post well thought out? It’s easy to publish things impulsively as a reaction to something in the news, an article you read or a comment you see. But posting something negative or aggressive can do some serious damage to your brand. Take a moment to think about each post, making sure they’re appropriate and professional.
  7. Is it the appropriate length? Facebook posts with 40 characters receive 86% more engagement than posts with a higher character count. Experiment with longer descriptions as well, varying up the lengths of your posts.

Ask these questions as part of your Facebook post checklist, and your Page content is sure to keep your fans loyal and engaged.

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Which one of these questions do you think will help you publish better Facebook posts? Where do you need to double-check your content? Let us know by leaving a comment!

13 Ways to Use Facebook Live

Do you want to expand your Facebook Page reach?

Doing Facebook Live broadcasts regularly is one of the best ways to grow your audience and build your brand. But if you’re new to this type of content, it can be hard to know where to start.

What should you talk about in your Live video? What will your audience be interested in? What kind of discussion will be most effective for generating revenue?

If you’re stumped for ideas, use this post to jumpstart your brainstorming session. We’ve compiled a list of 13 ways you can engage your audience through Facebook Live.

Why Use Facebook Live?

If you sell a product or service, doing Live videos on Facebook can benefit your brand in several ways:

  • Increase your reach: Facebook prioritizes Live video and will show your broadcast to a larger audience than they will with other post types. Live video is also a type of content that fans want to share with their friends, so you’ll inevitably reach more people.
  • Personalize your brand: Going Live shows your Facebook fans who you are. This helps you establish trust for your brand, which is essential in the relationship-building aspect of social media marketing. People are more likely to buy from you if they trust you and connect with you on a human level.
  • Understand your audience: This live interaction is a great way to get immediate feedback from your fans. You can ask their opinions about a product, a blog post you recently shared or anything relating to your niche. This feedback can help inspire future content as well.

While posting memes, images, gifs and articles consistently is key to keeping your audience engaged, showing up in a Facebook Live every now and then takes engagement to a whole new level. Do this once a week to add a personal touch to your Facebook Page.

13 ways to use facebook live

13 Facebook Live Video Ideas

Here are a few ways to start using Facebook Live on your Page or Facebook Group:

1. Q&A

A standard way to use Facebook Live is to answer your fans’ questions. You can use a list of frequently asked question,s or answer questions that fans ask you during your broadcast. Consider whether you want questions to be more general or focused on a specific topic within your niche.

2. How-to

Demonstrate how to use your product, or educate your fans on how to do something related to your niche. End with a brief Q&A, as people may still have questions.

3. Promote other content on your Page

A good way to use Facebook Live is to recap what you’ve shared on your Page during the week. Point out a blog post, video or other popular posts from the week. Or use it to promote a new piece of content, explaining why you wrote that post and what your fans will get out of reading it.

4. Give a review

Live video is a great way to show your fans your experience with a product they might be interested in. A good way to do this is to show an unboxing, broadcasting yourself opening a package with a product you’re going to tell them about.

5. Recap an event

Tell your audience firsthand what you learned at a conference. Share highlights of an event and tell them how it inspired you. Get your fans excited about what’s happening in your industry.

6. Promote an event

Use this opportunity to get fans excited about an upcoming event for your business or industry. Tell them how they can get tickets and answer any questions they may have about it.

7. Interview someone

Interview a prominent person in your niche, someone your fans will be excited to hear from. Invite a guest who specializes in your niche but may have a different lesson your fans can benefit from hearing.

8. Make an announcement

Share breaking news and exciting announcements happening in your business. This will make fans want to keep up with and follow your Facebook Page for more updates.

9. Reflect

Simply share your thoughts on something. Bloggers like to use Facebook Live as a way of sharing a quick reflection, which can later turn into a longer blog post.

10. Address comments on your Page

Use a Live video to address comments people have made on your Facebook posts. If you’re getting a lot of the same questions or comments, use this opportunity to address those concerns.

11. Behind the scenes

Take your Facebook fans through a day in the life. Whether you’re a blogger or business owner, people will love to see what happens in your industry in real life.

12. Tease new products

Share information with your fans about what they can expect from your business, what new products they might be interested in, and what they can look forward to. This helps them see why they want to stay connected with your Page.

13. Engage with your Facebook Group

If you run a private Facebook Group associated with your Page, going Live within the Group is a great way to keep the engagement and excitement high. Group members are often more committed and will love to see you showing up Live in their News Feed. Use any of the previous ideas to go Live in your Facebook Group.

Your Turn

Our challenge for you is to do a Facebook Live this week! Pick one of these 13 Facebook Live ideas, and customize it to fit your niche. Share a link to your Live video in the comments section!

For more tips on using Facebook Live, check out this post: How to Use Facebook Live on Your Page

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30 Questions You Can Use to Increase Facebook Page Engagement

Are you looking to boost your Facebook Page engagement rate?

It starts with how much you are engaging on your Page. You might be doing a great job of sharing quotes, images and useful articles, but how much effort are you putting in to get to know your followers?

To get more engagement, be more engaging. Ask your followers questions to invite them to leave comments. Comments and shares are what increase your engagement rate and increase your reach in the News Feeds.

Whether you run a fan Page, business Page, blogging Page or niche Page, you’re sure to find inspiration here that will increase your Facebook engagement. We’ve put together a list of 30 questions to ask your followers.

But first, why should you be aiming to increase engagement?

Why Engagement is Important

While gaining Likes and traffic to our Pages is definitely a top goal, increasing engagement should always be a priority. When fans interact with your content, leave comments on your Page and participate in a discussion, it shows that they’re developing trust in your brand.

Facebook is a platform where people go to be social, not to be sold to. Social media is about building relationships and connections. Your main goal is to establish trust with your fans so they become loyal followers. Then, when it’s time to buy, they already have that connection with you.

The key to getting people to respond to your content is to share something that evokes emotion. Asking questions is a great way to boost Facebook Page engagement because they always get people thinking. Then, they want to participate and see what others have to say on the topic.

Not sure what to ask your followers? Here are some great examples to get you started.

30 Questions That Will Increase Facebook Page Engagement

Fan Page Questions

I’ll use the example of my Friends TV Show Quotes fan Page:

  1. Who is your favorite Friends character?
  2. Which Friends character do you hate the most?
  3. What is your favorite Friends episode?
  4. Which Friends character do you relate to most?
  5. Have you ever been to the setting of Friends? Share your pictures!
  6. Who do you think is the best actor on Friends?
  7. If you could pick any other song as the Friends intro, what would it be?
  8. Were Ross and Rachel really on a break? (Get specific with your niche!)
  9. What is your favorite quote from Friends?
  10. Who was your favorite guest star on the show?

You can use many of these similarly for your own fan Page, tweaking the questions to fit your niche. Also, ask specific questions that only fans of your niche will get. They’ll love it!

Business Page Questions

Ask questions that both help you understand your followers’ pain points and get them excited about your product or service.

  1. Fill in the blank: “My favorite [product of your company] is….”
  2. Share a fact: “Did you know that…?”
  3. What do you guys think of this photo?
  4. What do you think of our new [product, logo design, etc.]?
  5. Would you rather: “Would you rather have hot coffee or iced?” (Relate it to your product.)
  6. What would you do if you had 1 more hour every day?
  7. What’s your favorite way to use [your product]?
  8. Which animal should be our mascot?
  9. What are your biggest challenges with [the problem your product or service aims to solve]?
  10. Have you seen this yet? [Introduce a new product.]

Other Questions to Ask Your Facebook Fans

Here are a few fun questions that will work for most types of Facebook Pages:

  1. What’s your biggest goal this week?
  2. What’s your favorite book?
  3. What motivates you?
  4. What’s your favorite way to have fun?
  5. What did you think of [timely event, article, etc.]?
  6. Which social media platform do you love the most?
  7. What is your favorite blog post on our website?
  8. If you could travel anywhere for free, where would you go and why?
  9. What are you most looking forward to about Fall?
  10. What is your favorite holiday?

Your Turn

Asking questions is a great way to get people interacting on your Page. Use these questions as a starting point to increase your Facebook Page engagement and get to know your followers. Remember, part of the engagement equation is that you need to be engaging as well.

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What question will you ask on your Facebook Page today? Let us know by leaving a comment!

How to Handle Negative Comments on Facebook

Seeing a negative comment on your Facebook Page is never fun, but it happens to everyone. People use social media to communicate and share valuable content, but we all know those people who love to use it as a place to rant and complain. When they take it out on your Facebook Page, it’s hard not to take it personally.

Letting negative comments distract you is just not worth it. However, you also can’t ignore them. Here are a few tips for addressing negative comments, bad reviews and complaints on your Facebook Page.

How to Address Negative Comments on Facebook

Since complaints on Facebook are public, the way you handle them is also under the spotlight. Remember that other fans are watching for how quickly you respond, the tone of your reaction and how it all pans out. The biggest mistake you can make is letting negative comments go unaddressed.

If you leave the comment without addressing it, your fans may assume you don’t care or don’t pay attention to what they’re saying. Addressing their negative comments gives you the opportunity to show that you take their feedback seriously.

When addressing negative comments, consider the following:

  • Deal with it quickly: Respond to the negative comment as quickly as possible. The quicker the better, but at least do your best to reply within 24 hours.
  • Be polite: Approach the response with politeness and calmness. You can be as upset and pouty as you want in real life, but you do not want to let that irritation come through on your Facebook Page.
  • Do not remove the comment: Leaving a review on your Page, even if it’s negative, shows honesty for your brand. Removing it will only anger your customer, and that’s not the goal here. However, removing offensive comments with foul language from Facebook trolls is acceptable. Know the difference between trolls and dissatisfied customers, and work to mend your relationships with the ladder.

With those tips in mind, here are 3 things to include in your response:

  1. Thank the commenter: Thank the person for taking the time to leave a review, sharing their opinion or bringing a concern to your attention.
  2. Apologize: Offer a sincere apology for their dissatisfaction.
  3. Encourage them to make the conversation private: Note in your response that you will send them a personal message. You want to get the conversation off your public Page.

In your private conversation, explain to the customer what may have happened without making excuses. Own up to any mistakes made on your part, and tell them how you propose to resolve the issue. Lastly, be sure to follow up with these customers to see if your resolution solved the issue.

Handling negative comments is never easy, but it’s important to take a polite approach and handle it in a timely manner. Doing so can keep complaints from spiraling into public disasters.

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Have you had to deal with negative comments on your Facebook Page? How do you handle them? Let us know by leaving a comment!

Do This Before Worrying About Facebook Page Traffic

Everyone wants to see more Facebook Page traffic. Of course, our goal at FPTraffic is to help you do just that.

It’s easy to get caught up in the traffic game when you’re first creating your Facebook Page. If you aren’t getting the desired reach you want right away, you might be discouraged. But there’s something you should shoot for before worrying about Page Likes and reach.

You need to focus on generating a loyal following. Here’s why.

Generate a Loyal Following to Increase Traffic

The Facebook News Feed is an arena of fierce competitors vying to get their content seen. Fan Pages, brands, marketers, family and friend updates – they’re all coming in hot every minute of the day. No matter how much Facebook Page traffic and Likes you have, unfortunately not all of those fans will see your posts when you publish them.

And visibility is only going to get tougher with more Pages being created every day. In fact, there are 42 million Pages out there right now!

Facebook Page traffic

With those statistics, Likes and reach can be arbitrary metrics when you’re just starting out. Sure they help in the long run for monetization, but more importantly, you need to focus on creating loyal fans. It’s not always the quantity of fans you have, but the quality of them.

Measuring for Loyalty

Instead of worrying about Page Likes, put your efforts into generating a loyal following of people who love your content. Focus on providing value in every post you publish. Learn to understand what your fans like most and continue to deliver that type of content.

Watch your metrics for post Likes, comments, shares, even sales. The more people engage and interact with your Page content, the more invested they become in your brand.

This is important because if a user shows frequent engagement with your Page, your content will show up in their News Feed more often. Encouraging engagement is one of the best ways you can ensure your content continues to get seen by users.

As a result, those loyal fans will share your content with their own friends. Your reach and Page Likes will continue to grow organically as a bi-product of your compelling content.

Best Practices for Generating Fan Loyalty

Here are a few tips to help create a following of loyal Facebook fans:

  • Say thank you. Yes, simple manners of real life apply to Facebook too. Thank fans when you achieve milestones, when they give you ideas and feedback, when they share photos, even when they answer your questions or leave comments.
  • Be responsive. Take time to respond to fans’ comments, even if they’re negative or customer complaints. Your response to criticism helps shape how your fans see you.
  • Foster community. Get your fans to converse with each other and share their own content. Maybe even start a Facebook Group for your Page.
  • Analyze your fans. Check your Facebook Insights frequently to see what types of content your fans love, when they’re online, and more about their demographics.
  • Ask for their input. Include your fans in your Facebook Page strategy or small business decisions. Take a poll on which t-shirt design they like better. Ask questions to get to know them better and discover how you can post content that aims to solve their pain points.

smart ways to use facebook automation tools

Start with these tips to get your fans engaging with your content. Post consistently and work on building trust with your fans. In time, fan loyalty leads to more traffic and more sales.

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What strategies do you use to increase loyalty among your Facebook fans? Let us know by leaving a comment!

5 Tips for Getting More Facebook Shares

When you create an entertaining, informative or hilarious Facebook post, one of the best rewards you can get is to see your fans sharing your content. We all want to see more engagement on our Facebook Pages, and shares are often times even more coveted than Likes and comments.

But they’re hard to get.

That’s why if your fans are sharing your content, you know you’re doing something right. In this post, we’ll give you some practical ways to increase your shareability and create content that fans can help but share with their friends.

Why Shoot for Shares?

Shares are awesome for any type of Facebook Page. They show just how well your content resonates with your audience. As a business Page, shares can lead to brand awareness, brand loyalty, and overall reach. For fan Pages, shares can bring even more fans to your Page.

A high number of post shares is more indicative of your knowledge of your fans than Likes and comments because shares take more effort on the user’s behalf. Shares take more clicks than a Like, and users have to put thought into their own post description than they would in writing a comment on someone else’s Page. The user is making a statement to their own Facebook friends by sharing your content on their timeline.

The News Feed also favors shares because Facebook’s algorithms identify your post as interesting and relevant. As a result, your post and Page will show up in the News Feed more often and will be seen by more users.

How to Increase Your Shares

Here are a few tips to help you generate more shares:

1. Understand your audience.

Having an understanding of your audience is key to maintaining Facebook fans, but to get them to share your content, you have to really know how to resonate with them. They need to feel connected with your content to share it with their own friends.

Take a look at your Facebook Insights. Create content that specifically targets the demographics of your audience. Don’t try to reach everyone – sometimes it helps to act like you’re speaking to one specific person.

Facebook Page Post Insights

Analyze which types of posts get the most interaction. Do your fans like videos, funny memes, or lengthier status updates? Deliver your best content in the most popular format to give your audience more of what they want.

2. Add value.

Use Facebook Insights again to determine what type of value your fans enjoy most. Do they like more detailed “how-to” posts or quick step-by-step videos? Do they like funny memes or gifs better?

Identify the tone of that content – is it funny, educational, or meaningful? Understand what type of value your fans enjoy getting from you and hone in on that. Write more post descriptions with the social voice they’re resonating with.

3. Create conversations.

A common mistake with Facebook Pages is that people go through the trouble to schedule and post great content but don’t follow through in making conversations. You have to give engagement to get it back on your Page.

Rather than slapping up a funny image or link to an article, ask questions in your post descriptions that encourage discussion. Not only does this get people talking, but it makes them curious to know what their friends’ answers would be. Thus, they can’t help but share your content.

4. Share your content on your own timeline.

If you’re not sharing your content, why should anyone else? Doing so can be just the encouragement needed to get the sharing party started. Share your Page’s content and encourage others to do the same.

5. Find Pages in your niche.

Cross-promote your content on other Pages you own, and make relationships with other Pages in your niche. When another Page shares your content, you get the benefit of a whole new audience seeing your content. Plus, if someone they follow is sharing your content they may be influenced to do the same.

cross-promoting Facebook pages

Getting more shares on your Facebook Page posts will lead to more traffic, engagement, and opportunities for monetization. Remember to understand your audience and always aim to provide value. With these tips, fans will love sharing your content.

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What type of content do you see that gets your Page the most shares? Let us know by leaving a comment!

Connect with Facebook Fans Through Language and Storytelling

The blank description field can be intimidating. You’ve got an awesome piece of content to share with your fans, but don’t know how to introduce it. Earlier this week, we talked about how important it is to develop a consistent and authentic voice on your Facebook Page. Today, we’re following up with tips for nailing the right language in your posts. Keep reading to learn how to incorporate storytelling to humanize your Facebook Page.

How to Use Storytelling on Your Facebook Page

Storytelling is an effective way for brands to connect with their fans or customers. Whether you run a fan Page or a business Page, you can benefit from communicating with your fans from a storytelling aspect.

What exactly do we mean by storytelling? No, you don’t have to be a novelist or the next Pulitzer Prize winner to pull off a well-told story on Facebook. Heck, we don’t even want you to tell a lengthy story, but pulling from storytelling elements can be an effective Facebook Page strategy.

Connect Facebook Fans through Storytelling

Adding storytelling elements to your Page simply means beefing up your post descriptions to incorporate clever, surprising, emotive language. Brands benefit from being genuine and open to sharing even more than they might on their website.

Why Storytelling?

Think about how people use Facebook. They pull out their phone when they’re bored, open the app, and scroll while on autopilot. It takes something different to snap them out of their zombie state. Interesting, surprising language is exactly what you need to zap them to life so they click through to your Page.

And when they do, use that post to connect with them. Build momentum off the fans your imaginative content attracts. Keep delivering genuine language that resonates with your fans to keep them coming back.

Questions to Ask to Discover Your Storytelling Opportunities

To write Facebook post descriptions that resonate with your audience, you have to understand them the best you can. Here are a few questions to work on as you define your storytelling voice:

  • Who is your audience? Check your audience insights to learn the demographics and interests of your fans. Do a survey to find out what problems or questions they have.
  • How can your content make their lives better? If it’s a fan page you run, do you add entertainment and laughter to your fans’ lives? For business pages, how does your product or service make their lives easier?
  • How can you communicate these solutions so that your message resonates with them? How can you hit on their problems, questions, and pain points?

writing in notebook

Examples of Storytelling Language in Facebook Posts

Use the following guidelines when implementing storytelling effects into your Facebook posts. We provide good and weak examples for each and encourage you to draft up your own posts for each element.

Put Emphasis on the Customer

Weak: “Today’s BOGO special is buy 1 Peppermint oil get 1 Eucalyptus oil free, check it out!”

Awesome: “Do you want to breathe better this allergy season? We know what a great feeling it is to have clean airways and easy breathing, and today we’ve got natural solutions for you for a great deal.”

Build Curiosity

Weak: “Studies show social media marketing can increase your business’s exposure.”

Awesome: “90% of small businesses have seen an increase in exposure from this one marketing trick. Learn how your company can get in on the money-making machine.”

Provide Clear Value (and Back It Up)

Weak: “10 Breakfast Ideas to Try Tomorrow Morning”

Awesome: “10 Breakfast Ideas for Better Digestion from the one-and-only Dr. Axe”

Perfect Your Story

Don’t forget to add images and emojis to your post for that extra visual element. Using emojis in status updates has been shown to increase comments and shares by 33%! Images are a must, but adding a human element to them can help your engagement as well. Incorporating people and human faces has been shown to drive conversion rates. Share pictures of you, your customers, employees, or find stock images with smiling human faces in them.

Storytelling doesn’t have to be a complicated, drawn-out process. Incorporate those human elements in small ways into your posts to get big results. Added imagery, humor, and authenticity results in better connections on your Facebook Page.

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How do you use storytelling on your Facebook Page? Let us know by leaving a comment!

Develop an Effective Facebook Page Strategy With This Tip

Do you want to develop an effective Facebook Page strategy? The most successful Facebook Pages post content that resonates well with their specific audience. To be successful in your niche, start with this tip:

Study what the best Facebook Pages in your niche are doing.

Perform an audit on other Facebook Pages to help shape your own posting strategy. Keep reading to learn how to perform a Facebook Page audit.

How to Perform a Facebook Page Audit

We can’t emphasize enough the importance of understanding your audience. If you want to grow a successful Facebook Page, close sales, or convert traffic, you need to post relevant content that resonates with your followers.

But how do you know what they want?

Take the time to identify your audience’s needs and interests on Facebook. Understand what problems you can help them solve and what questions you can answer for them. If you’ve been posting for a while, you can see what types of content are most popular with your audience. You can also see when they’re most likely to be online.

how to perform a facebook page audit

Get these answers by asking questions on your Facebook Page. If you want even more details, create a survey using a free tool like Survey Monkey.

Next, study your competitors. Identify the big names in your niche. If you’re not sure who they are, a simple Google search will tell you.

Here’s what to look for in other Pages during your Facebook Page audit:

  • How often do they post?
  • Which content seems to perform the best for them? View the number of likes, comments, and shares for multiple posts.
  • How much of their content is original and how much content is shared? How does that impact the engagement?
  • What topics do they post about?
  • What is their tone of voice?

Keep a Google sheet or doc with your findings. Make notes of anything that stands out to you and any ideas you come up with during the process.

Develop your own Facebook Page Strategy

What do you do with this information? The point isn’t to steal other Pages’ content, but you can mirror their strategies to develop your own.

In addition, use this audit to identify what is missing in your niche. What kinds of questions are people asking on other Pages? What questions do you have after visiting those Pages? Use this information to fill gaps in your niche, to answer the remaining questions and establish your Page as an authority to follow.

girl on computer

If you want to develop or revamp your Facebook Page strategy, start by performing an audit. First, audit your own audience either through post discussions or sharing a survey. Then, audit the popular Pages in your niche to determine what makes them successful and what’s missing. With this information, you’ll be able to create an amazing Facebook Page that your fans won’t be able to get enough of.

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What do you think about performing a Facebook Page audit? What do you look for on other Pages in your niche? Have you used this tip to develop your own Facebook Page strategy? Leave a comment and keep the discussion going!

How to Use Facebook Instant Articles for Your Blog

When you link to a blog post on your Facebook Page, most people won’t stick around long if it takes ages to load. Facebook Instant Articles offers fast load times that can significantly increase the engagement on your Facebook Page. This post will cover the basics and show you how to create Facebook Instant Articles for your blog.

What are Facebook Instant Articles?

Facebook Instant Articles was released in spring 2016 as a feature for publishers to deliver a faster and more immersive reading experience for Facebook users. The articles load within Facebook when they’re clicked. According to Facebook, Instant Articles load up to 10 times faster than regular links to articles.

Instant Articles is used in the Facebook mobile app only. With more than 92% of Facebook users using Facebook on their mobile device every day, it’s no wonder Facebook wants to give viewers a more pleasant reading experience. Desktop users will still be taken to your website when they click on your content.

Because those who view your Instant Articles aren’t actually being taken to your website, they won’t be counted as referral traffic from Facebook. You can still use Google Analytics to measure the traffic to your Facebook Instant Articles.

Benefits of Facebook Instant Articles

The fast load time of Instant Articles lends to several benefits, including:

  • More engagement. Facebook has found that 20% more Instant Articles are being read on average, and 70% of users are less likely to abandon the article.
  • Bigger reach. Instant Articles are being shared 30% more often than mobile web articles on average.
  • Understanding your audience. Facebook data allows you to track and understand how people engage with your Instant Articles. You can embed cookies to find out more about your audience’s interests and better serve them and target your ads.

Instant Articles is an easy feature to implement with a lot of payoff. Keep reading to learn how to create Facebook Instant Articles for your blog.

How to Create Instant Articles for Your Blog

To get started, you’ll need to add the official WordPress plugin for Instant Articles.

Facebook Instant Articles for WP plugin

  1. In your WordPress Admin, click Add New Plugin.
  2. Enter Instant Articles for WP in the search box.
  3. Instant Articles for WP should show up first – click the Install button.
  4. Click Activate.
  5. In your WordPress Admin sidebar, click Instant Articles and configure the Facebook Instant Article Settings.

install instant articles on wordpress

Next, access your Facebook Page for your blog (or learn how to create a Facebook Page). Click Settings, and open the Instant Articles settings option.

instant article settings facebook page

Read through the Initial Setup, then follow the directions in the first two options of the Tools section to Claim Your URL and submit your Production RSS Feed.

instant articles tools

Your RSS Feed URL is set up through the WordPress plugin you installed in step 1. The URL by default is: http://www.yourdomain.com/feed/instant-articles

After completing those steps, submit your feed for review. Facebook will manually review your Instant Article RSS feed. Then, once its approved, your blog is all set up for Instant Articles!

Now What?

Use the Facebook Page Manager app to test your Instant Articles before they’re approved. You can use the Manager app with an iPhone or Android phone. You may also want to test out custom styles for your Instant Articles with this app.

Once you’re approved, you can publish links as Instant Articles to get faster load times than traditional post links. From your Facebook Page Publishing Tools section, you’ll select Instant Articles then Production.

Facebook Instant Articles is a great way to enhance the reading experience for your blog readers and increase engagement on your Facebook Page. Refer to this guide and start publishing Instant Articles today!

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Do you use Facebook Instant Articles for your blog? Tell us about your experience by leaving a comment!

How to Create a Community Around Your Facebook Page

Are you looking to make an impact on people with the message of your Facebook Page? Do you want to bring people together with your chosen niche?

Whether you’re looking to inspire, educate or entertain, creating a community around your Facebook Page is a great way to expand your reach and engage your fans. The more your Page sparks discussion, it begins to feel like a place fans want to come back to and hang out at. They start to feel comfortable and understood there.

What are some ways to build that familiarity on your Facebook Page? Here are a few tips to grow your community.

Use Your Facebook Page to Build a Community

Your Facebook Page is where the attraction starts. You lead fans in with valuable content that resonates with them, and pull them into the discussion. Here are a few ways to keep them engaged even further:

1. Create a Facebook Group

In addition to Facebook Pages, Facebook Groups are a great way to reach your fans and develop relationships. With a Facebook Group, readers may even be more likely to see your posts. If the user is engaged with your Group, they’ll receive notifications when you post in it, whereas they might not catch all of your Page posts in their News Feed.

The purpose of a Group is to provide even more value to your fans. Groups are especially purposeful if you’re selling products, courses or services, because you can offer a place for customer service, testimonials and discussion.

Since Groups are more private than Pages, this is a place where your audience should feel more safe and comfortable. They can interact with other like-minded people who share the same interest in what your Page offers.

This is a great place to spark discussion. Keep the engagement level high by sharing prompt posts – posts that prompt your users to start talking. Try asking people to share what their favorite product, character, episode, etc. may be. Share relevant news or helpful articles in your group that you don’t share on your Page. These posts get people talking and interacting with each other – thus, community is being built!

Group post

Not sure if a Group is right for your Page? Check out this post on whether you need a Facebook Group.

2. Broadcast frequently with Facebook Live

Facebook Live is helpful for your Page in so many ways, community building being a huge benefit. Going Live allows users to see your face and get familiar with who you are behind the screen. Not only do they get a better sense of who you are, but it’s a great way to get engagement going.

You can offer do answer questions in a Facebook Live broadcast, encouraging fans to comment and submit their concerns. Having you interact with them in real time is a game changer for creating community. You can stream Facebook Live from your Page or a Group, adding to your community on multiple levels.

3. Creating ads for a targeted audience

Facebook’s Audience Insights allows you to be highly specific in who you target your ads to, meaning you can attract the exact type of user who needs what your Page has to offer. This means that only the people who are already interested in your niche will see your ad, making them highly likely to join and contribute to the community.

Create an ad to invite users to join your Facebook Group or boost a popular post on your Page. Get more like-minded people into your community with specifically targeted ads. Continue to show those new users value through your Page and Group content.

Building community is an important factor for your Facebook Page because it helps create loyal fans and customers. Users will know they can go to your Page for what they’re looking for, making you a leader in your niche and a Page they want to share with their friends.

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