My First 2,000 Likes: A Beginner’s Journey with Facebook Fan Pages

If you’re just starting out in the world of Facebook Pages, how did it feel to hit your first 500 likes? What about 1,000? My first fan Page just hit 2,000 Likes and I’m ecstatic! I have a community of 2,000 other people who get all my Friends jokes, who can’t help reacting to “We … Continue reading “My First 2,000 Likes: A Beginner’s Journey with Facebook Fan Pages”

If you’re just starting out in the world of Facebook Pages, how did it feel to hit your first 500 likes? What about 1,000?

My first fan Page just hit 2,000 Likes and I’m ecstatic! I have a community of 2,000 other people who get all my Friends jokes, who can’t help reacting to “We were on a break!” They love the show just as much as I do.

Michelle ChalkeyLet me back up and introduce myself before my Friends obsession scares you off. I’m Michelle, and I’ve been contributing to the FPTraffic blog from the beginning. But truthfully, my expertise lies in the blogging/writing aspect of marketing. I rely on Luke for all of the expert advice to effectively managing and monetizing Facebook Pages.

But as I began researching for the blog and learning more about how easy it is to create successful Facebook Pages, I wanted to get in on the fun too. I had been managing my Facebook Page for my freelance writing business with FPTraffic, but I became intrigued by all of the FPTraffic Facebook Group members who were doing so well with fan Pages.

Thus, I set to create a new Facebook Page. In just one month, my Page has gotten up to 2,400 Likes and the engagement continues to go up. I can’t believe how easy it was to get started, grow the Page and keep fans entertained!

If you’re thinking about creating a Facebook fan Page, don’t put it off any longer. The process is easier than you think, and the FPTraffic Fan Page email course is a great guide to follow. Here are some things that worked for me when creating my first Fan Page.

Don’t Overthink it

When I decided to create a Facebook fan Page, I knew I had to choose a niche I would love. That part was easy for me – I’m obsessed with the TV show Friends. I know the show so well that I could probably manually spit out quotes every day on my Page.

Since the show is such a classic, I figured there probably already was a fan Page or two out there. I thought about narrowing down to focus my Page on one character, like Luke did with his epic Page, Charlie Day Quotes. But when I looked into it, I saw that the existing Friends Pages weren’t posting regularly or hadn’t posted in a long time.

I went back and forth on this for a few days – do I go with a general “Friends TV Show Quotes” Page or a “Pheobe Buffay Quotes” Page? It’s easy to get caught up in these beginning decisions. Before you know it, you’ve talked yourself out of making a Page at all.

But here’s the thing – creating a Fan Page is free! You have nothing to lose. So, do a little research to see what already exists in your niche, determine whether there’s space for you, and if there is – jump on it! Don’t waste too much time worrying about what will be the best title or angle. You figure those things out as you go.

Choose Profile and Cover Photos Effectively

I started my Page with profile and cover photos that I thought were cute, but quickly learned that they weren’t as attention-grabbing when it came time to make an ad for the Page.

friends show
My first profile photo

This image for my profile picture was hard to see in a News Feed and did not allow users to make an instant connection with the show. My new profile picture is bigger and shows more of one character’s face, allowing fans to connect the show with the post.

profile picture
My profile picture rendition. Who doesn’t know and love Rachel Green?

My initial cover image was a cute print of quotes from the show. I thought, how fitting, right?

Friends quotes
My original cover photo

Well, a cover photo containing only text is not nearly as attractive or appealing as the pretty faces of the Friends actors. I replaced it with a bigger image of the cast, which I think makes it more obvious that this Page contains quotes from the TV show rather than quotes about friendship.

friends cover photo
Much better!

The profile and cover images on your Page are static, so make them as strong and attractive as you can!

Create Your Post Schedule

In FPTraffic, you can create a post schedule to automatically post content to your Page at specific times without you having to do anything. I followed Luke’s advice of starting with 2 posts per day, at 8:00 a.m. and 9:00 p.m.

Now that the Page has been up and running for a month and has a solid fan base, I can start posting content when my fans are most likely to see it. Using Facebook Page Insights, I can see that the majority of my fans are online at 7:00 p.m. I’ll adjust my posting schedule and add a third daily post at 2:00 p.m. to keep attracting more users to the Page.

Facebook Page Post Times

Start Finding Content

Now for the fun part – browsing Friends quotes! I used FPTraffic’s content sources to find high-quality images, videos and gifs all relating to my favorite TV show. There is a ton of content on Pinterest, and the FPTraffic Chrome Extension was awesome for scheduling images I found there.

fptraffic chrome extension

You can quickly run out of fresh content if you type the same thing into search engines every time. To mix it up, I’ve been searching for specific character quotes and images. Check out this post for more ways to find new engaging content.

Get Likes to Your Page

Getting Page Likes is crucial to succeeding with your Facebook Page. If you hope to monetize your Page, you’ll obviously do better the more Likes you have.

You might think it’s impossible to get tons of people outside of your own friends to Like your Page, but it’s more achievable than you’d think. I had never messed with Facebook Ads before I created my Page. Honestly, it just seemed scary to me. I quickly saw that not only are Facebook Ads cheap and easy to set up, but they are so effective in driving traffic to your Page.

Friends Facebook Page Ads for Likes

Facebook Ads for Likes are a budget-friendly way to get any Page up and running. News Feeds are overcrowded with content – ads give your Page a better chance of being seen by the right people.

Experiment

With my reach and engagement growing, I started having fun with more FPTraffic features. I created a giveaway for a Friends coffee mug, and I’ve sprinkled in a few Amazon products. Unfortunately, I didn’t see a lot of engagement with either of those yet, but I’m still learning. As I continue to study Facebook Page marketing, I hope to learn how to be more effective with giveaways and monetization. I’m still adapting to my new Facebook popularity!

Going Forward with Friends

Now that I’ve seen what is capable in one month, I’m excited to keep building this Page. I love the freedom FPTraffic allows me by scheduling my content for me. Heck, I spent an entire week in Mexico this month without looking at the Page once. My fan base continued to grow and people engaged with the content that was posting multiple times a day, all while I was on a beach sipping margaritas.

That’s how easy it is. If a newbie like me can get a Page up and running fast, so can you! What’s your passion? Your favorite show, singer or sports team? Create a Page, and let’s figure this out together!

[ecko_contrast]Ready to build your Fan Page empire? Join FPTraffic and start your journey to reaching millions of people a day!

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Beginners, what has helped you grow your Facebook Page? FPTraffic veterans, what did you struggle with in the beginning? Let us know by leaving a comment!

All Rick and Morty Case Study – 10,000 Page Likes in 1 Month

My name is Luke and I am the creator of FPTraffic. I’m one of those practice what you preach type of people so I decided to create a new Facebook Page last month to use as a case study on how you can launch a brand new Page and get it to 10,000+ Likes in a … Continue reading “All Rick and Morty Case Study – 10,000 Page Likes in 1 Month”

My name is Luke and I am the creator of FPTraffic. I’m one of those practice what you preach type of people so I decided to create a new Facebook Page last month to use as a case study on how you can launch a brand new Page and get it to 10,000+ Likes in a month.

First, let’s look at the Page I created.

All Rick and Morty

All Rick and Morty

I decided to create a fan Page for the TV show Rick and Morty because I already have a large audience that I know likes the show on another Facebook Page. It’s a new show, but it already has a great fan base.

I like to do Pages about TV shows because I really enjoy watching TV and I know they have monetization potential. These are two important factors when choosing a niche.

Once I had decided on Rick and Morty, the next thing I did was research a good username that was available on both Facebook and Twitter. I ended up getting @AllRickandMorty.

4 Steps to Start Your New Facebook Page

I created my Facebook Page, setup my Twitter, set my posting schedule, found some content and setup my Facebook Ads for Likes.

  1. Create your Facebook Page – The setup process for creating your Facebook Page is pretty easy and only takes a few minutes. Make sure you find or create a great Profile Picture and Cover Photo.
  2. Setup your Twitter – I signed up for Twitter to claim my Twitter username and connected it to my FPTraffic account. I use the same Username, Profile Picture and Cover Photo on both Twitter and Facebook to help establish my new “brand” and make the connection easy for my new fans.
  3. Set my posting schedule – I started posting 3 times a day (morning, afternoon, and night) and have made adjustments since then to post at my optimal times (more on that below).
  4. Find some content – It’s critical that you have some content for your new audience to engage with and FPTraffic makes it easy to find and schedule that content!

Setup Facebook Ads for Likes

Our strategy for growing Facebook Pages with FPTraffic can be summarized in 3 easy steps:

  1. Grow your Base Audience – These are the people who are going to engage with your content and help grow your Facebook Page organically. You can’t grow organically if you do not have anyone who Likes your Page. We use Facebook Ads to grow our Base Audience (example below).
  2. Post content consistently – Your audience needs content to engage with. FPTraffic makes it easy to find and post that content.
  3. Create value – By posting content consistently to your Base Audience (content they are going to enjoy and engage with) you are creating value for them. This is how you continue to grow your audience and the value of your Page.

To begin the process of growing your Page, you will need to setup Facebook Ads for Likes to grow your Base Audience.

[ecko_fullpage_image]
Facebook Like Ad Campaign[/ecko_fullpage_image]

To grow my base audience for Rick and Morty, I created a Facebook Ad for Likes targeting people who are interested in Rick and Morty. The interest you choose to target is really important to helping decrease your cost per Like. Rick and Morty is not an overly competitive niche yet, so I was able to get my cost per Like down pretty quickly. You may need to test other interests as well.

Your goal should be to get your cost per Like between $0.01 and $0.05. For most niches, this should be possible. Here are some tips to help.

Tips for Creating Your Page Like Ads

When I create my Facebook Ads for Likes, I keep the advertisement as simple as possible. I’ve included a screenshot of the actual ad I am running right now (and the only one I tested) for growing my Rick and Morty Facebook Page.

There are a few things I do with every single ad:

  • When setting up my Ad Set for Page Like Ads, I typically only use the Mobile News Feed placement.
  • I only create a 1 Ad Set for each Campaign with 1 Ad and set my daily budget at $3.00.
  • Use your call-to-action in the ad text. For example, I’m specifically telling the person seeing my ad to Smash the “Like” button if they love Rick and Morty, which I believe they probably do because Facebook is targeting them with the Rick and Morty interest.
  • By default, Facebook will use your Page Cover Photo as your ad image, but you can change this if the one you have isn’t going to draw the attention of the person seeing your ad.

That is all you need to do to successfully setup your ad for Likes. Once your ad is created and approved, let it run for at least a week and watch your cost per Like each day.

Facebook Ads for Likes Daily Breakdown

As you can see, the cost per Like started at $0.14 per Like on the first day (December 8th) and decreased significantly within the first week of running.

This happens because Facebook is automatically optimizing your ad to only show to people who are going to be interested in it. Every day they’re able to collect more data on who is engaging with your ad (Liking your Page) and then use that data to more accurately target new people the next day.

It didn’t take long before I was only paying $0.01 per Like and that’s still what I’m paying today.

10,000 Page Likes

I set my goal in my mind for each new Facebook Page I create to 10,000 Likes. It’s my goal to get to 10,000 Likes because by 10,000 Likes, you have a fairly large audience who should be engaging with your content and helping grow your Page organically.

All Rick and Morty has passed 10,000 Likes and is getting fantastic engagement. In fact, over the past 7 days, the posts published by FPTraffic to my Page have been seen (reach) on Facebook over 1,000,000 times.

Facebook Page Engagement

What’s Next?

My Page has reached 10,000 Likes and has great engagement. Fantastic! What’s next though?

I will turn off my Ads for Likes soon and see how the Page does growing organically. Over time, I will capture most of the Rick and Morty fans without ads simply because my content will be shared so much.

I have hundreds of posts scheduled to be posted to my Page, but I will continue to add more and keep an eye on my most popular Page posts to see what is performing best.

[ecko_fullpage_image]Rick and Morty Posts[/ecko_fullpage_image]

I also will keep a close eye on my peak times to post on my Page and adjust my FPTraffic posting schedule regularly to make sure I’m getting optimal reach.

Monetizing My Audience

As my Page grows and I continue to provide value for all my Rick and Morty fans, I will also begin working on ways to monetize the Facebook Page without hurting the trust I’ve developed with my audience.

One way to monetize the Page is to post Rick and Morty merchandise from Amazon. FPTraffic is completely integrated with Amazon so I can do a few simple searches using the Amazon tool and schedule products to post to my Page.

I’ll also begin adding content to my new Rick and Morty viral media site and funnel traffic from my Facebook Page to the website so I can generate ad revenue and potentially some affiliate sales as well.

Start Building Your Audience

I started building Pages over 6 years ago and today I reach millions of people every single day organically on Facebook without having spending a dime.

Start building your audience today and harness the power of social media to grow a massive reach. We have thousands of FPTraffic members who manage billions of Likes.

[ecko_contrast]We all started with 0 Likes. Today is your opportunity to get started and working towards your first 10,000 (or next 10,000) Likes 🙂

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I’m here to help. Comment below if you have any questions or contact me. Good luck!