7 Tips for Your Facebook Business Page Cover Photo

Last week we shared our complete guide to making an effective Facebook Page cover photo. If you missed it, be sure to check it out. Today, we’ve got tips for those of you who operate a Facebook business Page on making the most of that cover photo space.

The cover photo slot has plenty more possibilities than simply slapping up a nice image. You can use this space as an opportunity to close more customers, engage prospects and inspire your audience. Here are some creative ways to attract fans with your Facebook business Page cover photo.

Business Page Cover Photo Ideas

While our examples shown here come from business Pages, those of you with fan Pages may be able to use some of these tips as well.

1. Showcase products

Use the cover photo to show off your company’s products and inspire a purchase among your viewers. Switch it up regularly to show new products or promotions, items on special and customer favorites.

In some cases, the products will speak for themselves. Especially if you run a food-based business, your product pictures can appeal to the senses and entice customers to dive in for more.

Dunkin Donuts Facebook business page cover photo

2. Emphasize your mission statement or tagline

Use this space to acquaint your prospects and customers with your company’s values, mission or tagline. This tip helps increase brand awareness and gives people something to connect with your company on. Share a tagline for a campaign you’re running to get fans on board.

Uno pizza Facebook business page cover photo

3. Add personality

Facebook is supposed to be fun and casual – use this outlet to let your company’s hair down. Show off the human side to your business in your cover photo. Whether it’s quirky personalities or actual pictures of your employees, have fun with your business Page cover photo.

4. Inspire fans

Show the creative ways people are using your products, use a picture that resembles your company’s positive values, or share a photo of the charitable things your business is doing. Use a text overlay to encourage your customers to get in on your mission, or let the photo tell your positive message.

fit bottomed girls facebook page cover photo

5. Promote a hashtag

A hashtag gets customers interested and engaged with your company. These little sayings and mottos help increase brand awareness and make fans of your Page want to get in on the trend.

shape business facebook page cover photo

6. Celebrate milestones

Use your cover photo space to celebrate your company’s big anniversaries, memories and milestones. You can also feature and celebrate customers in your cover photo.

7. Promote a giveaway

Get people excited with your cover photo by sharing a giveaway. They’ll immediately want to get in touch or look through your Page to find out more.

facebook business page cover photo giveaway

Facebook is a place to have fun and be social. Your Facebook business Page cover photo is a great outlet to share more of your company’s awesome values, promote your products and entice your fans with giveaways. Use the tips listed here and our cover photo guide to create the perfect cover photo for your business Facebook Page.

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Which of these tips do you want to implement in your business’s Facebook Page cover photo? Let us know by leaving a comment!

The Ultimate Facebook Page Cover Photo Guide

First impressions are everything – even on social media! Your Facebook Page cover photo is one of the first things people see when they come to your Page. It needs to be awesome enough to captivate users and intrigue them to dive into your content.

That may sound like a tall order, but don’t worry, we’ve got you covered. In this post, we’ll share everything you need to know about creating an amazing Facebook Page cover photo. With sizing guidelines, free photo sources and real examples, we’ve got simple solutions for making this key element less overwhelming.

Facebook Page Cover Photo Dimensions

The cover photo is the largest visual element of your Facebook Page. With so much space to work with, you want to make sure the photo shows up well on both desktop and mobile. Here’s what you need to know about Facebook’s cover photo dimensions:

  • Desktop display: 820 pixels wide by 312 pixels tall
  • Smartphone display: 640 pixels wide by 360 pixels tall
  • Cover photos must be at least 399 pixels wide and 150 pixels tall
  • Cover photos do not display on non-smartphones

You want to use a single image that works well for both desktop and mobile. An image that is 820 pixels wide by 462 pixels tall seems to be the magic size. Use the FPTraffic Image Editor tool size your images without losing quality.

While the same image can be sized correctly to fit both desktop and mobile dimensions, know that it will appear differently on those screens. For example, here’s what a cover photo looks like on desktop:

Its Always Facebook Page cover photo

…and here’s the same cover photo from mobile:

charlie day quotes cover photo mobile

Cover Videos

It was only a matter of time before Facebook added this new feature. Facebook algorithms are favoring the video format, and now you can use a video in place of a static cover photo.

Facebook’s guidelines require that cover videos be:

  • At least 820 pixels wide by 312 pixels tall.
  • 20-90 seconds long.

The video automatically starts playing when a user visits your Page. Cover videos are preset to have the sound muted, so the user will have to manually hit the unmute button to hear the video.

Cover videos can be great for fan Pages to play a reel of TV show highlights, or business Pages can use them to explain more about what they offer. Check out this example from the Netflix show Narcos.

Narcos Facebook Page cover video

How to Create the Perfect Cover Photo

There are a few different ways you can go about creating the perfect Facebook Page cover photo:

1. Design an image

If you have some sweet graphic design skills, create your own cover photo to best represent your Page. You may want to combine a real photo with text overlays and your brand colors to show what your business or fan Page is all about.

Try a free tool like Canva to create your own image. Canva allows you to create custom dimensions optimal for a Facebook Page cover photo.

2. Take a photo

For your Facebook business Page, use photos you’ve taken at company events, of your workplace or of employees or customers.

3. Use stock photos.

The web is full of sources for free stock images. Check out this post for a full list of where to find free images for your Facebook Page cover photo. You may want to customize an image to fit your Page’s message by adding text overlay.

Tips for Optimizing Your Facebook Page Cover Photo

Make sure your cover photo entices fans with these extra tips:

  • Check how the photo appears on mobile.
  • Change your cover photo every once in a while, especially on holidays or special occasions.
  • Make the photo relevant to your audience.
  • Include some form of life in your visuals, whether it’s plants, humans or animals.
  • Make any text you use clearly visible and enticing to viewers.

Your Turn

A great cover photo makes a big difference. Stick to the sizing guidelines, check that it looks great on both desktop and mobile, and change it up once in a while to fit seasonal themes. An impressionable cover photo is a sign of a great Facebook Page.

[ecko_contrast]Reel fans in with your cover photo and keep them coming back for awesome content you schedule with FPTraffic!

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How do you make an impression with your cover photo? Let us know your best tips by leaving a comment!

What You Need to Know About the Facebook Page Template

Does the look of your Facebook Page best reflect what the Page is all about? Did you know you can change certain features on your Page?

Facebook Page templates allow you to choose a design that best suits the nature of your Page. Whether you run a Fan Page, online shop or Business Page, specific templates serve to help you reach your desired outcomes. Also, you can utilize buttons and tabs to enhance your Page.

How do Facebook Page templates work? Here’s a breakdown.

Facebook Page Templates for Optimal Page Design

Whether you’re starting from scratch or you want to change up an existing Page, here’s a basic rundown of the design elements and templates to help you make an awesome Page.

Choose a Facebook Page Template

From your Page, access Settings. From the menu on the left side, click Edit Page.

edit Facebook Page templates

Under Templates, click Edit to view the template selection. Options include Shopping, Business, Standard, Venues, Politicians, Professional Services and Restaurants & Cafes. The template you choose will include default buttons and tabs designed to help your Page.

To see how a template works, click View Details next to the template title. The screen will give you a preview of the tabs included. Take note at the bottom of this screen of the warning: “When you apply this template we will replace your existing buttons and tabs.” If you’re happy with your template selection, click Apply Template.

Features and tabs

For both specific Facebook Page templates and the standard template, there are certain elements of the design that you want to optimize for your Page. Some are basic, like your cover photo, while other features – like buttons and tabs – can lead your viewers to take certain actions.

Cover photo

In Facebook’s current Page design, your cover photo is uncluttered. It’s the focal point of your Page and should hook viewers right away. Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and that will make it 640 pixels wide by 360 pixels tall for mobile view.

Facebook’s Help page currently recommends to size your photo at 828 pixels wide by 315 pixels tall for desktop view and 640 pixels wide by 360 pixels tall for mobile view. Test your cover photo on desktop and mobile browsers to make sure the main features are visible on both.

Call-to-Action button (CTA)

Facebook makes your call-to-action (CTA) button stand out and catch users’ attention with its bold placement directly under the cover photo. Because of its placement, users might be more likely to click the CTA than the Like button for your Page. Utilize this button by directing users to your website, blog or online storefront. The CTA button is also prominent on mobile devices.

Facebook Page Shop Now Call to Action

About box

Underneath the CTA is the space for your Page’s About information. Be sure to fill this out and add a link to your shop or website.

Tabs

On the left side of your Page under your title, you have a menu of up to 10 tabs. You’ll see standard tabs, like About, Events and Photos, or you can add tabs that better suit your Page, like Services or Video.

Click Manage Tabs, or if you’re in the Templates section you can scroll down to customize your menu tabs. From here you can add and delete tabs. You can also move tabs around to choose the order they appear in. We always put Posts at the top.

add a tab to your Page

Be sure to add content to whichever tabs you choose to display. If users click on a tab, they should find relevant content.

You can also add custom tabs, like social tabs for Pinterest and Twitter or tabs to get email subscribers. Facebook has more info for developing your own tabs here.

Design for Success

Now that you’ve got the basic design elements down, continue to add valuable content and post consistently to your Page. With an appealing design and entertaining content, your Page will draw more fans in no time!

[ecko_contrast]Consistently posting to your Facebook Page, no matter what type of Page it is, can help increase your reach and engagement. Let us help you consistently post to your Page!

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How do you use tabs and templates in your Page design? What works best for you? Let us know by leaving a comment below!

My First 2,000 Likes: A Beginner’s Journey with Facebook Fan Pages

If you’re just starting out in the world of Facebook Pages, how did it feel to hit your first 500 likes? What about 1,000?

My first fan Page just hit 2,000 Likes and I’m ecstatic! I have a community of 2,000 other people who get all my Friends jokes, who can’t help reacting to “We were on a break!” They love the show just as much as I do.

Michelle ChalkeyLet me back up and introduce myself before my Friends obsession scares you off. I’m Michelle, and I’ve been contributing to the FPTraffic blog from the beginning. But truthfully, my expertise lies in the blogging/writing aspect of marketing. I rely on Luke for all of the expert advice to effectively managing and monetizing Facebook Pages.

But as I began researching for the blog and learning more about how easy it is to create successful Facebook Pages, I wanted to get in on the fun too. I had been managing my Facebook Page for my freelance writing business with FPTraffic, but I became intrigued by all of the FPTraffic Facebook Group members who were doing so well with fan Pages.

Thus, I set to create a new Facebook Page. In just one month, my Page has gotten up to 2,400 Likes and the engagement continues to go up. I can’t believe how easy it was to get started, grow the Page and keep fans entertained!

If you’re thinking about creating a Facebook fan Page, don’t put it off any longer. The process is easier than you think, and the FPTraffic Fan Page email course is a great guide to follow. Here are some things that worked for me when creating my first Fan Page.

Don’t Overthink it

When I decided to create a Facebook fan Page, I knew I had to choose a niche I would love. That part was easy for me – I’m obsessed with the TV show Friends. I know the show so well that I could probably manually spit out quotes every day on my Page.

Since the show is such a classic, I figured there probably already was a fan Page or two out there. I thought about narrowing down to focus my Page on one character, like Luke did with his epic Page, Charlie Day Quotes. But when I looked into it, I saw that the existing Friends Pages weren’t posting regularly or hadn’t posted in a long time.

I went back and forth on this for a few days – do I go with a general “Friends TV Show Quotes” Page or a “Pheobe Buffay Quotes” Page? It’s easy to get caught up in these beginning decisions. Before you know it, you’ve talked yourself out of making a Page at all.

But here’s the thing – creating a Fan Page is free! You have nothing to lose. So, do a little research to see what already exists in your niche, determine whether there’s space for you, and if there is – jump on it! Don’t waste too much time worrying about what will be the best title or angle. You figure those things out as you go.

Choose Profile and Cover Photos Effectively

I started my Page with profile and cover photos that I thought were cute, but quickly learned that they weren’t as attention-grabbing when it came time to make an ad for the Page.

friends show
My first profile photo

This image for my profile picture was hard to see in a News Feed and did not allow users to make an instant connection with the show. My new profile picture is bigger and shows more of one character’s face, allowing fans to connect the show with the post.

profile picture
My profile picture rendition. Who doesn’t know and love Rachel Green?

My initial cover image was a cute print of quotes from the show. I thought, how fitting, right?

Friends quotes
My original cover photo

Well, a cover photo containing only text is not nearly as attractive or appealing as the pretty faces of the Friends actors. I replaced it with a bigger image of the cast, which I think makes it more obvious that this Page contains quotes from the TV show rather than quotes about friendship.

friends cover photo
Much better!

The profile and cover images on your Page are static, so make them as strong and attractive as you can!

Create Your Post Schedule

In FPTraffic, you can create a post schedule to automatically post content to your Page at specific times without you having to do anything. I followed Luke’s advice of starting with 2 posts per day, at 8:00 a.m. and 9:00 p.m.

Now that the Page has been up and running for a month and has a solid fan base, I can start posting content when my fans are most likely to see it. Using Facebook Page Insights, I can see that the majority of my fans are online at 7:00 p.m. I’ll adjust my posting schedule and add a third daily post at 2:00 p.m. to keep attracting more users to the Page.

Facebook Page Post Times

Start Finding Content

Now for the fun part – browsing Friends quotes! I used FPTraffic’s content sources to find high-quality images, videos and gifs all relating to my favorite TV show. There is a ton of content on Pinterest, and the FPTraffic Chrome Extension was awesome for scheduling images I found there.

fptraffic chrome extension

You can quickly run out of fresh content if you type the same thing into search engines every time. To mix it up, I’ve been searching for specific character quotes and images. Check out this post for more ways to find new engaging content.

Get Likes to Your Page

Getting Page Likes is crucial to succeeding with your Facebook Page. If you hope to monetize your Page, you’ll obviously do better the more Likes you have.

You might think it’s impossible to get tons of people outside of your own friends to Like your Page, but it’s more achievable than you’d think. I had never messed with Facebook Ads before I created my Page. Honestly, it just seemed scary to me. I quickly saw that not only are Facebook Ads cheap and easy to set up, but they are so effective in driving traffic to your Page.

Friends Facebook Page Ads for Likes

Facebook Ads for Likes are a budget-friendly way to get any Page up and running. News Feeds are overcrowded with content – ads give your Page a better chance of being seen by the right people.

Experiment

With my reach and engagement growing, I started having fun with more FPTraffic features. I created a giveaway for a Friends coffee mug, and I’ve sprinkled in a few Amazon products. Unfortunately, I didn’t see a lot of engagement with either of those yet, but I’m still learning. As I continue to study Facebook Page marketing, I hope to learn how to be more effective with giveaways and monetization. I’m still adapting to my new Facebook popularity!

Going Forward with Friends

Now that I’ve seen what is capable in one month, I’m excited to keep building this Page. I love the freedom FPTraffic allows me by scheduling my content for me. Heck, I spent an entire week in Mexico this month without looking at the Page once. My fan base continued to grow and people engaged with the content that was posting multiple times a day, all while I was on a beach sipping margaritas.

That’s how easy it is. If a newbie like me can get a Page up and running fast, so can you! What’s your passion? Your favorite show, singer or sports team? Create a Page, and let’s figure this out together!

[ecko_contrast]Ready to build your Fan Page empire? Join FPTraffic and start your journey to reaching millions of people a day!

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Beginners, what has helped you grow your Facebook Page? FPTraffic veterans, what did you struggle with in the beginning? Let us know by leaving a comment!

How to Create a Facebook Page

If you’re one of the 1.18 billion users who log onto Facebook daily, you might feel like navigating the platform comes second nature to you. But you keep hearing about all the benefits of setting up a niche, business or brand Facebook Page, and you want to get in on the action. Suddenly, you realize you don’t know how to do everything on Facebook.

You want to create a Facebook Page, but where do you get started?

Creating a Facebook Page only takes a few simple steps and you can do it right from your own Facebook account. We’ll show you how to get your Page up and running so you can start monetizing it and reaping the benefits.

How to Create a Facebook Page

To set up a new Facebook Page, log into your Facebook account.

  1. On the left sidebar, under the Explore tab, click Pages.
  2. On the top right, click Create Page.
  3. Select your Page type.
    Facebook Page type
  4. Within the Page type you select, select the appropriate category from the Category dropdown.
  5. In the Name field, enter the title for your Page.
  6. Click Get Started.
    Page Category Dropdown
  7. In the About field, enter a description for your Page. If you have a website, Twitter or other social media account associated with your Facebook Page, enter that information in the Website field.
  8. In the next field, enter a username so people can easily find your Page. Stick with either the title of your Page or something close by. Read more on claiming a username for your Facebook Page here.
  9. Click Save Info.
  10. You’re then prompted to set your Profile Picture. Use either Upload From Computer or Import From Website, and click Next.
  11. Click Add to Favorites so you can easily access your Page from your Home screen. Then click Next.
  12. You can then set a Preferred Page Audience if you like. If you select specific interests, Facebook will target this audience more so than the general audience. Read up more about Facebook Audience Optimization here.
    preferred page audience
  13. Click Save.

You now have your own Facebook Page! Don’t stop there. We’ve got a few more tips for you to set up a successful Page.

Next Steps

Your new Facebook Page is up and running. What do you do next?

First thing, add a cover photo that best represents your Facebook Page and complements your profile picture. Change your profile and cover photos regularly, keeping with seasons of the year or different themes to engage your audience.

Facebook Page Cover Photo and Profile Picture

If you’d like to add another administrator to your page, go into your Settings and click Page Roles.

Finally, it’s time to start posting content to your Page. Facebook Pages that see the most engagement post consistently every day, often multiple times a day. Sound exhausting? We’ve got an efficient solution for you.

[ecko_contrast]FPTraffic does all the hard work for you. When you set your Page up with FPTraffic, you can find and schedule a month’s worth (or more) of content in one sitting. You’ll have access to the major content sources, and FPTraffic will post your content to your Page for you. You don’t even have to log into Facebook!

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With an FPTraffic membership, you’ll also gain access to our exclusive guides that show you how you can earn money from your Facebook Page. New opportunities arise constantly and the FPTraffic Guides cover all the latest methods for advertising and monetizing your Facebook Pages.

Have questions on creating your Facebook Page? Feel free to contact us!

Ready to get started? Sign up with FPTraffic today to efficiently manage your Page and start generating traffic!