Following the 80/20 Rule for Facebook Promotion and Monetization

Increasing revenue is one of the main reasons people create Facebook Pages. While building relationships should be the primary focus for your Facebook Page strategy, selling a product or service is ultimately what you’re there for. How do you find a balance of providing value to your audience while also monetizing them?

Adopt the 80/20 rule: 80% of your posts aim to drive engagement, and 20% of your posts aim to drive sales.

The 80/20 Rule for Facebook Promotion at Work

What does the 80/20 rule look like on your Facebook Page? Your wall of posts should be filled with valuable content, whether in the form of entertainment, information, helpful tips or instructions. Anyone coming to your Page should find post after post of content that resonates with them and a few promotional posts sprinkled in.

Remember that people use social media to be social, not to shop. If you overload your Facebook Page with product promotions or branding posts, your fans will see right through you.

However, if the majority of your content is beneficial to your audience, they will tolerate the occasional post to tell them about a new product or service. They may even appreciate your letting them know! Let’s take a look at how you can maintain this happy balance of adding value without being overly promotional.

20% Promotional Content

With the 80/20 rule, every 5th post can be promotional. Just how promotional you make it can vary too, whether you decide to include a subtle hint at your product or you’re straight forward with a sales pitch.

Even when promoting your brand or products, you can also include information that benefits your audience. Throw in a special offer or discount, important statistics or tips on using the product.

Include a persuasive call to action that encourages your Facebook Page fans to click through to your website and learn more about the offer.

80% Valuable Content

The majority of your content should inspire people to do just what they’re on Facebook to do – be social. Post valuable content that they can’t resist engaging with, whether that means leaving a comment or sharing it with their friends. This content should be of high interest to your audience and encourage them to engage in conversations.

We’ve got plenty of posts on what makes for valuable content. Check out:

Also, read up about the FPTraffic content sources to see how you can easily find engaging content for your Pages.

Implement the 80/20 Rule in Your Post Schedule

FPTraffic makes it easy to keep track of your promotional posts. From your dashboard, click Pages > Manage, then the Scheduled Posts icon on your Page to see the content you have scheduled. Easily move things around so you don’t have a clump of promotional posts all in a row. With our post schedule layout, you can see for yourself that you schedule promotional content every 5th post.

FPTraffic Links Scheduled

The 80/20 rule is a great guideline for balancing monetization on your Facebook Page. Use this as a starting point and analyze your results to understand what works best for your audience.

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How often do you promote products on your Facebook Page? Let us know by leaving a comment!

Best Types of Image Posts for Your Business Facebook Page

You might already know that Facebook posts with images get better results than those without. In fact, research shows that images are much more likely to be associated with positive emotions than text posts, and brand promotion with images is more accepted than it is when done by text.

But how do you keep the image content fresh? If you’re stumped for photo ideas, let this guide serve as a creative checklist. Consult this guide to help generate new image ideas on a regular basis.

Tools for Branded Images

For many of our image post types listed below, you’ll want to use an image with a text overlay. The photo you use doesn’t always have to be one you take yourself, nor does it have to be a shot of your product or company. Instead, a stock photo might better relay the message you’re trying to get across. Check out this post for free online stock image sources.

Add text to images using the FPTraffic Image Editor tool. For further branding features, like incorporating your company colors and logos, try a free image editor like Canva.

12 Image Post Types for Your Business Facebook Page

Here are the best types of images to share on your business Facebook Page:

Customers using your products

Share images of customers enjoying your products or services. Whether you take the photo yourself or a customer submits it, customer photos help convert more people into customers because they help people associate good feelings about your brand.

Encourage customers to snap photos of themselves with your products and tag or mention your Page. Save those photos and share them again on your business Facebook Page, highlighting the customer. In your post description, share a customer testimonial, use a hashtag, or link back to the product page on your website.

Product features

When customers are shopping online, they don’t get to see all the features of the product close up as they would in real life. Use high-quality images to show off product details and features that aren’t always obvious from your website.

Infographics

Infographics are a popular tool for displaying lots of information in a creative and engaging way. When done right, they’re highly shareable. Easel.ly is a great inexpensive tool to help you create eye-catching infographics.

Tip: Facebook tends to squash infographics, making them difficult to read. Instead of sharing the full image on your Facebook Page, select the top portion (with the title) of the infographic with a snipping tool and post that to Facebook along. Add a link and call to action encouraging users to click through to your website or where the infographic is located.

Quotes

Inspirational and motivational quotes do really well because people love sharing them. Use them to create an emotional response in your target audience. Use a stock photo of an item or landscape, and add a text overlay with a strong sans serif font to capture users’ attention.

With FPTraffic content sources – like Tumbler and Bing – you can easily find motivational quotes that are all ready to go. Or use the FPTraffic Google Chrome extension to grab your favorite quotes from Pinterest or Instagram.

In your description for an inspirational quote image, link to a case study, customer testimonial or a story of your own failure or success.

Nostalgic

Take advantage of Throwback Thursday and share a photo of your company that is several years old or an older version of a popular product. Nostalgic photos are great for evoking emotion in your audience.

Tutorials

Showing your customers how to do something is a great way to add value and establish trust in your brand. Give step-by-step instructions and compose a single photo split into several frames using Canva or Fotor. Make a quick instructional video that shows that how to use your product. Check out this example from PetSmart:

Image Post Types for Business Facebook PAges - Petsmart

Behind the scenes

Behind-the-scenes photos invite your customers in for an inside look at your company. Here are a few ideas for behind-the-scenes content:

  • Show teasers of a new product or service your company plans to launch.
  • Share a day in the life at your office.
  • Show the treats brought into the office this week.
  • Introduce new staff members.
  • Snap a picture of a special visitor to the office.

Charitable contributions

Highlight your company’s charitable side. Share photos of employees participating in fundraisers or people who are receiving donations from your proceeds. People love engaging with this kind of content and being able to participate.

Levi's Charity Post

Memes

Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks. Create a meme that is relevant but also consistent with your brand to give your audience a laugh.

Create a Meme

There are many ways to add value to your business Facebook Page audience with images. Give one of these a try and remember to check your Facebook Insights to see which types of post images your fans love the most.

[ecko_contrast]You’ll never run out of image ideas with FPTraffic’s content sources!

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What types of images do you use the most? Let us know by leaving a comment!

The Blogger’s Guide to Facebook Pages with FPTraffic

If you run a blog, you know how crucial it is to have a social media presence. With 1.8 billion people on Facebook, the platform is the best way to get your name out there and gain traffic to your blog.

Whether you write about food, fashion, tech, or lifestyle topics, every blog should have a corresponding Facebook Page that works to attract readers. But blogs and Facebook Pages differ on just about every level, including the content shared, the design and even the way fans interact. How can a blogger optimize their Facebook Page to get more traffic through to their blog posts?

In this post, we’ll share our best tips for creating and running a successful Facebook Page that funnels traffic back to your blog, increasing your overall readership.

How to Set Up Your Blog’s Facebook Page

First you’ll need to create a Facebook Page for your blog. From the arrow dropdown in your Facebook account’s toolbar, click Create Page.

You’ll then be asked to select a category for your Page. Most blogs fit well with the “Websites” subcategory under “Brand or product.” If you see another category that describes your blog better, go for it!

Facebook Page Types

  • Enter the title for your Page. Keep the name of your Page the same as your blog title to ensure consistency.
  • Claim a username for your Page. Try to keep it as similar to your blog title as possible.
  • Fill in the About section. Tip: Include a link to your blog!
  • Add a Learn More button that links to your blog.

button options for facebook page

  • Add a profile and cover photo that best fit with your brand and niche. Tip: Update your cover photo regularly either to fit with a season, holiday, or to represent a course or e-book launch.
Naturally Ever After cover photo
I used Canva to create an image that tells more of what my blog is about.

Once you’ve created your Page, it will show up in your FPTraffic account and you can manage it from there.

Now that you’ve got the basics of your Facebook Page covered, let’s talk about how to make the most of your presence there.

FPTraffic Tools to Attract Blog Readers

Your Facebook Page is a way for you to extend the reach of your blog’s purpose in smaller snippets. Using various forms of content, you can attract more fans to your Page and ultimately more readers to your blog. FPTraffic offers several features that allow you to manage your Page efficiently and effectively.

Automated Post Schedule

Although the main purpose is to post links to your blog, you need to post various types of content on your Page consistently to keep your fans engaged. FPTraffic’s automated posting schedule makes this easy for you. Start by creating a post schedule of 2 or 3 times a day.

WordPress Feature

The next thing you’ll want to do is connect your blog’s RSS feed to FPTraffic. Using the WordPress feature, you can automatically schedule new blog posts to publish to your Page. You can choose to automatically add new posts to your schedule or manually choose which posts you’d like to add.

Tip: Always add a description for links to your blog posts. Give your readers a teaser to what you’ll be talking about and show them why your content is of value to them.

Bonus tip: Add an emoji to your description!

Content Sources

As we stated before, your Facebook Page will have more success if you post a variety of content in addition to links to your blog posts. Use relevant images, video, gifs and memes. Occasionally, share articles from other bloggers in your niche. Be sure to tag them when you share their content!

With every post, aim to provide value in some way. Whether it be educational or entertaining, your content needs to be valuable to get your fans to engage with it.

FPTraffic has 8 content sources with thousands of valuable images, videos and more to add to your post schedule. Also try out the FPTraffic Chrome extension to grab images from Pinterest and Instagram!

How to Grow Your Audience and Interact With Fans

FPTraffic gives you the tools to maintain a consistent Facebook presence, but you will have to do some work to grow your fan base and keep them engaged. Here are a few tips to on building and maintaining a successful Facebook Page as a blogger:

  • Run Facebook ads. After you’ve created your Page, run an ad for Page Likes. This will increase the number of users who see your posts and funnel through to your blog.
  • Use Facebook Insights to give your fans more of what they want. This valuable Facebook feature can tell you so much about your audience, including when they’re most likely to be online.
  • Include an image in every update you post. Images get significantly more engagement than text.
  • Show you and your blog’s personality on your Facebook Page with behind-the-scenes, lifestyle photos or by going Live.
  • Ask your fans open-ended questions and create polls to encourage discussion.

The most important thing is to authentically represent your blog and your brand on your Facebook Page. Post content that is relevant to your message, and use the platform as a tool to increase readership, understand your audience and interact with them on another level.

[ecko_contrast]Don’t go it alone! An FPTraffic membership gets you access to our Facebook group where you can learn from and bounce ideas off 3,000 other users!

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How do you use your Facebook Page to interact with blog readers? Let us know by leaving a comment!

How to be an Efficient Facebook Page Manager

Taking time to post valuable content, connect with your fans and evaluate what’s working pays off in your Page’s success. Whether you run one Facebook Page or dozens, it’s important to have a system in place that allows you to be an efficient Facebook Page manager.

Many people create several fan Pages to test different niches and different forms of monetization. You might think the more Pages you manage, the harder it is to keep up with them. But that doesn’t have to be the case.

Both FPTraffic and Facebook offer tools to help you manage several Facebook Pages efficiently. Keep reading to learn how to create a system and routine that helps you best manage your Facebook Pages.

Schedule Links on FPTraffic

Tips and Tools to Become an Efficient Facebook Page Manager

If you’re overwhelmed by your Facebook Pages, try implementing the following tips and tools to create a simple management routine:

Schedule your time

Part of the overwhelm comes in thinking you don’t have the time to take care of all of your Facebook Pages. It’s so easy to tell yourself you’ll update your content queue later in the day but continue to put it off when something more urgent comes up. Physically writing down the time you plan to spend on your Facebook Page holds you more accountable to actually doing it.

schedule

Schedule your Facebook Page management time as it best works for you. You may choose to do it all at once, spending one day a week updating your content, analyzing insights and creating ads. Maybe it works better for you to split up your tasks, scheduling content on Monday, creating ads Wednesday, and viewing insights on Friday.

You can choose to set scheduled times for checking post results throughout the day as well. It’s far too addicting and time consuming to check the results of your posts every 5 minutes. Instead, make checkpoints at certain times of the day when you check in and interact with the comments on your Page.

The possibilities are endless, but the main point is to commit to working on the same things at the same time each day and each week. That way, the manual work of Facebook Page management becomes a habit.

Automate a posting schedule

Use FPTraffic to create a posting schedule. Your content automatically posts to your Page without you having to constantly update it throughout the day. FPTraffic allows you to schedule content for an unlimited number of Facebook Pages.

Choose engaging images and videos from any of our 8 content sources to add to your content queue. Have your own images you’d like to use? Use our bulk import tool to upload up to 500 images at a time and schedule them to your Page.

Consistent content helps your Page grow. When you have several Pages, you want to make the process of finding and posting content as simple as possible. FPTraffic lays out all of your Pages neatly on your dashboard so you can work on them in an organized way.

Respond to comments and messages

Interact with your Page fans to give them a positive experience. Respond quickly to comments and messages when you can. If you run a business Page, provide the best customer service possible through your Facebook communication.

Facebook notifications make it easy to know when you receive comments or messages. The Facebook Page Manager app is a valuable tool for efficiently managing Pages while you’re on the go. The app opens your Pages rather than your whole Facebook News Feed, allowing you to work efficiently in your Pages.

The Facebook Page Manager app allows you to stay on top of notifications and other management tasks while you’re away from your desktop. Create posts and view your insights to keep creating more effective content that will grab your fans’ interests. You can also manage your ads with the Facebook Ads Manager app.

Again, to be efficient, it’s best to schedule this time into your day. Avoid getting sucked into other tempting matters of Facebook by sticking to a check-in schedule.

Facebook Messenger

The Facebook Messenger app makes it easy to connect with your fans on a personal level. When you message with fans, you can check past interactions the person has had with your Page. You can also view their profile and gain insight into their demographics, which can help you personalize the conversation.

Now you can even create ads that direct users to start a Facebook message with your Page, making the opportunity to connect and deliver great service even greater. With more messages coming in, however, it may take even more effort in management on your part. Again, it circles back to scheduling and using the Facebook Page Manager app to be efficient in your Page management.

Facebook Page Management doesn’t have to be complicated and exhausting. Schedule your time and create a routine that works for you. Automate your posting schedule and take advantage of the Facebook mobile apps. Before you know it, Facebook Page management will be a breeze.

[ecko_contrast]Find great content, automate your posts, and manage Pages efficiently with FPTraffic!

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What are some tools or habits you use to manage your Facebook Page? Let us know by leaving a comment!

The Complete Guide to FPTraffic Content Sources

Posting consistently to your Facebook Page is critical to engaging your fans, but how do you come up with new content every day? Our content sources allow you to find and schedule images directly to your Page. The variety of sources we offer allows you to switch up your posts with fresh, unique content related to your niche.

Memes, quotes, gifs – tons of great content can be found all from your FPTraffic account. Some sources even allow you to earn affiliate income!

Amazon

The FPTrFPTraffic Amazon Toolaffic Amazon tool lets you easily find products related to your niche and post them to your Page. Sign up for an Amazon Associates account, then use the FPTraffic Amazon source to schedule products in your queue. When people buy your products, Amazon cuts you a percentage of the sales.

Several FPTraffic members are generating good revenue with Amazon Associates. Page engagement and income? Yes, please!

Bing

With thousands of images in a wide variety of niches, Bing is one of our top content sources most frequently used by FPTraffic members. Use this web search engine to find images related to your niche. Simply type in a keyword or phrase and you’ll have plenty of photos to choose from. Once you find a photo you would like to post, simply click that photo and it will be added to your Page schedule.

eBay

This source gives you another opportunity to monetize your Facebook Page. FPTraffic is completely integrated with the 22 different regions eBay covers within the eBay Partner Network. Search through millions of listings in just a few seconds from any of these regions and earn commission on any sales generated through your social media accounts.

Post eBay listings using FPTraffic

Flickr

Flickr may not be the most popular content source at the moment, but it’s still loaded with billions of images. Use our new Flickr tool to find awesome images your audience will love.

Flickr on FPTraffic

Giphy

Giphy is possibly the largest source of gifs on the internet. We have integrated with them directly so that FPTraffic members can easily find and schedule gifs to post to their social media accounts. Give our Giphy tool a try and see how your audience responds to gifs. It’s always good to mix up your content to help keep your audience engaged.

Giphy Capture

Reddit

Mix up your content even more by searching through images and gifs from over 850,000 Subreddits. Reddit has unique and interesting content that can help you mix up your current posts and stand out to your audience. It’s also great for more specialized niches. If you’re struggling to find enough content on your niche, try browsing through Reddit. No topic is too narrow for Subreddits.

Reddit Content

Tumblr

This micro-blogging platform is another top content source for FPTraffic members. You can find everything from images, quotes and short posts of text related to your niche with this source.

Edit posts and add emojis

YouTube

Digital video is booming, and YouTube is one of the most popular video sites on the Web today. Videos have become more and more popular on Facebook. Break up your photo content with videos and your fans will keep coming back for more!

FPTraffic Chrome Extension, Bulk Upload and More!

In addition to a variety of content sources, FPTraffic includes options to easily snag photos from Pinterest, upload your own photos or publish posts from a WordPress site.

Schedule Content from Pinterest and Instagram

Sources like Pinterest and Instagram are overflowing with images to share with your target audience. The FPTraffic Chrome Extension allows you to grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages.

fptraffic chrome extension

Upload Images, Links and Blog Posts with Bulk Import

Do you have your own images you’d like to schedule to post on your Facebook Page? The Bulk Import tool allows you to upload images from your own computer and schedule them right to your Page.

You can also use this tool to schedule blog posts from a WordPress site to your Page. Sharing blog posts on your Facebook Page is one of the best ways to promote your website. This feature takes out the step of manually pasting your blog post link to your Page at just the right time. Instead, you can schedule your posts to publish when your fans are most likely to see them.

Our content sources give you endless possibilities for finding great content in your niche. Posting a variety of gifs, images, memes and videos is the best way to keep your fans engaged with your content.

[ecko_contrast]Start using our content tools from these sources to drive engagement on your Facebook Pages today!

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We’re constantly updating our features to bring you the best content. Check this post frequently for updates!

Which content source do you love the most? Let us know by leaving a comment!

How to Create a Meme for Your Image Using FPTraffic

If you’ve ever laughed out loud over that disgruntled baby face declaring something hilarious (and who hasn’t?), then you know the power of a meme.

A meme is an image, video or some combination of a visual with bolded text that is meant to be funny or satirical. Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks.

And you know what that means…

Memes Everywhere

Posting memes can drastically increase the engagement on your Facebook Page. FPTraffic makes it easy for you to make your own witty memes and share them with your audience. Keep reading to learn how to use the FPTraffic Meme Creator and learn some of our best practices for posting memes to your Page.

How to use the FPTraffic Meme Creator to Create a Meme

The FPTraffic content sources allow you to easily find and share memes that are already out there, but creating your own meme gives you a chance to get creative and be original. You can capitalize on a timely or trendy event and show your personality with your audience.

To create your own meme, log into your FPTraffic account. Use one of the content sources to find the picture you’d like to use for your meme, then complete the following steps:

  1. On the Page you’d like to create a meme for, click the Scheduled Posts icon.
    FPTraffic Scheduled Posts
  2. From your scheduled posts, choose the photo you’d like to create a meme with. In the top-right corner of the scheduled post, click the yellow dropdown button. Then click Create Meme.
    FPTraffic Create Meme
  3. Enter text for your meme in the TOP TEXT and BOTTOM TEXT fields. You can change the colors, font sizes, add a text box and use other features from the Advanced Settings link.
    Create a Meme on FPTraffic
  4. When your meme is awesome enough to your standards, click Save Meme.

And that’s it! Your new meme will automatically post to your Facebook Page at the time it is scheduled for. Be sure to track the performance of your meme so you’ll know what works best for future posts.

Tips for Creating Your Own Memes

Memes are great for grabbing your audience’s attention, leading to higher engagement and reach. While creating a meme in FPTraffic is easy and effortless to do, there are a few things that may really help you generate engagement with your memes:

  • Memes are meant to be funny. Make your meme witty or satirical without being offensive.
  • It should be easy to read. Make sure the text stands out against the image.
  • Understand your audience. Not everyone understands every meme. Knowing your audience – demographics, interests, etc. – will help you craft content that the majority of your fans will understand.
  • Don’t overdo it. We always encourage a good variety of content types in your posts. Rotate memes in with regular images, videos and gifs so as not to turn off your fans.
  • Make it relevant. Your meme should tie into your niche. The content needs to relate well to your audience.

With the right use of humor, you can build trust with your audience and personalize your Page. Find the right image for your niche, like a TV show character or celebrity, and use the FPTraffic Meme Creator to add a clever, witty text element. When you post a relatable, shareable and familiar meme, your fans will make it go viral in minutes.

Want to create your own memes and boost your Page’s engagement? Sign up with FPTraffic today!

How to Use the FPTraffic Amazon Tool (And Why It’s Awesome)

FPTraffic has several great sources to help you find content for your Facebook Page. Our favorite source is not only great for its valuable content, but it’s also known to generate extra income for Page owners. Want to know how you can earn money with just a few clicks?

Amazon Associates.

FPTraffic members will likely generate over $1,000,000 in sales on Amazon in 2017.

The FPTraffic Amazon tool lets you easily find products related to your niche and post them to your Page. When people buy your products, Amazon cuts you a percentage of the sales.

There’s a lot more to it – more benefits, that is, not work! Keep reading to learn how you can use the FPTraffic Amazon tool to earn passive income.

Sign up With Amazon Associates

Amazon has an affiliate program – Amazon Associates – that allows you to access their giant inventory of products, generate affiliate links and make money from your referrals.

Before you can use the FPTraffic Amazon tool to promote products, you need to have an account with Amazon Associates. You can sign up here to get started.

How to Use the FPTraffic Amazon Feature

FPTraffic has integrated with Amazon so you can easily find products in your niche and promote them on your Page. After you sign up with Amazon Associates, follow these simple instructions to start making money:

  1. From your FPTraffic account, click Content, then click Amazon.
  2. On the right side, there is a space for you to enter your Amazon Associates tag. When you log into your Amazon Associates account, this is the store name you see in the top right. Enter your tag, and select your Amazon region if not in the United States.
    amazon associates tag
  3. Now you’re ready to start finding products. In the keyword field, enter a keyword for your niche and select the appropriate Page you’d like to post content to.
  4. Click Find Products.
    friends tv show t shirt
  5. When you find a product you like, click Schedule Post. You can also click the yellow button to preview the Amazon link.

You can then go in to manage the Amazon content on your Page. You may want to edit the description to make it more appealing and personal to your fans. Then choose when you’d like to schedule the product to post to your Page. We recommend posting Amazon content about every other week so. A page loaded with too many promoted products is sure to lose fans and engagement.

edit post

That’s it! Then you can sit back and earn money on autopilot. But like we said, there’s even more good stuff with Amazon Associates.

Why the Amazon Feature is Awesome

Using the FPTraffic feature is easy and takes hardly any time while the payoff can be huge. Why is the Amazon affiliate program so great to work with? Let us count the ways…

  • You earn between 4 and 10% commission for sales you refer using Amazon affiliate links. The exact percentage depends on the types of products sold and your sales volume for the month. But you don’t even have to create the links. With just a click and a search, FPTraffic has your affiliate links ready for you to schedule to your Page.
  • Not only do you get commission on the product you referred, but when people buy other products after your link takes them to Amazon, you also earn a commission on those items. As long as they order within 24 hours, or longer if the visitor adds items to their cart and returns to pay later, you get commission on all of the items they purchased.
  • Amazon commissions can really add up, and you didn’t spend any extra time earning this income! By posting content to your Page, which you would have made time for anyway, you have an opportunity to earn money without doing any extra work.
  • As the leading online retail store, Amazon has a product for everything you can imagine. No matter what your niche is for your Facebook Page, you’ll no doubt be able to find products to promote.

We love giving you ways to monetize your Facebook Page, and Amazon is one of the easiest ways to do it. People know and trust Amazon. If you promote the right products to your fans, you’re sure to get great results.

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Have you used the FPTraffic Amazon feature? Tell us about your results by leaving a comment!

Top 25 Stock Photo Sources for your Facebook Pages

Visual content is what drives engagement on your Facebook Page. Interesting images promote sharing and can double the amount of engagement you see on your posts. This is why FPTraffic incorporates image posting in our content sources – we know how important visuals are to helping your Page succeed.

You want to post high-quality, attention-grabbing photos that are legal to use, but how do you know if you’re free to use a picture?

When looking for images on the internet, you can either find public domain photos or use a Creative Commons image that might need attribution or have other restrictions. Let’s take a look at those terms:

  • Public domain: Photos in the public domain have copyrights that have expired, have been forfeited or are inapplicable. Don’t assume that any picture you find on the internet is in the public domain. When in doubt, read the terms and conditions on the website to make sure you are using the image legally.
  • Creative Commons: This nonprofit organization enables sharing content through free legal tools. Various types of Creative Commons licenses exist with different rules for attribution, making changes and how you can use the images.

Here is a list of 25 stock photo sources that have plenty of high-quality images you can use legally for content on your Facebook Page. What’s more, they’re all free to use!

1. Unsplash

Unsplash’s library of high-quality photos is growing every day. Create a free account and you’ll have access to several photos under the Creative Commons Zero license, meaning you don’t have to attribute them.

buildings

2. Gratisography

New high-resolution pictures are added weekly to Gratisography’s database. You’re free to use any of their images in your personal and commercial projects, such as Facebook Ads and posts, without risking copyright violation.

bridge

3. Startup Stock Photos

Startup Stock Photos is packed with free images intended to help startups, bloggers, publishers and social media gurus like us.

guy looking at board

4. Magdeleine

Magdeleine is a blog that features a new free photo of the day every day. You can also browse from several categories for free high-quality stock photos with Creative Commons licensing.

girl in fog

5. SplitShire

SplitShire has seen over 2 million downloads on their free images, which have been utilized by big names like The Huffington Post and CNN. This site has different categories to browse through, like Cinemagraph and Blur Backgrounds. Photos are easy to download and free to use.

firework

6. Free Nature Stock

Free Nature Stock is full of stunning images of – you guessed it – nature. One new photo is added every day, and images are free to use without attribution.

Free Nature Stock

7. Jay Mantri

This Tumblr blog is full of free photos for your use. From food to lakes and palm trees, Jay Mantri has several images to pick from.

lake

8. New Old Stock

Quite different from the rest, New Old Stock has an inventory of classic vintage photos from public archives that recapture history. Images are free of known copyright restrictions.

old buildings

9. Moveast

The Portuguese photographer behind Moveast captures moments from his travels around the world with high-quality images. They’re free to use however you like.

scenery

10. Skitter Photo

Images of people, landscape, animals and more are free to download and use without creating an account or logging in to anything. Skitter Photo is a great source of free stock photos.

tiger

11. Fancy Crave

The Fancy Crave Tumblr blog posts two new photos every day for your use.

buildings

12. Bossfight

With 10-20 new photos being posted every day, you’ll never run out of stunning images from Bossfight.

snow mountains

13. Realistic Shots

Just like it sounds, this website posts 7 new photos every week of realistic, lifestyle shots. Many of the images feature people, cell phones, coffee and cats – perfect Facebook Page material! Realistic Shots has the best…realistic shots.

girls giving peace signs

14. Pixabay

In addition to stock photos, Pixabay contains illustrations, vector graphics and videos, all free to use!

pixabay

15. Creative Commons

The Creative Commons organization has their own stock of free photos. Use this search engine to find copyright free images quickly. Creative Commons offers convenient access to search images from sources like Flickr and Google Images.

Creative Commons

16. Free Photos Bank

You can find interesting photos from several different categories with Free Photos Bank. These images aren’t the best quality in comparison to those found on sites like Unsplash, but it’s the place to go for the more narrow niches.

Free Photos Bank

17. Freeimages

Between photographs and illustrations, Freeimages currently has 389,713 free images to browse through. They also offer a paid membership to get access to over 2 million photos.

sunflowers

18. IM Free

IM Free has a curated collection of free resources is offered to be used for commercial use. You can also create your own images on this website.

IM Creator

19. Freerange Stock

After a quick sign-up, you can use all of the images for free. Freerange Stock includes both photographs and illustrations with plenty of diverse images.

social media brands

20. Life of Pix

Several talented photographers contribute their work to this site with no copyright restrictions. Multiple images are added to the database daily on the Life of Pix website.

beach

21. Picjumbo

Picjumbo offers tons of stunning images that are free to use. They also have a Premium membership that offers unlimited downloads and access to new and premium-only images. You won’t have a problem finding beautiful images in the free selection though.

scubadiver

22. Morguefile

Morguefile has over 350,000 free images to choose from that are contributed by many talented artists. After a quick registration process, you can use any of the photos for free.

Morguefile

23. Stockvault

Stockvault has new photographs, textures and illustrations being added by photographers and designers every day. No registration is required and you’re free to use these photos however you like.

city skyscrapers

24. Ancestry Images

Another more specific collection, Ancestry Images offers an archive of historical prints, maps and artifact photos to be used for free.

ancestry images

25. Little Visuals

Little Visuals will email you 7 high-resolution images every 7 days. Photo subjects cover everything from industrial parts to idyllic landscapes.

scenery

[ecko_contrast]Images are critical to see success with your Facebook Page. When searching for images to share, remember to read the terms and conditions if you’re unsure about legal rights. Give one of these stock photo sources a try and let us know what you find!

[ecko_button color=”green” size=”large” url=”http://fptraffic.com/?s=blog”]Start scheduling and posting your stock photos with FPTraffic![/ecko_button]

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FPTraffic makes it easy to find images from several different sources to post on your Facebook Page. Get started with FPTraffic today and start scheduling awesome content for your Pages!

What stock photo sources do you use? Tell us about it by leaving a comment!

Use National Holidays and Special Dates to Increase Engagement

Looking for ways to mix up your content and boost engagement? Take advantage of national holidays and other special dates related to your niche. Doing so will help you create fresh content your audience will love.

We’ll show you how you can find dates to celebrate with your audience and why special dates work well for engagement. You’ll learn some of our best practices for posting holiday content as well.

Get your 2017 calendars ready – you’re about to fill them up with holidays to celebrate on your Facebook Page!

Special Dates to Celebrate

You can find a special date to celebrate with your Facebook Page fans any time of the year. What exactly do we mean by “special dates”? Any of the following can create opportunities for shareable content:

  • Major holidays
  • Psuedo-holidays
  • Historical holidays
  • Birthdays
  • Milestones
  • Anniversaries
  • Trends
  • Sports events

Any niche can find a way to celebrate the major holidays like Thanksgiving, Christmas and New Year’s. Even more so, you can likely put a spin from your niche on days like Veterans Day, Grandparents Day or even the first day of summer.

Independence Day Facebook Page Post

Did you know that every day of the year has some kind of observation associated with it? Check Days of the Year regularly for awesome “psuedo”-holidays that relate to your niche. With days like Squirrel Appreciation Day, Eat a Hoagie Day and Talk Like a Pirate Day, it’s definitely worth taking a look at!

[ecko_button color=”green” size=”large” url=”https://www.daysoftheyear.com/”]Check out the Days of the Year Calendar[/ecko_button]

If your Page is based on a TV show or celebrity, keep track of the actors’ birthdays and make your fans aware of when they’re happening. Check for the anniversary of when the show first aired. Mark these important dates on your calendar so you don’t miss an opportunity for an engaging Facebook post.

Be aware of trends and sports events that happen at certain times of the year. Can you relate your niche to the Stanley Cup or the World Series? What about the Catholic Lent season or back-to-school season?

You’re likely to see more likes, comments and shares with posts centered around these important dates and times of year. People love content relating to the holidays. Here’s why.

Holidays Posts Have Emotional Appeal

Whether it’s the big holidays or the goofy, random daily celebrations, holiday-related posts are sure to invoke emotion among Facebook users.

People are generally happy during the Thanksgiving to New Year’s season. When you post something of value to your fans that relates to the winter holidays, it shows a little more humanity on your side and gives them even more reason to smile. Holidays give you a chance to create emotional touch points with your content.

When you post a birthday in your niche or a funny pseudo-holiday that relates, your fans will feel a sense of community. They’ll love feeling that they relate to the post and to the several other Facebook users who are engaging with it.

For these reasons, people are much more likely to share holiday-related posts. Opportunities arise for tons of engagement and traffic back to your Page, but only when you use special dates the right way.

How to Make Holiday Posts Work for You

The most important thing to remember with holiday-related posts, and all posts for that matter, is to keep your audience in mind. Post only content that is relevant to your niche and your audience. Ensure that your posts are appropriate to the holiday as well.

Tie in special offers, giveaways and discounts. Use the holiday to your advantage to provide awesome value to your audience while making some extra money at the same time.

Thanksgiving Post

Holidays and special dates are a good time to promote your Facebook Page and engage your audience in new and fun ways. Find a way to celebrate the holiday with your fans in a way they’ll connect with, and you’re sure to see a boost in engagement.

[ecko_contrast]What are some ways you’ve used special dates to connect with your audience? Tell us about it in the comments section![/ecko_contrast]

Find the best holiday-related content and schedule it to post right to your Page with FPTraffic. Set up your Pages today!

Schedule Content from Pinterest and Instagram with the FPTraffic Chrome Extension

Do you want to schedule and post images from Pinterest and Instagram to your Facebook Page, but you’re not sure how to do it?

Posting relevant images is essential to getting Facebook users to engage with your posts. In fact, Facebook posts with images see 2.3 times more engagement than those without images.

But you don’t have to spend hours every day taking photos or creating new images for your Page. Sources like Pinterest and Instagram are overflowing with images to share with your target audience. With FPTraffic’s Chrome Extension, you can gather and schedule thousands of images from Pinterest and Instagram for the entire month in just a matter of minutes.

Recently updated for an improved user experience, the FPTraffic Chrome Extension is being used by more than 2,000 people every week! We’ll explain how you can use the FPTraffic Chrome Extension for your Facebook marketing strategy and give you tips for choosing images effectively.

FPTraffic Chrome Extension

How to Use the FPTraffic Chrome Extension

The FPTraffic Chrome Extension allows you to grab images from Pinterest and Instagram, as well as many other websites, and schedule them to post to your Facebook Pages. It’s easy to download and use, just follow the steps below:

1. Install the extension from the Google Chrome Web Store. Of course, you must be using Google Chrome to use the extension.

2. After the extension is installed, the FPTraffic logo will appear at the top right of your browser with any other extension icons you have installed.

FPTraffic extension icon

3. Go to Pinterest or Instagram and enter your niche’s relevant search terms.

[ecko_gallery]Instagram search Pinterest search[/ecko_gallery]

4. When the images load, click the FPTraffic icon in the top right of your browser. The FPTraffic Extension bar will appear across the bottom of your browser and each image will contain a checkbox as you scroll through the page.

5. To select the images you would like to post to your Facebook Page, either check the individual checkboxes or click Select All on the FPTraffic Extension bar at the bottom.

6. After selecting your images, click the [x] of [y] Images Selected button, (x being the number of images you selected and y being the total found on the page).

FPTraffic Extension Bar

7. A window appears in your browser with the URLs for each image you selected. Copy those URLs to your computer clipboard.

Photos from Pinterest

8. Access the FPTraffic URLs page (http://fptraffic.com/urls/), select the Page you would like to post the photos you selected to, and paste the URLs from your clipboard into the box.

Tip: Be sure to go to the Image URLs page and not the Link URLs page.

9. Click Schedule! and the photos will automatically be added to your schedule queue for your Page! You can find them on your Posts page.

Now you can easily gather and schedule a month’s worth of content from Pinterest and Instagram in one sitting!

Tips for Choosing the Best Images for Your Page

Photos posted by FPTraffic members are viewed about 50,000,000 times a day on Facebook! With that kind of reach, you want to choose the right images that will also encourage engagement among your audience. Before selecting every image in the Pinterest and Instagram feeds, be sure to consider the following tips:

  • Choose images that are relevant and related to your brand.
  • Add emojis and clever descriptions to your image posts.
  • Post different types of images, including gifs, memes, infographics and photos to engage your audience.
  • Experiment with your images, and test your results to determine which types of images your audience resonates most with.
  • Encourage engagement with “Caption this” photos, prompting users to comment with their own descriptions.

Images are the primary type of content that gets posted and shared on Facebook. Image-driven sites like Pinterest and Instagram are helpful for finding images relevant to your niche to share with your target audience. The FPTraffic Chrome Extension allows you to efficiently gather and schedule all of those images to boost engagement on your Facebook Page.

Are you using the FPTraffic Chrome Extension? Get it here!