Sticking to a consistent posting schedule is important to keep your fans engaged with your Facebook Page, but it can be difficult to keep coming up with fresh content ideas. It’s easy to waste time on the content search when you’re not sure what you’re looking for.
Planning ahead with a content calendar ensures that you’ll have plenty of valuable posts for months to come. Here’s a guide for creating your own Facebook content calendar to save you time and frustration.
How to Create a Facebook Content Calendar
FPTraffic makes managing your Facebook Pages an efficient process. Our scheduling tool allows you to see your posts for as far out as you’ve scheduled them.
But businesses, bloggers and organizations can also benefit from keeping an organized document that allows them to plan for upcoming product launches, special occasions and industry-specific events. Having a content calendar is also great for teams who work together to plan Facebook Page posts and other social media content.
Here’s how you can stay on track with a content calendar for your Facebook Page:
1. Find your most popular posts
Before creating your content calendar, visit your Facebook Page Insights to find your most popular posts. Do your fans love your company’s blog posts, photos from events, quotes or memes?
Take note of what types of content are doing really well on your Page, and let that information help you determine what you’ll want to fill out your content calendar with.
2. Determine your posting times
Have you created a posting schedule in FPTraffic yet? How many times will you be posting each day?
Know how many posts you’ll have to plan for on a daily basis before you create your calendar. Determine your posting schedule by finding out when your fans are most often online.
How many times you post per day may depend on your niche and your goals. We recommend scheduling about 1-3 posts per day.
3. Create a spreadsheet
Simple worksheets, like Google or Excel, work great to create a social media content calendar. Customize your spreadsheet to meet your organizational needs. You might add the day of the week into the cells in the top row and list the week number in the first column on the left. You can use this to plan content for the whole year.
This is a good base to start with. You may want to color code as you add things like special dates and themes to your calendar, which we’ll get to in the next couple steps.
You can also find plenty of templates online, like this content calendar template from Hubspot.
Experiment with creating your own content calendar or finding a template that you can customize.
4. Fill in the special dates
Whether you plan a week, a month or a year out, look through your calendar and add dates that are important to your industry. Include events, holidays, those weird nationally recognized days, industry-related anniversaries or special days. Add dates you plan on doing product launches or releasing blog posts.
All of these dates can give you ideas for content around that time. Plugging those dates in your content calendar will help you ensure you don’t miss out on the opportunity to engage with your Facebook fans around those celebrations.
5. Consider daily themes
Using themes for each day of the week helps brands decide on content more efficiently. You might release certain types of content on a specified day of the week, such as blog posts on Mondays, infographics on Tuesdays and inspirational quotes on Wednesdays.
Or you might ask your fans a question on Fridays, participate in Throwback Thursdays, or Motivational Mondays.
6. Add topics
Taking it one step further, start adding topics to support your themes. Think of the different categories of your business or niche and how they’ll fit into your daily themes.
For example, food might be a broad topic for a health-related business. Break it down to a more specialized message of, let’s say, eating your vegetables. How can you get that message across in a week’s worth of themes and content types?
Well, you can release a blog post on Top 10 Reasons to Eat More Veggies on Monday. Share an infographic with stats on eating vegetables and living a long, healthy life on Tuesday. Wednesday, share a funny meme. Thursday, feature an old photo from a farmer’s market or a garden. And Friday, ask your fans what their favorite vegetable is.
Again, eating vegetables is the main topic here. Break down your topics across your content calendar and see how you can make them fit your themes.
7. Post details
Some businesses will benefit from having all of the specifics in one central location for their team to see. You may want to add the following categories to your content calendar for a more in-depth look: publish date and time, post description, link, image, category, objective, and budget if you plan to boost the post.
Schedule Your Content
Creating a content calendar will help you stay on top of your Facebook Page marketing. The next step is to plug your content into your FPTraffic posting schedule. Use our tools to bulk upload links or images, or browse our content sources for more ideas. We’ll publish your content automatically, allowing you to tend to your business while maintaining an online presence.
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Do you use a content calendar to plan your Facebook Page posts? How has it helped you? What is important to you in a content calendar? Let us know by leaving a comment!