5 Reasons to Create a Facebook Fan Page

Facebook isn’t only an effective platform for business marketers – thousands of people are making Facebook Pages that are based around their hobbies, passion projects or even TV shows. And they’re not creating Pages as an outlet to rave or rant about something – admins are seeing all kinds of benefits from their Facebook Pages.

If you’ve been thinking about starting a Facebook fan Page but you’re not sure if it’s worth the effort, let these 5 benefits convince you otherwise.

Benefits of a Facebook Fan Page

Here are a few reasons to create a Facebook fan Page:

Unlimited Reach

There is currently no limit to how many Facebook fans a Page can have, but you’re limited to 5,000 friends with your Facebook profile. If you have an important message to share and you want to reach as many people as possible, consider creating a Facebook fan Page to expand your reach.

Total Reach Page Insights

You can reach more people by creating Facebook ads to grow your Page. Check out more of our posts on increasing reach:

Build Community

Facebook Pages provide a unique opportunity to create a community around a topic, whether that be a business, charitable mission, support group, hobby or anything that interests you and a large audience. By consistently providing value in your posts, you can generate discussions and spark people’s interests. Use Facebook as a way to inspire, educate and entertain others.

running Facebook Page

With the ability to have your content seen by fans every day, you have an amazing opportunity to build trust and credibility in your niche. You have the power to bring like-minded people together in conversation. Here are a few more resources on building community with your Facebook Page:

Promotion

If you want to drive traffic to a website or blog, Facebook is the way to do it. Facebook is where 2 billion people are hanging out – creating a Facebook fan Page is the best way to tell the world about your new blog post, a special deal happening on your website or an event taking place in your city that your audience should know about.

run eat repeat blogger facebook fan page

Check out these posts to learn how to funnel traffic from your Facebook Page to a website:

Monetization

Did you know you can make money with your Facebook Page? Over 3,000 people are generating extra income with FPTraffic! Once you’ve built an audience to your fan Page, you can use tools like Amazon and eBay to recommend products your audience would be interested in buying and make a profit when they purchase through your link.

Learn how to monetize your Facebook Page in these posts:

Fun!

Creating an effective cover photo, sharing valuable content and interacting with fans over something that means a lot to you – what isn’t fun about that? We love sharing classic quotes from our favorite TV shows and seeing how many people across the world enjoy a laugh from it. Businesses love connecting with customers more regularly through their fan Page. Bloggers love being able to share what they’re thinking with smaller, image-based posts in between their in-depth posts.

Facebook is a fun platform to be on. Why do you think 2 billion people spend their time there?

We hope these 5 benefits encourage you to create your Facebook fan Page today. Check out these resources to get started:

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What is holding you back from creating a Facebook fan Page? What questions do you have about it? Let us know by leaving a comment!

Facebook Announces New Group Tools

Managing a Facebook Group is a great way to create a community around your Facebook Page, and with over 1 billion people using Facebook Groups, Facebook is focusing their efforts on giving admins more tools to further establish and understand their communities. They have even announced a new mission: Give people the power to build community and bring the world closer together.

Mark Zuckerburg announced the company’s new mission and Facebook’s intent to support Group admins at the first-ever Facebook Communities Summit in Chicago this June. In celebrating hundreds of Group admins and leaders, he announced some exciting new tools that will help admins better understand the communities they’re creating and how to best serve them.

New Features for Facebook Groups

The following features are now available to help admins grow and manage their Facebook Groups:

Group Insights

Just like your Facebook Page Insights, Group Insights allow admins to better understand how members are interacting in their Groups. Group Insights offers real-time metrics for growth, engagement and membership. You can see how many times people post, the time times of day that people are most engaged and more.

Membership Request Filtering

This feature saves Group admins the time by allowing them to sort and filter requests by common categories, such as gender or location, and have the ability to accept or decline names all at once.

Removed Member Clean-up

This feature allows you to remove any trace of a bad Group member. You can remove a user and any content they’ve shared, including posts, comments, even the people they have added to the Group.

Scheduled Posts

Admins and moderators can now schedule posts within their Facebook Groups for any time or day. This feature is convenient for consistently checking in with your Group members and giving them value on a regular basis. Also, scheduling posts is great if you’re conducting a course or hosting a week of promotions in your Facebook Group.

Group to Group Linking

If there are other Groups in your niche that you think your members would like to be a part of, you can now easily recommend them with Group to Group linking. By linking other Groups, the Group names will appear at the top of your Group so your members can easily find your recommendations.

Link Group

Groups are becoming an important feature on Facebook. More than 100 million people are said to be members of “meaningful groups,” meaning the group serves as a person’s main form of interaction on Facebook. Zuckerburg announced that Facebook’s goal is to help 1 billion people join meaningful groups.

Facebook Groups serve as a place for communication and discussion. People with common interests are able to ask questions and share their opinions in a safe forum. This is a place where your fans can engage with each other.

They can be a great way to further connect with fans of your Facebook Page, but not every Page needs a Facebook Group. Check out this post to learn the differences between a Facebook Page and a Group, if a Group is right for your Page and how to create a Facebook Group.

[ecko_contrast]Facebook Groups start with an attention-grabbing Facebook Page. Build your Page’s fan base with FPTraffic!

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Do you have a Facebook Group for your Page? What do you think about these new group tools? Let us know by leaving a comment!

How to Create a Community Around Your Facebook Page

Are you looking to make an impact on people with the message of your Facebook Page? Do you want to bring people together with your chosen niche?

Whether you’re looking to inspire, educate or entertain, creating a community around your Facebook Page is a great way to expand your reach and engage your fans. The more your Page sparks discussion, it begins to feel like a place fans want to come back to and hang out at. They start to feel comfortable and understood there.

What are some ways to build that familiarity on your Facebook Page? Here are a few tips to grow your community.

Use Your Facebook Page to Build a Community

Your Facebook Page is where the attraction starts. You lead fans in with valuable content that resonates with them, and pull them into the discussion. Here are a few ways to keep them engaged even further:

1. Create a Facebook Group

In addition to Facebook Pages, Facebook Groups are a great way to reach your fans and develop relationships. With a Facebook Group, readers may even be more likely to see your posts. If the user is engaged with your Group, they’ll receive notifications when you post in it, whereas they might not catch all of your Page posts in their News Feed.

The purpose of a Group is to provide even more value to your fans. Groups are especially purposeful if you’re selling products, courses or services, because you can offer a place for customer service, testimonials and discussion.

Since Groups are more private than Pages, this is a place where your audience should feel more safe and comfortable. They can interact with other like-minded people who share the same interest in what your Page offers.

This is a great place to spark discussion. Keep the engagement level high by sharing prompt posts – posts that prompt your users to start talking. Try asking people to share what their favorite product, character, episode, etc. may be. Share relevant news or helpful articles in your group that you don’t share on your Page. These posts get people talking and interacting with each other – thus, community is being built!

Group post

Not sure if a Group is right for your Page? Check out this post on whether you need a Facebook Group.

2. Broadcast frequently with Facebook Live

Facebook Live is helpful for your Page in so many ways, community building being a huge benefit. Going Live allows users to see your face and get familiar with who you are behind the screen. Not only do they get a better sense of who you are, but it’s a great way to get engagement going.

You can offer do answer questions in a Facebook Live broadcast, encouraging fans to comment and submit their concerns. Having you interact with them in real time is a game changer for creating community. You can stream Facebook Live from your Page or a Group, adding to your community on multiple levels.

3. Creating ads for a targeted audience

Facebook’s Audience Insights allows you to be highly specific in who you target your ads to, meaning you can attract the exact type of user who needs what your Page has to offer. This means that only the people who are already interested in your niche will see your ad, making them highly likely to join and contribute to the community.

Create an ad to invite users to join your Facebook Group or boost a popular post on your Page. Get more like-minded people into your community with specifically targeted ads. Continue to show those new users value through your Page and Group content.

Building community is an important factor for your Facebook Page because it helps create loyal fans and customers. Users will know they can go to your Page for what they’re looking for, making you a leader in your niche and a Page they want to share with their friends.

[ecko_contrast]FPTraffic has plenty of valuable content that will inform, entertain and educate your Facebook fans!

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