7 Habits of Successful Facebook Marketers

If you’re not careful, Facebook can be quite a time suck. You might set out to spend a few hours sourcing content and wind up lost in the News Feed, ultimately getting nowhere. Whether you’re looking to make money with a Facebook fan Page or to market your brand, the many ways of the platform can be overwhelming.

Establishing a few habits is key to becoming a successful Facebook marketer. Setting an intention, making a plan and sticking to the process will help you stay the course and hit your Facebook Page goals.

Does overwhelm keep you from hitting your Facebook marketing goals? Here are 7 habits of successful Facebook marketers to approach your Page confidently.

Here are 7 habits to work on to become a successful Facebook Page marketer:

1. Aim to serve

The best Facebook marketers solve problems for their fans. They provide content that educates, informs, entertains speaks to their fans’ pain points. They are constantly providing value on their Facebook Page.

While you want to convert customers and make sales, the best way to do that on social media is to build relationships and establish trust. Make it a habit to get to know your audience on a daily basis. Ask your fans questions and let their answers help you plan valuable content.

2. Interact with Pages and fans daily

Spend 15 minutes each day connecting with your fans and other Pages in your niche. This is how you build relationships and bring traffic back to your Page. The more you’re out interacting with people in your niche, the more they come to trust you as a source.

Take time to comment on your fans’ posts or Pages. Comment on other Pages you follow. Your comments should be brief but valuable.

Share the cool things other Pages and fans are posting as well. You can’t expect people to share all of your content while you sit back and watch. Do the same for others.

3. Track your progress

Plan a weekly time block to view your Facebook Insights. Make a separate Google Sheet to track how well you’re progressing toward your Facebook Page goals. Whether you’re looking to hit a certain number of Page Likes or increase your engagement rate, tracking your metrics in a separate sheet will help you see your overall progress.

In addition to your stats, track what you’re doing on your Facebook Page that week. If you’re trying any new content types or marketing tactics, make a note of it. Be ready to adjust your efforts to meet your goals.

4. Plan your content

Create a content calendar to prepare for special holidays, events in your niche and upcoming launches or promotions. Knowing what you have coming up can help you plan content that gets your fans engaged.

Look at your content calendar frequently, jotting down ideas as they come to you. Successful Facebook marketers are always aware of what’s coming up so they can continue to brainstorm in the meantime.

5. Structure your Facebook time

To avoid overwhelm, separate your tasks into time batches. Prioritize money-making activities, like creating content you plan to monetize or searching for affiliate products to sell. Spend some time on those activities first thing every day. While you might not be posting promotional content on a daily basis, it’s important to still spend time on those income-producing activities.

Schedule time blocks for commenting and interacting with fans, planning content and writing post descriptions. Set an intention as you begin each time block so you know where your focus should be.

6. Leverage advertising

Every few days, check your Insights to see which posts are performing the best. Consider boosting those posts with paid advertising to get them even more exposure. This will get your best content in front of more people who are interested in your niche but haven’t come across your Page yet.

7. Keep learning

Successful Facebook marketers are always learning – learning about their audience, their niche and their marketing platform. Make a habit of studying Facebook trends, reading marketing blogs or listening to social media marketing podcasts. Read articles and blogs in your niche and check out the comments people are leaving – that will help you understand what your target audience is looking for.

Your Turn

Facebook doesn’t have to be a distraction. Work to develop these habits so that you can approach your Facebook marketing with confidence. A strong plan with specific habits is all you need to beat the overwhelm.

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Which habit do you need to work on the most? Let us know by leaving a comment!

Facebook Adds Business Logos to Trending News Section and Search

When you’re publishing valuable content on your Facebook business Page, it helps when people recognize your brand right away. Now Facebook is showing business logos next to their articles to increase brand awareness and enhance users’ recognition of the sources of the articles.

This function is initially rolling out to business Pages that are exclusively featured in the Trending and search sections, but it will eventually be extended to show your logo wherever your content is shown on Facebook. While you might not be eligible for this function just yet, you are able to go in and add your business’s logo at any time. To make sure you’re ready, we’ve provided the steps here for adding your business logo in your Brand Assets Library.

How to Add your Business Logo on Your Facebook Page

Facebook is beginning to show business logos next to articles in the Trending News section and search box on both desktop and mobile. Business Pages are able to upload multiple versions of their logos through Facebook’s new Brand Asset Library. When the function rolls out for business logos to be featured on every post, be ready by adding your logo to your Brand Asset Library now.

To add your business logo to your Brand Asset Library, access your Facebook Page and complete the following steps:

  1. From your Page, click Publishing Tools.
  2. In the left-hand column, there is a new category titled Brand Identity. Click Brand Asset Library.
  3. To upload one of your logos, click Add image for the version you’d like to add. Find your file in the directory that opens and select it. You can also drag and drop your file directly with your cursor. Then you’ll be able to see a preview of your logo.

Publishing Tools - add business logo


Facebook allows you to upload 3 different versions of your logo to make sure it displays well against different backgrounds. You may choose to upload a colored version, primarily for white backgrounds, or black and white versions for different colored backgrounds like in images or videos.

The logo will render on Facebook in different spaces and sizes. For best results, use the following guidelines:

  • Make sure your logo does not exceed a 1:10 horizontal ratio.
  • Use the horizontal lockup version of your logo, if available.
  • Include simple graphics with one name or an icon and name only.
  • Don’t include taglines or secondary text, as they’ll render too small.
  • Remove any additional spacing around the logo, so it scales correctly.
  • Highest resolution file available – height of 300 pixels or more is recommended.
  • Use a transparent background.
  • Make sure there is no extra padding around the logo. Remove extra transparent pixels around the contour of your image.

Once you’ve uploaded your logos, they’ll automatically be eligible to show up in search results and Trending. Eventually, the logo will appear next to your content wherever it appears on Facebook.

Brand recognition and awareness is extremely important for your business, and a business Facebook Page is the tool to getting your brand in front of your audience. Take this step to have your logo associated with your business Page.

[ecko_contrast]Increase brand awareness by publishing consistently with FPTraffic’s Facebook scheduling automation tool!

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What other ways have you used your business logo on your Facebook Page? Let us know by leaving a comment!

Facebook Profile vs. Facebook Page: Which is Better for Your Business?

With 2 billion people on Facebook, it’s safe to say that the majority of people know what Facebook is and have a personal profile. But many small business owners getting started in social media ask about the difference between having a Facebook profile and a Facebook Page to market their business. This post will show you the difference between the two and which one to go with for any type of business.

What is a Facebook Profile?

A Facebook profile is for personal use on the platform. An individual creates an account using their email address. The profile owner then has the ability to upload a profile picture and cover photo, and add any basic information about where they live, where they work, when their birthday is, etc.

With a Facebook profile, you can go Live, connect with friends and family, post pictures and videos, and make comments on content in your News Feed. You can only have one Facebook profile associated with your email address.

Facebook profile

So far, a profile might sound similar to a Facebook Page. A big difference is that owners of Facebook profiles connect with people by adding them as friends rather than getting a Like.

If you set up a Facebook profile for your business, you are actually creating an account as if your business were a person. You can only connect with people by becoming friends with users. But the problem is that most people won’t want to add a business as a friend, making it difficult to make connections and have any reach.

Any user who creates a profile, however, has the ability to create multiple Facebook Pages.

What is a Facebook Page?

A Facebook Page is created by the owner of a Facebook profile to represent their business, brand, company, or nonprofit organization. People also create Facebook fan Pages to connect with more people around a celebrity, television show or other loved attribute of pop culture.

Facebook Business Page

Unlike profile accounts, Facebook Pages connect with people when users “Like” the Page instead of adding it as a friend. Page Likes represent your Page “fans.” When someone likes your Page, the content you share can appear in their News Feed and they can engage with it.

With a Facebook Page, a business can promote special offers, contests, and giveaways. You can use Facebook ads for Likes to build your fan base. Facebook has no limit as to how many Pages you create.

Which to Use for Business: Profile or Page?

Many business owners make the common mistake of creating a profile for their business as opposed to creating a Facebook business Page. Not only is a profile doing your business a disservice, but using a Facebook Profile for business is actually a violation of Facebook’s Terms of Service. Facebook can delete your profile if you use it to share content for profit.

Pages, however, exist for companies to conduct business. A Facebook Page is a better avenue for businesses for several reasons.

Facebook Pages make your business more professional. You can list information such as your hours, location, and reviews. You can also create offers for your fans and send sponsored messages.

Not only do Pages give you a professional edge, but you can connect with people easier. People are more likely to Like your business as a Page than add it as a friend. They’ll be able to follow your content without feeling like you can see everything they post as well.

If you have made this mistake, you can easily convert your Facebook profile to a Facebook business Page.

Facebook Pages for the Win

The bottom line is that Facebook Pages are the way to go to represent your business. In addition to being a violation to Facebook’s Terms of Service, creating a profile for your business will prove to be a waste of time. Facebook’s features for Pages allow businesses to take advantage of the accessibility to prospects and understand their market better.

[ecko_contrast]Easily manage your Facebook business Pages with FPTraffic!

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Do you have a Facebook Page for your business? Let us know how your Page has helped your business by leaving a comment!

How to Create Sponsored Messages for Your Business Facebook Page

You’re already automating valuable content to post to your Facebook Page with FPTraffic. Now Facebook allows you to automate direct messages to your business’s prospects using Facebook Messenger.

Since fall 2016, Facebook has been rolling out a feature for Page owners to create sponsored messages. The feature is similar to email, but Facebook is already noticing Messenger ads to be more effective. Tests have shown a high open rate for Facebook messages from business Pages, whereas email might have a 10-15% open rate.

This post will show you how business Page owners can benefit from sponsored messages and how to create a sponsored ad in Messenger.

How Sponsored Ads Work

When you send someone a sponsored message, it appears in their Facebook Messenger inbox. Creating a sponsored message is fairly similar to how you’d create a regular ad with a few more regulations.

Facebook limits your audience so that your inbox doesn’t get full of spam. You can send sponsored messages only to people who have contacted you via Messenger in the past. That’s why it’s a good idea to begin with Facebook Messenger destination ads, because then more people will message your Page and you’ll be able to target them with sponsored messages. You can also user

You can also user Messenger codes on your website or other marketing material to drive people to contact your Page in Messenger. People can also choose to unsubscribe from your sponsored messages.

Currently, Facebook doesn’t display how many people can receive sponsored messages. Facebook automatically creates and updates the audience of people who have messaged your Page. Then when you create an ad in Messenger, you select Messenger as the placement.

Facebook allows you to include 1 link, 1 image and unlimited text in your sponsored message.

Convert Customers with Sponsored Messages

Business Page owners can use sponsored messages to drive sales conversations. It’s a good idea to create your ad to target customers who are farther along in the customer journey. If they have already contacted you via Messenger, then they have already shown interest in your product or service. It may take at least 5 points of contact before closing on a customer, so reaching out with Messenger is just one more step along the chain.

Begin with a smaller group, adjusting your custom audience to people who have visited your sales page. Starting with a small group who has already shown interest in your business is smart because you can manage few conversations with people who are closer to making a purchase. In any interaction with your customer, you always want to aim to provide value. Offer a discount or a free informational guide to create a positive experience for your prospect.

How to Create a Sponsored Message

To create a sponsored message, you can use Power Editor, Ads Manager or API.

  1. In Power Editor, click Create Campaign or Create Ad.
  2. For your objective, select either Clicks to Website or Website Conversions.
  3. For your audience, you can only target people you have an existing conversation within Messenger. You can exclude other segments of your targeting audience based on demographic or custom audience data.
    1. In Custom Audience, click Create New.
    2. Click Custom Audience.
    3. Click Engagement on Facebook.
    4. Click Page.
    5. Select Who had a message conversation with this Page.
    6. Click Create Audience.
      custom audience
      Note: Like all Facebook ads, sponsored ads must target an audience of at least 50 people.
  4. Set your budget and schedule.
  5. At the ad set level, select Messenger as your placement.
    messenger placement
    Note: When you choose Messenger as your placement, you cannot have additional placements, such as Instagram or Facebook’s News Feed.
  6. Select the Single Image option.
  7. Select the Page you’d like to run the ad from.
  8. Add a call to action.
  9. Review your order and preview your ad message. Then click Place Order.

Sponsored messages are a great way for businesses to convert more prospects to buyers. Remember to add value in every point of contact with a customer, and start with a small audience to best manage communication.

[ecko_contrast]Just like Facebook allows you to automate messages, FPTraffic allows you to automate awesome content to post to your Facebook Page!

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Have you used sponsored messages for marketing? Tell us about your experience by leaving a comment!

How to Reach Your Customers with Facebook Messenger Ads

Do you want a more direct way to reach your customers?

More than 1 billion people communicate using Facebook Messenger, so why not meet people where they’re already at?

If you run a Facebook Page for your business, consider using Facebook Messenger ads to communicate with your customers. Now you can create a Facebook News Feed ad that opens a Facebook Messenger conversation between you and the prospective customer. Keep reading to learn how to implement Facebook Messenger ads to convert more customers.

How Facebook Messenger Ads Work

Users see Facebook Messenger ads just as they would a regular ad you create. The ad appears in the user’s News Feed. When the user clicks the ad, a message opens in Messenger to your Facebook Page, allowing for a conversation to begin between you and the user. You’ll make a welcome message that the user will receive right away.

essential oils

You can create your ad and customize your audience as you normally would. The only difference in the process is to choose Facebook Messenger as the destination of your ad.

This is an opportunity to get your prospects asking questions about your business. Your ad text might include an invitation to your audience to ask any questions they may have by clicking on the ad. Then you can have a guide or informational product ready to send them when they click on your ad and contact you via Messenger.

message text

What You Can Achieve with Facebook Messenger Ads

Using Facebook Messenger ads helps you build your connections. It’s similar to building an email list, but Facebook offers a different, perhaps even friendlier way to have a conversation. Its informal style and instantaneous response may allow you to make a more personal connection.

Rather than sending people to your Facebook Page to view your content, the ad instantly starts the conversation. The user immediately has the opportunity to ask a question about your business.

This is a great way to offer prospective customers discounts or promote new products or services. You can put a promo code in your welcome message, then follow up with the customer to see if they used it.

Be ready to offer something of value to your prospect. You might want to have answers saved that are ready to reply to frequent questions. Use Messenger to follow up with your prospect as well.

How to Create a Facebook Messenger Ad

Creating an ad for Facebook Messenger is similar to how you’d create a regular ad, with only a few small differences.

  1. In Ads Manager, go to Ads Creation.
  2. For your marketing objective, select Traffic.
  3. Enter your campaign name and click Continue.
  4. You can choose to create an offer, or leave it unselected to add customized text. Then, create your audience. Set your budget and placement. Note: You cannot use Instagram as a placement option when creating Messenger ads.
  5. Select your format.
  6. Choose the Page you want to connect.
  7. For your destination, select Messenger.
  8. Enter text for a welcome message. When a user clicks on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.
  9. Enter a headline and text for your ad and select a call to action.
  10. Review your order and click Place Order at the bottom right.

With so many people communicating on Facebook Messenger every day, take advantage of the opportunity to build connections for your business. Experiment with Facebook Messenger ads to better engage with your customers.

[ecko_contrast]Facebook Messenger ads can draw people to your Facebook Page. Keep delivering value to them with awesome content from FPTraffic!

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Have you ever used Facebook Messenger for marketing purposes? Tell us about your experience by leaving a comment!

Business Pages Can Now Create Job Posts

Facebook is making the hiring and job-seeking process easier. The 1.86 billion-user network recently rolled out a new jobs tab for Business Pages to post open positions. Job seekers can easily search for jobs and submit applications all within the platform.

Facebook has been testing out this feature for a few months and recently released it for U.S. and Canada Business Pages. For now, it’s free to create a job post but will cost you if you choose to boost it. As explained by Facebook: “This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile.”

Keep reading to learn how this feature makes the hiring process easier for businesses and how you can get started filling positions.

Benefits of Posting Jobs on Facebook

How does the job post feature make things easier for businesses?

40% of US small businesses report that filling jobs was more difficult than they expected, according to Facebook. Posting jobs on Facebook may help businesses fill positions easier for a number of reasons:

  • Exposure: People are more active on Facebook than any other social media platform. When a business posts a job opening, users can share it or tag people who they know are looking for a job. While many people aren’t actively looking for jobs on Facebook, they may become more interested after seeing a job post. Facebook gives businesses exposure to a large audience.
  • Targeting the right audience: Business Pages can choose to boost their job posts and, with the ability to target their audience, they’re more likely to find the ideal candidate.
  • Convenience: Business Page admins can manage the application process right from the Facebook platform. In minutes, they can create a job post and advertise it to their audience. They can review applications and contact the applicants all through Facebook Messenger.

How to Create a Job Post

Ready to get started? Posting a job opening is fairly simple if you’re already familiar with how to run a Facebook Page.

Note: Only Page admins can create a job post, and the Page needs to be set up as a Business template in order for the job post feature to be present.

From the Status Update composer, click Create a job post.
create a job post featureYou can then enter the details, including a brief description, salary, hours, etc., and publish your post.
job postingUsers will be able to find the post on your Page as well as on a new Jobs on Facebook tab.

When a user clicks Apply Now, Facebook auto populates much of their information based on data from the user’s account. The application prompts the user to answer, “Why do you think you’re a good candidate…” Then the user submits the application through Messenger, and Page admins can review the applications and contact the applicant.

Add a Jobs Tab

Take your hiring process one step further and add a Jobs tab to your Business Page. This will keep all your job opening posts in one easy, accessible place for users to find. From Settings, click Edit Page. Under Tabs, click Add Tab. Next to Jobs, click Add Tab again.

jobs tab

As more businesses use the job posting feature, Facebook will continue to gain career-related insights. There is plenty of room for expansion with this feature, and we can expect to see more opportunity as Facebook learns and understands user preferences for career development.

Want an easy way to consistently post on Facebook and reach your target audience? Get started with FPTraffic today and manage your Business Pages efficiently!

Build, Grow and Monetize Any Facebook Page

Do you have a Facebook Page but struggle to post regularly? With all the noise already happening on Facebook, do you think it’s impossible for your Page to stand out?

Facebook – like most social media sites – is a noisy platform, but the best thing you can do for your Page is to keep posting. But we get it – you’re plenty busy and don’t have time to keep up with social media. We’re here to help!

No matter what type of Page you have, you’ve come to the right place. FPTraffic has scheduling tools that will post content to your Page automatically. Our content sources allow you to find unique and relevant content your fans will love. Our giveaway tool allows you to promote your brand while building an email list. The benefits are endless!

Whether your Facebook Page is for entertainment, hobby or business, FPTraffic can help you build your audience, grow your Page and generate revenue all with little work on your part. Keep reading to see how FPTraffic works for your Facebook Page.

Build Grow and Monetize Facebook Pages

Passive Income with Entertainment and Fan Pages

Facebook Pages create opportunities for every entertainment source out there – Justin Bieber, the Chicago Cubs, even Pages about cats, you name it. If you’re crazy about a TV show or musician, creating a Fan Page has potential to earn you passive income while having fun with something you’re passionate about.

FPTraffic helps fan Pages, niche Pages and entertainment Pages set themselves up for extra profit:

  • Content for any niche: FPTraffic makes it easy to find content for almost any entertainment or niche Page. Since you can manage an unlimited amount of Pages with FPTraffic, you may want to test out multiple Pages to see which ones stick best.
  • Build traffic for your Page: Consistent posting with our scheduling tool keeps traffic coming to your Page and keeps your fans engaged. The better your traffic and engagement the better you’ll do in monetizing your Page.
  • Various content types to engage your fans: With our content sources, you can find images, quotes, gifs, memes, videos and more so you’re constantly throwing different types of content at your fans.
  • Monetize your Page: We integrate with sources like eBay and Amazon so you can easily find products to sell on your Page. With Amazon being the top online store in the world, you can find products relevant to almost any niche.

We recommend building up your initial audience with Facebook ads (check out this case study to learn how). Then with a consistent posting schedule and a variety of content, your fan Page has the potential to go viral!

Facebook Business Page

Convenient Facebook Presence for Business Pages

Most successful businesses have a Facebook Page, and they should. With 1.18 billion users logging in to Facebook every day, posting on Facebook is a great way to get your business seen by a mass audience.

But you’re plenty busy running a business. You don’t have time to share great content every day. How do you maintain a consistent social presence and run a successful business?

FPTraffic is great for businesses in a number of ways:

  • Filler content: When you’re low in website or blog content but want to maintain a presence on Facebook, you can use our various sources to find great content relating to your business. Pictures, gifs, quotes, memes – you can find content through FPTraffic for any type of business.
  • Never miss an opportunity to connect with your customers: Our scheduling tool allows you to consistently post when your customers are online. You don’t even have to log in to Facebook, but your customers will see you pop up in their News Feed.
  • Focus on your expertise: With a social media scheduling tool, you can schedule a month’s worth of content in one sitting. Putting in a little time upfront frees you up to focus on your expertise in your business. You don’t have to worry about getting sucked in to Facebook every day!
  • Run giveaways: With our giveaway tool, you can run your own giveaway to engage your customers. In return, you collect more eyes on your business as well as email addresses to add to your list.
  • Show your business’s personality: Posting fun content, like gifs or memes, on Facebook shows your customers that you’re human. You show that you are more than a business or brand by adding some flair content and showing off personality.

All Pages Benefit

No matter the type of Page you create, posting relevant, valuable content on a consistent schedule puts you on the right path. The more frequently people see your Page, the more they will come to trust you. As you build trust with your audience, they will become more likely to buy from you or listen to your message.

With any Page, it’s important to maintain a good mix of valuable content and sprinkle in monetized posts. If you have a business Page, post mostly educational or informational content and balance in promotional posts. If you run a niche Page, the majority of your content should be entertaining while throwing in product posts once in a while.

FPTraffic can also help any Page to grow their email list. Members can create an email newsletter so your fans will never miss your posts, and you’ll in turn collect fans’ email addresses. Both business and entertainment Pages can benefit from growing their email lists.

[ecko_contrast]Whether you create a Facebook Page for fun, to make money or drive traffic to your business, FPTraffic can help you build, grow and monetize your Page.

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Easily find and schedule valuable content your audience will love, and you can sit back or attend to other business matters.

Ready to get started managing your Pages? Sign up with FPTraffic today!

What kind of success have you seen using FPTraffic? Let us know by leaving a comment!