Plan Ahead With a Facebook Page Content Calendar

Sticking to a consistent posting schedule is important to keep your fans engaged with your Facebook Page, but it can be difficult to keep coming up with fresh content ideas. It’s easy to waste time on the content search when you’re not sure what you’re looking for.

Planning ahead with a content calendar ensures that you’ll have plenty of valuable posts for months to come. Here’s a guide for creating your own Facebook content calendar to save you time and frustration.

How to Create a Facebook Content Calendar

FPTraffic makes managing your Facebook Pages an efficient process. Our scheduling tool allows you to see your posts for as far out as you’ve scheduled them.

But businesses, bloggers and organizations can also benefit from keeping an organized document that allows them to plan for upcoming product launches, special occasions and industry-specific events. Having a content calendar is also great for teams who work together to plan Facebook Page posts and other social media content.

Here’s how you can stay on track with a content calendar for your Facebook Page:

1. Find your most popular posts

Before creating your content calendar, visit your Facebook Page Insights to find your most popular posts. Do your fans love your company’s blog posts, photos from events, quotes or memes?

Take note of what types of content are doing really well on your Page, and let that information help you determine what you’ll want to fill out your content calendar with.

2. Determine your posting times

Have you created a posting schedule in FPTraffic yet? How many times will you be posting each day?

Know how many posts you’ll have to plan for on a daily basis before you create your calendar. Determine your posting schedule by finding out when your fans are most often online.

How many times you post per day may depend on your niche and your goals. We recommend scheduling about 1-3 posts per day.

3. Create a spreadsheet

Simple worksheets, like Google or Excel, work great to create a social media content calendar.  Customize your spreadsheet to meet your organizational needs. You might add the day of the week into the cells in the top row and list the week number in the first column on the left. You can use this to plan content for the whole year.

Create a content calendar with a simple Google sheet

This is a good base to start with. You may want to color code as you add things like special dates and themes to your calendar, which we’ll get to in the next couple steps.

You can also find plenty of templates online, like this content calendar template from Hubspot.

Experiment with creating your own content calendar or finding a template that you can customize.

4. Fill in the special dates

Whether you plan a week, a month or a year out, look through your calendar and add dates that are important to your industry. Include events, holidays, those weird nationally recognized days, industry-related anniversaries or special days. Add dates you plan on doing product launches or releasing blog posts.

Charlie Day holiday quote

All of these dates can give you ideas for content around that time. Plugging those dates in your content calendar will help you ensure you don’t miss out on the opportunity to engage with your Facebook fans around those celebrations.

5. Consider daily themes

Using themes for each day of the week helps brands decide on content more efficiently. You might release certain types of content on a specified day of the week, such as blog posts on Mondays, infographics on Tuesdays and inspirational quotes on Wednesdays.

Or you might ask your fans a question on Fridays, participate in Throwback Thursdays, or Motivational Mondays.

6. Add topics

Taking it one step further, start adding topics to support your themes. Think of the different categories of your business or niche and how they’ll fit into your daily themes.

For example, food might be a broad topic for a health-related business. Break it down to a more specialized message of, let’s say, eating your vegetables. How can you get that message across in a week’s worth of themes and content types?

Well, you can release a blog post on Top 10 Reasons to Eat More Veggies on Monday. Share an infographic with stats on eating vegetables and living a long, healthy life on Tuesday. Wednesday, share a funny meme. Thursday, feature an old photo from a farmer’s market or a garden. And Friday, ask your fans what their favorite vegetable is.

Again, eating vegetables is the main topic here. Break down your topics across your content calendar and see how you can make them fit your themes.

7. Post details

Some businesses will benefit from having all of the specifics in one central location for their team to see. You may want to add the following categories to your content calendar for a more in-depth look: publish date and time, post description, link, image, category, objective, and budget if you plan to boost the post.

Schedule Your Content

Creating a content calendar will help you stay on top of your Facebook Page marketing. The next step is to plug your content into your FPTraffic posting schedule. Use our tools to bulk upload links or images, or browse our content sources for more ideas. We’ll publish your content automatically, allowing you to tend to your business while maintaining an online presence.

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Do you use a content calendar to plan your Facebook Page posts? How has it helped you? What is important to you in a content calendar? Let us know by leaving a comment!

5 Facebook Page Mistakes and How to Fix Them

Do you want to make Facebook marketing worth your time? Whether your goal is to increase sales, gain customers for your business, promote your blog or increase brand awareness, you want to make sure your efforts are paying off. Otherwise, it may feel like you’re wasting an awful lot of time on Facebook.

You hear about plenty of success stories with social media marketing. To get your own success story, it helps to take a look at what you might be doing wrong on your Page. Here are the most common Facebook Page mistakes we see and how to fix them.

Are you making these 5 Facebook Page mistakes? Here's how to fix them

Common Facebook Page Mistakes

1. Constant promotion

When everything you post is focused on sales, you’re sure to lose fans. People are on social media to connect. They want to find something of value on your Page.

Facebook Page marketers are often too concerned about their ROI from every post. While you can certainly get great sales from your Facebook Page, that shouldn’t be your main goal. This platform is meant for fostering connections and relationships, which, when done successfully, can absolutely contribute to your bottom line. Focus on interacting with your fans, providing customer service and increasing brand loyalty and awareness.

Check out this post on the 80/20 rule for Facebook promotion to find a good balance of sales and valuable posts.

2. Building a large audience of the wrong people

We are all for building a large fan base for your Facebook Page, but depending on your niche, more isn’t always better. It’s easy to get caught up in the number of followers you have and the number of Likes your posts get. But if the majority of your audience isn’t passionate about your niche, you may see little response to your content and get frustrated.

Some brands may see more success with a smaller audience of highly passionate followers. Check out this post to find your target audience on Facebook.

3. Limiting your Facebook Page promotion to ads

You might be hiding your Facebook Page from potential followers without realizing it. Maybe you have a large email list or blog readership, but those passionate followers don’t know they can connect with you even more frequently by following your Facebook Page.

Take your Facebook Page promotion outside of Facebook. Include a link to your Page anywhere you can off the platform, including your website, email signature, even on business cards. Your followers will be grateful to know they can connect with you on the platform they’re likely already on.

4. Irrelevant content

One of the most common Facebook Page mistakes businesses make is to post anything and everything for the sake of sticking to a posting schedule. Personal photos, interesting articles and funny memes are great, but if they don’t relate to your niche or business, you’re going to lose fans.

Everything you post should relate back to your message. Share industry news, selfies of your progress on a project and quotes that reflect your company’s message. Including these keyword-optimized types of posts will also give your Page an SEO boost.

5. Sticking too closely to the rules

Everyone has guidelines and strategies for you to follow, and we love sharing our best tips to help you succeed as well. But the most successful Facebook Pages are constantly experimenting and trying new things. They’re using their own unique voice in their post descriptions, and that is something you have to find for yourself.

Have fun with your Facebook Page. Let loose and show a more human side to your brand or company. Also, study other Pages in your niche to see how often they’re posting, interacting and sharing certain types of content. See what’s working for them, and work to put your unique spin on it for your Page. Put together your own personal success strategy.

Time to Create Your Own Facebook Success Story

Avoid these common Facebook Pages mistakes. Have fun with your content while keeping it useful and relevant to a niche audience. We can’t wait to hear about your success stories!

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What mistakes have you made on your Facebook Page? How did you fix it? Let us know by leaving a comment!

How to Handle Negative Comments on Facebook

Seeing a negative comment on your Facebook Page is never fun, but it happens to everyone. People use social media to communicate and share valuable content, but we all know those people who love to use it as a place to rant and complain. When they take it out on your Facebook Page, it’s hard not to take it personally.

Letting negative comments distract you is just not worth it. However, you also can’t ignore them. Here are a few tips for addressing negative comments, bad reviews and complaints on your Facebook Page.

How to Address Negative Comments on Facebook

Since complaints on Facebook are public, the way you handle them is also under the spotlight. Remember that other fans are watching for how quickly you respond, the tone of your reaction and how it all pans out. The biggest mistake you can make is letting negative comments go unaddressed.

If you leave the comment without addressing it, your fans may assume you don’t care or don’t pay attention to what they’re saying. Addressing their negative comments gives you the opportunity to show that you take their feedback seriously.

When addressing negative comments, consider the following:

  • Deal with it quickly: Respond to the negative comment as quickly as possible. The quicker the better, but at least do your best to reply within 24 hours.
  • Be polite: Approach the response with politeness and calmness. You can be as upset and pouty as you want in real life, but you do not want to let that irritation come through on your Facebook Page.
  • Do not remove the comment: Leaving a review on your Page, even if it’s negative, shows honesty for your brand. Removing it will only anger your customer, and that’s not the goal here. However, removing offensive comments with foul language from Facebook trolls is acceptable. Know the difference between trolls and dissatisfied customers, and work to mend your relationships with the ladder.

With those tips in mind, here are 3 things to include in your response:

  1. Thank the commenter: Thank the person for taking the time to leave a review, sharing their opinion or bringing a concern to your attention.
  2. Apologize: Offer a sincere apology for their dissatisfaction.
  3. Encourage them to make the conversation private: Note in your response that you will send them a personal message. You want to get the conversation off your public Page.

In your private conversation, explain to the customer what may have happened without making excuses. Own up to any mistakes made on your part, and tell them how you propose to resolve the issue. Lastly, be sure to follow up with these customers to see if your resolution solved the issue.

Handling negative comments is never easy, but it’s important to take a polite approach and handle it in a timely manner. Doing so can keep complaints from spiraling into public disasters.

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Have you had to deal with negative comments on your Facebook Page? How do you handle them? Let us know by leaving a comment!

7 Tips for Your Facebook Business Page Cover Photo

Last week we shared our complete guide to making an effective Facebook Page cover photo. If you missed it, be sure to check it out. Today, we’ve got tips for those of you who operate a Facebook business Page on making the most of that cover photo space.

The cover photo slot has plenty more possibilities than simply slapping up a nice image. You can use this space as an opportunity to close more customers, engage prospects and inspire your audience. Here are some creative ways to attract fans with your Facebook business Page cover photo.

Business Page Cover Photo Ideas

While our examples shown here come from business Pages, those of you with fan Pages may be able to use some of these tips as well.

1. Showcase products

Use the cover photo to show off your company’s products and inspire a purchase among your viewers. Switch it up regularly to show new products or promotions, items on special and customer favorites.

In some cases, the products will speak for themselves. Especially if you run a food-based business, your product pictures can appeal to the senses and entice customers to dive in for more.

Dunkin Donuts Facebook business page cover photo

2. Emphasize your mission statement or tagline

Use this space to acquaint your prospects and customers with your company’s values, mission or tagline. This tip helps increase brand awareness and gives people something to connect with your company on. Share a tagline for a campaign you’re running to get fans on board.

Uno pizza Facebook business page cover photo

3. Add personality

Facebook is supposed to be fun and casual – use this outlet to let your company’s hair down. Show off the human side to your business in your cover photo. Whether it’s quirky personalities or actual pictures of your employees, have fun with your business Page cover photo.

4. Inspire fans

Show the creative ways people are using your products, use a picture that resembles your company’s positive values, or share a photo of the charitable things your business is doing. Use a text overlay to encourage your customers to get in on your mission, or let the photo tell your positive message.

fit bottomed girls facebook page cover photo

5. Promote a hashtag

A hashtag gets customers interested and engaged with your company. These little sayings and mottos help increase brand awareness and make fans of your Page want to get in on the trend.

shape business facebook page cover photo

6. Celebrate milestones

Use your cover photo space to celebrate your company’s big anniversaries, memories and milestones. You can also feature and celebrate customers in your cover photo.

7. Promote a giveaway

Get people excited with your cover photo by sharing a giveaway. They’ll immediately want to get in touch or look through your Page to find out more.

facebook business page cover photo giveaway

Facebook is a place to have fun and be social. Your Facebook business Page cover photo is a great outlet to share more of your company’s awesome values, promote your products and entice your fans with giveaways. Use the tips listed here and our cover photo guide to create the perfect cover photo for your business Facebook Page.

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Which of these tips do you want to implement in your business’s Facebook Page cover photo? Let us know by leaving a comment!

How to Verify Your Facebook Business Page

Do you run a Facebook business Page? Is it verified on Facebook? You may have overlooked a simple trick when creating your Page that allows your Page to appear higher in Facebook’s search results – verifying your

When creating your Facebook business Page, be careful not to overlook a simple trick that allows your Page to appear higher in Facebook’s search results – verifying your Page. In this post, we’ll show you how to complete that step and get your business Facebook Page found easier.

Verify Your Business Facebook Page

If your Facebook Page’s category is Local Business, Company or Organization, you may be eligible for a gray verification checkmark – like the blue one given to celebrities and public figures. Here are a few benefits of  the gray checkmark:

  • It signifies to users that your Page is legitimate, adding instant credibility to your Page.
  • If users want to talk directly with you about complaints, requests, questions or general customer service issues, they’ll know they’re on the right Page.
  • Your Facebook Page will rank higher in the search results.

how to verify your business facebook page

Verifying your Facebook Page is quick and easy. If your Page is eligible, you’ll see the option to verify your Page in your Page’s Settings. Complete the following steps to verify your Facebook business Page:

  1. At the top of your Page, click Settings.
  2. From General, click Page Verification.
  3. Click Verify this Page, then click Get Started.
  4. Enter a publicly listed phone number for your business, your country and language.
  5. Click Call Me Now to allow Facebook to call you with a verification code.
  6. Enter the 4-digit verification code and click Continue.

You can also verify your Page using a business document, such as a phone or utility bill, business license or tax file, instead of entering a phone number. Simply follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears. Then upload a picture of an official document showing your business’s name and address.

After Facebook receives your verification code or business document, they’ll review your information and confirm that it matches public records. Look for a notification or email about your verification status within a few days.

Verifying your Facebook business Page isn’t a requirement on the platform, but it is beneficial for your business. Verified Pages appear higher in search results and show people that you are the official brand Page for your company on Facebook. The step is well worth doing if your Page is eligible.

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Is your Page verified on Facebook? Have you seen results since verifying your business Facebook Page? Let us know by leaving a comment!

Best Types of Image Posts for Your Business Facebook Page

You might already know that Facebook posts with images get better results than those without. In fact, research shows that images are much more likely to be associated with positive emotions than text posts, and brand promotion with images is more accepted than it is when done by text.

But how do you keep the image content fresh? If you’re stumped for photo ideas, let this guide serve as a creative checklist. Consult this guide to help generate new image ideas on a regular basis.

Tools for Branded Images

For many of our image post types listed below, you’ll want to use an image with a text overlay. The photo you use doesn’t always have to be one you take yourself, nor does it have to be a shot of your product or company. Instead, a stock photo might better relay the message you’re trying to get across. Check out this post for free online stock image sources.

Add text to images using the FPTraffic Image Editor tool. For further branding features, like incorporating your company colors and logos, try a free image editor like Canva.

12 Image Post Types for Your Business Facebook Page

Here are the best types of images to share on your business Facebook Page:

Customers using your products

Share images of customers enjoying your products or services. Whether you take the photo yourself or a customer submits it, customer photos help convert more people into customers because they help people associate good feelings about your brand.

Encourage customers to snap photos of themselves with your products and tag or mention your Page. Save those photos and share them again on your business Facebook Page, highlighting the customer. In your post description, share a customer testimonial, use a hashtag, or link back to the product page on your website.

Product features

When customers are shopping online, they don’t get to see all the features of the product close up as they would in real life. Use high-quality images to show off product details and features that aren’t always obvious from your website.


Infographics are a popular tool for displaying lots of information in a creative and engaging way. When done right, they’re highly shareable. is a great inexpensive tool to help you create eye-catching infographics.

Tip: Facebook tends to squash infographics, making them difficult to read. Instead of sharing the full image on your Facebook Page, select the top portion (with the title) of the infographic with a snipping tool and post that to Facebook along. Add a link and call to action encouraging users to click through to your website or where the infographic is located.


Inspirational and motivational quotes do really well because people love sharing them. Use them to create an emotional response in your target audience. Use a stock photo of an item or landscape, and add a text overlay with a strong sans serif font to capture users’ attention.

With FPTraffic content sources – like Tumbler and Bing – you can easily find motivational quotes that are all ready to go. Or use the FPTraffic Google Chrome extension to grab your favorite quotes from Pinterest or Instagram.

In your description for an inspirational quote image, link to a case study, customer testimonial or a story of your own failure or success.


Take advantage of Throwback Thursday and share a photo of your company that is several years old or an older version of a popular product. Nostalgic photos are great for evoking emotion in your audience.


Showing your customers how to do something is a great way to add value and establish trust in your brand. Give step-by-step instructions and compose a single photo split into several frames using Canva or Fotor. Make a quick instructional video that shows that how to use your product. Check out this example from PetSmart:

Image Post Types for Business Facebook PAges - Petsmart

Behind the scenes

Behind-the-scenes photos invite your customers in for an inside look at your company. Here are a few ideas for behind-the-scenes content:

  • Show teasers of a new product or service your company plans to launch.
  • Share a day in the life at your office.
  • Show the treats brought into the office this week.
  • Introduce new staff members.
  • Snap a picture of a special visitor to the office.

Charitable contributions

Highlight your company’s charitable side. Share photos of employees participating in fundraisers or people who are receiving donations from your proceeds. People love engaging with this kind of content and being able to participate.

Levi's Charity Post


Because they’re typically related to pop culture and they make people laugh, memes get shared virally across social media networks. Create a meme that is relevant but also consistent with your brand to give your audience a laugh.

Create a Meme

There are many ways to add value to your business Facebook Page audience with images. Give one of these a try and remember to check your Facebook Insights to see which types of post images your fans love the most.

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What types of images do you use the most? Let us know by leaving a comment!