Facebook Adds Business Logos to Trending News Section and Search

When you’re publishing valuable content on your Facebook business Page, it helps when people recognize your brand right away. Now Facebook is showing business logos next to their articles to increase brand awareness and enhance users’ recognition of the sources of the articles.

This function is initially rolling out to business Pages that are exclusively featured in the Trending and search sections, but it will eventually be extended to show your logo wherever your content is shown on Facebook. While you might not be eligible for this function just yet, you are able to go in and add your business’s logo at any time. To make sure you’re ready, we’ve provided the steps here for adding your business logo in your Brand Assets Library.

How to Add your Business Logo on Your Facebook Page

Facebook is beginning to show business logos next to articles in the Trending News section and search box on both desktop and mobile. Business Pages are able to upload multiple versions of their logos through Facebook’s new Brand Asset Library. When the function rolls out for business logos to be featured on every post, be ready by adding your logo to your Brand Asset Library now.

To add your business logo to your Brand Asset Library, access your Facebook Page and complete the following steps:

  1. From your Page, click Publishing Tools.
  2. In the left-hand column, there is a new category titled Brand Identity. Click Brand Asset Library.
  3. To upload one of your logos, click Add image for the version you’d like to add. Find your file in the directory that opens and select it. You can also drag and drop your file directly with your cursor. Then you’ll be able to see a preview of your logo.

Publishing Tools - add business logo

Tips

Facebook allows you to upload 3 different versions of your logo to make sure it displays well against different backgrounds. You may choose to upload a colored version, primarily for white backgrounds, or black and white versions for different colored backgrounds like in images or videos.

The logo will render on Facebook in different spaces and sizes. For best results, use the following guidelines:

  • Make sure your logo does not exceed a 1:10 horizontal ratio.
  • Use the horizontal lockup version of your logo, if available.
  • Include simple graphics with one name or an icon and name only.
  • Don’t include taglines or secondary text, as they’ll render too small.
  • Remove any additional spacing around the logo, so it scales correctly.
  • Highest resolution file available – height of 300 pixels or more is recommended.
  • Use a transparent background.
  • Make sure there is no extra padding around the logo. Remove extra transparent pixels around the contour of your image.

Once you’ve uploaded your logos, they’ll automatically be eligible to show up in search results and Trending. Eventually, the logo will appear next to your content wherever it appears on Facebook.

Brand recognition and awareness is extremely important for your business, and a business Facebook Page is the tool to getting your brand in front of your audience. Take this step to have your logo associated with your business Page.

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What other ways have you used your business logo on your Facebook Page? Let us know by leaving a comment!

Why Every Business Needs a Facebook Page

Every type of business can benefit from having a Facebook Page. Whether you run an online business, own a small business, or you’re in charge of a major corporate brand, having some sort of social media presence is a major way to connect with your target market. Of all the social media channels out there, Facebook’s outstanding statistics prove that this is the platform to be on.

If you’re a business owner who has been putting off your Facebook Page, keep reading. This post will show you why you can’t wait another minute to create your Facebook business Page.

Why Should Businesses Spend Their Efforts on Facebook?

Maybe you’re overwhelmed by the social media options out there and neglect it altogether. Maybe you’re a beginning artist or freelancer, wondering if it’s worth it when you start with a small fan base. No matter your audience size, creating a Facebook business Page is worth it. Here’s why.

Facebook is the most widely used social media channel today. Having just reached 2 billion users , Facebook reaches the largest blend of demographics. No matter what industry you’re in, you can reach your niche market on Facebook.

Facebook Business Page
via Facebook

Not only can you reach a larger audience with your Facebook business Page, but the channel has several features that allow for a better connection with your target market. Here are 5 reasons to create a Facebook business Page:

1. Increase Brand Awareness

By posting consistently on your Facebook Page, you’re allowing several people to see your business’ message on a regular basis. People become more familiar with your brand and begin to see you as a source of information. Users also have the ability to share your content with their friends, therefore increasing your overall reach and extending your brand awareness.

2. Understand Your Customers Better

Your Facebook business Page can help you learn more about your target market. It can serve as a digital focus group that allows you to get feedback from the people interested in your product or service. This ultimately helps you to create more products that serve their needs.

Every Facebook Page has the added benefit of the Facebook Insights feature. Use Facebook Insights to see what types of content resonate best with your audience and continue to give them more content they love.

3. Tell Your Brand’s Story

Storytelling is key in marketing. Consumers become loyal customers when they can empathize with or relate to a company’s story. Your Facebook Page is a place to share more human details of the business.

Share behind-the-scenes details, feature an employee, or share your company’s origin story. Show how you personally benefit from using your company’s products. Explain what you love most about the job.

All of these things help humanize your business, allowing customers to make more personal connections with your brand.

4. Your Competition has a Facebook Business Page.

Sure, you want to “zig” where your competition is “zagging,” but not being on Facebook can cost you opportunities. Your competition is no doubt already on Facebook. Find a way to stand out in your social media presence. Use your Facebook Page to separate your brand from the competition.

5. Increase Website Traffic

Your Facebook Page can be a tool to drive more traffic to your business’ website. Publishing consistently on a Facebook business Page can give you a boost in Search Engine Optimization (SEO), allowing more people to find your website organically. You can also funnel fans of your Facebook business Page through to your website with a CTA button and links to your business’ blog.

Use Your Facebook Business Page Effectively

In addition to increasing brand awareness, Facebook Pages make many aspects of your business easier to manage. With a Facebook business Page, you have the ability to:

We’ve got plenty of resources to help you build a strong presence with your Facebook business Page. Start with our free email course, or check out one of the following posts:

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Do you have a Facebook business Page? How has it helped in your business? Share your success story by leaving a comment!