How to Grow Your Audience with Ads for Page Likes

The best way to grow a targeted audience for your Facebook Page is Ads for Page Likes. There are other methods you can use to get Likes on your Page (for example, inviting people to Like your Page), but you will have the most success and long term growth with Facebook Ads and it doesn’t have to be expensive!

Here is a quick guide to growing your audience with Facebook Ads for Page Likes along with a few tips to get the lowest cost per Like.

Growing your Page audience with Facebook Ads for Page Likes

First, go to the Facebook Ads Manager and click Create to setup a new ad campaign.

There are 3 parts to each Facebook ad campaign:

  1. Campaign – this is where you setup your campaign objective and where you can set an overall campaign spend limit.
  2. Ad Set – each Campaign using Facebook Ads can have multiple Ad Sets. The Ad Set is where you add your criteria for: traffic, audience, placements, budget and schedule.
  3. Ad – each Ad Set can have multiple Ads. Your Ad is the actual advertisement shown on Facebook to the audience you’ve selected when you created your Ad Set for the Campaign.

I will now walk you through each part of the Facebook Ad Campaign setup process with an example ad I am creating to get Likes on our FPTraffic Facebook Page.


The first step to creating your ad campaign is selecting a campaign marketing objective. There are several different objectives available, but our objective is to get Engagement and specifically to get Page Likes.

Facebook Ads Marketing Objective

Click on Engagement and then click Page likes. You can set an optional campaign spend limit at the bottom of the page, but I do not recommend doing this. We will set a specific daily budget during the next step.

Ad Set

The Ad Set creation has a few different sections when creating an ad campaign for Page Likes, so let’s take a look at each section:

  • Page
  • Audience
  • Placements
  • Budget & Schedule

The first section, Page, is pretty easy. Click the Choose Facebook Page dropdown and select the Page you are trying to get new Likes for.

Setting your Audience and Interests for Page Likes

The second section, Audience, has a bit more to it.

The first thing I do is select the location(s) I want to target with my ads. I typically have the most success (lowest cost per Like and highest engagement) with people from the United States, so that will be my target audience.

Next, I skip down to Detailed Targeting and enter the keyword for my Interest. In the example above, I am going to target people on Facebook who have the job title of Social Media Marketing Manager. For your Page ad, enter the interest that is most commonly associated with your niche. For example, with my Rick and Morty Fan Page, I choose the interest Rick and Morty.

[ecko_alert color=”gray”]Related: Check out my in-depth case study on how I took a Fan Page from 0 to 10,000 Likes in a month![/ecko_alert]

By default, Facebook will exclude people who already Like your Page so you can scroll down to Placements.

Facebook Ads Placements

For my Facebook Ads for Page Likes campaigns targeting U.S. users, I always start by only targeting Facebook Mobile News Feed. I have found that the Mobile News Feed placement gives me the lowest cost per Like and the highest engagement.

You can select your specific placements by clicking on Edit Placements, choosing the Device Types you want to target, and then checking the Platforms.

Facebook Ads Budget and Schedule

The final section, Budget & Schedule, allows you to set your daily budget that I mentioned earlier.

I always run my ads for Page Likes with a daily budget of $3.00. I do this because it takes time for Facebook to optimize your ad to get you the cheapest possible cost per Like and once that happens, you can duplicate your entire campaign or Ad Set to scale your ad spend and keep a low cost per Like.

Keep the rest of the Budget & Placement settings at their defaults (shown above).

Facebook Ad for Page Likes

In the Ad section of the Ads for Page Likes campaign setup, you create the actual advertisement that users on Facebook will see that will (hopefully) lead to them Liking your Page.

When I create my Ad for Page Likes, I always use the Single Image format. The image you choose is very important. Facebook will use your Page Cover Photo by default, but you can change it if necessary. Make sure you are using an image that is going to grab the attention of the user on Facebook and choose something that is relevant to the interest you are targeting.

Your Ad Text is also very important. This is the text that goes above your image. I recommend using your interest somewhere in the ad text copy as well as a call-to-action to make sure the user knows what you want them to do (click the Like button).

[ecko_alert color=”green”]Use the “Like” call-to-action in your Ad Text to improve your Page Like conversion rate and decrease your cost per Like![/ecko_alert]

In the example ad above for the FPTraffic Page, I specifically mention social media managers (my interest group) and tell them to “Like Us to learn more” so they know exactly what I’m hoping they do.

Once you’ve created your Ad, click Place Order and your new Ad Campaign for Page Likes will be sent to Facebook for review. Facebook usually reviews Ads for Page Likes pretty quickly so it won’t be long before your Page is getting exposure and if you followed the directions above, new Likes!

Once you begin growing your Page audience, you will need content to keep them engaged. Sign up for FPTraffic and use our content and scheduling tools to help find great, engaging content to share with your fans.

Let me know if you have any questions about setting up your ad campaign in the comments below. Good luck! 🙂

All Rick and Morty Case Study – 10,000 Page Likes in 1 Month

My name is Luke and I am the creator of FPTraffic. I’m one of those practice what you preach type of people so I decided to create a new Facebook Page last month to use as a case study on how you can launch a brand new Page and get it to 10,000+ Likes in a month.

First, let’s look at the Page I created.

All Rick and Morty

All Rick and Morty

I decided to create a fan Page for the TV show Rick and Morty because I already have a large audience that I know likes the show on another Facebook Page. It’s a new show, but it already has a great fan base.

I like to do Pages about TV shows because I really enjoy watching TV and I know they have monetization potential. These are two important factors when choosing a niche.

Once I had decided on Rick and Morty, the next thing I did was research a good username that was available on both Facebook and Twitter. I ended up getting @AllRickandMorty.

4 Steps to Start Your New Facebook Page

I created my Facebook Page, setup my Twitter, set my posting schedule, found some content and setup my Facebook Ads for Likes.

  1. Create your Facebook Page – The setup process for creating your Facebook Page is pretty easy and only takes a few minutes. Make sure you find or create a great Profile Picture and Cover Photo.
  2. Setup your Twitter – I signed up for Twitter to claim my Twitter username and connected it to my FPTraffic account. I use the same Username, Profile Picture and Cover Photo on both Twitter and Facebook to help establish my new “brand” and make the connection easy for my new fans.
  3. Set my posting schedule – I started posting 3 times a day (morning, afternoon, and night) and have made adjustments since then to post at my optimal times (more on that below).
  4. Find some content – It’s critical that you have some content for your new audience to engage with and FPTraffic makes it easy to find and schedule that content!

Setup Facebook Ads for Likes

Our strategy for growing Facebook Pages with FPTraffic can be summarized in 3 easy steps:

  1. Grow your Base Audience – These are the people who are going to engage with your content and help grow your Facebook Page organically. You can’t grow organically if you do not have anyone who Likes your Page. We use Facebook Ads to grow our Base Audience (example below).
  2. Post content consistently – Your audience needs content to engage with. FPTraffic makes it easy to find and post that content.
  3. Create value – By posting content consistently to your Base Audience (content they are going to enjoy and engage with) you are creating value for them. This is how you continue to grow your audience and the value of your Page.

To begin the process of growing your Page, you will need to setup Facebook Ads for Likes to grow your Base Audience.

Facebook Like Ad Campaign[/ecko_fullpage_image]

To grow my base audience for Rick and Morty, I created a Facebook Ad for Likes targeting people who are interested in Rick and Morty. The interest you choose to target is really important to helping decrease your cost per Like. Rick and Morty is not an overly competitive niche yet, so I was able to get my cost per Like down pretty quickly. You may need to test other interests as well.

Your goal should be to get your cost per Like between $0.01 and $0.05. For most niches, this should be possible. Here are some tips to help.

Tips for Creating Your Page Like Ads

When I create my Facebook Ads for Likes, I keep the advertisement as simple as possible. I’ve included a screenshot of the actual ad I am running right now (and the only one I tested) for growing my Rick and Morty Facebook Page.

There are a few things I do with every single ad:

  • When setting up my Ad Set for Page Like Ads, I typically only use the Mobile News Feed placement.
  • I only create a 1 Ad Set for each Campaign with 1 Ad and set my daily budget at $3.00.
  • Use your call-to-action in the ad text. For example, I’m specifically telling the person seeing my ad to Smash the “Like” button if they love Rick and Morty, which I believe they probably do because Facebook is targeting them with the Rick and Morty interest.
  • By default, Facebook will use your Page Cover Photo as your ad image, but you can change this if the one you have isn’t going to draw the attention of the person seeing your ad.

That is all you need to do to successfully setup your ad for Likes. Once your ad is created and approved, let it run for at least a week and watch your cost per Like each day.

Facebook Ads for Likes Daily Breakdown

As you can see, the cost per Like started at $0.14 per Like on the first day (December 8th) and decreased significantly within the first week of running.

This happens because Facebook is automatically optimizing your ad to only show to people who are going to be interested in it. Every day they’re able to collect more data on who is engaging with your ad (Liking your Page) and then use that data to more accurately target new people the next day.

It didn’t take long before I was only paying $0.01 per Like and that’s still what I’m paying today.

10,000 Page Likes

I set my goal in my mind for each new Facebook Page I create to 10,000 Likes. It’s my goal to get to 10,000 Likes because by 10,000 Likes, you have a fairly large audience who should be engaging with your content and helping grow your Page organically.

All Rick and Morty has passed 10,000 Likes and is getting fantastic engagement. In fact, over the past 7 days, the posts published by FPTraffic to my Page have been seen (reach) on Facebook over 1,000,000 times.

Facebook Page Engagement

What’s Next?

My Page has reached 10,000 Likes and has great engagement. Fantastic! What’s next though?

I will turn off my Ads for Likes soon and see how the Page does growing organically. Over time, I will capture most of the Rick and Morty fans without ads simply because my content will be shared so much.

I have hundreds of posts scheduled to be posted to my Page, but I will continue to add more and keep an eye on my most popular Page posts to see what is performing best.

[ecko_fullpage_image]Rick and Morty Posts[/ecko_fullpage_image]

I also will keep a close eye on my peak times to post on my Page and adjust my FPTraffic posting schedule regularly to make sure I’m getting optimal reach.

Monetizing My Audience

As my Page grows and I continue to provide value for all my Rick and Morty fans, I will also begin working on ways to monetize the Facebook Page without hurting the trust I’ve developed with my audience.

One way to monetize the Page is to post Rick and Morty merchandise from Amazon. FPTraffic is completely integrated with Amazon so I can do a few simple searches using the Amazon tool and schedule products to post to my Page.

I’ll also begin adding content to my new Rick and Morty viral media site and funnel traffic from my Facebook Page to the website so I can generate ad revenue and potentially some affiliate sales as well.

Start Building Your Audience

I started building Pages over 6 years ago and today I reach millions of people every single day organically on Facebook without having spending a dime.

Start building your audience today and harness the power of social media to grow a massive reach. We have thousands of FPTraffic members who manage billions of Likes.

[ecko_contrast]We all started with 0 Likes. Today is your opportunity to get started and working towards your first 10,000 (or next 10,000) Likes 🙂

[ecko_button color=”green” size=”large” url=””]Join FPTraffic and Build Your Audience[/ecko_button]


I’m here to help. Comment below if you have any questions or contact me. Good luck!