How to Create a Lookalike Audience

When you’re spending money to grow your audience, you want to see results. Optimizing your audience allows you to get the most out of your advertising money.

How can you reach people that you know will be interested in your Facebook Page? Try making a Lookalike Audience for your next ad campaign.

Creating a Lookalike Audience is an effective targeting method to get Likes to your Page. This easy optimization feature allows you to find more people on Facebook that are similar to an audience you already have, whether it be on your Facebook Page, website or blog.

Keep reading to learn how to maximize your ad spending with Lookalike Audiences.

How Lookalike Audiences Work

A Lookalike Audience is a targeting method for reaching more people who are likely to be interested in your Page because they’re similar to people who already are. You choose a source audience, like an email list or people who already like your Page. Facebook uses tracking codes or pixels that are set up on your website to identify common interests and qualities among the source audience. Then, Facebook generates a list of users with similarities in demographics, interests and behaviors, which you can then target in your ad campaigns.

Your source audience needs to have a minimum of 100 people from one country. Facebook recommends using a source audience with between 1,000 to 50,000 people. Use your best customers or fans if possible.

Smaller Lookalike Audiences tend to work best to closely match your source audience. A larger audience may reduce the level of similarities between the two.

You can create up to 500 Lookalike Audiences from a single source audience, and use multiple Lookalike Audiences at the same time for a single ad set. The ad set will target your ads to people who are in any of the selected Lookalike Audiences.

Create a Lookalike Audience

You must be the admin of the Page or pixel you’re working from to create a Lookalike Audience. To get started, complete the following steps:

  1. Access Audiences.
  2. From the Create Audience dropdown, click Lookalike Audience.
    create lookalike audience screen
  3. Choose your source. A source can be a Custom Audience, your pixel data, your mobile app data or fans of your Page.
  4. Select the country/countries or regions you’d like to target.
  5. Select your audience size using the slider. You will not be able to edit the audience size after creating your Lookalike Audience.
  6. Click Create Audience.

You can also create a Lookalike Audience while you’re creating ads in Ads Manager and Power Editor.

Experiment with a Lookalike Audience to see what kind of results you get. You can manually add other audiences or targeting options on top of your Lookalike Audience if you’d like to test more options.

Facebook may take up to 24 hours to create your Lookalike Audience. After that, it will refresh every 3 to 7 days if you’re actively targeting ads to it. You can use your Lookalike Audience for ad targeting before it’s updated. To see when your Lookalike Audience was updated, check your Audience Manager page under the Availability column.

Make your advertising dollar stretch by targeting the right people. Creating a Lookalike Audience is an effective way to reach even more of the awesome fans who like your content.

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Have you experimented with creating Lookalike Audiences? Tell us about it by leaving a comment!

How to Create a Facebook Page

If you’re one of the 1.18 billion users who log onto Facebook daily, you might feel like navigating the platform comes second nature to you. But you keep hearing about all the benefits of setting up a niche, business or brand Facebook Page, and you want to get in on the action. Suddenly, you realize you don’t know how to do everything on Facebook.

You want to create a Facebook Page, but where do you get started?

Creating a Facebook Page only takes a few simple steps and you can do it right from your own Facebook account. We’ll show you how to get your Page up and running so you can start monetizing it and reaping the benefits.

How to Create a Facebook Page

To set up a new Facebook Page, log into your Facebook account.

  1. On the left sidebar, under the Explore tab, click Pages.
  2. On the top right, click Create Page.
  3. Select your Page type.
    Facebook Page type
  4. Within the Page type you select, select the appropriate category from the Category dropdown.
  5. In the Name field, enter the title for your Page.
  6. Click Get Started.
    Page Category Dropdown
  7. In the About field, enter a description for your Page. If you have a website, Twitter or other social media account associated with your Facebook Page, enter that information in the Website field.
  8. In the next field, enter a username so people can easily find your Page. Stick with either the title of your Page or something close by. Read more on claiming a username for your Facebook Page here.
  9. Click Save Info.
  10. You’re then prompted to set your Profile Picture. Use either Upload From Computer or Import From Website, and click Next.
  11. Click Add to Favorites so you can easily access your Page from your Home screen. Then click Next.
  12. You can then set a Preferred Page Audience if you like. If you select specific interests, Facebook will target this audience more so than the general audience. Read up more about Facebook Audience Optimization here.
    preferred page audience
  13. Click Save.

You now have your own Facebook Page! Don’t stop there. We’ve got a few more tips for you to set up a successful Page.

Next Steps

Your new Facebook Page is up and running. What do you do next?

First thing, add a cover photo that best represents your Facebook Page and complements your profile picture. Change your profile and cover photos regularly, keeping with seasons of the year or different themes to engage your audience.

Facebook Page Cover Photo and Profile Picture

If you’d like to add another administrator to your page, go into your Settings and click Page Roles.

Finally, it’s time to start posting content to your Page. Facebook Pages that see the most engagement post consistently every day, often multiple times a day. Sound exhausting? We’ve got an efficient solution for you.

[ecko_contrast]FPTraffic does all the hard work for you. When you set your Page up with FPTraffic, you can find and schedule a month’s worth (or more) of content in one sitting. You’ll have access to the major content sources, and FPTraffic will post your content to your Page for you. You don’t even have to log into Facebook!

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With an FPTraffic membership, you’ll also gain access to our exclusive guides that show you how you can earn money from your Facebook Page. New opportunities arise constantly and the FPTraffic Guides cover all the latest methods for advertising and monetizing your Facebook Pages.

Have questions on creating your Facebook Page? Feel free to contact us!

Ready to get started? Sign up with FPTraffic today to efficiently manage your Page and start generating traffic!