Many FPTraffic subscribers use Facebook Pages to market their business. But Facebook Groups provide another viable avenue for business owners to connect with their audience. Groups can help support your business by promoting products and offering customer support.
Here are seven ways you can use Facebook Groups to support your business.
7 Ways to Support Your Business with Facebook Groups
1. Offer additional training
If you sell an online course, offer access to a private Facebook Group as part of the purchase. Give customers a place to ask questions, have accountability and share their own testimonials. Offering Facebook Group support shows that you care about your their success with the course and gives you a chance to further help your customers succeed.
The deeper relationship you form with your customers, the more they’ll develop trust in you and will likely buy your products again.
2. Establish yourself as an expert
Facebook Groups are a great way for you or your business to be seen as a resource in your niche. Whether you create your own Group or participate in another one in your niche, contributing your knowledge sets you up as an authority for people to follow. For example, if you’re a personal trainer, you might join or start a fitness challenge group or a health tips group for the city or state you live in.
However, it’s important to give value without self-promotion. Refrain from promoting yourself or your business in a resource group. You might be wondering, what’s the point of participating? When members of your group develop trust in you, they’ll begin to follow you outside of the Facebook Group.
When members of your group develop trust in you, they’ll begin to follow you outside of the Facebook Group. Give value to others and you’ll be rewarded well as the word spreads.
3. Sell products
You can use Facebook Groups to sell products and digital goods. When you create a Group, you’ll have an option to “sell something” under the More button in the Facebook update. Upload a picture of the product, price and description. You also have the ability to mark posts as Available or Sold.
4. Get feedback
Create a Facebook Group to test out ideas, courses or content with your existing customers. Make a secret group and invite your customers to give honest feedback on any ideas you’re thinking about adding to your business. This helps you to understand your customers better and, once again, establish trust and stronger relationships with them.
5. Provide customer support
If you sell a product or service, a Facebook Group is a great place to field questions and offer support on how to use your product. That’s what we do with the FPTraffic group – people are paying for our Facebook scheduling tool every month, and we want to offer service so they know how to use the product and get the most benefit from it. The group is also a place for customers to let us know if they are having trouble with any of the features.
6. Mastermind with others
If you have a lot of ideas for your business, it’s helpful to have a group of peers to chat them through with. Create a Facebook Group for other business owners – whether in your niche or not – to bounce ideas off. You might want to keep this group small and invite people that you know and trust.
The Group feature is a nice online base for mastermind meetings because you can upload and share files, post recordings and easily search for what you need in the group.
If you have a lot of ideas and want someone to help vet them, create a Facebook mastermind group. This will help you avoid wasting too much time or money on an idea that just won’t work.
7. Communicate with your team
If your team is mostly virtual, create a Facebook Group as a central place for you all to communicate efficiently. This can be a great place to share updates, make introductions for new team members and motivate or praise your team. Of course, you’ll want more private conversations with your employees to take place outside of the Group.
Facebook Groups offer another avenue for you to connect with your customers and market your business. They’re easy and free to set up, so why not give it a try?
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Do you have a Facebook Group for your business? How do you use it? Let us know by leaving a comment!