How to Reach Your Customers with Facebook Messenger Ads

Do you want a more direct way to reach your customers?

More than 1 billion people communicate using Facebook Messenger, so why not meet people where they’re already at?

If you run a Facebook Page for your business, consider using Facebook Messenger ads to communicate with your customers. Now you can create a Facebook News Feed ad that opens a Facebook Messenger conversation between you and the prospective customer. Keep reading to learn how to implement Facebook Messenger ads to convert more customers.

How Facebook Messenger Ads Work

Users see Facebook Messenger ads just as they would a regular ad you create. The ad appears in the user’s News Feed. When the user clicks the ad, a message opens in Messenger to your Facebook Page, allowing for a conversation to begin between you and the user. You’ll make a welcome message that the user will receive right away.

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You can create your ad and customize your audience as you normally would. The only difference in the process is to choose Facebook Messenger as the destination of your ad.

This is an opportunity to get your prospects asking questions about your business. Your ad text might include an invitation to your audience to ask any questions they may have by clicking on the ad. Then you can have a guide or informational product ready to send them when they click on your ad and contact you via Messenger.

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What You Can Achieve with Facebook Messenger Ads

Using Facebook Messenger ads helps you build your connections. It’s similar to building an email list, but Facebook offers a different, perhaps even friendlier way to have a conversation. Its informal style and instantaneous response may allow you to make a more personal connection.

Rather than sending people to your Facebook Page to view your content, the ad instantly starts the conversation. The user immediately has the opportunity to ask a question about your business.

This is a great way to offer prospective customers discounts or promote new products or services. You can put a promo code in your welcome message, then follow up with the customer to see if they used it.

Be ready to offer something of value to your prospect. You might want to have answers saved that are ready to reply to frequent questions. Use Messenger to follow up with your prospect as well.

How to Create a Facebook Messenger Ad

Creating an ad for Facebook Messenger is similar to how you’d create a regular ad, with only a few small differences.

  1. In Ads Manager, go to Ads Creation.
  2. For your marketing objective, select Traffic.
  3. Enter your campaign name and click Continue.
  4. You can choose to create an offer, or leave it unselected to add customized text. Then, create your audience. Set your budget and placement. Note: You cannot use Instagram as a placement option when creating Messenger ads.
  5. Select your format.
  6. Choose the Page you want to connect.
  7. For your destination, select Messenger.
  8. Enter text for a welcome message. When a user clicks on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.
  9. Enter a headline and text for your ad and select a call to action.
  10. Review your order and click Place Order at the bottom right.

With so many people communicating on Facebook Messenger every day, take advantage of the opportunity to build connections for your business. Experiment with Facebook Messenger ads to better engage with your customers.

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Have you ever used Facebook Messenger for marketing purposes? Tell us about your experience by leaving a comment!

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